AUTOMOTIVE INFOTAINMENT SYSTEM MARKET
- As of Sep 2021, smartphone connectivity features like Android Auto, Apple car play and Baidu car Life are offered at-least as standard or on top trim on 82% of vehicles sold globally
- In Europe, where 423 vehicle models are on sale, 7-inch touchscreens are standard on vehicles priced between 12,000-15,000 Euros. 8-inch touchscreens are standard on 5 out of top 10 best-selling vehicles
- In US, 7-inch touchscreens are standard on 4 out of 30 top-selling vehicles whereas 8 inch and bigger screens are standard on 18 top 30 vehicles. Voice activated navigation is the #1 trend in the US automotive touchscreen infotainment market
- China is the single largest market for screens >8” amounting to ~XXM infotainment units
- In Japan, Car manufacturers have given less preference to connected services and Infotainment system and more weightage to ADAS.Features like Pre car safety (Collision avoidance support type with pedestrian detection function/ Millimetre wave radar + monocular camera system), Lane departure alert, Automatic high beam and ACC are standard on many vehicles but touchscreen infotainment is a paid optional
- Globally, OEMs need to step away from dull ‘black square and flat’ automotive displays which are very common in today’s car interiors. To deliver digital content to the user, screen size is a very important factor. In simple words, there is no substitute for square inches
- OEMs typically get same system installed in multiple models to decrease sourcing costs and charge a Premium when customer selects it as optional extra during online configuration
- For suppliers, Margins are comparatively lower in lower segment due to lower embedded content but suppliers have higher operating leverage due to high volumes in that segment. C& D or Mid-segment vehicles are the sweet spot for all vendors
- Qualcomm in September 2021 announced the development of an in-vehicle infotainment system in collaboration with Google for Renault’s new Megane E-Tech Electric, the next generation electric vehicle.
- General Motors in partnership with AT&T technologies have announced plans to develop 5G cellular connectivity for GM vehicles for the next decade for the US market.
- EV manufacturer from China, CHJ Automotive’s new SUV named “One” is incorporated with a four-screen infotainment system which includes a smart voice system
In vehicle entertainment (IVI) has always been an important feature for car manufactures and owners alike, improving the overall car ownership and driving experience.
Till early 2000s, IVI in most cars was limited to just radio and music until GPS became accurate enough for drivers.
By 2010, many standard, mid and high segment cars had 2-Din systems, which had Bluetooth connectivity, navigation and multi-media display. In early 2010s, the car industry saw the advent of in-car Wi-fi with smartphone app integration as a major selling point.
To know more about Global Automotive Display Market, read our report
Fast forward 2021, and now touchscreen infotainment system is a quintessential feature of almost every passenger car sold globally.
To know more about Global Electric Vehicle Infotainment Market, read our report
AUTOMOTIVE INFOTAINMENT MARKET DYNAMICS
|1||Q3-2021||Volvo to produce new generation EVs in the upcoming years by partnering with Nvidia for its new core computer system and OS is powered by Google, to develop an infotainment system with less distraction for drivers.|
|2||Q4-2021||Tesla’s newest infotainment system to come up with AMD’s Ryzen powered processor and Navi 23 GPU which are used in its Model X and Model S.|
The global smartphone penetration as of September 2021 stands at 73% and >82% for car buyers, thus car entertainment cannot be secluded from smartphone connectivity. This is also the reason why Smartphone connectivity using CarPlay or Android Auto is becoming a default feature in most cars. These features allow users to have the same interface with their cars as their phone, allowing higher degree of personalization.
Among the lower B&C segment vehicles, infotainment from VW Golf and BYD Song Pro standout. BYD has one of the best voice recognition tech whereas Golf`s infotainment looks very premium for the segment.
Mercedes in a statement earlier in May 2020 said that over 80% of their users say Voice is the most important control element in the car and an equal number of its users also believe voice commands make searches easier and fast.
The screen size segments XX” and XX” will continue to dominate the market until 2025. Around XX M units will be sold in this category by 2025 growing at 7.2% CAGR
AUTOMOTIVE INFOTAINMENT SYSTEM MARKET THE ON-SET OF ELECTRIC VEHICLES
Since the cluster system in an EV requires new design, OEMs are choosing to integrate the entire cockpit for a single display interface to enable simplicity and reduced mechanical parts
Touchscreen infotainment systems are now also seen as “the enabler” for auxiliary means of revenue generation from car sharing, vehicle subscription etc. But in Post COVID-19 world, we believe there will be a consumer shift from sharing services to personal mobility.
