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The challenge of expressing a physical, three-dimensional goods in a virtual, two-dimensional environment is one of the most significant difficulties in ecommerce.
By making it easier to depict items and giving the buyer a greater grasp of the product they’re purchasing, AR and VR can help bridge the gap between shopping in a physical location and shopping online. Customers can preview products using AR and VR, making them more likely to buy the appropriate product the first time.
Virtual try-on solutions and preview placement are two examples of augmented reality. VR stands for virtual reality includes live Events, an in-store experience that surprises and excites.
The Global AR & VR in E-commerce Market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2026, registering a CAGR of XX% from 2022 to 2027.
The IKEA Place app employs augmented reality to allow customers to see furniture in their own homes. The success of this software is due to the fact that it scans a room to determine its dimensions and then displays how furniture would fit in that space.
Customers can experience a distinct world simply by wearing a headset, thanks to companies like Oculus and HTC. You can make purchases using your eye movements in virtual reality ecommerce.
Paint firm Dulux’s Visualizer App allows customers to see how paint colours would look on their walls. This solves the age-old difficulty of imagining a small square colour sample stretched to encompass a whole room.
Wannaby’s Wanna Kicks app allows shoppers to try on sneakers from the comfort of their own homes. Users simply need to download the app, hold out their feet, and choose from a variety of sneaker styles to see how different sneakers might look on their feet.
