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Last Updated: Apr 25, 2025 | Study Period: 2023-2030
While mobile phone designers, gamers, and app developers may be intimately aware of haptic design needs, it is a relatively new demand in automobile design.
However, as touchscreens become more prevalent in automobilesâand more part of crucial vehicle controlsâan entire industry is emerging to ensure that haptic design tools are available to car designers at an early stage.
The realm of car cockpit design is diverse, especially given how heavily regulated it is. While designers aim to create aspirational places that give branding and unified visual accents, they are constrained in many ways, including permissible materials, sight lines, and a plethora of other safety issues.
This has an influence on features such as airbag location, control surfaces, environmental controls, and the visual availability of critical instruments.
Haptic technology is related to the sensation of touch. The car industry is quickly adopting haptic technology to provide drivers with a more informed and intuitive experience. Haptic sensors will allow drivers to sense the road and operate its systems.
The adoption of a dashboard display has been one of the most significant changes in car design in recent years. Recently, some displays have gained touchscreen functionality, and a few feature haptic technology to provide tactile information connected to button pushes.
When a lane change is detected without warning, steering wheels can generate vibrations to alert the driver. Additionally, the seats can vibrate to alert the driver if they move lanes too slowly or if there are any other signs of driving weariness. The usage of haptic feedback will only grow as automobiles add more sensors.
The Global Automotive Haptic Dashboard Market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
TDK, a global pioneer in electrical solutions, will deliver its proprietary PowerHap actuators for more precise haptics. BOE Varitronix, one of the major makers of electronic displays, will supply the screen and accompanying controls.
Microchip Technology Inc., a developer of smart, embedded control solutions, will offer the haptics electronics system, comprising amplifier and microcontroller. Innovobot Labs, for its part, is in charge of overall system design and integration.
The concept was inspired by the demand for more cost-effective haptic technology in the automobile sector. Large dashboard displays that lack tactile input are difficult to operate. Adding increased haptics to displays in vehicles and trucks allows designers to give feel and texture to buttons, sliders, and touchscreen features.
This makes it safer for drivers to interact with the displays.Tier-level providers currently quote haptics at high pricing since the available technology is difficult and hazardous.
The solution offered by the project partners will decrease the adoption barrier, allowing a larger range of vendors to quote haptics more aggressively, with improved confidence in their ability to achieve performance standards.
In the same manner that we interact with a smartphone display to explore and interact with apps, haptic feedback buttons in the Ariya respond to touch, communicating through fingertip vibrations.
When altering the Ariya's temperature settings and drive modes, drivers will see a familiar collection of symbols.
Nonetheless, because the points of engagement are felt and heard, they may remain focused on the road. The idea to include haptic input into the Ariya relates to the vehicle's fundamental design philosophy of Timeless Japanese Futurism, which adopts a particular Japanese approach to design, giving a basic yet profoundly contemporary image.The Ariya's haptic feedback buttons are divided into two sections: the main dashboard and the movable center armrest.
The objective was not simply to incorporate the technology into the interior design to impress passengers, but also to provide the technology a natural and responsive feel for a wide range of drivers.
To guarantee ease of use for a wide variety of drivers, the haptic controls have to be tested repeatedly in every imaginable circumstance.
This necessitated considerable testing by persons with varying finger sizes and fingernail lengths, as well as varying button-pressure intensities and engagement angles. To guarantee button actuation, gloved hands were also tested.
| Sl no | Topic |
| 1 | Market Segmentation |
| 2 | Scope of the report |
| 3 | Abbreviations |
| 4 | Research Methodology |
| 5 | Executive Summary |
| 6 | Introduction |
| 7 | Insights from Industry stakeholders |
| 8 | Cost breakdown of Product by sub-components and average profit margin |
| 9 | Disruptive innovation in the Industry |
| 10 | Technology trends in the Industry |
| 11 | Consumer trends in the industry |
| 12 | Recent Production Milestones |
| 13 | Component Manufacturing in US, EU and China |
| 14 | COVID-19 impact on overall market |
| 15 | COVID-19 impact on Production of components |
| 16 | COVID-19 impact on Point of sale |
| 17 | Market Segmentation, Dynamics and Forecast by Geography, 2023-2030 |
| 18 | Market Segmentation, Dynamics and Forecast by Product Type, 2023-2030 |
| 19 | Market Segmentation, Dynamics and Forecast by Application, 2023-2030 |
| 20 | Market Segmentation, Dynamics and Forecast by End use, 2023-2030 |
| 21 | Product installation rate by OEM, 2023 |
| 22 | Incline/Decline in Average B-2-B selling price in past 5 years |
| 23 | Competition from substitute products |
| 24 | Gross margin and average profitability of suppliers |
| 25 | New product development in past 12 months |
| 26 | M&A in past 12 months |
| 27 | Growth strategy of leading players |
| 28 | Market share of vendors, 2023 |
| 29 | Company Profiles |
| 30 | Unmet needs and opportunity for new suppliers |
| 31 | Conclusion |
| 32 | Appendix |
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