With the blistering growth of EV market, touchscreen infotainment market got a major boost as it is a must to find nearest charging station, vehicle range status, drive mode and other important vehicle parameters.
As discussed earlier, consumers are now looking for higher degree of personalization and that is where Artificial intelligence (AI) has started to make a world of difference.
AI can completely personalize the user experience by predicting his/her next choice in a few seconds which would otherwise require a physical effort. The growth of AI could also allow cloud-based content to be monetized to a greater degree.
The importance of AI in automotive touchscreen infotainment systems can be judged by the fact that more than 10 partnerships between auto and tech companies have been struck in past 12 months alone.
Amazon`s Echo voice assistant will be available on Volvo and BMW whereas Alibaba`s version will be available in the Chinese market on Audi, Renault and Honda.
Among the 400+ EV start-ups in China, the Byton M-Byte has e a 48-inch display, running the entire length of dashboard, but it is one of the first casualty of COVID-19 in EV market. It suspended its domestic operations in June 2020 and furloughed staff. The company recently said it is making efforts to obtain funding to pay salaries owed.
Qualcomm in September 2021 announced the development of an in-vehicle infotainment system in collaboration with Google for Renault’s new Megane E-Tech Electric, the next generation electric vehicle. The automaker will incorporate the 3rd generation Snapdragon automotive cockpit platform to power the vehicle’s advanced infotainment system. The system is a portrait sized touchscreen display for multimedia, visual and navigation features. It will come with built-in Google assistant, maps as well as Play.
General Motors in partnership with AT&T technologies have announced plans to develop 5G cellular connectivity for GM vehicles for the next decade for the US market. The 5G connectivity will be available in the infotainment systems of the vehicles to be produced by 2024. They will be equipped with Microsoft’s scalable and secure cloud services.
Stellantis NV in collaboration with Hon Hai Precision Industry commonly named Foxconn company and its subsidiary FIH Mobile have signed a non-binding memorandum of understanding to develop a mobile drive innovative to the existing in-vehicle infotainment systems which will be enabled by advanced electronics, HMI interfaces and services.
SOFTWARE DEVELOPMENTS IN AUTOMOTIVE INFOTAINMENT SYSTEM MARKET
|1||Jan 2022||Samsung||Samsung used CES to showcase its vision for in-vehicle experience it’s AR will help passengers connect with a range of services while driving. For example, managing meetings through virtual calls, finding nearby places and navigating using map information.|
|2||Jan 2022||Google-powered Android Auto users can access integrated third-party apps such as Lyft and Kakao Mobility for micromobility. Access to point apps such as MochiMochi, Fuelio and PrezziBenzina. Navigation apps such as Sygic and Flitsmeister. Charging apps such as ChargePoint and PlugShare. Parking apps such as SpotHero and ParkWhiz|
|3||2022||Intel||Intel’s Mobileye self-driving unit has partnered with Volkswagen to use map data in future models. Mobileye will also help Ford improve future variations of the Blue Cruise driver assistance system.|
Globally, the automotive operating system is gearing from single function towards the intelligent tiered, modularized and platform-based development. For example, in future, Volkswagen will have one uniform software platform (consisting of vehicle operating system “vw.os” and the Volkswagen Automotive Cloud) for all vehicles throughout the Group. By 2025, all new models from the VW group are to run on this software platform.
In future, we expect further evolution of domain controllers like cockpit domain controller to integrate ADAS, connected car gateway and heads-up display resulting in cost optimization and reduced weight.
AUTOMOTIVE INFOTAINMENT SYSTEM MARKET SEGMENTATION
The automotive touchscreen infotainment system offered in budget, A- segment cars cost <$200 per unit, offer a 6-7-inch touch screen, less responsive- resistive touch screen, Bluetooth connectivity, low power processors and low pixel density display.
In the mid, B-C segment cars, a 7-8-inch capacitive touch- screen, with smartphone connectivity is standard with optional on-board connectivity and navigation.
In Europe, Volkswagen has equipped its cars with e-Sim on higher trim cars like Golf, Polo, Tiguan, T-roc and Passat. These cars are equipped with 8-inch Centre console touch display as standard and Passat gets 9.2-inch touch display as Option and smartphone connectivity features like Android auto and Apple car Play are provided on higher trim.
