Global Automotive Curtain Airbags Market 2021-2026

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    GLOBAL AUTOMOTIVE CURTAIN AIRBAGS MARKET

     

    INTRODUCTION

    Nearly a decade ago, airbag systems were mainly deployed in the luxury segment vehicles. Curtain airbags are placed at the front pillars, roof sides, and the rear pillars. It deploys simultaneously with the side airbag to protect the driver’s or passenger’s head, and it minimizes injury in the event of a side collision.

     

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    The rising concerns of consumers about safety, the increasing pressure from regulatory bodies and due to the intense competition in the market. Vehicle manufacturers have been offering a greater number of airbags in cars, due to which the usage of airbags has jumped up to three times in the last three to four years.

     

    Almost every new car that has been launched in the last couple of years has at least one airbag (driver side) while some also have curtain airbags, especially in the developing countries.  Therefore, curtain airbags have been majorly deployed in SUVs and Vans compared to other vehicle types. 

     

    AUTOMOTIVE CURTAIN AIRBAGS MARKET SEGMENTATION

    By OEM

    • GM
    • Ford
    • Toyota
    • Hyundai-KIA
    • Renault
    • Honda
    • VW
    • BMW
    • VW Group
    • Daimler
    • other Top OEMs

     

    By Vehicle Type

    • Passenger Cars
    • Commercial Vehicles

     

    By Geography

    • US
    • Europe
    • China
    • Japan
    • India
    • Latin America
    • ROW

     

    AUTOMOTIVE CURTAIN AIRBAGS MARKET DYNAMICS

    The stringent rules and regulations put in place by governments across the globe is expected to raise the growth of the airbag market. For instance, in the US, the National Highway Traffic Safety Administration (NHTSA) has established several regulations for all of the vehicles to incorporate curtain as well as side airbags.

     

    Similarly, the Indian Government has also imposed rules to promote road safety by incorporating front airbags in vehicles from April 2021. The government of India has also proposed a new rule for the standardization of minimum 6 airbags in all passenger vehicles.

     

    In India, the number of cars that have incorporated a minimum of 6 airbags are approximately 77 including all the model variants with add-on features. The best selling cars with 6 airbags are the Kia Seltos, Hyundai i20, Hyundai Creta, Hyundai Venue and the Tata Harrier.

     

    There are 7 airbags in mid-priced models like the Mahindra XUV300 and Toyota Yaris.

     

    Hyundai i20 is the cheapest car to have 6 airbags and is also the top selling brand with an INR 6.91 to INR 11.40.

     

    Almost all the best selling vehicles that are operated in the European Union have a minimum of 6 airbags including curtain airbags. The Renault Clio incorporates 6 airbags with side curtain airbags, as well as the Volkswagen Tiguan incorporates curtain airbag system along with knee airbag, front side impact airbags and driver with front passenger airbag deactivation switch. The Renault Captur also incorporates a minimum 6 airbag safety system with curtain airbags with driver and front passenger front and head airbag.

     

    Europe is the largest market for curtain airbags and is expected to register a CAGR of over X% during the forecast period. With the growing consumer acceptance, advancement in technology, and lower prices, the market for curtain airbags has been witnessing a boost of growth in the region. Germany is the automotive hub in Europe, and it is a strategically important market for curtain airbags. Germany boasts of 41 automotive assembly plants, and thus, experiences augmented demand for curtain airbags. Other key contributors to the European market are France, UK, Spain, and Italy.

     

    Asia-Pacific is the fastest-growing market for automotive curtain airbags and stores potential growth opportunities for market expansion. In the emerging economies, such as China and India, there has been encouraging signs for OEMs to introduce curtain airbags in high-end cars. The high adoption rate of passive safety systems and the rapid growth of the automotive industry support the growth of the market studied in China.

     

     

    RECENT TRENDS IN THE CURTAIN AIRBAGS MARKET

    • In July 2021, Toyoda Gosei developed a new driver-side airbag with a new structure which safely protects the occupant. The airbag was incorporated in the new Honda Civic launched in North America this year.
    • In April 2021, Chevrolet Aftersales announced the replacement of more than 12,000 vehicles that were impacted due to the faulty Takata airbags in the year 2019.
    • In January 2021, Daicel Corporation announced the plans to launch its new manufacturing site in India in order to fulfill the growing demand for the automobile airbags.
    • In July 2019, ZF announced the development of an external smart airbag system which will improve the safety of vehicles by pushing the oncoming vehicle away.
    • In the year 2019, Scania introduced rollover side curtain airbags in the company’s trucks. They claimed that the add-on feature will target the most critical rollover accidents.
    • Joyson Safety systems developed an integrated Foam sensor technology for occupant classification. The technology is used to measure the force profile of the seat occupant which is then used in the deployment of airbags based on a force strategy.

     

     

    COVID-19 IMPACT ON CURTAIN AIRBAG MARKET

    The COVID-19 pandemic has caused several industries to roll back their production and manufacturing activities due to the lockdowns and pandemic protocols put in place by governments across the world. The supply chain operations have been disrupted as raw materials and most importantly electronic semiconductors for the automotive industry have been in backlog due to the lockdowns in China and Taiwan.

     

    The outbreak of COVID-19 had a negative impact on the sale of passenger vehicles due to the halt in production and globe lockdown during the second quarter of the year 2020. However, as the countries started to open and resume activities, the automotive industry recovered as the demand for vehicles increased and production also increased.

     

    With the rise in the sales of vehicles incorporating the rules and regulations imposed by the transport ministries of different countries, automakers are increasing the incorporation of airbags in vehicles to improve the safety of passengers. Luxury brands that manufacture vehicles with the rising concerns about the environment have seen a rise in demand for electric vehicles which in turn increase the incorporation and demand for new airbag technology.

     

     

    COMPETITIVE LANDSCAPE

    • Autoliv announced the second quarter results for the year 2021 with net sales worth $2,022 million with an increase of 93% as compared to the second quarter of the year 2020 which reported sales worth $1,048 million.
    • ZF has partnered with ZOOX, a subsidiary of Amazon that develops personal transportation solutions. As part of the agreement, ZF will provide riding safety systems with advanced occupant protection systems such as curtain airbags for the robo-taxis manufactured by Zoox. The company recently recorded the financial report for the first half of the year 2021 with sales worth EUR 19.3 billion which was greater than the pandemic stricken year of 2020 with sales worth EUR 13.5 billion.
    • Continental AG in the year 2019 announced plans to introduce a manufacturing unit in Bengaluru, India for the development of airbag control units. The units will be designed on the modular safety platform named SPEED ( Safety Platform for Efficient & Economical Design) which will incorporate all market requirements.The company recently released the half-yearly financial report for the first half of the year 2021 with the sales worth $23.7 billion which was an increase from the previous year which reported $19.5 billion for H1 of 2020. The sales of the automotive technology department was $9.2 billion for the same term, an increase from the H1 of 2020 which reported $7.9 billion worth sales.
    • Joyson Safety systems announced plans to become the primary supplier for automotive components including airbags to support General Motors’ Super Cruise Driver Assistance System.
    • Denso Corporation recently released the first quarter results for the fiscal year 2022 with the total consolidated revenue of $12.3 billion which was a 77.3% increase from the previous year same quarter. The company also stated that the revenue has significantly increased due to the recovery in sales of vehicles and production activities from the COVID-19 pandemic.
    • Denso’s revenue decreased by 4.2%, to ¥4,936.7 billion for the year ended March 31, 2021. Vehicle sales greatly decreased in the first quarter owing to a significant market contraction caused by the impact of the COVID-19 pandemic and subsequently turned to recovery, but shortage of semiconductors and raw materials also reduced revenue. Operating profit increased by ¥94.0 billion, or 153.9%, to ¥155.1 billion owing to accelerated reform of the corporate structure,
    • Volkswagen’s unit in the US has agreed to a $42 million settlement which covers 1.35 million vehicles that were equipped with the faulty and dangerous Takata airbag inflators. Along with Volkswagen, seven other major OEMs have agreed to settlements worth approximately $1.5 billion covering millions of vehicles incorporated with the faulty airbags.
    • Autoliv experienced strong organic sales growth in all regions, except China, as global LVP grew by 52% vs. Q2 last year. Sales increased organically by 85%, outperforming global LVP by more than 33pp, largely due to launches and positive vehicle and geographical mix effects. All regions except Rest of Asia outperformed LVP by 4-38pp. Sequentially, LVP declined by 8% compared to Q1 2021.

     

    COMPANY PROFILE

    1. Autoliv
    2. ZF Group
    3. Toyoda Gosei
    4. Joyson Safety Systems
    5. Daicel Corporations
    6. Denso
    7. Kolon Industries
    8. Nihon Plast Co
    9. Continental
    10. Hyundai Mobis

     

    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2021-2026
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2021-2026
    19 Market Segmentation, Dynamics and Forecast by Application, 2021-2026
    20 Market Segmentation, Dynamics and Forecast by End use, 2021-2026
    21 Product installation rate by OEM, 2021
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2021
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix

     

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