Global Automotive Display Market 2024-2030

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    • Infotainment Systems: In-car infotainment systems have become a major driver of the market. Consumers expect touchscreens, smartphone integration, and access to various apps and entertainment options.
    • Safety Features: Displays also play a crucial role in advanced driver assistance systems (ADAS) and safety features. These include features like lane departure warnings, blind-spot monitoring, and adaptive cruise control.
    • Trends in Display Types: Market trends have been shifting toward larger, higher-resolution displays, often with curved or flexible screens. OLED displays have gained popularity due to their flexibility and high-quality visuals.
    • Integration of AI: The integration of artificial intelligence and voice recognition technology is making automotive displays smarter and more user-friendly.
    • Flexible and Curved Displays: Flexible OLED and curved displays are becoming more common in the automotive industry, as they can be integrated into unique and aesthetically pleasing designs. These displays are not only visually appealing but also offer improved visibility.
    • Voice and Gesture Control: Advances in natural language processing and gesture recognition technology have led to voice and gesture control systems for automotive displays. This trend improves user convenience and safety.
    • Energy Efficiency: Energy-efficient displays are in demand to reduce the power consumption of the vehicle’s electrical systems, contributing to longer battery life in electric vehicles.
    • Component Costs: The cost of components like high-quality touchscreen panels, display controllers, and microprocessors can be high, and fluctuations in component costs can affect the overall pricing of vehicles.
    • Durability and Reliability: Automotive displays need to withstand harsh environmental conditions, including temperature variations, vibrations, and exposure to sunlight. Ensuring the durability and reliability of these displays is a challenge.
    • Foldable and Flexible Displays: Foldable and flexible display technology may find its way into vehicles, enabling more adaptable and customizable interior designs. These displays could be integrated into dashboards and other surfaces.
    • Biometric Sensing: Displays with integrated biometric sensors may become more common for driver monitoring and personalization. These sensors can monitor vital signs, driver fatigue, and even personalize settings based on the driver’s preferences.
    • Touchscreen Technology Providers: Touchscreens are a fundamental component of automotive displays. Consider investments in companies that develop and manufacture advanced touchscreen technologies and sensors for automotive applications.
    • AI and Software Solutions: Companies providing AI and software solutions for automotive displays, including voice recognition, gesture control, and context-aware user interfaces, are poised for growth.



    The global automotive display market is expected to reach $69.1 billion by 2033, growing at a CAGR of 6.41% from 2023 to 2033. The market is driven by a number of factors, including:

    • Increasing demand for passenger vehicles: The global passenger vehicle market is expected to grow at a CAGR of 2.8% from 2023 to 2033, according to Mordor Intelligence. This growth is expected to drive the demand for automotive displays, as each passenger vehicle requires multiple displays for infotainment, driver assistance, and other applications.
    • Rising demand for infotainment systems: Consumers are increasingly demanding advanced infotainment systems in their vehicles. Automotive displays are a key component of infotainment systems, and they are becoming larger, higher-resolution, and more feature-rich.
    • Growing awareness of safety features: Governments around the world are implementing stricter safety regulations for vehicles. This is driving the demand for safety features such as rearview cameras, blind spot monitoring systems, and head-up displays. All of these safety features require automotive displays.
    • Technological advancements in display technologies: Display manufacturers are developing new display technologies that offer better performance, reliability, and safety. For example, OLED displays are becoming increasingly popular in the automotive industry due to their superior image quality and energy efficiency.



    The global automotive display market refers to the sector of the automotive industry that involves the design, production, and integration of various types of displays into vehicles. These displays are used to convey information, entertainment, and navigation features to the driver and passengers. The market encompasses a wide range of display technologies and systems, including instrument cluster displays, infotainment screens, head-up displays (HUDs), rear-seat entertainment displays, and other digital interfaces found within vehicles.


    The global automotive display market comprises various types of displays used in vehicles to serve different purposes and enhance the driver and passenger experience. Here are some of the different types of displays in the global automotive display market: Instrument Cluster Displays, Infotainment Displays, Head-Up Displays (HUDs), Rear-Seat Entertainment Displays, Advanced Driver Assistance System (ADAS) Displays, Connectivity Displays, Touchscreen Displays, Foldable and Flexible Displays etc.


