Global Automotive Ventilated Seats Market 2022-2027

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    GLOBAL AUTOMOTIVE VENTILATED SEATS MARKET

     

    INTRODUCTION

    The primary function of the seating system is to accommodate and provide comfort for the passengers.

     

    infographic: Automotive Ventilated Seats Market, Automotive Ventilated Seats Market Size, Automotive Ventilated Seats Market Trends, Automotive Ventilated Seats Market Forecast, Automotive Ventilated Seats Market Risks, Automotive Ventilated Seats Market Report, Automotive Ventilated Seats Market Share

     

    Drivers feel fatigue after long tiring trips and thus the comfort of seats while driving becomes paramount. Over the years OEMs have addressed these issues by introducing various features such as automatic seat adjustment, seat adjustments in multiple ways, seat ventilation and massage seats.

     

    Currently, ventilated seats are not just limited to luxury cars which was the case a few years back. OEMs around the world have started to include this feature in their budget models too.

     

    To know more about Global Automotive Seats Market, read our report

     

    AUTOMOTIVE VENTILATED SEATS MARKET DYNAMICS

     

    SI No Timeline Company Developments
    1 October 2021 Magna International Magna International continued its growth in Eastern Europe with the opening of a new seating plant in Serbia.
    2 October 2021 Toyota Boshoku Toyota Boshoku America started manufacturing seating components for Toyota’s all-new Corolla cross in the USA.
    3 September 2021 Grammer In order to improve the penetration in the CHinese market, Grammer has  opened a new automotive production site in Shenyang.
    4 June 2021 Faurecia Faurecia inaugurated the new industrial site in Russia in order to develop the new seating activity.
    5 April 2021 Grammer Grammer AG and FAW Group have signed a joint venture in order to produce high-quality seats for commercial vehicles in China.
    6 January 2021 Faurecia Faurecia completed the acquisition of DAS Corporation of 50% of their joint venture with BAIC, Beijing BAI DAS Automotive System Ltd.

     

    US is the leader in the adoption of ventilated seats. More than 50% of the cars sold in 2020 were equipped with driver heated seats. This was followed by Japan which had approximately 46% penetration in the segment.

     

    Position wise, Driver seats are the first-choice position where the seat warmers and ventilators are adopted. The adoption of ventilated seats in rear position has increased in the last 2-3 years. US followed by Europe has the higher penetration of rear seat warmers.

     

    However, in markets such as India, Latin America and Indonesia the seat ventilation technology has still not been accepted gleefully, as the penetration in these regions have been negligible.

     

    Out of the top 10 selling OEMs Ford had one of the highest penetrations for driver heated seats in the world. This was followed by FCA vehicles (now Stellantis) with about 48% penetration.

     

    infographic: Automotive Ventilated Seats Market, Automotive Ventilated Seats Market Size, Automotive Ventilated Seats Market Trends, Automotive Ventilated Seats Market Forecast, Automotive Ventilated Seats Market Risks, Automotive Ventilated Seats Market Report, Automotive Ventilated Seats Market Share

     

    AUTOMOTIVE VENTILATED SEATS MARKET SEGMENTATION

     

    By Function

    • Warmers
    • Coolers

     

    By Position

    • Driver Seat
    • Passenger Seat
    • Rear Seat

     

    By OEM

    • VW Group
    • Toyota
    • General Motors
    • Ford
    • Honda
    • Other Top OEMs
    • Electric

     

    By Geography

    • US
    • China
    • Europe
    • Asia Ex China
    • ROW

     

    AUTOMOTIVE VENTILATED SEATS MARKET BY GEOGRAPHY

    All the top 30 selling vehicles in US were equipped with driver heated seats in at least one of its variants. Most of the top selling cars in the region were equipped with the passenger heated seats in the front along with the driver heated seats.

     

     

    infographic: Automotive Ventilated Seats Market, Automotive Ventilated Seats Market Size, Automotive Ventilated Seats Market Trends, Automotive Ventilated Seats Market Forecast, Automotive Ventilated Seats Market Risks, Automotive Ventilated Seats Market Report, Automotive Ventilated Seats Market Share

     

    Ventilated and heated seats features were equipped in most of the variants in SUVs. and were less popular in Pick-up trucks. The climate-controlled seats for the 2nd row were common in SUVs and was found in few of the variants of pick-up trucks but was not to be seen in top selling sedans.

     

    In the premium segment, almost every variant of the top sellers had the feature of driver and passenger seat ventilation.

