Global Wireless Earbuds Market 2020-2025

July 28, 2020
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Wireless earbuds with no wires running between headphones and phone, provide flexibility in movement, especially during commuting and exercising which makes them a desirable product for a large chunk of smartphone users. 



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The launch of smart wireless in-ear headphones by Bragi back in 2015 introduced and propelled the development of the global earbuds market. In the year 2017, Apple launched their flagship product Air-pods which eventually became the highest selling wireless earbuds in American and Canadian Market. 



By Geography

  • Asia-Pacific
  • Europe
  • North America
  • Latin America
  • ROW


By Price

  • Premium ($100 and above)
  • Medium ($50 to $99)
  • Low ($49 and below)


By Features

  • Smart (Touch, WIFI etc.)
  • Non smart (water resistant e)



The high-resolution audio compatibility, digital noise cancelling technology, beat response control and other are propelling the demand of wireless earbuds in the market. 

Other important features driving consumer adoption is water resistant and the fast charging technology with superior hands-free experience and high-quality sound output. 

The development of inbuilt contact points that enable charging and chargeable carry case, without using any cables to connect to the buds or the left and right ear piece is revolutionizing the charging mechanism in these products. 



Some models are now even offering hands-free access to personal assistants like Amazon Alexa, Google Assistant. 

Cambridge`s melomaniac are now equipped with a triple-core processor, a beam-forming mic for clearer calls, and Bluetooth 5.0.  

In Apple Aiirpods, with the launch of iOS13 added Audio Sharing, allows a second pair of AirPods to connect, and listen, to a single iPhone. And one can even reply to incoming messages with voice. 

Samsung`s Icon X has a 3.4GB internal memory – to store up to 1,000 tracks making it independent of phone`s battery and well suited for outdoor fitness exercises. 

SoundMagic E11BT has a 20-hour battery life possibly the highest across the globe. 



Growing internet usage, online shopping, availability of low priced and medium-priced earbuds will attribute to the growing demand for these devices in the APAC market during the forecast period. 

US is the biggest wireless earbuds market as of Sep 2020. 

The global wireless earbuds market is estimated at $XXM in 2020, growing at –% CAGR till 2025 



Apple, Alphabet, Bragi, Samsung are among the market leaders in global wireless earbuds market. 

All players are constantly working to improve wireless connectivity, battery life and sound quality fo their products. Additionally, players are focusing on the sports segment and launching headphones that are sweat and water resistant to boost the sales and revenues in the global market. 

Other prominent players in the wireless earbuds market are Jaybird, Alpha Audiotronics, Rowkin, Huawei, Avanca, Bang & Olufson, Crazybaby, Earin, Meizu, Motorola, Waverly Labs, and Mymanu. 

Some of the key companies in the market are offering wireless charging stations and using magnetic conductive technology to charge the products. 

The vendors are also implementing various IPX7 certifications to make their earbuds sweat and water resistant. This certification helps companies increase their brand reliability and attract more consumers in the global wireless earbuds market. 



  1. Apple
  2. Alphabet
  3. Bragi
  4. Samsung
  5. Nuheara
  6. Jaybird
  7. Alpha Audiotronics
  8. Rowkin
  9. Huawei
  10. Avanca
  11. Bang & Olufson



Sl noTopic
1Market Segmentation
2Scope of the report
4Research Methodology
5Executive Summary
7Insights from Industry stakeholders
8Cost breakdown of Product by sub-components and average profit margin
9Disruptive innovation in the Industry
10Technology trends in the Industry
11Consumer trends in the industry
12Recent Production Milestones
13Component Manufacturing in US, EU and China
14COVID-19 impact on overall market
15COVID-19 impact on Production of components
16COVID-19 impact on Point of sale
17Market Segmentation, Dynamics and Forecast by Geography, 2020-2025
18Market Segmentation, Dynamics and Forecast by Product Type, 2020-2025
19Market Segmentation, Dynamics and Forecast by Application, 2020-2025
20Market Segmentation, Dynamics and Forecast by End use, 2020-2025
21Product installation rate by OEM, 2020
22Incline/Decline in Average B-2-B selling price in past 5 years
23Competition from substitute products
24Gross margin and average profitability of suppliers
25New product development in past 12 months
26M&A in past 12 months
27Growth strategy of leading players
28Market share of vendors, 2020
29Company Profiles
30Unmet needs and opportunity for new suppliers


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