    Displays will play an increasingly significant part in providing a customizable, personalisable, and safer automobile interior in order to keep up with the HMI development.


    The problem is that they need to be better incorporated into the car interior’s curved and contoured surfaces, while also satisfying automotive brightness and durability standards, and all of that at a reasonable price point.


    They will need to be curved and inconspicuous when not showing information. It is common for them to be neither rectangular nor flat. It’s possible to see what’s behind a car’s A-pillar with a curving display.

    infographic: Automotive Display Market , Automotive Display Market Size, Automotive Display Market Trends, Automotive Display Market Forecast, Automotive Display Market Risks, Automotive Display Market Report, Automotive Display Market Share


    To know more about Global Automotive Head-Up Display (HUD) Market, read our report


    This flat, rectangular screen dominates the centre console of most automobiles produced in the previous decade. Their size continues to increase, and they are practically universal in the newest generation of automobiles.


    Glass-based LCDs are the most common active-matrix display technology in automobiles. Since they are typically the only flat surfaces remaining in vehicles nowadays, these glass LCDs have a negative impact on vehicle design.


    To know more about Global Automotive Infotainment System Market, read our report


    To provide seamless integration and enhanced aesthetics of the automobile inside, flat panel displays will be replaced by screens that can adjust to the vehicle interior contour.


    As disposable income has risen, so has the need for comfort and safety systems, which has contributed to the industry’s expansion.


    Researchers have been motivated to do market research and development because of recent technology breakthroughs, such as ADAS, augmented reality, AI, and others. In order to stay ahead of the competition, manufacturers are concentrating on product innovation and uniqueness.


    To know more about Global Automotive Instrument Cluster Market, read our report



    S No Overview of Development Development Detailing Region of Development Possible Future Outcomes
    1 Qualcomm, Google bring premium and intelligent in-vehicle experiences to Renault Mégane The French car manufacturer will use the third-generation Snapdragon automotive cockpit platforms from Qualcomm to power the vehicle’s advanced infotainment system, which comprises portrait-sized touchscreen displays for audio, visual and navigational functions designed to bring ease of use and comfort to drivers and passengers. Global Better Technological adoption systems
    2 WayRay aims to replace car dashboards with holographic displays WayRay’s new generation of Holographic True AR Displays turn entire windshields into a virtual world where information about the vehicle, navigation, infotainment, and the surroundings can be shown whilst blending perfectly with the real world. Global Better Technological adoption systems


    infographic: Automotive Display Market, Automotive Display Market Size, Automotive Display Market Trends, Automotive Display Market Forecast, Automotive Display Market Risks, Automotive Display Market Report, Automotive Display Market Share

    AR-HUD Leads a New Mode of In-cabin Display Interaction. OLED, Mini LED, and Other Innovative Display Technology’s Market Share Grew Rapidly


    The trend of large-screen and multi-screen displays in automobiles is becoming more and more visible with the uptake of new energy and intelligent driving vehicles.


    The installation volume of automotive display screens has experienced rapid growth in addition to the addition of new products like HUD, passenger display, rear entertainment display, electronic rearview mirrors, and transparent A-pillars in the cabin.


    OEMs use LTPS-LCD in high-end models on the one hand, while accelerating the use of cutting-edge technologies like OLED, Mini-LED, and Micro-LED for mass manufacture and installation on the other.


    OLED is superior to LCD in terms of strong ductility, wide colour gamut, high brightness, pure colour, and established technology; nonetheless, it is still less than 1% of the market for vehicle displays.


    Technical challenges including yield, burn-in, and service life, in addition to cost constraints, are brought on by the effect of OLED luminous characteristics and impede the quick advancement of OLED panels in the automotive industry.


    Mini LEDs often employ direct-type backlights in the vehicle display industry, which combine the benefits of OLED and LCD, such as long service life and no burn-in issue. Mini LED backlights have more yield, are less expensive, and offer clear benefits over OLED in mass production.


