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Car speakers are an integral component of In-vehicle entertainment system and make a substantial difference to the driving experience.For most of the last century, car speakers were built on a very old technology and a simple process but in the past two decades, the speaker design and materials used have undergone a major shift to achieve better than ever clarity.
As we have already detailed in our touchscreen infotainment system market report that now manufacturers have developed their own infotainment system with various real time information and audio streaming features. But, they are still reliant on audio companies for car speakers.
Co-axial speakers are a standard fitment in front and rear doors across many basic and mid- segment vehicles whereas component speakers are common in mid-premium segment. More than 78% passenger cars sold in Asia are fitted with Co-axial speakers in front and back as compared to US and Europe where the share is less than 70%, owing to high fitment rate of component speakers.
The highest amount of technological innovation has centred around premium audio segment in luxury cars and high priced SUVs, where entire focus has been on creating a “as-live” listening experience. In the mass segment, speaker manufacturers have been working on reducing dimensions (to improve packaging),low impedance and improving frequency response to generate wider sound dispersion.
The acquisition of the Bang & Olufsen Automotive car audio business by HARMAN International Industries, Incorporated, the world’s leading provider of entertainment, audio, and software services, was completed today. Bang & Olufsen audio devices can be found in a variety of Audi, Aston Martin, BMW, and Mercedes-Benz vehicles.
Bang & Olufsen and B&O PLAY, as distinct and well-known brands, will complement our existing premium branded solutions and improve HARMAN’s position as a market leader. Bang & Olufsen Automotive has a reputation for providing exceptional sound quality through its unique strengths in acoustics, design, and craftsmanship.
In addition to the company’s typical design perfection, Bang & Olufsen’s systems feature a radical synthesis of emotional appeal and technological performance that is the company’s trademark. To develop and grow the business, HARMAN will now apply its global marketing, scale, and technologies to the Bang & Olufsen and B&O PLAY vehicle audio brands.
Bang & Olufsen and B&O PLAY will join HARMAN’s portfolio of automotive audio brands, which includes Bowers & Wilkins, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, and Revel, in over a million vehicles.
Infinity REF 7005A, a 5 Channel High Performance, Award Winning Amplifier, and Infinity ALPHA 100, a Bluetooth capable Automotive Multimedia Player, have been introduced by HARMAN, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., to enhance the sound quality and premium car audio experience.
Red Dot Design Concept Winner (2020) and recipient of the IF Design Award is the All New Infinity Reference 7005A Amplifier (2020). The Reference 7005A 5-channel amplifier from Infinity produces pure power from a thin, compact body that can fit into more cars while also looking excellent.
It provides a far greater balance of “speaker-to-sub” power than most typical 5-channel amplifiers on the market, delivering 50-Watts RMS to each of the front and rear speakers and a thunderous 500-Watts RMS to the subwoofer channel. The newest amplifier topologies, variable electronic crossovers, and bass boost controls found in Infinity Amplifiers give users a staggering degree of control and tuning flexibility.
Additionally, they include both High and Low Level inputs allowing simple interfacing to almost any after-market or factory-fitted car system. A true whole system solution in a single, simple-to-install chassis is the Reference 7005A. With this new launch, Infinity has produced the best and broadest selection of amplifiers for the automotive audio market. These amplifiers come in 2-Channel, 4-Channel, 5-Channel, and Mono-Channel options, and they fall into price categories like Primus Series, Reference Series, and Kappa Series Amplifiers.
The global car speaker market size (Units) is closely related to new cars sold per annum and number of speakers per car. The number of speakers in a car can range from 4 (in budget segment cars) to 34 (MY 2015 Cadillac CT6).
The growth of premium audio system will drive market value($B) growth in next 5 years. In the US market, a premium audio system can be specced at an optional package price of $600-$1,800 depending on the type of system and vehicle segment. This is in sharp contrast to emerging markets like India and China, there are very limited options to configure a premium audio setup on a vehicle.
In 2018, 5-10-inch speaker segment was the most popular and accounted for 50+% of global car speaker market.
The car speaker market is comprised of 25+ major companies and we have profiled the top 15. The OE car audio system has now gotten better than ever because of more active collaboration between car manufacturers and audio companies in the premium segment. The premium segment car manufacturers often have long term relationship with their audio system suppliers.
Pioneer, Sony, JVC and Blaupunkt are popular in the aftermarket segment whereas Harman Kardon ,Bowers & Wilkins, Burmester, Bose etc are popular choices in mid-high segment premium audio system. Harman has the widest range of car speaker offerings (7 brands- JBL, Harman Kardon, Lexicon, Infinity, Revel, AKG and Mark Levinson) to suit various price points in OE as well as aftermarket. Most of the car speaker manufacturers also sell their products in the consumer electronics (home audio) market (Ex Sony, JBL, Bang & Olufsen, Bowers & Wilkins etc).
North America
The North American market, particularly the USA, will be one of the prime markets for (Car Speaker Market ) due to the nature of industrial automation in the region, high consumer spending compared to other regions, and the growth of various industries, mainly AI, along with constant technological advancements. The GDP of the USA is one of the largest in the world, and it is home to various industries such as Pharmaceuticals, Aerospace, and Technology. The average consumer spending in the region was $72K in 2023, and this is set to increase over the forecast period. Industries are focused on industrial automation and increasing efficiency in the region. This will be facilitated by the growth in IoT and AI across the board. Due to tensions in geopolitics, much manufacturing is set to shift towards the USA and Mexico, away from China. This shift will include industries such as semiconductors and automotive.