     

    The top selling EV models in the country Tesla Model 3, Model X and Chevrolet Bolt all have been equipped with the heated seats. In Model X, all 3 rows have been equipped with this feature.

     

    In Europe, except for some of the budget models of Dacia and Fiat, rest of the top sellers were equipped with driver seat ventilation.

     

    Due to the geographical conditions, the percentage of heated seats are much higher than that of ventilated seats.

     

    Among the major 4 markets, China had the least penetration of heated seats among its top sellers.

     

    In China, cars of the foreign OEMs had the seat ventilation feature whereas the domestic OEMs like Wuling, Changan, Baojun and Geely had included this feature only for its high-end models.

     

    1 out of every 2 Toyota’s cars in Japan featured the driver heated seats. The penetration of heated driver seats was more or less the same among other OEMs like Honda and Nissan in the country.

     

    In India, there were just 2 models equipped with the driver seat ventilation feature. Hyundai’s Verna and Kia Seltos had just a couple of variants in its line-up with the feature.

     

    Latin America, very much like India had very few models among top sellers equipped with this feature. Vehicles like Toyota Hilux and Hyundai Crete were the only 2 models equipped with driver heated seats.

     

    AUTOMOTIVE VENTILATED SEATS MARKET SIZE AND FORECAST

    The Automotive Ventilated Seats Market is estimated at $XX Billion in 2020.  It is estimated to grow at XX% CAGR in the period 2021-2026.

     

    The Ventilated seats are extensively used in Electric cars. The rise in Electric cars numbers will boost this segment.

     

    Unlike a few years ago, almost every brand has a couple of affordable models equipped with rear seat warmers today. The trend is expected to grow further. In Japan, where MUVs are present in significant numbers, this will drive the feature. The presence of more vehicles with 3rd row seats in the country will boost the adoption of this feature.

     

    infographic: Automotive Ventilated Seats Market, Automotive Ventilated Seats Market Size, Automotive Ventilated Seats Market Trends, Automotive Ventilated Seats Market Forecast, Automotive Ventilated Seats Market Risks, Automotive Ventilated Seats Market Report, Automotive Ventilated Seats Market Share

     

    IMPACT OF CHIP SHORTAGE IN AUTOMOTIVE VENTILATED SEATS MARKET

    Due to the shortage of microchip, some of the vehicles of GM wont have heated seats and ventilated seats. The vehicles were not sold due to the shortage of chips. After a few months the availability issue was resolved and the first car implemented with heated and ventilated front seats was the Chevy Silverado HD.

     

    LATEST TRENDS IN AUTOMOTIVE VENTILATED SEATS MARKET

     

    SI No Timeline Company Developments
    1 January 2022 Toyota The all new Toyota Camry Facelift teaser has been launched in India. It has ventilated front seats with the memory function for the driver’s seat.
    2 January 2022 Skoda Skoda is going to launch the 2022 Kodiaq facelift SUV in India and it will be equipped with ventilated seats and has automatic climate control.
    3 November 2021 General Motors General Motors has decided to retrofit heated seat features on the new vehicles in the mid-2022.
    4 October 2021 Grammer Grammer presented the new Ubility Air which is the air passenger seat with high comfort and lightweight construction.
    5 March 2021 Faurecia Faurecia Technologies released the new DS4 which has ventilation and thermal management for its interiors, Seating and Clean mobility Groups.
    6 March 2021 Chevrolet The all-new 2022 Chevy Bolt EUV introduced its new ventilated front seats which will go on sale this summer.

     

     

    • In April 2021, Grammer AG has established a JV with FAW. Grammer will produce truck seats that will be installed in many of the FAW Group’s trucks.
      • The air-sprung seats offer optimal comfort and numerous seat adjustable features.
    • In March 2021, Brose Group and Volkswagen entered into a joint venture to develop and manufacture seats, seat structures and components along with vehicle interior solutions.
    • Lear Corporation in collaboration with Gentherm has introduced its latest solution in intelligent seating, INTU Thermal Comfort with ClimateSense technology.
      • The system aims to create an ideal personal climate through its intelligent software, using ambient cabin conditions to provide optimized comfort
    • In September 2020, Magna signed an agreement to acquire majority ownership of Honglizhixin (HLZX), a leading seat supplier to Chinese automakers.
    • In October 2019, Gentherm and General Motors presented microclimate comfort system solution to increase driving range of electric vehicles.
      • Aim of the project was to achieve a 30% overall reduction in energy that would achieve equal or superior passenger comfort based on 2 occupants per vehicle.

