GLOBAL SUSTAINABLE PACKAGING MARKET
Sustainable packaging refers to the sourcing, development, and use of packaging solutions that have minimal environmental impact and footprint. It is earth-friendly and does not contribute to the further depletion of natural resources.
Being more sustainable can help you acquire more customers and boost loyalty while you’re at it. Multiple studies have shown that consumers are increasingly factoring in sustainability when choosing which brands to do business with. The US. consumers found that almost 70% of respondents considered sustainability as at least “somewhat important” and almost half (47%) said that they would pay 25% more for sustainable products.
Reducing packaging materials and minimizing waste are two big components of sustainable packaging. And when implemented correctly, they lead to more efficient storage, so you can limit the space required to house your products (thus lowering storage costs) or open up additional space to store more merchandise.
Simply put, it is packaging that, over time, reduces its environmental footprint. This can happen in a number of ways which includes integration of Ingredients by using raw 100% recycled or raw materials and Production process implementation by minimizing the production process, supply chain and carbon footprint.
For example, plant-based packaging may seem like a viable option. But quite often that means clearing endangered rainforests to grow crops. Eco packaging needs to consider the economic factor. It needs to be priced competitively over traditional oil-based/single-use packaging options.
GLOBAL SUSTAINABLE PACKAGING MARKET DYNAMICS
Eco-friendly initiatives used to be quite novel in the business world. Several years ago, going green was something that only niche or forward-thinking companies would promote. Today, however, engaging in sustainable practices is not something that is nice to do as it has turned increasingly on becoming the standard. Various organizations are calling for more collective, eco-friendly efforts to sustain the planet.
Material science and packaging engineering are developing at an incredible speed. As a result, more eco-friendly packaging options are on the market that can take care of a wide range of products. More brands are switching to eco-friendly packaging – cosmetics marketing, ethical fashion, and apparel, even cannabis branding works closely with packaging sustainability.
There have also been many breakthroughs in plant-based packaging and biodegradable plastic packaging. This also means that it is getting easier for your brand to reduce its carbon footprint. Plus, with the public more and more aware of the waste caused by bad packaging, wasteful brands are being named and shamed.
Sustainable design is designing product packaging with the main purpose of doing as little harm to the environment as possible. This can be achieved by using recycled material. Therefore, sustainable design with reusability in mind increases brand loyalty amongst their audience.
The supply chain of IKEA, which was part of the global leaders in the Sustainable Market requirements, started to invest in biodegradable types of packaging made from mycelium fungus. The change has been a pioneering example of leaving Styrofoam behind – the common resource used to secure products in cardboard packaging.
Value engineering is the latest induction into the Global Sustainable Packaging Market wherein the process of redesigning packaging from the ground up with the aim of saving money – and believe it or not, most money can be saved by using less packaging. That was the case of Raylo – a London-based start-up which optimized its packaging by using less materials.
GLOBAL SUSTAINABLE PACKAGING MARKET SEGMENTATION
The Global Sustainable Packaging Market can be segmented into following categories for further analysis.
By Packaging Product
- Plastic Production Based
- Paper Production Based
- Corrugated Board Based
- Reinforced material based
- Composite material Based
- Other Materials
By In Product Usage Type
- Foods and Beverages
- High Value Objects / items
- FMCG Products
- Electronic Products
- Fashion Products
- Low Value Software Products
- Hardware Products
- Electrical and Hazardous Products
- Mechanical Products
By Volume Categorization Type
- Large Scale Packaging Provisioners
- Small Scale Packaging Provisioners
- Omni Business Packaging Provisioners
- Medium Scale Packaging Provisioners
By Type of Consumption
- Recyclable Packaging
- Reusable Packaging
- Degradable Packaging
By Consumed Sustainable Material
- SBS – Soldi Bleach Sulphate
- CUK – Coated unbleached Kraft
- Recycled Coated and Uncoated
By Packaging Functions
- Active Packaging
- Moulded Packaging
- Alternate fibre Packaging
By Regional Classification
- Asia Pacific Region – APAC
- Middle East and Gulf Region
- Africa Region
- North America Region
- Europe Region
- Latin America and Caribbean Region
RECENT MARKET TECHNOLOGICAL TRENDS IN GLOBAL SUSTAINABLE PACKAGING MARKET
The strongest trends in the packaging industry all revolve around a circular economy. In the European Union, it is driven primarily by political pressure and consumer perception regarding packaging. China (and now India) are closing their doors to waste, environmental groups are lobbying to stop plastic pollution in the oceans, and the EU continues to strengthen its resource protectionism.
However, now the EU is passing regulations faster than usual, including regulations to increase recycling rates and recycled content and laws to reduce single-use plastics. As a result, manufacturers are rushing to reach their own quotas and targets, scrambling to solve a puzzle whose edges are still ill-defined.
In order to be recycled, post-consumer packaging has to fulfil a long list of requirements (e.g., separability, cleanliness, labelling and coloration). Manufacturers trying to fulfil those requirements may have to use more material and energy when they produce the packaging than they have done up until now.
Another trend on the rise is the increased use of bioplastics to replace fossil-fuel-based plastics. People tend to equate bioplastics with biodegradable or compostable, but they are not necessarily either of those. While bioplastics are certainly interesting substitutes (identical in many of their physical and technical properties to their fossil-based counterparts), using them might only shift the environmental burden by reducing the carbon footprint while increasing acidification, the water footprint, or other environmental impacts.
Laminates and composite packaging from multiple materials constitute one of the biggest hurdles to achieving recyclability (not recycling itself, for which the biggest problem is collection and infrastructure). So manufacturers have made considerable effort to shift to mono-material packaging (laminates included). The risk here is that mono-material solutions can end up decidedly heavier and bulkier than their composite alternatives and may need other additives.
In the recent years of Global Sustainable Packaging Market, there has been an extensive competition being noticed in the research and development of the required packaging improvisation to comply with the environmental standards and basic SOP of Packaging the commodity as required by categorizations.
Sustainability Packaging Companies are focusing more upon integrating the Sustainable packaging technology within the industrial segments. Regulators are moving on the issue, and Fast-Moving Consumer Goods (FMCG) companies and retailers are proactively making bold commitments to improve both the sustainability of their packaging and to fundamentally rethink their packaging systems.
Amcor advances sustainability commitments with installation of a new blown-film production line. Amcor’s recently launched proprietary AmPrima™ PE Plus ultra-clear and heat resistance films. AmPrima products enable customers to shift to recycle-ready solutions toward sustainability goals. The AmPrima line uses machine-direction orientation technology to produce films that can run at speeds that competitors are unable to match in a recycle-ready solution.
These films enable customers to shift to recycle-ready solutions without compromise on performance, product appearance or manufacturing throughput. AmPrima is part of Amcor’s growing portfolio of responsible packaging solutions.
Tetra Pak is one of the most known and significant packaging companies and stakeholder which is involved in varied levels of sustainable based packaging systems being implemented through the material inversion and conversion technology. The main material in all packages is paperboard. It uses just enough to make the package stable, without adding unnecessary weight. Paperboard is a renewable material, made from wood.
The latest product within the packaging requirements which is the Tetra Brik® Aseptic 1000 Edge with Bio-based LightCap™ 30 is the smart package that is ideal for ambient beverages. Carrying the highest class of certification from TÜV for its use of renewable materials, its efficient shape optimizes the use of materials, weight, and space. In addition, it now comes with the Tetra Pak® Craft packaging material effect, adding an authentic edge to smart form, and function.