US Automotive Camera Market 2024-2030

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    US AUTOMOTIVE CAMERA MARKET

     

    INTRODUCTION

    US is world`s biggest passenger car market in terms of value, estimated at $630 Billion in 2019. As average transaction prices per car in US was ~ $38,000 in 2019, it was ~40% higher than Europe, 75% higher than China and ~280% higher than India.

     

    infographic: US Automotive Camera Market, US Automotive Camera Market Size, US Automotive Camera Market trends and forecast, US Automotive Camera Market Risks, US Automotive Camera Market report

     

    US AUTOMOTIVE CAMERA MARKET ADAS FITMENT IN US

    There are 285 passenger car models on sale in US as of June 2020. Camera based ADAS is offered at least as an option on 170+ models

     

    As U.S. is among world`s biggest ADAS Market, various features supported by Camera are offered on top-selling vehicles

    • Auto Beam Headlights: (Camera to detect incoming traffic to control high beam)
    • Pre-Collision Assist with Automatic Emergency Braking: (Camera to detect collision)
    • BLIS with Cross traffic alert / Trailer coverage: (Radars on both sides towards the back)
    • Rear view camera: (Camera at the back of the vehicle)
    • Lane keeping system: (Camera to scan lane markings in the front of the car)
    • Intelligent adaptive cruise control: (Mix of advanced radar and camera to read signs and control speed depending on area and set speed)
    • Evasive steering assist: (Uses radar and camera of pre-existing Pre-Collision Assist with Automatic Emergency Braking to avoid crashing while turning)
    • Reverse brake assist: (Radar is used to provide warning while reversing the car)
    • Active park assist: (Steering is controlled automatically during parallel park, radar detects space for car to park)
    • Pro trailer backup assist: (Camera tracks trailer’s position, knob controls trailer’s movement while system controls steering)
    • Traffic sign recognition: (Camera in the front to read road signs)

     

     

     

    US AUTOMOTIVE CAMERA MARKET, BY OEM

     

    infographic: US Automotive Camera Market, US Automotive Camera Market Size, US Automotive Camera Market trends and forecast, US Automotive Camera Market Risks, US Automotive Camera Market report

     

    • The top selling models for Ford in USA are F 150 (7 variants), Escape (5 variants), Explorer (6 variants), Fusion (4 variants) and Edge (4 variants). Among these all variants have pre collision assist with automatic emergency braking as standard. Blind spot monitoring is present across all the variants of Escape and Fusion without trailer coverage
    • The top selling models of Toyota in USA are RAV4 (10 variants), Camry (12 variants), Corolla (8 variants), Tacoma (6 variants) and Highlander (5 variants). Automatic high beam is present across Camry, Corolla and Tacoma variants. Pre collision system with Pedestrian Detection is present across all variants of RAV 4, Camry, Corolla, Tacoma and Highlander
    • Honda’s top selling vehicles in USA in 2019 were CR-V (4 variants), Civic (5 variants) and Accord (6 variants). Lane keeping assist system is present across all variants of above-mentioned vehicles. Rear view camera is standard across all variants of CR-V, Civic and Accord
    • Nissan’s top selling vehicles in USA in 2019 were Rogue (3 variants), Sentra (3 variants) and Altima (5 variant). Automatic emergency braking is present in all Rogue and Sentra trims and in 1 Altima variants. Forward collision warning is present in all Sentra and Altima trims
    • RAM 1500 had an average transaction price of $60,000 in 2019. Out of the 7 variants, 4 had forward collision warning with active braking has part of a package. 1 trim had Blind Spot monitoring system. 4 had adaptive cruise control and lane sense departure has part of a package
    • GM is offering Autonomous Emergency braking as a standard fitment only on the popular Crossover Equinox, whereas the Silverado gets it only as an optional extra on 2 out of 8 trims. Adaptive cruise control is available on multiple models but only on the higher variants
    • In the Premium segment, which accounted for ~12% of annual new car sales in US in 2019, Adaptive cruise control is offered as a standard fitment on almost all models. Lexus offers Blind spot information system only as an optional extra

     

    To know more about Global Automotive Camera Market, read our report

     

    CORONAVIRUS IMPACT ON US AUTOMOTIVE CAMERA MARKET

    As Coronavirus rattles auto markets worldwide, US is no exception to that. Although, May sales inched close to a million units, they are still far away from ~1.4-1.5 million units seen per month earlier.

     

    Many Car manufacturers introduced lucrative schemes in March-May 2020 to arrest the slump. For example, the Detroit 3 offered unprecedented 0%, 84 Month lease options which worked very well to uplift consumer buying sentiment. Hyundai went a notch higher and was among the first brands to introduce 0% financing for 84 months, deferred payments for 4 Months and a job-loss insurance to cover up to six payments.

     

    infographic: US Automotive Camera Market, US Automotive Camera Market Size, US Automotive Camera Market Trends, US Automotive Camera Market Forecast, US Automotive Camera Market Risks, US Automotive Camera Market Report, US Automotive Camera Market Share

     

    Depressed fleet sales were a significant contributor to lower overall volume in May 2020, which is expected to recover gradually in the latter half of 2020.the retirement age buyers most vulnerable to the Corona virus are yet to return to the market.

     

    We believe, the US auto sales will come back to 17 Million (Pre-Corona virus) level only by 2022-23.