     

    infographic: Automotive Ventilated Seats Market, Automotive Ventilated Seats Market Size, Automotive Ventilated Seats Market Trends, Automotive Ventilated Seats Market Forecast, Automotive Ventilated Seats Market Risks, Automotive Ventilated Seats Market Report, Automotive Ventilated Seats Market Share

     

    • The Chevrolet Bolt EUV has introduced ventilated front seats. The all-new Chevy Bolt EUV for 2022 has arrived, bringing even more utility to the all-electric Bolt portfolio. Even in hot and humid areas, these ventilated seats deliver a stream of air that blows against the passenger’s back, keeping them cool and dry.
    • RPO codes KU1 for the driver’s seat and KU3 for the front passenger seat are assigned to the ventilated seats. Lane Changer Alert with Side Blind Zone Alert, Rear Cross Traffic Alert, and Rear Park Assist are included in the Driver Confidence Package, while the Comfort Package includes heated front seats, a leather-wrapped and heated steering wheel, and an eight-way Power Driver Seat.

     

    AUTOMOTIVE VENTILATED SEATS MARKET COMPETITIVE LANDSCAPE

     

    SI No Timeline Company Updates
    1 Q4-2021 Adient The net sales of Adient at the end of the fourth quarter was $2.77 billion and in 2020 the net sales was $3.59 billion.
    2 Q2-2021 Toyota Boshoku The second quarter ended in September reported a revenue of ¥652.08 million and in the previous year the revenue was ¥545.4 million.
    3 Q3-2021 Gentherm At the end of the third quarter the revenue of Gentherm was $243.3 million and in 2020 the revenue was $259.5 million.
    4 Q3-2021 Bharat Seats Ltd At the end of the third quarter the revenue of Bharat seats was Rs9,087 lakhs and in the previous year the revenue was Rs14,990 lakhs.
    5 Q3-2021 Lear The sales of Lear at the end of the third quarter was $4.3 billion and in 2020 the sales was $4.9 billion.
    6 July 2021 Magna International  Magna International announced that they have undergone an agreement to acquire Veoneer which is a leader in automotive safety technology.

     

    US based Lear Corporation and Adient PLC are the market leaders in the automotive seating sector.

     

    Gentherm is a leader in thermal technology as they develop heating, cooling, and ventilating seats for various other tier-1 suppliers. US companies Lear, Adient and Gentherm cumulatively accounted for ~XX% of the market share.

     

    infographic: Automotive Ventilated Seats Market, Automotive Ventilated Seats Market Size, Automotive Ventilated Seats Market Trends, Automotive Ventilated Seats Market Forecast, Automotive Ventilated Seats Market Risks, Automotive Ventilated Seats Market Report, Automotive Ventilated Seats Market Share

    In 2020, sales for Lear Corporation dropped by ~14% mostly due to 20% drop in vehicle production in North America.

     

    Adient’s FY ended in September 2020 with ~24% drop in sales compared to 2019.

     

    Japanese supplier Tachi-S is the first-choice supplier for Japanese OEMs Honda and Nissan.

     

    Bharat Seats from India primarily focuses on Maruti Suzuki cars in India which are low cost vehicles often equipped without ventilated seats.

     

    AUTOMOTIVE VENTILATED SEATS MARKET COMPANY PROFILES

    1. Lear Corporation
    2. Adient
    3. Toyota Boshoku
    4. Gentherm
    5. Faurecia
    6. Hyundai Transys
    7. Magna International
    8. NHK Spring
    9. Recaro
    10. Bharat Seats
    11. Tachi-S
    12. Grammer AG

    THIS AUTOMOTIVE VENTILATED SEATS MARKET REPORT WILL ANSWER FOLLOWING QUESTIONS

    1. Automotive Ventilated Seats Market size and Forecast, by region, by application
    2. Average B-2-B price for Automotive Ventilated Seats Market, by region, per user
    3. Technology trends and related opportunity for new Automotive Ventilated Seats Market tech suppliers
    4. Automotive Ventilated Seats Market share of leading vendors, by region,
    5. Coronavirus impact on Automotive Ventilated Seats Market earnings
    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2021-2026
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2021-2026
    19 Market Segmentation, Dynamics and Forecast by Application, 2021-2026
    20 Market Segmentation, Dynamics and Forecast by End use, 2021-2026
    21 Product installation rate by OEM, 2021
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2021
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix

     

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