Global Vlogging Camera Market 2019-2025

November 1, 2020
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VLOGGING CAMERA MARKET

KEY FINDINGS

  1. The global market for camera sales is decreasing but cameras bought for content creation will see increased growth as people with vlogs improve the quality of production with increase in viewership
  2. Cameras used exclusively for vlogging purposes will see increased growth in terms of overall sales (36 % CAGR from 2020 – 2025 ) as well as value (44% CAGR from 2020 – 2025).The price per unit will also see increase as people upgrade gear to keep up with the quality of the competition
  3. The $300-$900 price range will see the highest growth in volume while >$900 range will see the greatest value growth as the most of the vloggers will shift to improving their vlog quality and the top vloggers will improve their gear with time
  4. Go-Pro saw a boost in their direct-to-consumer e-commerce business as demand for GoPro continued to grow from the COVID-19 trough.This continued momentum supports their shift to a more direct-to-consumer business
  5. The major chunk of top 10 influencers with maximum subscribers in the world comprises of gamers. Most Gamers use advanced screen recording software coupled with some camera in few cases. The cameras most preferred by top ‘Lifestyle and Beauty vloggers’ are manufactured by ‘Canon’ and ‘Sony’
  6. There are products like Panasonic G100, Sony ZV-1 which are vlogging friendly but are basically the modified versions of their parent products. There is a gap which can be filled with an exclusive product with tailored hand grips and control points customized to be used at arm’s length, exclusively for vloggers

 

 

 

SOME FACTS ON YOUTUBE

  • As of 2020, there are about 37 Million YouTube channels globally. In 2019, the channel number grew by ~23%. The channel count does not include channels with subscribers <5 in number. Thus, the total number of channels  is  ~63M
  • From 2016 to 2019, the number of channels with 1M+ subscribers grew by 65%. The number of channels featuring between 10K and 100K subs grew by around 70% in 2019. The number of channels having more than 100K subs even doubled last year.
  • YouTube is the #1 platform for uploading videos and associated earnings but many vloggers also upload vlogs in 20+ other platforms like Dailymotion, Twitch, Vimeo etc.
  • What makes YouTube the #1 platform is that about 25-27% of world population (1.8-2B people) are YouTube logged in users today and about 20,000 hours of video content is uploaded every hour.

 

NEW VLOGGING CAMERAS LAUNCHED IN THE MARKET(PRE-COVID)

Sl noBrandModelPrice(USD)Launched inKey featuresCompetes with
1NikonZ50$950Oct 201920.9-megapixel,APS-C sensor, Compatible with Z Series lenses, as well as F-Mount LensesSony A6400 and Fujifilm X-T30
2GoProHero 8 Black$500Oct 2019Largely based on Hero 7 but connects to a new range of hardware add-onsDJI’s Osmo Action camera and other mirrorless cameras
3FujifilmX-A7$700Sep 2019DCI 4K video, Articulating screen design for vloggers, 8 fps shootingSony A6100
4CanonEOS M200$630Sep 2019Updated image processor, Eye-detect autofocus, 4K videos at 30 frames per second, 90 minutes of video recordingSony A77II

 

MARKET SEGMENTATION

Vlogging Camera Market Segmentation

MARKET DYNAMICS

The vloggers are mostly influencers, who are always striving to create the best possible content to improve their channel and earnings. A good camera is a must have but it also needs to be lightweight and versatile, to be used in almost all outdoor and indoor applications. Because of this, many vloggers are now substituting their mobile phone cameras with a vlogging camera, this is an ongoing trend and could also be a potential risk to the vlogging camera market.

 

Future growth of vlogging cameras will also be closely linked to drone camera sales as many vloggers have both.

 

The average selling price of a mirrorless camera’s body preferred for vlogging is $943 in 2019 and this is ~20% higher than the average mirrorless camera body’s selling price ($720). The market share of mirrorless cameras in global vlogging cameras will increase from 18% in 2019 to 35% in 2025.

 

VLOGGING CAMERA MARKET SIZE AND FORECAST

The vlogging camera market size is derived from two set of buyers, 1) who are new to vlogging and buying their first camera with a lower budget and limited features 2) experienced vloggers who understand the nuances of advanced cameras, related tech and the impact it has on their content.

We talked to 14 celebrity vloggers (>1M subscribers) and found that their average cost of camera ranged between $1,300-$1,900. But there are more than 100,000 aspiring vloggers (20k-100k subscribers) who have varying needs, budget and are always on the lookout to upgrade their equipment. Something the vlogging camera manufacturers will have to pay very close attention to.

