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Eco-friendly packaging is sometimes referred to as sustainable or green packaging. It employs manufacturing processes to cut down on energy use and lessen its negative impact on the environment. It is made of recycled materials, is safe for use around people and the environment, and is simple to recycle.
By using eco-friendly packaging, you can lower your carbon footprint, lessen the amount of plastic in the world, increase your revenue streams, and build your brand as a forward-thinking organisation that can actually make a difference in your markets and the wider globe.
Green materials are those that come from the earth and are found there, such as clay, sand, and stone. Humans also construct homes, items, and spaces out of grasses, straw, wood, and bamboo. Rapidly growing plant materials are typically renewable.
The Australia Green Packaging Market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
A first for the company in the world, Mars Wrigley Australia’s switch to paper-based wrappers for its chocolate bar lines is in line with the expanding global trend for brands to abandon single-use plastics and adopt fiber-based packaging materials that are, according to the company, curbside recyclable.
The packaging was created and tested at the Mars Wrigley manufacturing facility in Ballarat, Australia, using FSC-certified paper that was obtained responsibly. For the Mars Wrigley company globally, the Ballarat-based R&D team is a leader in paper-based sustainable packaging solutions.
The technology, lessons learned, and insights generated locally in Australia are intended to be shared and applied in other Mars Wrigley markets across the world.
They have been a fantastic partner to work with, and their contribution to current situation has been crucial. When PKN questioned Hutton about the paper’s composition and how it managed to achieve the necessary barrier properties.
“Paper-based packaging is made up of 86 percent paper, a thin plastic barrier to ensure the quality and freshness of the product is maintained, seals, and inks for labelling. The packaging has a very thin plastic barrier, but APCO’s PREP tool confirms that it may still be recycled at the curb using curbside recycling.
