South Africa Bicycle Market 2024-2030
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South Africa Bicycle Market 2024-2030

Last Updated:  Apr 25, 2025 | Study Period: 2024-2030

SOUTH AFRICA BICYCLE MARKET

 

INTRODUCTION

 

The Electric bicycles, often known as pedelecs, overcome one of the main drawbacks of conventional cycles by offering a quicker commute and requiring less human effort to ride.

 

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Rising consumer awareness of bicycle safety, innovations, and enhanced ride quality are the causes of this. An increase in income levels in important bicycle markets and a narrowing of the price differential between low- and mid-range cycle versions are other factors that may play a significant role in the growth of mid-range bicycles.

 

SOUTH AFRICA BICYCLE MARKET DEVELOPMENTS AND INNOVATIONS

In the intensely competitive global bicycle business, major bicycle companies are striving for a sizable market share. Major bicycle suppliers are concentrating on marketing and sales activities to keep current customers and attract new ones in order to increase revenue.

 

Over the preceding years, the bicycle market has seen a variety of expansion strategies used by significant rivals, including acquisitions, mergers, and collaborations.

 

In order to increase their revenue share, bicycle-selling companies are investing in R&D and new cycling items. Technological advancements and the establishment of government subsidiaries have accelerated the development of the bicycle industry.

 

Increased income and government assistance have made it easier to develop and offer affordable green forms of transportation. 

 

Pathway Cycles is the first e-bike delivery service in South Africa, building a sustainable business model for our stakeholders, offering a greener, more cost-effective solution to our clients, and providing full-time employment opportunities for South Africa's youth. The preferred partner for Advanced Assessments and Afrika Tikkun has quickly been established as Pathway Cycles.

 

Innovating the use of e-bikes in South Africa, local startup Pathway Cycles hopes to build a sustainable business model for its stakeholders and offer a more environmentally friendly, cost-effective transportation option to those who need it.

 

With a tried-and-true, trademarked formula that combines e-bikes, digital outdoor advertising, and a first-rate delivery service, Pathway Cycles is an environmentally friendly delivery solution.

 

The Cannondale Habit NEO, which was just launched, will touch down in South Africa. With 140mm of front and rear suspension travel and 29" wheels, the Habit NEO is the version with less suspension travel. The Neo draws some design and personality cues from the original Habit model that was introduced. It is intended to be a multipurpose, entertaining, and manoeuvrable trail bike for riders who prefer less technical terrain.

 

With wide bars, a very short stem, grippy 2.6" tires, a dropper post, and appropriately sized rotors to stop the bike when necessary, it isn't afraid of some gnar, either.

 

MARKET DYNAMICS

Two grants for the Bicycles for Growth Initiative were announced by the United States Agency for International Development. With the help of this programme, sub-Saharan Africa will have more sustainable access to affordable bicycles.

 

By creating and demonstrating strategies to quickly increase bicycle adoption for people who cannot afford or do not have access to other modes of transportation, World Bicycle Relief and USAID will collaborate to improve mobility in rural areas of sub-Saharan Africa. This will open up opportunities for higher incomes, better health, and improved educational outcomes.

Walking can be an expensive, difficult, unreliable, and inefficient alternative. Bicycles, however, offer more carrying capacity and easier access to essential locations.

 

SCOTT Travel is a new brand from SCOTT Sports. The cycling and multisport brand is giving its supporters and fans the chance to book one-of-a-kind and unforgettable experiences in upscale locations. Together with Globetrotter Travel Service AG and affiliated tour operators, as well as SCOTT test centres and steadfast brand partners, SCOTT Travel was developed.

 

The SCOTT Travel offer offers three different categories: Trail, Explore, and Performance. Road cyclists, mountain bikers, and gravel enthusiasts can each choose from a range of packages that are available in both European and international locations. The option to test or rent SCOTT bikes and equipment is included in each package.

 

COMPETITIVE LANDSCAPE

Rural areas of the nation have recently emerged as a new hotspot for producing money for the bicycle industry as a result of distributors realising the potential of the market in such locations.

