GLOBAL AUTOMOTIVE DISPLAY MARKET
INTRODUCTION
Displays will play an increasingly significant part in providing a customizable, personalisable, and safer automobile interior in order to keep up with the HMI development. The problem is that they need to be better incorporated into the car interior’s curved and contoured surfaces, while also satisfying automotive brightness and durability standards, and all of that at a reasonable price point. They will need to be curved and inconspicuous when not showing information. It is common for them to be neither rectangular nor flat. It’s possible to see what’s behind a car’s A-pillar with a curving display.
To know more about Global Automotive Head-Up Display (HUD) Market, read our report
This flat, rectangular screen dominates the centre console of most automobiles produced in the previous decade. Their size continues to increase, and they are practically universal in the newest generation of automobiles. Glass-based LCDs are the most common active-matrix display technology in automobiles. Since they are typically the only flat surfaces remaining in vehicles nowadays, these glass LCDs have a negative impact on vehicle design.
To know more about Global Automotive Infotainment System Market, read our report
To provide seamless integration and enhanced aesthetics of the automobile inside, flat panel displays will be replaced by screens that can adjust to the vehicle interior contour. As disposable income has risen, so has the need for comfort and safety systems, which has contributed to the industry’s expansion. Researchers have been motivated to do market research and development because of recent technology breakthroughs, such as ADAS, augmented reality, AI, and others. In order to stay ahead of the competition, manufacturers are concentrating on product innovation and uniqueness.
To know more about Global Automotive Instrument Cluster Market, read our report
GLOBAL AUTOMOTIVE DISPLAY MARKET DEVELOPMENTS AND INNOVATIONS
| S No | Overview of Development | Development Detailing | Region of Development | Possible Future Outcomes |
| 1 | Qualcomm, Google bring premium and intelligent in-vehicle experiences to Renault Mégane | The French car manufacturer will use the third-generation Snapdragon automotive cockpit platforms from Qualcomm to power the vehicle’s advanced infotainment system, which comprises portrait-sized touchscreen displays for audio, visual and navigational functions designed to bring ease of use and comfort to drivers and passengers. | Global | Better Technological adoption systems |
| 2 | WayRay aims to replace car dashboards with holographic displays | WayRay’s new generation of Holographic True AR Displays turn entire windshields into a virtual world where information about the vehicle, navigation, infotainment, and the surroundings can be shown whilst blending perfectly with the real world. | Global | Better Technological adoption systems |
GLOBAL AUTOMOTIVE DISPLAY MARKET DYNAMICS
Automotive display industry development has been directly influenced by the growing demand for in-vehicle entertainment, which has created potential for rear seat entertainment. As a result of the rising need for digital instrument clusters, the automotive display industry is booming as a result of its expansion. Another factor contributing to the market’s growth is the rising demand for augmented reality head-up displays (HUDs), as well as a growing customer desire for convenience and safety in the car.
Automakers are also benefiting from the booming automotive industry throughout the world and the growing demand for linked vehicles. Increased automobile sales and increased disposable income are also driving the expansion of the automotive display industry. This growth will be hampered by the high cost of head-up displays and growing concerns about the mobility of touch screen displays when compared to mechanical controls. However, a lack of adoption and inclination to implement high-cost automotive displays has the potential to boost the growth.
The vehicle display market is dominated by the Asia Pacific region. As a result of the low production costs and the availability of trained labour in Asian nations, manufacturers are expanding their manufacturing facilities. Global passenger vehicle sales, including Mercedes-Benz and Audi models, have risen in large countries like India and China, contributing to the industry’s expansion. When it comes to the need for connected vehicles, IoT, and other technical developments in car displays, companies like Huawei, China Telecom, and Bharti Airtel will have an impact on the market in Asia as well.
GLOBAL AUTOMOTIVE DISPLAY MARKET SEGMENTATION
The Global Automotive Display Market can be segmented into following categories for further analysis.
By Vehicle Infrastructure Type
- Light Commercial vehicle
- Heavy Commercial Vehicle
- Passenger Vehicles
- Military Modernised Vehicles
By Screen Size
- 5 Inches
- 5 to 10 Inches
- Greater than 10 Inches
By Class of Propulsion
- Electric Vehicle
- Hybrid Vehicle
- Fossil Fuel Vehicle
By Regional Classification
- Asia Pacific Region – APAC
- Middle East and Gulf Region
- Africa Region
- North America Region
- Europe Region
- Latin America and Caribbean Region
RECENT MARKET TECHNOLOGICAL TRENDS IN GLOBAL AUTOMOTIVE DISPLAY MARKET
As the use of these systems has grown, more applications, such as those present in other mobile settings (smart phones, tablets), have begun to be added, which might overload the driver in the future. Since there’s so little room in vehicles, several automakers have attempted to restructure conventional car areas such as the instrument panel or even the centre console, by replacing traditional spaces such as the instrument panel or centre console with digital screens. In addition to the rear-view mirror and the windshield, Head Up Displays are being used to display information (HUD).
There has been implementation of the organic electronics technology within the solutions of enhancement for the display systems operating in the automotive systems. Unified Light-Correcting Displays are plastic displays with complete colour and video rate capabilities. Incorporating the display into the product design, rather than having it be accommodated by the design, allows product makers to create stunning designs and implement innovative use cases.
This is different from flexible OLED displays, which are mostly seen on high-end smartphones and smartwatches. It offers a number of advantages over flexible OLED when it comes to large-area consumer electronics, smart home appliances, automobiles, laptops and tablets, and digital signs. Organic electronics technology uses a low-temperature process which allows for the OTFTs to be manufactured on lower cost plastic substrates. This brings significant cost and manufacturing benefits.
COMPETITIVE LANDSCAPE
Other mobile settings, such as smartphones and tablets, use systems created for vehicle use. Driver fatigue and road safety might be affected if this trend continues. These devices must give drivers the information they require. While driving, the display of in-vehicle information is the subject of this study. For Driver Information Systems, Driver Preference Analysis is used to identify function clusters and information prioritising.
Continental AG has been part of the development functions within the modulation of the display systems and advanced technological integrations at varied levels of requirements. It has brought in the 3D surface-based touch display mobility solutions. 3D surfaces for in-vehicle touch screen displays combine a novel operational idea with a distinctive aesthetic look. Intuitively, 3D touch surfaces can be operated because users can sense finger guiding when they contact the 3D parts on the display with their fingers. Now they don’t have to look at the control panel. Because the driver can keep his or her eyes on the road, the user experience is improved, and safety is improved as well.
Valeo Systems is part of the development of intuitive driving display systems in the market. As part of its concept of Intuitive Driving , Valeo has identified the Head-Up Display as the best solution to limit driver distraction. The projection of information on the vehicle’s windscreen in the driver’s field of vision, prevents him from diverting his attention from the road. The projection system is based upon the windshield or on a combiner wherein the kinematic system for combiner, vertical or pivotal, combines speed, robustness, and low noise. It has an optimised width of the field of view of 3 ° to about 12 °.
COMPANIES PROFILED
- Valeo Systems
- Robert Bosch LLC
- Continental AG
- Denso Corporation
- Delphi Technologies
- Borg Warner Inc
- Hitachi Ltd
- General Motors Inc.
