Global Wireless Router Market 2021-2026

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    GLOBAL WIRELESS ROUTER MARKET

     

    INTRODUCTION

     

    Wireless routers, also known as WiFi routers, are hardwares used usually at homes and workplaces to get access to the internet/WiFi. It connects the local area network to the wide area network.

     

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    This technology has seen improvement since its inception and today provides more bandwidth than ever before and reduces the need for extensive wiring which was required in the past. It also helps several users access the internet through one point which earlier was not feasible. It allows flexibility and mobility during work which is much needed in the modern times.

     

    GLOBAL WIRELESS ROUTER MARKET DRIVERS

    SI No Timeline Company Developments
    1 December 2020 Minim  Minim has acquired Aerez, a leading residential managed WiFi solution for Wireless Internet Service Providers (WISPs)
    2 Jan 2020 Amazon  Amazon has announced that it will buy Eero, a mesh home router company, for an unknown sum. Eero was one of the first firms to deploy mesh home routers to solve the problem of sporadic WiFi in the home.
    4 March 2021 T-Mobile T-Mobile unveils 5G wireless routers for remote workers,As the work-from-home trend becomes more of a long-term reality.

     

     

     

    In today’s world of technology, the following factors are helping the wireless router market to grow.

    1. The demand for faster internet due to which standards of routers are changing at a fast pace.
    2. The increase in the range of wireless networks provided by network providers.
    3. The rise in the number of connected devices due to higher demand for connectivity and innovation being brought about by the different players in the market. The concept of the Internet of things being implemented is also giving a boost to this sector.
    4. Smartphones have become increasingly affordable, especially in developing nations and the price at which the internet is accessible makes many people take advantage of this technology.
    5. Government bodies in different parts of the world have recognized that WiFi has become a necessity and are trying to build good infrastructure facilities to provide uninterrupted network connection to users. “Development of Digital Convergence Programme” in Taiwan, “The Next Generation Broadband Network” by Singapore and “Broadband China” are a few government initiatives which have helped the market grow.
    6. The growth of the telecommunication industry is also driving the market.

     

    GLOBAL WIRELESS ROUTER MARKETCHALLENGES

    A few barriers to growth for this market are:

    1. There is a shortage of human labour which is required to maintain the quality of the internet services. 
    2. Cyber security is another major concern for the end users since access to the internet is easy and instances of hacking are not uncommon.

     

    GLOBAL WIRELESS ROUTER MARKET SEGMENTATION

     

    Wireless Router Market – By Standard

    • 802.11b
    • 802.11g
    • 802.11n
    • 802.11AC
    • 802.11AX

     

    Wireless Router Market – By Band

    • Single Band
    • Dual band
    • Tri Band

    Out of the three, the most commonly used these days is Dual band. Tri band is yet to gain popularity in many parts of the world.

     

    Wireless Router Market – By Application

     

    The different places where WiFi is used are: 

    • Household
    • Commercial
    • Industry
    • Transportation

     

    Commercial applications of wireless routers are projected to grow in the forecasted period owing to the increase in commercial infrastructure, especially in developing nations. Different places such as shopping malls, hotels, restaurants, recreation places as well as offices offer Wifi services. While most of these places use an Open Wifi system, in some places a price may be charged for these services. 

     

    During the coronavirus pandemic, the household segment was the most dominant as work from home and online education model was adopted. Cisco is one such company that has taken advantage of this situation and made every move keeping in mind the needs of the customer.

     

    The difference between the household and commercial segment is that their preferences while choosing a router are different. While for households the main factor is speed, cost of the service and quality of the service, the commercial segment looks at more factors. The commercial segment looks at security, scalability and the support that these internet routers can provide with.

     

    Wireless Router Market – By End-user

     

    The types of end users are: 

    • Outdoor
    • Indoor

     

    The indoor market has more potential than the outdoor market due to the need for internet in every house and office, adoption of more connected devices with higher capabilities and many machine to machine applications such as video surveillance, health monitoring,etc.