In the premium segment, 10-15-inch screens can be commonly found with voice recognition display, AI assistant, augmented-reality navigation,20+ remote controlled features (enabled via e-sim).
The global automotive infotainment system market size is estimated at $XX Billion in 2021, growing at –% CAGR till 2025. Due to COVID-19, the global automotive infotainment market declined by at-least 18% worldwide in 2020.
Need for integration of advanced features as well as the instrumentation is driving OEMs to consider consolidation of entire cockpit for better user experience and reduced parts.
US AUTOMOTIVE INFOTAINMENT MARKET
In US almost every top selling vehicle among top 30 is equipped with at least a screen size of 7”. However, Ford’s Edge and Fusion are exception as they are fitted with 4.2” and 6.5” respectively.
The Harman occupied the top spot in terms of market share with ~27% penetration in the infotainment systems, followed by Panasonic with ~19%
The below list is of top selling vehicles in the region and the type of infotainment system incorporated in them
|BRAND||MODEL||WIRELESS TECHNOLOGY||INFOTAINMENT SYSTEM|
|Ford||F-Series||Sirius XM||Sync 3 – touchscreen display with pinch to zoom capability, voice activated touchscreen navigation, 4G LTE.|
|Nissan||Rogue||Sirius XM||Nissan connect 7 – illuminated steering wheel mounted audio controls, speed-sensitive volume control, bluetooth streaming audio, handsfree phone system.|
|Jeep||Grand Cherokee||Sirius XM||Uconnect 4C NAV – touchscreen display, siriusXM traffic service plus, 4G LTE, voice command with bluetooth integrated center stack radio.|
|Ford||Escape||Sirius XM||Sync 3 – immersive sound feature, premium connectivity for 1 year, mobile hotspot internet access, music and media bluetooth.|
|Subaru||Forester||Sirius XM||Starlink – Harman Kardon premium audio system, 4G LTE, reverse automatic braking system, heated steering wheel.|
The infotainment systems are based on the type of display incorporated in the vehicles. The most common types of display are the 7 inch, 8-10 inch and greater than 10 inch display. Honda has the highest number of vehicles whose screen size is 7 inch size however, as new developments take place the penetration of this industry in the automotive market is increasing. Mazda car line-up was mostly equipped with an infotainment system whose screen size is greater than 10 inch. The trend is followed by RAM and Hyundai which mostly use greater than 10 inch display screens.
The CAGR predicted for the years 2020-2025 for the growth of infotainment systems in the US is XX%.
EUROPE AUTOMOTIVE INFOTAINMENT MARKET
8-10” screen size is the most popular type in the region as almost 50% of the vehicles in the region is fitted with screen of this size. Among top 30 sellers there are 5 models whose screen size is sub-5” i.e., 4.2”, which is also the lowest in the region.
Visteon acquired the highest market share in the European Union with ~14%, followed by Harman.
Across Europe, the number of vehicles adopting the 8-10 inch displays is higher as compared to that in USA where 7 inch displays have the higher market penetration.
Mercedes Benz models are mostly fitted with an infotainment system of screen size greater than 10 inch, followed by Skoda and Peugeot. Ford and Volkswagen’s top sellers mostly had infotainment systems with display size between 8-10 inch.
CHINA AUTOMOTIVE INFOTAINMENT MARKET
China commonly makes use of the 8-10 inch displays as part of the infotainment systems, followed by the >10 inch displays. OEMs such as BAIC, Jetour & HYundai among top sellers had infotainment systems of >10 inch display but also incorporated 8-10 inch displays in smaller vehicles.
Hangsheng Electronics occupied the highest market share with ~17% penetration, followed by Harman with 12%.
The company CHJ Automotive which is an electric vehicle manufacturer based in China launched a smart electric SUV named ONE. The vehicle is incorporated with a four-screen infotainment system which includes a smart voice system. The vehicle features a dual chip system as well as a dual system structure which is equipped with a Qualcomm Xiao Long 820A-class chip as well as with an android automotive compatible system.
BAIC Yinxiang Automobile company recently collaborated with ADAYO which is a subsidiary of Foryou corporation. The company specialises in the development and design of infotainment systems for vehicles, GPS, Beidou as well as GLONASS, the company’s single/dual-mode navigation system and ADAS. The partnership is set to develop new platforms for BAIC’s product restructure with a platform of infotainment systems.
JAPAN AUTOMOTIVE INFOTAINMENT MARKET
The below list is of top selling vehicles in the region and the type of infotainment system incorporated in them
|Toyota||G Cuero Sienta||9.1 inch multimedia LCD touchscreen display.|
|Honda||RS Vezel||8 inch display with navigation system with electrostatic touch panel.|
|Toyota||XLE RAV4||Audio system with 6 speakers and 7 inch multifunctional touchscreen LCD.|
|Toyota||G2WD Noah||incorporates a 10.25 inch infotainment screen.|
The Japanese market mostly incorporates 8-10 inch displays as infotainment systems except for Subaru which had models mostly with 7 inch displays. The market is dominated by 7 and 8-10 inch displays, where the companies using > 10 inch displays are found in very few models of Nissan, Volkswagen and Toyota.
INDIA AUTOMOTIVE INFOTAINMENT MARKET
The Asia-Pacific market is estimated to grow at a fast pace with growing demand for luxury, high end vehicles with infotainment systems and other digital services.
However, the penetration of the market in the Indian market is relatively less, major automakers in India are now focusing on developing infotainment systems. For instance, Maruti Suzuki launched the Smartplay infotainment system in the new model of WagonR, Hyundai launched the new model of Santo with an infotainment system with smartphone connectivity. Renault has also announced plans to launch the new model of Kwid with Apple CarPlay as well as Android Auto-across.
The infotainment system market in India was very basic & the is miles behind the global trends. It is only now that the automakers are developing new technologies creating a sustainable market for infotainment systems.
Most of the automakers make use of 7 inch displays with very less penetration of >10 inch displays in the market.
Very few OEMs among the top sellers equip >10 inch displays in India such as Hyundai followed by Toyota which is set to launch new vehicles including such displays.
LATIN AMERICA AUTOMOTIVE INFOTAINMENT MARKET
The below list is of top selling vehicles in the region and the type of infotainment system incorporated in them
|Chevrolet||LT Turbo – ONIX||Chevrolet MyLink – 8 inch LCD touch screen, integration with smartphones through Android Auto and Apple CarPlay.|
|Ford||SE Plus KA||7 inch multifunctional LCD touchscreen with multimedia support.|
|Toyota||SR 4X2 Hilux||Multimedia system with 8 inch touchscreen and integrated navigation system (GPS).|
|Nissan||Advance Versa||7 inch Nissan Connect multimedia with 7 inch multifunctional TFT center digital panel with driver information, assist.|
|Volkswagen||Comfortline Polo||8 inch colour touchscreen with proximity sensor and navigation system.|
The market is dominated by use of 7 and 8-10 inch displays with little or no penetration of >10 inch displays. The OEM that had most models with >10 inch display is Volkswagen. The OEMs that are mostly into 7 inch displays are Kia, Honda and Fiat.
IMPACT OF SEMICONDUCTOR CHIP SHORTAGE ON AUTOMOTIVE INFOTAINMENT SYSTEM MARKET
The impact of the COVID-19 pandemic on the infotainment system for the automotive industry is primarily driven by the sales of vehicles and their production. The sales of the vehicles during the pandemic decreased due to the lockdowns put in place by governments across the globe. Due to the lockdowns and halt in production and manufacturing activities, the sales of vehicles experienced a slow growth.
The major hit for the automotive industry is due to the shortage of semiconductor components and chips. The shortage was created mainly due to the lockdown in China and Taiwan. The industry is now trying to recover the market but due to the excessive backlog, the shortage is affecting the automotive industry the most. Many OEMs including BMW, Audi and Tesla have announced the delay in the launch of new models and delivery of existing orders due to component shortage. Some companies have started to use analog meters and devices from the old models to be incorporated in their vehicles.
With the development of new technologies in the automotive industry the demand for semiconductors in smaller size ranges is increasing. The most advanced microcontrollers and processors with size around 7-14 nanometers or even smallers are used in the leading-edge technology applications. With the development of 5G technology, the rollout for a larger number of radio-frequency semiconductors is increasing.