     

     

    US AUTOMOTIVE CAMERA MARKET SIZE AND FORECAST

    US Automotive camera market will be driven by growing ADAS fitment on American cars and light trucks, a trend that started in early 2010s and has continued to grow even till now.

     

    Japanese OEMs like Toyota and Honda have been at the forefront of ADAS especially camera based ADAS.

     

    The US Automotive camera market is estimated at $XX Million in 2020, growing at –% CAGR till 2025.

     

    Infographic: US Automotive Camera Market, US Automotive Camera Market Size, US Automotive Camera Market Trends, US Automotive Camera Market Forecast, US Automotive Camera Market Risks, US Automotive Camera Market Report, US Automotive Camera Market Share

     

     

    AUTOMOTIVE CAMERA MARKET DYNAMICS

     

    The capabilities of automotive camera modules are rapidly developing to encompass not just image presentation, but also detection of white lanes and pedestrians, driver monitoring, superimposition of guidelines and warning indicators, and person and vehicle recognition.  To keep developing camera functions we have to improve these numbers even more.

     

    In order to aid drivers and enhance the driving experience, video systems and camera link technologies are being used in a growing number of applications in automobiles. Surround-view systems (SVS) with four or more cameras provide a 360° perspective of the vehicle, replacing traditional rear-view camera (RVC) systems with a single camera.

     

    Drive recorders, blind spot monitoring, night vision, road sign recognition, lane departure monitors, adaptive cruise control, emergency braking, and low-speed collision avoidance systems are all features that help relieve the driver’s workload.

     

    Cameras are also being developed to enhance the driving experience for applications like as driver vital sign monitoring, occupant detection, and gesture recognition for human machine interface (HMI). Automotive manufacturers can even rethink the vehicle profile by replacing standard elements like wing mirrors due to advancements in camera systems.

     

    The architecture of the vehicle in question can have a number of implications for the camera link technology chosen. Cable lengths in ordinary vehicles can commonly exceed several meters, and cable lengths are rising as consumers shift to larger, sport utility vehicles.

     

    Some vehicle architectures have extra features that can create new cable length difficulties, such as trailer reverse assistance, which helps trailers reverse and maneuver. Camera systems on commercial vehicles stretch cables to their maximum length, posing another architectural difficulty. Most camera link technologies can handle any of these vehicle architectures and capabilities, although to enable lengthy cable lengths, some may require additional modules such as repeaters or transmitters.

     

    The automotive industry’s technical advancements are seeing a shift from vehicle performance and efficiency to vehicle safety and convenience. Driver assistance systems like as lane departure warning (LDW), lane keep assist (LKA), rear park assist, and blind-spot recognition are in high demand as consumer awareness and government obligations connected to active safety develop (BSD).

     

    As a result, the growing use of camera-based applications in automobiles is expected to raise demand for automotive cameras.

     

    US AUTOMOTIVE CAMERA MARKET RECENT LAUNCH

    In the United States, ZF, the world’s top provider of automotive cameras, has launched its S-Cam4.8 with enhanced vision technology from Mobileye, an Intel Company is now available on the new Nissan Rogue. 

     

    ZF’s Electronics and ADAS division, the S-Cam 4.8 will allow ZF customers to further refine systems such as Automatic Emergency Braking for pedestrians and cyclists while also providing best-in-class lane keeping system performance.

     

    It will also open up the possibility of new semi-automated driving convenience services such as Highway Driving and Traffic Jam Assist, and ZF can supply these technologies throughout the entire light vehicle range. ZF and its long-term partner Mobileye create, develop, and supply innovative camera systems based on Mobileye’s EyeQ4 processor for a variety of applications.

     

    US AUTOMOTIVE CAMERA MARKET COMPETITVE LANDSCAPE

    There are more than 15 ADAS camera manufacturers supplying to various platforms in the US automotive camera market. Earlier, the suppliers were banking on the growth in Semi-autonomous technology for cars and more investments in fully autonomous prototypes but now as car manufactures hold on to cash and shelve expensive projects, that opportunity will not be accessible at least till 2024-25.

     

    We expect reduction in average B-2-B prices for ADAS camera( both Mono and Stereo) as the market becomes more price sensitive and highly dependent on ADAS fitment in passenger cars.

     

     

    US AUTOMOTIVE CAMERA MARKET COMPANY PROFILES

    1. Hyundai Mobis
    2. Magna
    3. NVIDIA
    4. ZF
    5. Denso
    6. Veoneer
    7. Hella
    8. Infineon AG
    9. Bosch
    10. Continental
    11. Valeo
    12. Mobileye
    13. Autoliv
    14. NXP
    15. Jabil

     

     

    THIS US AUTOMOTIVE CAMERA MARKET REPORT WILL ANSWER FOLLOWING QUESTIONS

    1. US Automotive Camera size and Forecast, by region, by application
    2. Average B-2-B price for US Automotive Camera, by region, per user
    3. Technology trends and related opportunity for new US Automotive Camera tech suppliers
    4. US Automotive Camera share of leading vendors, by region,
    5. Coronavirus impact on US Automotive Camera earnings
    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2024-2030
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2024-2030
    19 Market Segmentation, Dynamics and Forecast by Application, 2024-2030
    20 Market Segmentation, Dynamics and Forecast by End use, 2024-2030
    21 Product installation rate by OEM, 2023
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2023
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix