VLOGGING CAMERA MARKET

If writing text blogs was a hit in early 2000s, now it’s all about Video blogging or Vlogging.

SOME FACTS ON YOUTUBE

• YouTube is the #1 platform for uploading videos and associated earnings but many vloggers also upload vlogs in 20+ other platforms like Dailymotion, Twitch, Vimeo etc.
• What makes YouTube the #1 platform is that about 25-27% of world population (1.8-2B people) are YouTube logged in users today and about 20,000 hours of video content is uploaded every hour.
• As of Sep 2019, there are more than 6,000 channels with 1M+ subscribers.
• The 18-44 age group accounts for over 60% of overall audience, which makes YouTube ideally suited for marketing and more so for Influencer marketing.
• YouTube has been a massive driver for GoPro sales

NEW VLOGGING CAMERAS LAUNCHED IN THE MARKET

MARKET SEGMENTATION

MARKET DYNAMICS

The vloggers are mostly influencers, who are always striving to create the best possible content to improve their channel and earnings. A good camera is a must have but it also needs to be lightweight and versatile, to be used in almost all outdoor and indoor applications. Because of this, many vloggers are now substituting their mobile phone cameras with a vlogging camera, this is an ongoing trend and could also be a potential risk to the vlogging camera market.

Future growth of vlogging cameras will also be closely linked to drone camera sales as many vloggers have both.

The vlogging camera market size is estimated at $XXM, growing at –% CAGR

VLOGGING CAMERA MARKET SIZE AND FORECAST

The vlogging camera market size is derived from two set of buyers, 1) who are new to vlogging and buying their first camera with a lower budget and limited features 2) experienced vloggers who understand the nuances of advanced cameras, related tech and the impact it has on their content.

The average selling price in 2019 was $200-$300 for US, Europe and Japan for most of the vlogging camera manufacturers.

We talked to 14 celebrity vloggers (>1M subscribers) and found that their average cost of camera ranged between $1,300-$1,900. But there are more than 100,000 aspiring vloggers (20k-100k subscribers) who have varying needs, budget and are always on the lookout to upgrade their equipment. Something the vlogging camera manufacturers will have to pay very close attention to.

COMPETITIVE LANDSCAPE

The vlogging camera market is dominated by Asian manufacturers. 6 out of 9 manufacturers profiled in this report belong to Japan and it is because of their long-proven expertise in building all form of cameras over past many decades.

So far, Sony and Cannon have emerged as the top choice brands by vloggers and they cumulatively account for a substantial market share.

COMPANY PROFILES

1. Panasonic Corporation
2. Sony Corporation
3. Canon Inc.
4. GoPro,Inc.
5. Nikon Corporation
6. Samsung Electronics
7. SZ DJI Technology Co., Ltd
8. Fujifilm Holdings Corporation
9. Olympus Corporation
10. SJCAM  Limited
11. YI Technology
12. Garmin Ltd.

THIS REPORT WILL ANSWER THE FOLLWING QUESTIONS

1. Global Vlogging camera Market size and forecast, segmented by geography, camera type and brand
2. Which market segment will grow at highest rate and why?
3. Growth in influencer marketing and its impact on vlogging camera market
4. Top 10 YouTube influencers in US, Europe, India and China and most popular vlogging cameras in respective regions/countries
5. Pain points of vloggers related to camera and their expectation from future vlogging cameras
6. Latest technical trends and developments in newly launched vlogging cameras
7. Growth in number of vloggers in past two years and in 2019-2025
8. Opportunity in related camera accessories market(Tripod, lens, external hard drive, memory card etc.)
9. Market share of vlogging camera vendors
10. Persona of popular vloggers