AUTOMOTIVE INFOTAINMENT SYSTEM MARKET RECENT TRENDS
|Ford, Google Teaming Up On Cloud, Next-Gen Automotive Infotainment.A comparable bundle known as Google Automotive Services (GAS) is available for use in vehicles |
LG Electronics’ (LG) next-generation In-Vehicle Infotainment (IVI) system will make its debut in the new Renault Mégane E-TECH Electric in 2022
Pioneer and Cerence Enter Strategic partnership to develop conversational AI infotainment solutions that transform mobility experiences
|1||Q4-2021||Honda||Honda will use Google’s android automotive os in its upcoming vehicles from 2022.|
|2||Q3-2021||Mercedes Benz||Mercedes Benz GLA to come with an upgraded MBUX system geared by artificial intelligence designed by Nvidia Corporation.|
|3||Q4-2021||LG Electronics||LG Electronics to supply the infotainment system for Renault’s electric vehicle model Megane E-Tech.|
|4||Q1-2021||Jeep||Jeep’s newly announced model featured a new generation Uconnect 5 infotainment system which is powered by Android operating system that also supports more than seven devices with 4G LTE wifi and many more features for the better user experience.|
|5||Q4-2021||BMW||BMW unveiled its new iDrive 8 advanced data-driven infotainment system which comes with intelligent personal assistant features, 5G connectivity and many more features. The new iDrive is expected to launch in BMW’s iX and followed by i4 models.|
|6||Q2-2021||Ford||Ford introduced its innovative Harman International Industries IncSYNC 4 infotainment system in its fully electric Mustang Mach-E electric vehicle that comes with a 15.5 inch touch screen which allows drivers to modify different settings based on their comforts.|
The whole automotive sector is working to develop novel technologies that will improve connection, vehicle safety, and the in-car user experience. The In-Vehicle Infotainment System is one of the essential technologies that serves as the hub for all current automobile systems, allowing them to be managed and monitored from a single location.
Digital instrument clusters receive data from the vehicle’s ECU unit through OBD port-II and present it on the infotainment system’s display screen. The instrument cluster is integrated with various digital interfaces of the vehicle, including as the Head Unit, Heads-up Display (HUD), HVAC, and Infotainment systems, as part of the digital cockpit system.
Infotainment systems give manufacturers an opportunity to stand out — a way to add luxury amenities like larger screens and customised audio, as well as the future promise of being able to tap into revenue sources..
Future infotainment systems will be simple to operate and personalize. The notion of automotive digital cockpits will not be limited to small head-units or small displays on the windscreen, but will also include big infotainment systems and connected screens embedded into the vehicle’s dashboard and even on the roof.
We will have AI-based maps, virtual assistants to aid autonomous functions in a car, and more as novel technologies based on AI and machine learning evolve in the automotive industry.
RECENT LAUNCH IN THE AUTOMOTIVE INFOTAINMENT MARKET
HMG launches NVIDIA DRIVE ‘connected car’ infotainment and AI platform. Hyundai Motor Group will be able to develop high-performance ‘connected car’ computing systems for its next-generation cars thanks to a technological partnership with NVIDIA, the world leader in accelerated computing.
In-vehicle infotainment (IVI) systems powered by NVIDIA DRIVE will be standard on all future models, from entry-level to luxury. NVIDIA DRIVE is a hardware and software stack that allows Hyundai Motor Group’s IVI systems to integrate audio, video, navigation, connection, and AI-based ‘connected car’ services.
The Group’s brands will be able to provide customers with seamless and continuously enhanced in-vehicle AI user experiences by using the high-performance, energy-efficient NVIDIA DRIVE platform for future models. Customers of Hyundai, Kia, and Genesis will benefit from a feature-rich, software-defined AI user experience that is constantly updated.
AUTOMOTIVE INFOTAINMENT SYSTEM MARKET RECENT PARNERSHIP
Piech Automotive’s first market-ready electric vehicle model will use software developed by Incari, which will allow it to update its digital dashboard system far faster than its competitors, the two businesses announced on Wednesday. Piech will be able to update the design of its infotainment system and other software components 70 percent faster than its competitors thanks to the software.
German automakers are pouring money into top-tier engineers to create competitive software, as imminent competition from Tesla and software behemoths like Apple enter the market threatens to smear the country’s reputation as a technology research and development leader.
The vehicle has already attracted notice due to its use of Desten Group’s battery technology, which allows for an 80 percent charge in 5 minutes, eliminating the issue of sluggish charging time, which is frequently cited by potential electric vehicle purchasers as a deterrent to purchase.
Incari Studio, Incari’s software, allowing people to create digital interfaces in 3D without knowing how to code, eliminating the need to rely on software professionals for design revisions or edits. Piech is the first automaker to utilise the software on a large scale, although Incari, a German software startup, is testing prototypes with a number of major European transportation companies.