     

    Wireless Router Market – By Geography

    The regional segmentation for the market is as follows:

    • North America
      1. U.S.
      2. Canada
      3. Mexico

     

    • Europe
    1.   France
    2.   Germany
    3.   Italy
    4. Spain
    5. U.K.
    • Asia-Pacific (APAC)
      1. Japan
      2. China
      3. India
      4. Singapore
    • Middle East & Africa
    • . Saudi Arabia
      1. UAE
      2. South Africa
    • South America
    • Brazil 

     

    North America is the most prominent market for wireless internet routers. This is mainly due to the presence of key players such as Cisco and D Link in the region and people being technologically advanced. The adoption of the concept of smart homes where all devices are connected is appealing for the consumers in North America and that’s why high speed wireless routers may be demanded to make this happen. However, most households in North America already have wireless routers due to which the growth might be limited in this region.

     

    The Asia Pacific Region can also be expected to witness growth at a good pace due to the improvement in the technological infrastructure in the developing countries of this region. The Internet is to become more accessible and affordable for everyone. The Government is also expected to help in higher internet penetration.

     

    COMPETITIVE LANDSCAPE

     

    SI No Timeline Company Developments
    1 January 2021 Ericsson Ericsson, the Swedish telecom equipment giant, is bought Cradlepoint, a company based in the United States, for $1.1 billion in order to extend its presence and expedite 5G adoption in the commercial market.
    2 July 2020 Ericsson Ericsson is paying $450 million in cash for Torrent Networking Technologies Corp. For collecting Internet protocol (IP) traffic, Torrent makes high-capacity edge routers with dynamic traffic shaping capabilities.
    4 November 2021 Digi Digi Acquires European Wireless Router Leader Sarian Systems. The acquisition is a cash transaction for approximately $30.5 million.

     

     

    Sr. No. Timeline Company Sales
    1 H1-2021 Huawei Technologies Co., Ltd In H1, Huawei generated CNY320.4 billion ($ 50.47 B) in revenue, with its net profit margin reaching 9.8%
    2 Q3-2021 (Ending September 2021) D-Link India D-Link India recorded a net sales turnover of INR 241.24 Crores as compared with INR 180.43 Crores from the same quarter, last year. Total Operating Profit was INR 15.99 Crores as compared with INR 12.02 Crores a year before.
    3 Q4-2021 (Ended July 2021) Cisco Cisco’s revenue stood at $13.1 billion, an increase of 8% year over year and fiscal year revenue of $49.8 billion. Double-digit order growth across all customer markets and geographies, including product order growth of 31% – strongest year-over-year growth in over a decade.
    4 Q3-2021 (Ending September 2021) Netgear Inc Netgear reported net revenue of $290.2 million, a decrease of 23.3% from the comparable prior-year quarter and third quarter GAAP operating income of $12.9 million, or 4.5% of net revenue, as compared to $32.2 million, or 8.5% of net revenue, in the comparable prior-year quarter

     

    The market is highly competitive and there are a few dominant players.Some of the players in the market are:

    1. Cisco Systems, Inc
    2. Shenzhen Tenda Technology Co. Ltd
    3. TP-Link Technologies Co. Ltd
    4. Belkin International, Inc
    5. D-Link Corporation
    6. Edimax Technology Co., Ltd
    7. Huawei Technologies Co., Ltd
    8. Netgear Inc
    9. Xiaomi
    10. ASUSTeK Computer Inc

     

    RECENT DEVELOPMENTS

    The companies are adopting different tactics to grow in the market such as acquisitions and research and development. Some noteworthy developments by the above companies in the past are –

     

    1. D link’s ultra Wifi services for faster internet for more devices at home
    2. Netgear came up with security features to detect viruses and spyware and ASUS developed a powerful router for gaming purposes.

     

    STANDARDS

    The Institute of Electrical and Electronics Engineers set the standards for the bytes and encryption. Though it is not mandatory to comply by these standards, companies do follow these standards for a better share in the market.

     

    The standards that have been set by them in the past are:

    1. 802.11a – This is an old standard. However, this is still being used in a few devices.
    2. 802.11g- This is the most well known and commonly used standard today as it is compatible with most networks. This standard prescribes a speed of 54 Mbps and a frequency of 2.4 GHz.
    3. 802.11n- This is the fastest prescribed standard. The speed range for this is 100-600 mbps with a frequency of 2.4 GHz and 5 GHz.
    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2021-2026
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2021-2026
    19 Market Segmentation, Dynamics and Forecast by Application, 2021-2026
    20 Market Segmentation, Dynamics and Forecast by End use, 2021-2026
    21 Product installation rate by OEM, 2021
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2021
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix

     

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