Thailand Electric Vehicle Market 2024-2030

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    2024 Update Comming Soon Published- Oct 2022 Number Of Pages -121

    THAILAND ELECTRIC VEHICLE MARKET

     

    KEY FINDINGS

    1. In 2021, The Thailand EV market, reported sales volumes of XX units and generated revenue of $XX B and the market is estimated with a CAGR of XX percent, to reach an overall market value of $XX Billions by 2030 from 2024.
    2. Thailand is the 11th Biggest Producer of Vehicles in the World and 1st among ASEAN countries, accounting for 50.1%  of total production, in 2021.
    3. The Thailand Government wants to take Thailand towards 100% zero-emission vehicles by 2035. The Government also wants to make Thailand an EV manufacturing hub for Asean countries. 
    4. The National Electric Vehicle Policy Committee announced that 30% of vehicles made in Thailand will be zero-emission vehicles (ZEV) by 2030
    5. In 2021, HEV sales accounted for ~XX% of the overall EV sales in the country. 
    6. Based on vehicle type passenger cars account for XX% of the electric vehicle sales, followed by 2 wheelers which account for XX% of the sales.
    7. In the HEV segment Toyota company holds the maximum share of XX%. Its top-selling model Toyota Corolla HEV had sales volume of nearly XX units in 2021.
    8. The Chinese EV makers hold around XX% of Thailand’s total BEV segment of EV market share by volume in 2021 which is further expected to grow and reach near to XX%.  
    9. As of Sept. 2022 there were 868 electric charging stations in Thailand that house a total of 2566 chargers Operated by nearly 11 service providers. The Government is targeting 12000 fast chargers and 1250 battery Swapping stations by 2030.
    10. The Three Operators with the Highest No. of Charging Stations in Thailand Are EA anywhere, Evolt and OR (a flagship company of PTT group).
    11. Thailand Board of Investment approved 24 new EV projects in December 2021. 
    12. Thailand Govt is giving full Corporate income tax cut for Various Companies Investing in EV in Thailand for different time periods. 

     

    THAILAND ELECTRIC VEHICLE MARKET INTRODUCTION

     

    Thailand is an Asian country that comes under the developing nations of the world. It is the second largest economy in Southeast Asia and 20th largest economy in the world. The economy of Thailand is dependent on Industrial manufacturing, agriculture and tourism.

     

    The Thailand economy is mainly export driven. The Thailand government spends more than 1% of their GDP in Research and Development in different fields of science.

     

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    Thai Automotive industry is one of the largest in Southeast Asia and it is the second largest user of pickup trucks.

     

    The world has understood the electric vehicle capability and potential capacity in the coming future; overall more than 35% of electric vehicles have been registered in 2020 counting to be more than 9 million electric cars in being on the road over the world in 2020.

     

    Major players like Volvo, Mercedes, MAN, and TATA have started introducing the electric trucks and buses in the heavy vehicle segment encouraging the world’s people to use them.

     

    THAILAND ELECTRIC VEHICLE MARKET DYNAMICS

     

    infographic: thailand ev market, ev market in thailand, Thailand Electric Vehicle Market , Thailand Electric Vehicle Market Size, Thailand Electric Vehicle Market Trends, Thailand Electric Vehicle Market Forecast, Thailand Electric Vehicle Market Risks, Thailand Electric Vehicle Market Report, Thailand Electric Vehicle Market Share

     

    SI no Timeline Company Sales
    1 Q2-2021 Energy absolute An electric ferry was recently launched in Bangkok. The ship is equipped with an 800kWh Li-ion battery and can take upto 235 passengers.

     

    • The Government of Thailand has stated that by 2025, 30% of all cars produced in Thailand should be EVs and this will be effective from Jan 1 2022.
    • Thailand Board Of Investments(BOI) has been improving the EV industries recently and they are planning to expand the BEV and Two-wheeler Market.
    • In order to increase the market competitiveness, they have proposed an increased tax rate of 0% from 1st January 2020 to 31st December 2022 and 2% from 1st January 2023 to 31st December 2025 and it also states that the electric-powered passenger vehicle should not exceed 10 seats which are promoted by the BOI.
    • In 2022, Thailand is aiming for EVs to make up to 4% of their total market or to produce 30,000 units and they are on the verge of achieving 4,00,000 units by 2030.
    •  Thailand also has made bilateral trade agreements with the countries like China, Japan and South Korea that cut the import of EVs to 0%, 20% and 40% respectively.