  • The price point is important to vloggers as they shift to serious vlogging after generating traction and will be upgrading their gear. The digital cameras offered in this price range can shoot top quality videos as well as the action cameras. Some of the DSLR models which cost more than $900 in 2020 will also fall into this price range as better cameras are developed
  • Companies will have to market products in this price range exclusively for content creators and offer features that facilitate fast editing as well as uploading to platforms for sharing

 

Mirrorless and DSLR cameras will have a slower replacement period (~2-2.5 years) compared to action cameras (~1-1.5 years). USA currently has 23% of the global market share (by volume) and this will grow to 25-26% by 2025, USA will remain the biggest market in terms of a single country for Vlogging cameras.

“The global vlogging camera market size is estimated at $517M in 2020, growing at 44% CAGR till 2025”.

 

COMPETITIVE LANDSCAPE

The vlogging camera market is dominated by Asian manufacturers. 6 out of 9 manufacturers profiled in this report belong to Japan and it is because of their long-proven expertise in building all form of cameras over past many decades. Olympus has the highest gross margin among all manufacturers.

The vlogging camera market is highly concentrated with just four players accounting for ~77% market share So far, Sony and Cannon have emerged as the top choice brands by vloggers and they cumulatively account for a substantial market share.

Canon is accelerating the promoting and marketing sector to boost the sales of the products such as “EOS R5” and “EOS R6” full-frame mirrorless models.

 

COMPANY PROFILES
  1. Panasonic Corporation
  2. Sony Corporation
  3. Canon Inc.
  4. GoPro,Inc.
  5. Nikon Corporation
  6. Samsung Electronics
  7. SZ DJI Technology Co., Ltd
  8. Fujifilm Holdings Corporation
  9. Olympus Corporation
  10. SJCAM  Limited
  11. YI Technology
  12. Garmin Ltd.

 

 

THIS REPORT WILL ANSWER THE FOLLWING QUESTIONS
  1. Global Vlogging camera Market size and forecast, segmented by geography, camera type and brand
  2. Which market segment will grow at highest rate and why?
  3. Growth in influencer marketing and its impact on vlogging camera market
  4. Top 10 YouTube influencers in US, Europe, India and China and most popular vlogging cameras in respective regions/countries
  5. Pain points of vloggers related to camera and their expectation from future vlogging cameras
  6. Latest technical trends and developments in newly launched vlogging cameras
  7. Growth in number of vloggers in past two years and in 2019-2025
  8. Opportunity in related camera accessories market(Tripod, lens, external hard drive, memory card etc.)
  9. Market share of vlogging camera vendors
  10. Persona of popular vloggers
Sl noTopicPage Number
1Scope4
2Market Segmentation5
3Executive Summary8-12
4Introduction14
5Monthly active YouTube user base in in US, Europe, China and India15-16
6Growth in number of vloggers globally17-19
7Disruptive innovations in vlogging camera market20
8Role of online sales in vlogging camera market growth21-22
9Increase in advertising and influencer marketing 2015-201923-24
10Most popular vlogging cameras US, Europe, China and India25-27
11COVID impact on Vlogging camera market28
12Popular price point and camera specs in major countries29-31
13Growth in smartphone vlogging32
14Top 10 YouTube influencers and their camera equipment33
15Latest technical trends in vlogging camera market34
16Market Size ,Dynamics and Forecast By Geography(2020-2025)36-46
17Market Size ,Dynamics and Forecast By Technology(2020-2025)48-57
18Market Size ,Dynamics and Forecast By Price(2020-2025)59-64
19Competitive Landscape66-69
20COVID Impact On Market Leaders71-74
21Unmet needs and Market Opportunity for new vendors75-76
22Company Profiles78-86
24VLOGGING CAMERA MARKET SENSOR BREAK UP BY SIZE-202090
25CONTENT UPLOADED BY POPULAR VLOGGERS EUROPE, JAPAN AND US BY GENRE91-93
26OVERVIEW ON EQUIPMENT PURCHASED BY VLOGGERS BY GENRE​94-96
27 aIMPORTANT POINTS WHILE BUYING A VLOGGING CAMERA97-98
27 bDISSATISFIED POINTS AFTER USING THE CAMERA​99-103
27 cACCESSORIES VLOGGERS PURCHASED FOR THE CAMERA104-105
27 dPOPULAR LENSES VLOGGERS USE106
28Conclusion108

 

 

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