Global Automotive Infotainment OS Market 2021-2026

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    In-Vehicle Infotainment (or IVI) systems are the heart of the modern cars. In-Vehicle Infotainment is the term used to refer to systems which have the goal of providing entertainment and information content to drivers and passengers of the vehicle.


    The whole system is a combination of components such as control panel, telematics device, and head up display but the main component of system is the infotainment head unit that concentrates the infotainment functions of the vehicle, including tuner reception, media connectivity, audio playback, navigation, and human-machine interface.


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    The Automotive Infotainment OS comes into complete light wherein there is a requirement of better integration and usage of the system at all times and requirements. To give the possibility to install third party apps also based on the geography of the market target to improve user experience. For example, apps for navigation with high resolution 3d maps, with high-speed route calculation and real time traffic management.


    It is also useful to have GPS, this plays an important role in navigation but not fundamental because navigation still working even without GPS signal thanks to dead reckoning technology (which allows to calculate the current position using a previously determined position and advancing that position based upon known or estimated speeds over elapsed time and course).



    The Current market share and propagation has been towards the open-source platform architecture for the infotainment OS requirements. Currently, in the market there are two main kinds of IVI systems: those based on proprietary software like QNX, and those based on open-source software like Linux and Android. QNX is the leader of the market, but with the spread of open-source systems this trend in the future is ready to be questioned.


    QNX is a Unix-like real-time operating system (RTOS) developed by BlackBerry that is used mostly in the embedded systems market. It’s been implemented into things like in-car control panels, medical devices, and routers.


    Automotive Grade Linux (AGL) is a Linux Foundation Workgroup dedicated for the creation of open-source software solutions for automotive applications. This collaboration involves automakers, suppliers, and technology companies with the target to accelerate the development and adoption of a fully open software stack for the connected car.


    After the development of Android Auto standard, the system for the synchronization between Android mobile devices and compliant IVI systems, Google has developed an Android-based operating system that fully integrates with the car’s on-board computer systems. It is an expansion of its Android Auto project into a full-fledged IVI stack.




    The Global Automotive Infotainment OS Market can be segmented into following categories for further analysis.


    By Class of Vehicle Propulsion

    • Electric Vehicle
    • Hybrid Vehicle
    • Fossil Fuel Vehicle
    • Specialized Fuel Vehicle
    • Gas Based Vehicle


    By Tyre of Management

    • Open-Source Platforms
    • Patented Architecture Platforms
    • Middle management Platforms
    • On Board based Platforms


    By Regional Classification

    • Asia Pacific Region – APAC
    • Middle East and Gulf Region
    • Africa Region
    • North America Region
    • Europe Region
    • Latin America and Caribbean Region



    Over the last years, the automotive research community was mainly focused on the popular field of research known as autonomous driving. The increasing requirements for better technology within the infotainment systems of the automotive alongside the possible integration of new features are to be operated using a possible Operating system requirements in the vehicles.


    The automotive infotainment industry is currently pressured with many challenges. Tier-one manufacturers must accommodate disparate and quickly changing features for different carmakers. Moreover, the use of a dedicated platform for each brand and model is no more viable.


    The use of an open platform would permit sharing costs across the whole customer spectrum, and it will allow products to grow and adapt to the user preferences, by providing the possibility of executing third-party applications.


    Google Android is the operating system, designed for mobile devices that perfectly fits embedded devices such as those used for automotive infotainment. The GENIVI Alliance has recently been established between leading automotive manufacturers, tier-ones, silicon vendors and software providers with the purpose of collecting requirements, developing common architectures and reference implementations for the development of standardized and open platforms for IVI.


    As regard IVI systems they develop the QNX CAR Platform for Infotainment that is a set of software components with all the functions needed to support the automotive industry to create connected infotainment systems with principal automotive technologies.


    This platform includes a collection of QNX middleware technology to handle media, web browsing, speech integration, smartphone connectivity, over-the-air (OTA) software updates, Bluetooth, and acoustics processing for hands-free calls. It also supports third-party apps for voice recognition, navigation and Natural Language Understanding (NLU).



    The Global Automotive Infotainment OS Market has been propelled by the In Vehicle Automotive based infotainment systems are one of the most expensive and most aligned parts of the automotive which attracts the vehicle user towards better experience in driving and better technological integrations to be connected to in the near future. This has in recent years seen considerable technological advancements due to its increased levels of integration and informative technologies being inclusive for better requirements.


    One of the leading suppliers of advanced automotive technology, systems, and components, Denso provides a wide range of automotive infotainment systems. Its voice-automated infotainment system is already being used in Ford automobiles. Denso’s products are also known for their customized touch-screen layout and ability to download apps like Flickr, Facebook, and Pandora.


    Part of the Alps Group, Alpine Electronics is a major developer, manufacturer, and seller of audio products for automobiles. The company’s aftermarket solutions are popular and widely adopted worldwide. It has developed a receiver that is compatible with Apple’s latest CarPlay infotainment offering, thereby increasing its growth prospects. The company has also collaborated with multimedia playback, streaming, and media management major Cinemo GmbH to provide advanced infotainment systems.


    Rogers Corporation in the recent years brought on board various live technological integrations wherein the company has made a major alignment towards inclusion of Telematics and enhanced intelligence integration. With enhanced intelligence and connectivity, automotive telematics systems and infotainment applications are increasingly complex. Telematics control units connect vehicles with the outside world, enabling high speed internet access and access to car manufacturers’ entertainment and service offerings. Real time traffic information, location based services and emergency call are examples of the latest in-car digital living space.


    To know more trends , Please read our report Global Automotive Infotainment System Market



    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2021-2026
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2021-2026
    19 Market Segmentation, Dynamics and Forecast by Application, 2021-2026
    20 Market Segmentation, Dynamics and Forecast by End use, 2021-2026
    21 Product installation rate by OEM, 2021
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2021
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix


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