     

    As discussed earlier Thailand lands in the category of developing nation, the country is still growing and attaining different SPGs (Sustainable development goal). The electric vehicle market in Thailand is still at slow pace although the hybrid electric vehicle launched in 2010.

     

    According to the Land Transport Department, in 2017 there are almost 102, 408 registered Plug-in hybrid electric vehicles whereas 1394 battery electric vehicles are registered shows that the people are not familiar or not interested in shifting from conventional technology transportation systems. However Thailand Board of Investment has encouraged the manufacture in this segment, commercial EVs are expected to launch by 2025.

     

    Thailand Automotive industry has the maximum influence of foreign countries like Japan, China, America, etc.

     

    The Thailand’s Ministry of Energy, Energy Policy and Planning Office has forecasted that purchase of electric vehicles (EV) in Thailand will rise from 9,000 in 2018 to 406,000 in 2028 and 1.2 million in 2036 with 690 charging stations all over its territory.

     

    Thailand based companies like Mine Mobility have already launched 3 prototypes from their independent R&D team with the tag as MISSION NO EMISSION.

     

    As we all are aware that conventional type engines have their emission standard, safety standards, size classification, Customer Standards, etc.. but when we look into electric vehicles there are no such standards set up for union talk between the countries that as well affect the performance and manufacturing cost of other hidden problems in this sector.

     

    Thailand has increased incentives to encourage the use of electric cars (EVs), according to the investment promotion agency, as the country seeks to maintain its position as a key Southeast Asian auto manufacturing base.

     

    Smaller charging stations will now be eligible for three-year tax savings, on top of the five-year business income tax exemption offered for charging stations with at least 40 chargers. A requirement for ISO certification and a provision prohibiting investors from gaining further benefits from other authorities have also been eliminated.

     

    Thailand is encouraging people to switch to electric vehicles, with the goal of having 30 percent of total car production be electric vehicles. Great Wall Motor, a Chinese automaker, has reached an agreement with Thailand’s government to lower the retail costs of its electric vehicles, in an effort to promote domestic EV sales and production.

     

    The arrangement includes a government subsidy as well as a reduction in VAT. This is really advantageous for our consumer because the pricing is lower.

     

    A similar arrangement was also reached with SAIC-CP Motor, the Thai subsidiary of SAIC Motor Corp. Thailand is attempting to incentivize the usage of electric vehicles in order to maintain its standing as a key regional carmaker.

     

    People who buy ICE will feel it is more expensive as oil prices rise, adding that EVs will help clean the air, which Thailand’s capital has suffered with.

     

    In Thailand, BYD is expanding its factory for electric vehicles. The Eastern Economic Corridor (EEC) in Thailand is home to the Chinese electric vehicle manufacturer’s plant, which is scheduled to open in 2024 and have a production capacity of 150,000 electric vehicles per year.

     

    As it increases its operations in Southeast Asia, Chinese electric vehicle (EV) manufacturer Neta Automobile is delivering thousands of EVs to Thailand. With a foothold in ASEAN, South Asia, and the Middle East markets, Neta has formed a European division, a Thai subsidiary, and introduced three international models, including the Neta U global version, Neta V global version, and Neta V right-hand drive version. 

     

    Another significant step in Thailand’s extraordinary transformation from a traditional automaking hub to a leader in the region for the production of electric vehicles (EVs) will be marked by the construction of a completely electric Mercedes-EQS in Bangkok.

     

    In addition to choosing Thailand as the first location in Southeast Asia to build the ground-breaking EQS, the German luxury automaker also chose the country as one of only seven in the world to make the high-performance lithium-ion batteries that allow the car to travel more than 700 kilometres on a single charge. 

     

    THAILAND ELECTRIC VEHICLE MARKET SEGMENT

     

    By Technology

    • Hybrid Electric Vehicles
    • Plug-In Electric Vehicles
    • Battery Electric Vehicles

     

    By Battery Capacity

    • <10 KWh
    • 10-50 KWh
    • >50 KWh

     

    By Vehicle Type

    • Passenger Vehicles
    • Commercial Vehicles
    • Two Wheelers
    • Others

     

    By Range

    • < 75 Km
    • 75-200 Km
    • >200 Km

     

    THAILAND ELECTRIC VEHICLE MARKET COVID IMPACT

     

    As we are familiar that the main step of the automotive industry is the production stage, for this process the companies set up their plant nearby raw material, ancillary units, low labor cost, high technological area, etc.

