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Due to the chances it offers publishers and developers, Turkey is starting to become a favourite in the video game business. Turkey has emerged as a major global centre for mobile gaming over the past few years.
Turkish mobile game developers have attracted investments and funds worth billions of dollars. The majority of the revenues made by many gaming companies established in Turkey are made in other countries.
Turkish apps have one of the lowest costs per install (CPI) when compared to international standards, which is very advantageous for evaluating the user acquisition performance of hyper-casual games.
Turkey can be a nice market for a soft launch or brief tests for apps that plan to be used globally. Without investing a sizable cash, it offers marketers the option to gather information on user behaviour, specify success criteria, and identify the most successful advertising strategies.
The Turkey Gaming Market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2022 to 2030.
Game Factory, a startup accelerator, is collaborating with Google to expand the assistance it has been providing to renowned Turkish game developers.
The first game industry partner for Google for Startups, a programme that supports flourishing, diverse, and inclusive startup communities worldwide, is the Istanbul-based online game development accelerator.
Currently, Game Factory supports more than 70 game studios in Turkey by providing them with training, mentoring, assistance in finding teammates, publishing assistance, and investor networks.
With its global Google collaboration, the incubator will now provide more chances to game developers.
With the help of companies like Peak and Dream, Istanbul has emerged as a location to watch for entrepreneurs in the casual gaming industry.
A new firm is now announcing a significant round of fundraising in an effort to leave its own impact on the industry. With the help of multiplayer capabilities and other social features, Spyke Games intends to give casual games a new dimension. The company has raised millions in a seed round of funding.
Griffin Gaming Partners, a venture capital firm that specialises in businesses operating in and around the games industry, is the only investor providing the cash. Its portfolio also includes Discord, Forte, AppLovin, Overwolf, and WinZO among other businesses.
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