    Mini LED displays outperform conventional side-entry backlight displays in terms of overall brightness, contrast, power consumption, and curved display.


    Because of their increased cost-effective benefits, mini LED backlight displays are increasingly being accepted by OEMs, and their readiness to employ them is growing.


    Micro LED has outstanding image quality, low energy consumption, and a long lifespan while combining the benefits of LCD and OLED. But it has a challenging manufacturing method, expensive production costs, and immature technology.


    Despite making many appearances at the show, it still falls short of the standards for mass manufacturing. As a result, it can currently only be utilised as a backup technology for automotive displays, and it still has to be improved upon and made possible.



    Automotive display industry development has been directly influenced by the growing demand for in-vehicle entertainment, which has created potential for rear seat entertainment.


    As a result of the rising need for digital instrument clusters, the automotive display industry is booming as a result of its expansion.


    Another factor contributing to the market’s growth is the rising demand for augmented reality head-up displays (HUDs), as well as a growing customer desire for convenience and safety in the car.


     Automakers are also benefiting from the booming automotive industry throughout the world and the growing demand for linked vehicles.


    Increased automobile sales and increased disposable income are also driving the expansion of the automotive display industry.


    This growth will be hampered by the high cost of head-up displays and growing concerns about the mobility of touch screen displays when compared to mechanical controls.


    However, a lack of adoption and inclination to implement high-cost automotive displays has the potential to boost the growth.


    The vehicle display market is dominated by the Asia Pacific region. As a result of the low production costs and the availability of trained labour in Asian nations, manufacturers are expanding their manufacturing facilities.


    Global passenger vehicle sales, including Mercedes-Benz and Audi models, have risen in large countries like India and China, contributing to the industry’s expansion.


    When it comes to the need for connected vehicles, IoT, and other technical developments in car displays, companies like Huawei, China Telecom, and Bharti Airtel will have an impact on the market in Asia as well.


    infographic: Automotive Display Market, Automotive Display Market Size, Automotive Display Market Trends, Automotive Display Market Forecast, Automotive Display Market Risks, Automotive Display Market Report, Automotive Display Market Share




    As the use of these systems has grown, more applications, such as those present in other mobile settings (smart phones, tablets), have begun to be added, which might overload the driver in the future.


    Since there’s so little room in vehicles, several automakers have attempted to restructure conventional car areas such as the instrument panel or even the centre console, by replacing traditional spaces such as the instrument panel or centre console with digital screens.


    In addition to the rear-view mirror and the windshield, Head Up Displays are being used to display information (HUD).


    There has been implementation of the organic electronics technology within the solutions of enhancement for the display systems operating in the automotive systems.


    Unified Light-Correcting Displays are plastic displays with complete colour and video rate capabilities.


    Incorporating the display into the product design, rather than having it be accommodated by the design, allows product makers to create stunning designs and implement innovative use cases.


    This is different from flexible OLED displays, which are mostly seen on high-end smartphones and smartwatches.


    It offers a number of advantages over flexible OLED when it comes to large-area consumer electronics, smart home appliances, automobiles, laptops and tablets, and digital signs.


    Organic electronics technology uses a low-temperature process which allows for the OTFTs to be manufactured on lower cost plastic substrates. This brings significant cost and manufacturing benefits.


    infographic: Automotive Display Market, Automotive Display Market Size, Automotive Display Market Trends, Automotive Display Market Forecast, Automotive Display Market Risks, Automotive Display Market Report, Automotive Display Market Share



    The new Advanced Thin OLED (ATO) from LG Display was announced with the intention of being used in autos. The technology behind this medium-sized panel is hybrid OLED. In a comparable way, Samsung Display unveiled a 34-inch OLED at CES that uses hybrid OLED technology.


    A glass substrate and thin film encapsulation are combined in the Hybrid OLED technology to provide a thinner display that allows for stylish shapes like curves. Additionally, it offers superb picture quality for a fair price.