     

    But due to COVID the world has faced a situation similar to Spanish flu in 1919 and experienced the lockdown all over the world. These halt the production, distribution of semi-finished, raw material, manpower essential for the production of vehicles.

     

    Automotive industry has experienced huge losses that will take time to recover. After a lockdown small businesses that might supply the part essential for the completion of vehicles has affected because they are either in huge debt or being bankrupt.

     

    THAILAND ELECTRIC VEHICLE MARKET RECENT LAUNCH

     

    Tesla Inc. introduced two electric vehicle (EV) models in Thailand, marking its entry into the market that has long been dominated by Japanese automakers.The introduction of two EVs coincides with Thailand’s push for EV manufacturing and adoption through tax breaks and subsidies.

     

    Launched by BYD in collaboration with Rever Automotive is the BYD Dolphin hatchback. The adoption of EVs in Thailand will undoubtedly accelerate with the availability of a superb EV at a price that is nearly equal to that of well-known, well-liked ICE vehicles.

     

    With a 180 Nm electric motor and a 44.9 kWh Blade Battery, the Dolphin being sold in Thailand offers a 410 km NEDC range. It features vehicle-to-load capabilities, AC charging up to 7 kW, and DC charging up to 60 kW. The Dolphin will join the ATTO 3, which was already introduced in Thailand and has more than 10,000 registered ATTO 3 electric vehicles.

     

    THAILAND ELECTRIC VEHICLE MARKET SIZE AND FORECAST

     

    The Electric Vehicle market in Thailand is US $ XX Billion in the year 2022 and expected to grow at the CAGR of XX% by 2030. As Thailand is amongst the developing nations, local players or startups have yet to emerge to rationalize the market and provide the proper competition and exact requirement of locals to fulfill their needs.

     

    Some companies like Scoota, Electric Vehicles Thailand, Concordia, etc.. came up in the market as rental services, commercial electric vehicle manufacturer, manufacturer and supplier of battery operated vehicles respectively.

     

    The Government of Thailand is also aimed to increase the percentage of sales in Electric vehicles as it is observed that in the year 2010 Land Transport Department registration of hybrid electric vehicles was almost 84000 units whereas the battery electric vehicles registered was in two digits only. But in 2017 as data show above there is a huge gap.

     

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    The government of Thailand has announced plans to make the country a hub of electric vehicle manufacturing in ASEAN region in the coming 5 years.

     

    The Government has planned to promote the advantage of electric vehicles through state and other agencies and set a target to achieve 250,000 electrified vehicles, 3000 electric public buses, 53,000 electric motorcycles by the end of year 2025. The government has formed the National New Generation Vehicle Committee to promote EVs Development.

     

    Instead of competition between electric vehicle manufacturer and oil and gas company, the companies from both the sector will help out each other to build more number of charging stations by the year 2026, the government of Thailand also said that the charging station should be within 200 km distance apart from each other this also shows the long range electric vehicles manufacturing may get more focus in near future.

     

    THAILAND ELECTRIC VEHICLE MARKET LATEST TRENDS

     

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    SI no Timeline  Company Developments
    1 Q2-2021 Mitsubishi and Hitachi Both these companies are aiming to trail EV delivery vans in Thailand
    2 Q2-2021 Rojana Industrial park Thai industrial operator Rojana Industrial park is merging with the forces of US based Evlomo to build an Electric vehicle(EV) battery production plant near Bangkok.
    3 Q2-2021 Foxconn Hon Hai Technology group(Foxconn), has introduced three autonomously developed electric vehicles namely The Model C recreational vehicle, The Model E sedan and The Model T electric bus.
    4 Q2-2021 Star8 Star8 innovates a powerbank or portable backup batteries for electric motorcycles in order to use it when you are travelling long distances. 
    5 Q2-2021 Juno In Thailand, to delight young customers, they have launched a JUNO 100% Electric Motorcycle with vintage design The Classic.
    6 Q2-2021 Ora-sub brand of Great Wall Motors(GWM) The Ora has released three variants in Ora Good Cat namely Tech and Pro with a range of 400km and Ultra with a range of 500 km.
    7 Q2-2021 Tritium  Brisbane-based fast charger manufacturer has opened an office in Singapore and Thailand in order to support Middle east and asia-pacific electric vehicle markets.

