- In US, 54 out of 94 cities (~58%) which had e-scooter sharing as of June 2019, belonged to just 4 states i.e. California, Texas, Florida and Massachusetts
- About 25-30% of the e-scooter sharing activity in US is centred in and around California, reason being high population density ,tech savvy population, declining car ownership and zero emission policies
- In micro-mobility market, Bike sharing start-ups got more than 90% of total funding till H1-2018 ,but between H1-2018 to H1-2019 scooter sharing operators became the top choice for investors
- From what we learnt from primary interviews conducted with scooter sharing startups, commuting to and from work was the biggest purpose served by scooter sharing, accounting for more than half of all trips and the average trip distance was 1-3kms. Running local errands where finding a parking for car would be difficult was the second biggest reason
E-scooter sharing- Why do we call it sharing and why not rental? The answer is, it is another extension of the fast growing” shared economy”. A rental, typically happens for a minimum hour/day/week, whereas sharing happens only for a trip.
If 2017 was the year of bike-sharing gaining popularity, the same can be said for 2018-H1 2019 . The year 2018 saw many ride- hailing, bike sharing operators and many new European startups foraying in the scooter sharing market and the decline of bike sharing market. To know more about both bike and scooter sharing market, read our Global Micromobility market report
DIFFERENCE BETWEEN BIKE SHARING AND SCOOTER SHARING
The biggest growth driver for E-scooters is the blistering growth of on-demand economy, highly congested and polluted urban cities and its low physical footprint with zero carbon footprint. They also have an advantage over on-demand taxi and bike sharing, owing to low cost and shorter trip duration.
But not everything is in place for e-scooter sharing system. There are many regulatory risks in it, especially in US. For example, in some cities, the DMV website deems motorized scooters illegal. Many cities have already cracked down on e-bikes.
The major expenditure incurred by scooter sharing start-ups is not on procuring scooters but it’s maintaining them The up-gradation of software and re-distributing recharged scooters in every part of the city consumes a lot of capital and personnel.
E-scooters have created polarized opinions in our society. Although, they are good for our urban, polluted cities, they still require sustainable charging infrastructure and separate pathways, which is rare to find.
MARKET SIZE AND FORECAST
To succeed in an on-demand economy, density is the key. All on-demand mobility providers started from upscale, dense cities, and the same can be said about e-scooter sharing operators.
There are more than 100,000 scooters in 110+ cities cumulatively in US and Europe. The standard rental charges in US are $1 for unlock and 15 cents per minute. The cost of a 2 mile trip could be in the range of $2.5-$3.5, which is almost double that of bike sharing. Please refer to our Bike sharing Market in US and Europe report to know more about bike sharing.
The electric scooter sharing market is estimated at $XX Million, growing at –% CAGR till 2024.
In US, E-scooters are aimed at giving a tough fight to the king of transit- car.US has a car penetration of 800 per 1000 inhabitants and more than 30% households have multiple cars. Now, in a country with per capita income of $50,000, majority of the population can certainly buy an e-scooter instead of renting it.
So, what is the value add of these e-scooter sharing companies? In one word “convenience”. Buying a scooter, will mean carrying it to your destination and recharging it, as and when battery is low. And, this is where sharing comes in handy. A 2-mile trip will cost ~$3 and the user can drop it anywhere, now that is a big plus. No worrying about parking, recharging and maintenance, just use and pay per trip.
As of April`19, Paris appears to be the hub of e-scooter sharing in Europe,followed by Berlin. Lime, Bird and Taxify have already launched in Paris.UK is expected to be the next hotspot for e-scooter sharing development as both Lime and Bird have set their sights on launching operations
As of March 2019, E-scooter sharing in Europe was only available in 30-35 cities as compared to 90+ cities in US .Europe`s e-scooter sharing market comprises larger number of European players, but with small fleet sizes. US based Lime and Bird are present only in 22 unique cities.
The scooter sharing market size in US and Europe is 15-20X bigger than Asia. To know more about Asian market, read our report titled Scooter sharing Market in Asia 2019-2024
FUNDING RAISED BY BIKE AND SCOOTER SHARING STARTUPS TILL AUG-2019
The sharing economy start-ups are mostly fuelled by VC(venture capital) money, as we have elaborated in our Bike and Scooter sharing startups report. Their first target is always acquiring new customers(gaining scale), by putting more capital,keeping profitability aside. Bird and Lime have accumulated funding to the tune of $1.48 Billion by April`19.Bird is now valued at ~$2 Billion and is the first start-up to get there in less than a year into starting its operation.
Fundamentally, there are three type of players active in the scooter sharing market. The most common being on-demand taxi providers like Uber,Lyft, Taxify and Grab. The second category being that of bike sharing providers, who have now broadened their offerings to include e-scooters like Jump and Lime. The third being, e-scooter only sharing providers like Bird, E-cooltra and Scoot.
We expect, new entrants in the scooter sharing market. Ford has already acquired Spin and Uber may buy Lime or Bird. It won’t be surprising to see many more big-ticket acquisitions, both in US and Europe.
- City scoot
- Tier Mobility
THIS REPORT WILL ANSWER FOLLOWING QUESTIONS
- The market size (both volume-rides and value-$Million) of e scooter sharing market in 2019-2024 and every year in between?
- Market segmented by scooter type (electric kick scooter and smart scooter) and Geography (US and Europe)
- E-scooter sharing users profile
- Detail on E-scooters used in sharing services and fleet breakup by major cities in US and Europe
- Funding raised by E-scooter sharing start-ups, segmented by stage
- The impact of E-scooter sharing on e-scooter manufacturing industry
- Role of block chain and capital in e-scooter sharing services expansion
- Market share of e-scooter sharing companies in US and Europe respectively
- Can e-scooter sharing displace car-pooling and car sharing, if yes then to which extent
- Legislations in cities detailing cap on maximum fleet size
- Average revenue per ride per day in US and Europe
- Impact of investment by tech giants like Google in Lime on scooter sharing market
- How e-scooter sharing will disrupt /displace bike sharing
- Which 3 European cities will account for >50% of E-scooter sharing market?
- Why kick scooters have an edge over smart scooters?
To enquire about the report write to us at email@example.com
|4||Annual bike and scooter sales in US and Europe||8|
|5||Legislations impacting scooter sharing in US and Europe, by city||9-10|
|6||Comparison between bike sharing and scooter sharing business model||11-12|
|7||Top purposes served by scooter sharing||13|
|8||About scooter sharing users||14-15|
|9||Scooter sharing growth in number of cities 2018-H1 2019||16-17|
|10||Fleet size of scooter sharing operators in top 10 cities||18|
|11||Cash flow and burn rate of scooter sharing start-ups||19|
|12||Opportunities and risks with the sharing business model||20|
|13||Market Size ,Dynamics and Forecast By Geography||21-30|
|14||Market split by major US and European cities||31-32|
|15||Market Size ,Dynamics and Forecast By Scooter type||33-45|
|17||Funding raised by scooter sharing operators||49|
|18||All about local scooter sharing operators in Europe||50-51|
|20||Unmet needs and Market Opportunity for suppliers||71-72|