    To show their dedication to updating their selection of electric vehicles, some European luxury automobile manufactures intend to use hybrid OLED technology.


    Future Ferrari vehicles will feature Samsung Display’s cutting-edge OLED technology.Ferrari will be able to include the most recent technologies to improve the driving experience in future models thanks to Samsung Display’s advancements in the field of thin, light-weight, curved OLED displays.


    The innovator in OLED (organic light-emitting diode) technology will create a cutting-edge display option for Ferrari’s upcoming models. 


    The world’s first rollable vehicle display is created by Hyundai Mobis. The world’s first rollable display for automotive applications has been created by Hyundai Mobis. Users can change the display size based on the situation and intended use.


    The display only takes up a small amount of room, which is anticipated to greatly enhance the interior appearance of automobiles. The screen of the rollable display may move up and down to show driving information, including the navigation.


    When the engine is off, the screen vanishes, and drivers only need to see the bare minimum of information to safely operate the vehicle. When using navigation, the display is scaled up to two-thirds; however, it may be changed to full-screen mode with a 16:9 aspect ratio to watch movies while the car is in park or while an EV is being charged.



    A partnership to improve the digital user experience in automobiles was announced by Japan Display Inc. (JDI), a leader in automotive displays, and Faurecia, one of the world’s top automotive technology companies. JDI and Faurecia will work together to design and incorporate big displays into car interiors.


    The functions and design of huge displays will be a major component of cockpit attractiveness as a result of the two companies combining their knowledge and expertise in this area.


    Innolux and Corning expand their display partnership. As it moves on with transformation initiatives to support growth, Innolux Corp is strengthening its partnership with the US-based Corning Inc in the creation of cockpit displays through a subsidiary.


    The enormous curved car displays made by CarUX Technology Pte Ltd, a company wholly owned by Innolux and based in Singapore, will use Corning’s cold-bending technology.


    In an effort to create supply chain ecosystems that will result in higher industry synergies, CarUX and Corning are extending their partnership beyond automotive glass substrates to glass substrate protection solutions.


    In order to introduce ground-breaking infotainment systems that transform the customer experience both inside and outside of the vehicle, FCA and leading user experience software companies have joined forces with Panasonic Automotive Systems Company of America, a division of Panasonic Corporation of North America.


    Additionally, IBM and Panasonic Automotive announced their partnership to create a Watson-powered eCommerce infotainment system. The Panasonic Cognitive entertainment platform presents a first-look concept with the potential to conduct transactions while moving across space using the car’s entertainment system.


    In order to enable natural language voice interaction to improve mobility services, Panasonic Automotive and IBM worked together as showcased under this suite of technologies under the Chrysler Virtual Experience Concept.


    Panasonic vehicle and Watson will demonstrate a cutting-edge eCommerce transaction with a fast service restaurant, allowing customers to purchase meals, for example, by voice while driving and have those orders paid for and timed for more precise delivery.



    Holographic Displays: Some companies were exploring holographic displays, offering 3D visuals and interactive experiences. These displays have the potential to revolutionise user interfaces and enhance the overall driving experience.


    AI-Powered Displays: Displays with integrated artificial intelligence (AI) capabilities were emerging. These AI-driven displays can analyse driver behaviour and adapt to provide a more personalised and context-aware user experience.


    Gesture Control Interfaces: Gesture recognition technology was being incorporated into automotive displays. This allows drivers and passengers to interact with the display using hand gestures, reducing the need for physical touch.


    Large, Panoramic Displays: Some automakers were introducing large, panoramic displays that span the entire dashboard. These expansive screens provide a more immersive and visually appealing experience.


    Eco-Friendly Display Technologies: Displays with reduced environmental impact were being developed. Manufacturers were exploring energy-efficient technologies and the use of recyclable materials to align with sustainability goals.


    Customizable and Modular Displays: Displays that allow for extensive customization and modularity were being created, enabling automakers to design unique user interfaces and cabin layouts.


    Advanced User Interfaces: Companies were investing in the development of advanced user interfaces, including voice recognition, natural language processing, and interactive touch gestures.