     

     

    KEY PLAYERS IN THAILAND ELECTRIC VEHICLE MARKET

    S.No Name of Company Founded Headquarter Specialty
    1 Toyota 1937 Munich,

    Germany

    Vehicle Manufacturing
    2 Honda 1948 Minato, Tokyo,

    Japan

    Automobiles, Commercial Vehicles,Two Wheelers etc
    3 GWM 1984 Baoding, Hebei, China  Automobiles, Engines, Transmission,Electric Vehicles
    4 MG 1930 LongBridge, Birmingham, UK Automotives, Electric Vehicles 
    5 Mitsubishi 1970 Tokyo, Japan Automotive
    6 BMW 1916 Munich, Germany Automotive 

     

    Apart from Thailand based companies the global giant (Mercedes, TATA, BMW, Ford, Honda, Nissan) has also set up their manufacturing plant. This not only boost the economy of Thailand but also help out the local companies to flourish and have collaboration with them to development the better vehicle in coming future.

     

    THAILAND ELECTRIC VEHICLE MARKET NEW PRODUCT LAUNCH

     

    The Ora Good Cat electric vehicle was launched by Great Wall Motor in Thailand. Today, it is the most popular electric car in the nation. The business plans to begin producing the Ora Good Cat EV in Thailand in response to that success.

     

    The government’s incentive programme incorporates conditions that promote the usage of regional components. It might, however, be improved in the future to also produce the battery pack’s cell components.

     

    It’s possible that the business may wind up working as a supplier of electric vehicle batteries to other automakers, which would result in a massive increase in the company’s manufacturing capacity and earnings.

     

    The Ora Cat 500 currently uses a 63.1 kW battery pack made by CATL, the largest battery producer in the world and a Chinese company, and SVOLT Energy Technology.

     

    For now, battery packs will be made in Thailand by a Great Wall subsidiary. In addition to strengthening Thailand’s existing dominant position in the EV manufacturing sector, the new facility should help create local jobs.

     

    This is welcome news because the EV manufacturing sector is a burgeoning one with high growth prospects for the foreseeable future.

     

    In Thailand, where the carmaker is protecting its long-standing stronghold from Chinese and South Korean rivals, Toyota Motor introduced an electric vehicle for the first time to its range of strategic models oriented towards emerging economies as early as next year.

     

    Toyota showed a concept for an electric pickup truck as part of its Innovative International Multi-purpose Vehicle (IMV) project, a plan to build and market affordable cars that are suited to the needs of growing markets.

     

    The new EV is at one end of a range of vehicles intended to “support carbon neutrality and a better environment for all.” Thailand will be the first country where the truck is made and marketed.

     

    Toyota may eventually release it in Southeast Asia and other regions.With the production of the Hilux pickup truck in Thailand, Toyota began the IMV project. 

     

    The Fortuner sport utility vehicle and the Innova minivan are also part of the series. Internal combustion engines power all of the IMVs in use today. The vehicles’ capacity to manage bad roads and haul a variety of freight has led to significant success in emerging economies.

     

    They are common in the Philippines, particularly in and around major cities like Manila. It concentrates on pickup trucks and SUVs made in their image. The finished automobiles are exported to 124 nations worldwide.

     

    IMVs are also produced by Toyota in Argentina, South America, and Indonesia. But its major production hub is Thailand, where it can locally obtain 96% of the required components.

     

    One of the biggest express delivery firms in the world, FedEx Express, a division of FedEx Corp., has announced the introduction of its first electric vehicle with zero exhaust emissions for usage in Thailand.

     

    The first four electric vehicles, consisting of a midsize van, two full-size vans, and a 6-wheeler straight truck, started their deployment last month and will first operate in Bangkok.

     

    This is a component of the FedEx Priority Earth effort, with vehicle electrification being one of the essential steps in the business’s route to achieving its objective of having carbon neutral operations.

     

    The goal of running an all-electric global pickup and delivery (PUD) fleet is part of FedEx’s commitment to steadily reduce environmental consequences. All locations across the company are subject to their efforts to operate more sustainably.  This is a step further in attaining their sustainability objectives to celebrate in Thailand.

     

    It is now more critical than ever for FedEx to alter its activities to be more sustainable because of the flourishing e-commerce industry and its greater focus on assisting their customers’ growth goals.

     

    This is undeniable evidence that they are constructing the network for the future while also making an effort to have a smaller environmental effect.

     

    Investing in infrastructure, creating jobs, helping the communities where team members live and work, and supporting efforts for a more sustainable future are all ways that FedEx is maintaining its long-term commitment to the nation.

