The word “hair care” refers to all aspects of hygiene and cosmetology that deal with body hair, facial hair, pubic hair, and other hair that develops from the human scalp. Depending on a person’s culture and the physical attributes of their hair, several hair care regimens are used.
With the introduction of numerous hairstyling, hair regrowth, and hair colorant products during the past ten years, the US haircare market has seen numerous changes. While the hair colorant and conditioner categories could see quick adoption over the projection period, the shampoo segment is anticipated to continue its market dominance.
The young, fashion-conscious population is continuously aware of many hair care options, including individualistic hair color and styling products. As a result, the market is driven by these customer behaviors.
The US hair care market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2022 to 2030.
Henkel is advancing the big trend of personalization by fusing hairdresser expertise with a digital experience with the launch of the new Schwarzkopf Professional hair care brand SalonLab&Me.
Hairdressers may now explore a new revenue model for their salon while clients of the salon can obtain their hyper-personalized hair care advice that is tailored to their precise hair type. The company’s portfolio of digital innovations is being expanded further with the addition of the new hair care line, which is only offered via an online shop accessible to salons.
There are products available in dropper packing for accurate dosing and application, such as treatment oils for preventing hair loss, adding shine, and reducing frizz. In order to make their products more portable and convenient, businesses have begun to offer travel-size packagings such as sachets, deluxe samples, and tiny bottles.
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