    Augmented Reality (AR) Systems: In addition to HUDs, some automakers were working on AR systems that enhance the driving experience by providing contextual information about the environment and points of interest.


    These product developments are part of an ongoing effort to create more         immersive, user-friendly, and safe automotive displays, aligning with consumer preferences and the trend toward advanced driver assistance systems (ADAS) and connected vehicles. To stay updated on the latest developments, I recommend checking automotive industry news and reports for the most current information on new products in the global automotive display market.



    Other mobile settings, such as smartphones and tablets, use systems created for vehicle use. Driver fatigue and road safety might be affected if this trend continues.


    These devices must give drivers the information they require. While driving, the display of in-vehicle information is the subject of this study.


    For Driver Information Systems, Driver Preference Analysis is used to identify function clusters and information prioritising.


    Continental AG has been part of the development functions within the modulation of the display systems and advanced technological integrations at varied levels of requirements.


    It has brought in the 3D surface-based touch display mobility solutions. 3D surfaces for in-vehicle touch screen displays combine a novel operational idea with a distinctive aesthetic look.


    Intuitively, 3D touch surfaces can be operated because users can sense finger guiding when they contact the 3D parts on the display with their fingers.


    Now they don’t have to look at the control panel. Because the driver can keep his or her eyes on the road, the user experience is improved, and safety is improved as well.


    Valeo Systems is part of the development of intuitive driving display systems in the market. As part of its concept of Intuitive Driving , Valeo has identified the Head-Up Display as the best solution to limit driver distraction.


    The projection of information on the vehicle’s windscreen in the driver’s field of vision, prevents him from diverting his attention from the road.


    The projection system is based upon the windshield or on a combiner wherein the kinematic system for combiner, vertical or pivotal, combines speed, robustness, and low noise. It has an optimised width of the field of view of 3 ° to about 12 °.



    HARMAN Transforms the Driving Experience with Ready Vision Augmented Reality Head-Up Display.HARMAN Augmented Reality software technology, a large field of vision, and wedgeless design create an immersive audio-visual experience, giving the appropriate information at the appropriate moment for a safer and more informed journey.


    HARMAN To improve driver safety and awareness, Ready Vision is a collection of Augmented Reality (AR) head-up display (HUD) hardware and AR software technologies.


    The augmented reality (AR) software from Ready Vision works with the car’s sensors to offer immersive audio and visual warnings that arm the driver with important knowledge and information in a timely, precise, and unobtrusive way.


    HARMAN In order to improve driver cognition, Ready Vision projects sensible turn-by-turn directions on the windscreen, bridging the gap between the real and digital worlds.


    For non-intrusive collision alerts, blind spot warnings, lane departure, lane change assist, and low speed zone notifications to the driver, Ready Vision also combines computer vision and machine learning for 3D object identificatio


    One of the new products from HARMAN that was unveiled at CES’ EXPLORE and is road-ready and has proven to offer engaging in-cabin experiences is Ready Vision.


    Each product is built to operate on its own to provide certain benefits for car connection, safety, and well-being, but it also combines easily with other HARMAN Ready devices for an even better experience.


    For instance, when a motorist is distracted, Ready Vision, which works with HARMAN Ready Care, provides increased audio/visual alerts to bring them back to a more suitable condition for driving.Key features of HARMAN Ready Vision include.


    AR HUD hardware: An innovative design enables a large field of view, long virtual depth, optimal eye box and high brightness with a compact package volume and wedgeless windshield design, providing major cost saving for OEMs.


    Ready Vision initially provides two options — Large with 12˚ x 4˚ Field of View and Extra-large with 15˚ x 5˚ Field of View — that feature patented technologies and IP.


    AR software: Artificial intelligence and machine learning-based software framework integrate with computer vision to display the right information at the right time, with low latency for real-time 3D object detection.


    Ready Vision prioritises the display of relevant objects without obstructing the driver view.


    Ready Vision AR software effortlessly integrates multiple sensors such as navigation, ADAS and microphones to create smart and timely visual and audio alerts.