     

    A new electric vehicle model named the Atto 3 BYD Thailand has just been introduced by Chinese automaker BYD. The car is made to meet the needs of city dwellers, especially those who are looking for an economical and environmentally responsible form of transportation.

     

    The Atto 3 has a lithium-ion battery that can deliver up to 480 km of range on a single charge for a 60.4 kWh battery. The battery may be charged using a regular household outlet, and a conventional AC charger takes about 10 hours to fully charge the battery.

     

    The vehicle also has a fast-charging option that uses an 80 kW charger and can charge the battery up to 80% in just 30 minutes.

     

    After the extended range of the BYD ATTO 3 (NEDC range to 480 km) made its debut last month, the standard range of the BYD ATTO 3 (NEDC range to 410 km) made its formal debut on the Thai market at a selling price of 1,099,900 baht.

     

    The BYD ATTO 3’s standard range provides another choice to accommodate the various needs of Thai drivers. Five passengers can sit comfortably within the Atto 3, which is small in size. It is intended to be the ideal car for short journeys and urban commuting.

     

    The car is entertaining to drive because of its top speed of 160 km/h. The Atto 3 has a contemporary, streamlined appearance with aerodynamic shapes that lessen wind resistance and increase vehicle efficiency.

     

    THAILAND ELECTRIC VEHICLE MARKET DYNAMICS

     

    The amazing and ground-breaking electric Tesla Model S has had a big impact on the global automotive sector, including Thailand. The Model S, which was unveiled by the well-known American EV maker Tesla, has drawn a lot of attention and praise for its cutting-edge technology, outstanding performance, and svelte look.

     

    The Tesla Model S is becoming more and more well-liked among fans of EVs, buyers of luxury vehicles, and those who care about the environment in Thailand. Its introduction to the Thai market represents an important turning point in the nation’s move toward environmentally friendly transportation.

     

    The Model S provides a thrilling driving experience without sacrificing elegance and comfort, making it an appealing alternative to conventional internal combustion engine automobiles.

     

    The Tesla Model S’s excellent electric range is one of its distinguishing qualities. Drivers in Thailand can travel far distances on a single charge thanks to the expanded range of the Model S’s superior battery technology. This has helped the country adopt ev more widely by easing range anxiety, a typical concern among owners of EVs.

     

    The Tesla Model S is a powerhouse when it comes to performance. The Model S accelerates quickly and smoothly with its potent electric motors, providing immediate torque and exciting acceleration.

     

    The Model S Plaid, the top-of-the-line performance model, rivals many high-performance sports vehicles in terms of its astounding acceleration and superb track performance.

     

    The Tesla Model S emphasizes safety above its outstanding performance. It includes many cutting-edge safety technologies, including as autonomous driving capabilities, adaptive cruise control, and collision avoidance systems. While providing the highest level of safety for the driver and passengers, these elements improve the driving experience overall.

     

    The Model S’s interior is evidence of Tesla’s dedication to elegance and innovation. High-quality materials, a simple appearance, and a huge touchscreen display that dominates the dashboard all contribute to the cabin’s premium and futuristic vibe. The Model S is a sensible option for both everyday commuting and long-distance trips since it provides plenty of space for passengers and baggage.

     

    Additionally, Tesla’s Supercharger network is essential in promoting the Model S’s uptake in Thailand. Model S owners may conveniently recharge their vehicles on lengthy trips thanks to the carefully placed superchargers that are spread out across the nation.

     

    Ownership of an ev is now more practical and easy thanks to this vast charging infrastructure, which guarantees that Model S drivers have access to dependable and quick charging.

     

    The Tesla Model S has helped Thailand promote sustainability and ev awareness in addition to its technological capabilities. Its unique design has garnered attention and generated discussions about the nation’s transportation needs in the future, in addition to its outstanding performance and zero-emission status.

     

    The Tesla Model S stays at the vanguard of the Thai ev market as it develops, inspiring other manufacturers and customers to adopt electric mobility. With its unique combination of luxury, performance, and sustainability, the Model S has emerged as a leading example of the ev revolution, demonstrating how EVs have the potential to completely alter the automotive industry not just in Thailand but also globally.

     

    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2022-2027
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2022-2027
    19 Market Segmentation, Dynamics and Forecast by Application, 2022-2027
    20 Market Segmentation, Dynamics and Forecast by End use, 2022-2027
    21 Product installation rate by OEM, 2022
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2022
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix
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