 

The market is expanding due to the widespread use of e-bikes, smart bicycles, and expensive bicycles. Some of the main considerations for adopting and operating e-bikes include the health benefits, reduced traffic congestion, and increase in demand for e-bikes as sporting equipment.

 

Titan is a leading mobiliser of the various explorer manufacturer requirements in the market. The Cypher has a dropper post, beefier tyres, and 20mm greater travel. While breaking, suspension is still in operation. A gradually increasing advantage ratio prevents bottoming out while yet permitting complete motion.

 

The rider can modify progressivity to suit their riding style using volume tokens in the shock. Improved frame clearance, stiffer wheels, and a four-bar Horst link suspension with a yoke-extended shock absorber are all features of this vehicle.

 

Trek is a leading mobiliser of the various explorer manufacturer requirements in the market.

 

The e-MTB optimised 160mm RockShox 35 Gold RL fork, a powerful new Bosch Performance Line CX 250W motor that assists up to 20 mph, and a Purion controller are all housed in a burly alloy frame with 150mm of rear travel that fully encases a 500Wh battery, an e-MTB optimised 160mm RockShox 35 Gold RL fork, a powerful new Bosch Performance Line CX 250W motor that assists up to 20 A dropper post, powerful 4-piston brakes for increased downhill confidence.

 

COMPANIES PROFILED

 

THIS REPORT WILL ANSWER FOLLOWING QUESTIONS

  1. What is the average cost perSouth Africa Bicycle Marketright now and how will it change in the next 5-6 years?
  2. Average cost to set up aSouth Africa Bicycle Marketin the US, Europe and China?
  3. How manySouth Africa Bicycle Marketare manufactured per annum globally? Who are the sub-component suppliers in different regions?
  4. What is happening in the overall public, globally?
  5. Cost breakup of aSouth Africa Bicycle Marketand key vendor selection criteria
  6. Where is theSouth Africa Bicycle Market manufactured? What is the average margin per equipment?
  7. Market share ofSouth Africa Bicycle Marketmanufacturers and their upcoming products
  8. The most important plannedSouth Africa Bicycle Marketin next 2 years
  9. Details on network of majorSouth Africa Bicycle Marketand pricing plans
  10. Cost advantage for OEMs who manufactureSouth Africa Bicycle Marketin-house
  11. 5 key predictions for next 5 years inSouth Africa Bicycle Market
  12. Average B-2-BSouth Africa Bicycle Marketprice in all segments
  13. Latest trends inSouth Africa Bicycle Market, by every market segment
  14. The market size (both volume and value) ofSouth Africa Bicycle Marketin 2024-2030 and every year in between?
  15. Global production breakup of South Africa Bicycle Market, by suppliers and their OEM relationship
Sl noTopic
1Market Segmentation
2Scope of the report
3Abbreviations
4Research Methodology
5Executive Summary
6Introduction
7Insights from Industry stakeholders
8Cost breakdown of Product by sub-components and average profit margin
9Disruptive innovation in the Industry
10Technology trends in the Industry
11Consumer trends in the industry
12Recent Production Milestones
13Component Manufacturing in US, EU and China
14COVID-19 impact on overall market
15COVID-19 impact on Production of components
16COVID-19 impact on Point of sale
17Market Segmentation, Dynamics and Forecast by Geography, 2024-2030
18Market Segmentation, Dynamics and Forecast by Product Type, 2024-2030
19Market Segmentation, Dynamics and Forecast by Application, 2024-2030
20Market Segmentation, Dynamics and Forecast by End use, 2024-2030
21Product installation rate by OEM, 2023
22Incline/Decline in Average B-2-B selling price in past 5 years
23Competition from substitute products
24Gross margin and average profitability of suppliers
25New product development in past 12 months
26M&A in past 12 months
27Growth strategy of leading players
28Market share of vendors, 2023
29Company Profiles
30Unmet needs and opportunity for new suppliers
31Conclusion
32Appendix