    Ready Vision incorporates HARMAN’s flagship directional and spatial audio into its software platform to help enhance driver perception and support their ability to respond to threats faster, while enabling them to keep their eyes on the road with intuitive and clear prompts.


    HARMAN Instead of requiring drivers to read and digest data from several screens in order to acquire useful insight, Ready Vision makes use of these technology advancements to show important information on the windscreen, enhanced with directional immersive audio alerts.


    Along with accurate and timely updates tailored to the driver’s profile, interests, and preferences, it also offers real-time, contextual points of interest, like street names and addresses.


    The incorporation of ultra-low latency visual and audible warnings by Ready Vision helps the capacity of the driver to react to different traffic cues and situations.



    • Digital Cockpit Displays: The concept of the digital cockpit was gaining traction, where traditional instrument clusters are replaced by high-resolution, customizable digital displays that offer a unified view of vital vehicle data and infotainment features.
    • Augmented Reality (AR) Head-Up Displays (HUDs): AR HUDs were on the rise, projecting critical information directly onto the windshield, such as navigation directions and safety alerts, enhancing the driver’s situational awareness.
    • Flexible and Curved Displays: Display technologies were evolving to incorporate flexible and curved screens, allowing for innovative and aesthetically pleasing designs in vehicle interiors.
    • Advanced Driver Assistance Systems (ADAS): Displays were playing a significant role in ADAS, providing real-time data and visuals for features like lane departure warnings, adaptive cruise control, and parking assistance.
    • Electric Vehicles (EVs) and Autonomous Vehicles: EVs and autonomous vehicles were integrating advanced displays to provide passengers with an enhanced and interactive cabin experience.
    • Connectivity: Vehicles were becoming more connected, with displays seamlessly integrating with smartphones and other devices, enabling features like over-the-air updates and cloud-based services.
    • Voice and Gesture Control: Advances in natural language processing and gesture recognition technology were making automotive displays smarter and more user-friendly
    • Regulatory Standards: Governments were introducing regulations related to driver distraction and safety, influencing the design and usage of displays in vehicles




    The Global Automotive Display Market can be segmented into following categories for further analysis.


    Automotive Display Market By Vehicle Infrastructure Type

    • Light Commercial vehicle
    • Heavy Commercial Vehicle
    • Passenger Vehicles
    • Military Modernised Vehicles


    Automotive Display Market By Screen Size

    • 5 Inches
    • 5 to 10 Inches
    • Greater than 10 Inches


    Automotive Display Market By Class of Propulsion

    • Electric Vehicle
    • Hybrid Vehicle
    • Fossil Fuel Vehicle


    Automotive Display Market By Regional Classification

    • Asia Pacific Region – APAC
    • Middle East and Gulf Region
    • Africa Region
    • North America Region
    • Europe Region
    • Latin America and Caribbean Region



    • Continental AG
    • LG Display
    • Japan Display
    • Denso Corporation
    • Bosch
    • Vitesco Technologies
    • Valeo
    • Alps Alpine
    • JVC Kenwood
    • Pioneer Corporation
    • Panasonic Corporation



    1. What are the recent market trends in the global automotive display market?
    2. What is the current market size and growth rate of the automotive display industry?
    3. What are the key drivers of growth in the automotive display market?
    4. How are changing consumer preferences impacting the automotive display market?
    5. What are the different types of automotive displays, and how are they evolving?
    6. What role do regulations and safety standards play in the development of automotive displays?
    7. How are technological advancements, such as AR and AI, influencing the automotive display market?
    8. What are the challenges facing the automotive display market, including supply chain disruptions and cybersecurity concerns?
    9. Who are the major players in the global automotive display market, and what are their strategies for market growth?
    10. What are the emerging opportunities for investments in the automotive display sector?
    11. How is the market responding to the increasing demand for electric vehicles (EVs) and autonomous vehicles?
    12. How are companies addressing user interface complexity and driver distraction concerns in automotive displays?
    13. What are the unique requirements for automotive displays in emerging markets versus mature markets?
    14. How is the global automotive display market likely to evolve in the next five to ten years?
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