AUTOMOTIVE INFOTAINMENT SYSTEM MARKET COMPETITIVE LANDSCAPE
|1||Q3-2021||Denso||Denso’s profit increased 24.5% in the second financial year of 2021 than its previous year, with a total revenue of $23.1 billion.|
|2||Q3-2021||Visteon Corporation||Visteon Corporation Q3 sales increased and made $631 million.|
|3||Q3-2021||Aptiv PLC||Aptiv PLC made $3.65 billion revenue in its Q3 earnings, a decrease of less than 1% from its last year’s same quarter.|
The below infographic shows the market share of major players in the automotive infotainment industry
The global automotive infotainment system market value chain is comprised of four categories of vendors i.e., touchscreen display providers, technology providers, chip/processor/storage providers and ultimately the integrators (complete system providers) who work closely with the car manufacturer to deliver the complete infotainment system to be fitted on the vehicle assembly line.
The average B-2-B prices can range anywhere between $200-$800 per unit and is highly dependent on annual volumes. All suppliers look to secure Long term, Multi-Million dollar deals from OEM for increased cashflow.
The gross margins vary for suppliers between 22-27% and the EBITDA levels are at 10-12% i.e. at par with Automotive lighting market suppliers
HARMAN is World`s market leader with 26% market share of infotainment system in 2019.It is a complete end to end provider including sound system ranging from JBL to Mark Levinson.
Continental is one of the biggest innovators in automotive electronics, powertrain and ADAS. It has already partnered with Pioneer (May 2020) for Asian markets.
In China, many domestic vendors have developed their own operating system to be deployed across all vehicles in the portfolio. For Ex- In February 2020, NIO launched the NIO OS 2.5.0 version in-car system and upgraded three important aspects of its vehicles i.e , NIO Pilot automatic assisted driving, digital instrument cluster and suspension.
ARCFOX(BAIC`s upcoming EV brand launched in May 2020) has new generation 5G chip from Huawei which is Industry’s first 5G-V2X hardware module.
Alpine Electronics announced the integration of the management with Alps Electric in the year 2019. Alpine is the leading system design and software development company and Alps electric develops core device technologies incorporating advanced electronic components such as EHI, sensing devices, mobile devices as well as communication device technologies. The collaboration is all set to incorporate new technologies such as the HMI cockpit.
In the year 2020, LG Electronics and Cerence incorporation which is an automotive voice recognition solution provider based in the US signed a partnership to develop an infotainment system based on the web OS auto based IVI system. The system is set to be equipped with voice recognition features.
Continental AG recently released the half-yearly financial report for the first half of the year 2021 with the sales worth $23.7 billion which was an increase from the previous year which reported $19.5 billion for H1 of 2020. The sales of the automotive technology department was $9.2 billion for the same term, an increase from the H1 of 2020 which reported $7.9 billion worth sales.
The company received a major order to develop and manufacture a pillar-to-pillar display from a leading automaker. The display system is set to go into production by the year 2024 which will enhance the visual interface between driver and passenger digital driving experience. The company has also become a strategic business partner with Pioneer to develop new user experience infotainment systems.
Denso Corporation recently released the first quarter results for the fiscal year 2022 with the total consolidated revenue of $12.3 billion which was a 77.3% increase from the previous year same quarter. The company also stated that the revenue has significantly increased due to the recovery in sales of vehicles and production activities from the COVID-19 pandemic.
One of the leading manufacturers of this sector, Visteon recently announced the fiscal results for the second quarter of the year 2021. The company recorded net sales worth $610 million which was a whopping 59% year on year increase from the Q2 of 2020 reporting net sales worth $371 million.
The company also announced that Geely Auto’s new Xingyue L flagship SUV will be the first production vehicle to incorporate the intelligent cockpit system developed with Qualcomm technologies and ECARX.
Qualcomm Incorporated announced the acquisition of NUVIA, a leading CPU and technology design company, by its subsidiary Qualcomm Technologies for $1.4 billion. With the acquisition, the company has plans to integrate the next generation CPUs across a wide variety of products such as digital cockpits, smartphones, laptops as well as ADAS systems. The company also announced the third quarter financial results for the year 2021, with revenue worth $8,060 million which was a whopping 65% increase from the revenue of the same quarter of the year 2020 recorded as $4,893 million.
