UK BICYCLE MARKET

INTRODUCTION

The governments in several countries are implementing bike voucher schemes in order to increase bicycle market share. The user is given a coupon worth up to £50 for bike repairs under this scheme.

Additionally, the voucher can be used to start a bicycle repair shop. Customers will have easier access to bicycles because of this strategy, which will help the bicycle market grow even more. This is because the majority of events, such as the Tour de France and LoToJa, take place in these areas.

UK BICYCLE MARKET DEVELOPMENTS AND INNOVATIONS

For the UK market, Giant has unveiled its most recent creation: a new bike brand that will only sell e-bikes. By offering four distinct models of electric bikes, Momentum, a Giant Group company, hopes to encourage more people to live their lives on two wheels.

With either a step-through or step-over frame design, svelte aesthetics, and a mid-drive electric motor, the Momentum series of e-bikes is mostly city-focused commuter bikes. This new e-bike brand will be sold in stores and online through the Momentum website. 

Insync Bikes, an Indian-owned bicycle company with headquarters in Manchester, is strengthening its position as one of the top bicycle brands in the UK by introducing a new line of ebikes for the country's independent bike dealer (IBD) network under its Lectro brand.

At Insync's brand-new 60,000 square foot distribution centre in Trafford Park, the first consignment of Lectros is already on hand. The range is being constructed at the 100-acre Cycle Valley facility owned by Hero Cycles, the parent company of Insync, in Ludhiana, Punjab, India. By volume, Hero is the biggest producer of pedal bicycles worldwide.

UK BICYCLE MARKET DYNAMICS

In an effort to encourage more people to take up riding, Greater Manchester now offers free use of e-bikes. The "Cycling made e-asy" programme provides e-cycle loans with terms of up to three months.

It has already begun in Greater Manchester and will soon be implemented in Hull, Sheffield, Leicester, Luton, and Dunstable. The government's cycling and walking plan includes the initiative it is working on with Cycling UK.

For more environmentally friendly delivery, Amazon has announced the opening of its first UK micro mobility hub in Central London. More than 10% of London's Ultra Low Emission Zone will be serviced by e-cargo bikes and walkers from the new hub and Amazon's electric fleet already operating on London's streets.

UK BICYCLE MARKETRECENT PARTNERSHIP

According to British Cycling, the new alliance will help the organisation support its elite teams and work toward net-zero carbon emissions. This collaboration with Shell UK will strengthen their new commercial programme, aid British Cycling in improving, and increase public awareness of cycling and cyclists.

In an effort to "revolutionise" bike sharing programmes in the UK, the British bike share company Hourbike has teamed up with the e-bike manufacturer Fifteen.

French company Fifteen is an innovative e-bike brand and bike share provider that provides a distinct and effective docking solution for shared machines. It was formed last year through the merger of self-service e-bike operators Smoove and Zoov.

CamelBak is happy to announce an expansion of its partnership with ZyroFisher, which will see the distribution of all of the brand's product categories. ZyroFisher is now distributing outdoor, run, hike, tactical, and everyday bottles and drinkware in addition to their current portfolio of CamelBak bike products.

The iconic bike manufacturer Pinarello and Cycloc, a pioneer in cycle storage and display, have announced a brand partnership. As a result of the collaboration, Cycloc will serve as Pinarello's official bicycle storage partner for all of their activities in the UK.

Through the new partnership, Pinarello UK will heavily rely on Cycloc products to display and store bikes at their headquarters and service centre in Epsom, Surrey. Additionally, all of the Pinarello concept stores will sell Cycloc products.

UK BICYCLE MARKETCOMPETITIVE LANDSCAPE

To extend their presence in the worldwide market, the leading players are expanding into the manufacturing of novel bicycles, forming collaborations with other players, merging and acquiring companies, and refining their online and offline marketing tactics.

The businesses are also taking advantage of the growing number of internet distribution channels. Furthermore, companies are expanding their portfolios by introducing bicycles designed exclusively for women and children, making them more consumer-centric.

Trek Bikes is a leading mobiliser of the various bicycle modules manufacturer requirements in the market. The Supercaliber 9.7 eliminates the need to select between hardtail and full-suspension.

From the efficient IsoStrut shock to the weight-saving pivotless seat stays that reduce trial chatter, every aspect of this bike is designed for speed. This XC-crushing machine is completed by a lightweight parts specification.

Trek's exclusive lightweight IsoStrut FOX Performance shock is designed specifically for Supercaliber and features an ultra-lightweight, full OCLV Mountain Carbon frame with 60 mm of travel

Forme is a leading mobiliser of the various bicycle modules manufacturer requirements in the market. There are no symptoms of mechanical wear on the Hartington A7 700c.

It does, however, have minor cosmetic flaws on the fork and rack. It's a bike that not only looks beautiful but also rides as well as many other bikes in other categories, thanks to its classic appearance and current geometry.

The frame is made of hydroformed alloy. Shimano 7 Speed drivetrain, 32H Alloy wheels, and Deli tyres. Tektro V brakes provide excellent stopping force. A Forme alloy cockpit completes the look.

UK BICYCLE MARKETCOMPANIES PROFILED

• Accell Group
• Forme
• Trek Bikes
• Cervelo
• Dorel Industries Inc.
• Giant Bicycles
• Merida Industry Co., Ltd.
• Specialized Bicycle Components, Inc.
• SCOTT Sports SA
• Atlas Cycles (Haryana) Ltd.
• Avon Cycles Ltd.