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In US, car sales for the year 2020 ended at 14.65M units, lowest since 2012.
The volume in the first 5 months of 2021 increased approximately by 7% Y-o-Y with 5.6M units sales. The midsize SUVs and midsize hybrid cars witnessed higher growth rates in the first 4 months with 34% and 41%
Market Value wise US is the most valued market in the automotive HVAC segment due to its high B-2-B price of the HVAC content per vehicle. The average price is estimated to be $XX.
7 of the top 10 selling cars in US in 2021 are either SUV or a pickup truck. This has increased the multi-zone climate control penetration in the region, as every SUV/pickup truck is equipped with mostly dual zone climate control.
Rear AC vents feature too was got bolstered by the sales of SUVs as most of the top sellers were equipped with this option.US continued to be the leader in adoption of rear ac vents in the passenger vehicles with ~XX% fitment
Ford vehicles are equipped with particulate air filters across its line-up. In some of the Chevrolet pickup-ups and SUVs heavy duty air filters are fitted.
Dust and pollen filter is a standard air filter feature in Toyota vehicles. Hyundai in its high-end vehicles such as Tucson and Palisade CleanAir Ionizer filter is equipped along with dual zone climate control feature.
BMW vehicles are equipped with micro & “active-charcoal” air filters in the cabin of its cars.
In Mercedes vehicles, dust, pollen and activated charcoal odor filters are equipped in every model in the line-up.
US has the 2nd highest penetration of automatic HVAC controls among the top 30 sellers. The automatic HVAC system penetration is estimated to be XX% and the remaining XX% was manual.
In the luxury/premium cars segment the automatic HVAC system is installed in almost every model. The rear AC technology has a 100% penetration in this segment.
Brands like Nissan, Buick, Fiat and some models in Chevrolet had lower penetration of automatic HVAC system compared to other brands.
Automatic dual zone climate control was the most popular technology in the region. Single zone and tri-zone HVAC systems had almost the same amount of fitment in the region. There were no vehicles among top-30 sellers equipped with four and five zone climate control features. Four-zone climate control was mostly adopted in the premium segment cars.
There were no vehicles among top 10 most selling cars equipped with tri-zone & subsequent multi-zone climate control features.
Ford Explorer is which was 11th in the top sellers list is the first vehicle to be equipped with tri-zone climate control
Mercedes was the first OEM to introduce 5 -zone climate control system in US as it was provided as an optional feature in GLS models. However, only 2 Mercedes vehicles GLE and GLS models were fitted with the 4-zone HVAC system
Toyota Tacoma and Lexus RX were the 2 of the 4 models of the top 30 best-selling vehicles to equip tri-zone climate control.
Jeep vehicles had only dual-zone climate control features with premium air filters.
BMW’s 7-series and X5 models are equipped with 4 zone climate control features. BMW was one of the first OEMs to introduce 4-zone HVAC system in US.
The number of models in Volvo equipped with 4-zone HVAC was increased in 2021 compared to last year’s line-up.
Market volume wise US remains 2nd in the automotive HVAC fitment behind China. However, the market value will continue to be the highest for any region.
The impact of COVID has pushed the HVAC market down by at least 18%. Pre-COVID numbers in terms of volume & value will be achieved only by 2023.
There has been continuous development in the design of Human Machine Interface (HMI) in passenger vehicles. Most of the premium cars have moved on with the knobs and dials. The adoption of touchscreen to control the various interior features including HVAC have gained popularity.
The top automotive HVAC manufacturers operating in US are Hanon Systems (South Korea), Toyota Industries (Japan), Denso Corporation (Japan), Johnson Electric (Hongkong), Mahle GmbH (Germany), Valeo (France), Magneti Marelli (Italy) and Keihin Corporation (Japan). Denso is the market leader in US with its association with Toyota.
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