R&D LEAD TIME IN AUTOMOTIVE INFOTAINMENT SYSTEM MARKET
As vehicle Facelift and upgrade(next gen) timeline continue to decline over past 8-9 years and is now 28-32 months for facelift and 60-66 months for new gen, R&D lead time is also shrinking. As infotainment systems are now an important selling point for many OEMs, they are updated in a facelift as well as generation update. One common aspect for every facelift and generation change is upgraded infotainment system
- In the lower(A & B) segment) where limited features (AM/FM radio, Smartphone and Bluetooth connectivity, Media playback, Navigation) and average graphics are offered, the R&D lead time is often around 8-12 months including testing and validation. Some suppliers also offer a standard hardware package(often shared with other OEMs) which can be quickly customized to improve their competitive advantage while bidding for new projects
- In C, D& E segment, the timeline could be as high as 18-24 Months due to long list of features, higher degree of customization for the brand as well as redundancy ( control by touch as well as a pad /rotary dial in floor console or physical buttons)
- Bosch has revealed its 3D displays are the latest trend for vehicle cockpits. The 3D display’s depth of field in a vehicle will allow drivers to grasp important visual information faster, whether from an assistance system or a traffic-jam alert.
- In September 2021, Continental AG is developing a virtual travelling assistant called eTravel. It is an intelligent system that incorporates a user-like interactive radio station with recommendations for parking space, gas stations as well as weather.
- In July 2021, Continental AG announced plans for the development of server based vehicle architectures. The company will incorporate these high performance computers in the Volkswagen ID.3 and ID.4 electric vehicles for vehicle cockpit, data management and vehicle connectivity.
- Continental AG also launched a 3D display without use of special glasses for HMC Genesis GV80. The technology relies on the company’s interior camera to detect the driver’s line of sight integrated with a high performance computer.
- In July 2021, Bosch developed a Secure Diagnostic Access (SDA) which is a central, integrated and standardized solution that allows secure access to protected vehicle data of different manufacturers.
- In July 2021, Visteon Corporation announced a partnership with Cerence incorporation, the leading AI developer for automotive systems. Cerence’s conversational AI system will be incorporated in the company’s SmartCore system which will be incorporated by a leading motorcycle manufacturer.
- In February 2021, Bosch announced the development of a new feature in the infotainment system which displays the driver warning directly in SKODA. The company is set to offer the feature in several models by the year 2021 such as Scala, Karoq, Kamiq, Kodiaq and many more.
- In early 2020, Ford announced the launch of the next generation infotainment system Sync 4 which provides enhanced entertainment as well as communication in-car experience. The system has a 12 inch display which gives the passengers ability to access multiple applications as well as provides adaptive dashboard features.
- Mitsubishi Electric corporation announced the launch of a smart HMI for vehicles by incorporating its Maisart Proprietary compact AI technology developed for smart mobility. The technology senses the direction of the vehicle and uses smart notification to inform the driver about out-of-sight objects. The HMI navigation system responds to verbal questions, conversations as well as suggested driving routes without any trigger words or pressing any button.
- Nissan Motor corporation, Mitsubishi Motor corporation as well as the Renault group has announced plans to incorporate Google’s Android operating system for their next generation infotainment systems to be launched from the year 2021.
- Land Rover announced the incorporation of dual e-sim connectivity in the new Defender with two embedded LTE modems which will enhance user connectivity.
- Jaguar’s new Pivi Pro touchscreen infotainment system has been developed with the leading design and shares the hardware with the latest smartphone.
To know more trends , Please read our report Global Automotive Infotainment OS Market
POST COVID DEVELOPMENTS IN AUTOMOTIVE INFOTAINMENT SYSTEM MARKET
Mercedes Benz MBUX Hyper screen
At the CES 2021, premium car manufacturers Mercedes-Benz unveiled the MBUX Hyperscreen
- The ultra large curved screen has a width of 141 cm (~1.4 Metres) and stretches almost the entire width from the left to the right A-pillar
- It consists of three apparently seamlessly merged smart displays, and is connected to almost all components of the vehicle
- OLED tech is used in central and passenger displays, where the individual image points are self-luminous
- It also has the flexible update concept from MBUX via the cloud
- It will be immediately available in the new S-Class, in addition to the electric EQS
- AI powered: with software and display capable of learning it can adapt completely to its user and provide personalised suggestions for numerous features
- The ambient lighting is integrated and installed in the lower part of the MBUX Hyper screen
- The passenger also gets its own display and can store up to seven profiles, making it possible to customise the content during the journey and within the framework of the country-specific legal regulations
- When there is no passenger in the front seat, the display on that side will not be usable and just feature a starry screen
BMW`s next gen iDrive
- The first iDrive was launched in 2001 7 Series
- BMW will hold onto the analog iDrive rotary controller, just like the current iDrive system
- The 14.9-inch infotainment screen is ~20% bigger than the largest screen BMW offers on a car today
- It will have new, cloud-based services will use an increasing amount of real-time data and can also receive and display hazard warnings from other BMW vehicles in real time
- Optimized sensors across the vehicle will increase automation and enable the vehicle to self-park with even greater ease
- The new Personal Assistant (for voice control) called modern day “Q” is inspired by the latest James Bond movies. It will have a character and could also posses’ witty humour to engage with the driver
Developments in Cybersecurity
- Market leaders such as Qualcomm and TE connectivity are taking leaps in development of safe and secure platforms for efficient communication of the vehicle to various entities
- Continental’s Hybrid V2X solution integrates technologies for 4G and 5G network access, Dedicated Short Range Communication (DSRC) and Cellular-V2X (C-V2X) communication. This helps vehicle manufacturers to overcome a big challenge, when deploying V2X on a global scale.
CHANGES IN CAR AUDIO
- In US, OEMs are following different strategies to offer premium audio along with their infotainment system. For example, Ford is offering Bang & Olufsen system with 10 speakers on higher variants of Escape, Explorer and Edge whereas Toyota is offering 6 speakers as standard on almost all top selling SUVs and crossovers
- In Europe, where compact hatchbacks are popular, among best selling vehicles only Ford and Toyota is offering a premium 10 speaker system on higher trims of Fiesta and Golf respectively
To know more about car Audio developments, read our Car speaker market report
AUTOMOTIVE INFOTAINMENT SYSTEM MARKET COMPANY PROFILES
(Complete System providers)
- Continental AG
- Denso Corporation
- Bosch Group
- Harman International Industries
- Visteon Corporation
- Aptiv Plc
- Panasonic Corporation
AUTOMOTIVE INFOTAINMENT SYSTEM MARKET COMPANY PROFILES (Technology Providers)
- Microsoft Corporation
- Alphabet Inc.
- Baidu Inc.
- Intel Corporation
- Tencent Holdings
- Huawei Technologies Co, Ltd
- Alibaba Group
- Tata Elexsi Ltd
AUTOMOTIVE INFOTAINMENT SYSTEM MARKET COMPANY PROFILES (Chip/ Graphic Processor and storage Providers)
- NVIDIA Corporation
- Qualcomm Technologies, Inc
- NXP Semiconductors N.V.
- Tuxera, Inc.
- SanDisk Automotive
AUTOMOTIVE INFOTAINMENT SYSTEM MARKET COMPANY PROFILES (Touchscreen display Providers)
- Cathode Electronics
- Synaptics Incorporated
- Atmel Corporation
THIS AUTOMOTIVE INFOTAINMENT SYSTEM MARKET REPORT WILL ANWER THE FOLLOWING QUESTIONS
- Which region will be the biggest automotive infotainment system market in 2021-2026? Which vehicle segment offers highest growth opportunity and why?
- Growth of vertical and >10-inch touchscreen segment?
- After climate control, navigation, handsfree calling what will be the next set of features controlled by voice command?
- Role of AI in present and future gen touch screen infotainment system
- The linkage of ADAS, safety, Connectivity and information with future gen touch screen infotainment system
- What`s happening in the software/technology front of automotive infotainment system market? Will the automotive grade Linux be the base source code for all OEMs?
- Dependence of autonomous technology development on automotive infotainment system market and vice-versa
- Revenue generated by monthly entertainment subscription services
- Ongoing important developments in V-2-X and cybersecurity, pertaining to global connected car market?
- The future of automotive touchscreen infotainment system controlled via OTA (over-the-air updates) and its impact on on-board diagnostics
- Market share of leading suppliers and their future growth strategies
- OEM-supplier alignment in global automotive infotainment system market
- Who will be the leading supplier of software for automotive infotainment system market?
- Detailed comparison of top 10 OEM developed connected car platforms and their features
- Technological developments in touchscreen glass ,related electronics and market leaders