Europe
The European market, particularly Western Europe, is another prime market for (Car Speaker Market ) due to the strong economic conditions in the region, bolstered by robust systems that support sustained growth. This includes research and development of new technologies, constant innovation, and developments across various industries that promote regional growth. Investments are being made to develop and improve existing infrastructure, enabling various industries to thrive. In Western Europe, the margins for (Car Speaker Market ) are higher than in other parts of the world due to regional supply and demand dynamics. Average consumer spending in the region was lower than in the USA in 2023, but it is expected to increase over the forecast period.
Eastern Europe is anticipated to experience a higher growth rate compared to Western Europe, as significant shifts in manufacturing and development are taking place in countries like Poland and Hungary. However, the Russia-Ukraine war is currently disrupting growth in this region, with the lack of an immediate resolution negatively impacting growth and creating instability in neighboring areas. Despite these challenges, technological hubs are emerging in Eastern Europe, driven by lower labor costs and a strong supply of technological capabilities compared to Western Europe.
There is a significant boom in manufacturing within Europe, especially in the semiconductor industry, which is expected to influence other industries. Major improvements in the development of sectors such as renewable energy, industrial automation, automotive manufacturing, battery manufacturing and recycling, and AI are poised to promote the growth of (Car Speaker Market ) in the region.
Asia
Asia will continue to be the global manufacturing hub for (Car Speaker Market ) over the forecast period with China dominating the manufacturing. However, there will be a shift in manufacturing towards other Asian countries such as India and Vietnam. The technological developments will come from China, Japan, South Korea, and India for the region. There is a trend to improve the efficiency as well as the quality of goods and services to keep up with the standards that are present internationally as well as win the fight in terms of pricing in this region. The demand in this region will also be driven by infrastructural developments that will take place over the forecast period to improve the output for various industries in different countries.
There will be higher growth in the Middle East as investments fall into place to improve their standing in various industries away from petroleum. Plans such as Saudi Arabia Vision 2030, Qatar Vision 2030, and Abu Dhabi 2030 will cause developments across multiple industries in the region. There is a focus on improving the manufacturing sector as well as the knowledge-based services to cater to the needs of the region and the rest of the world. Due to the shifting nature of fossil fuels, the region will be ready with multiple other revenue sources by the time comes, though fossil fuels are not going away any time soon.
Africa
Africa is expected to see the largest growth in (Car Speaker Market ) over the forecast period, as the region prepares to advance across multiple fronts. This growth aligns with the surge of investments targeting key sectors such as agriculture, mining, financial services, manufacturing, logistics, automotive, and healthcare. These investments are poised to stimulate overall regional growth, creating ripple effects across other industries as consumer spending increases, access to products improves, and product offerings expand. This development is supported by both established companies and startups in the region, with assistance from various charitable organizations. Additionally, the presence of a young workforce will address various existing regional challenges. There has been an improvement in political stability, which has attracted and will continue to attract more foreign investments. Initiatives like the African Continental Free Trade Area (AfCFTA) are set to facilitate the easier movement of goods and services within the region, further enhancing the economic landscape.
RoW
Latin America and the Oceania region will showcase growth over the forecast period in (Car Speaker Market ). In Latin America, the focus in the forecast period will be to improve their manufacturing capabilities which is supported by foreign investments in the region. This will be across industries mainly automotive and medical devices. There will also be an increase in mining activities over the forecast period in this region. The area is ripe for industrial automation to enable improvements in manufacturing across different industries and efficiency improvements. This will lead to growth of other industries in the region.
USA – $210 billion is allocated to federal R&D with main focus on health research, clean energy, semiconductor manufacturing, sustainable textiles, clean energy, and advanced manufacturing. Investments by private players are mainly focused on technological development including 5G infrastructure and AI in the region.
Europe – EIC is investing €1 billion to innovative companies in sectors like AI, biotechnology, and semiconductors. There is also a focus on developing the ecosystem in the continent as well as improving the infrastructure for developing industries such as electric vehicles and sustainable materials. Private players are targeting data centers, AI, battery plants, and high end technological R&D investments.
Asia – There are investments to tackle a range of scientific and technological advancements in this region mainly coming in from China, India, South Korea, and Japan. This will include artificial intelligence, 5G, cloud computing, pharmaceutical, local manufacturing, and financial technologies. Many countries are aiming to be digital hubs including Saudi Arabia.
Africa – Investments in the region are focused on improving the technological capabilities in the region along with socio-economic development and growth. Private participants of investments in this region is venture capital dominated who are targeting the various growth elements of the region as social stability improves. The major industries are fintech, easier lending, and manufacturing.
Latin America – The focus in the region is for fintech, e-commerce, and mobility sectors. There are also investments in improving manufacturing in the region. Local investments is focused on improving the healthcare, and transportation infrastructure in the region. The region is attracting foreign investments to improve their ability to utilize the natural resources present in the region.
Rest of the World – The investments in this region are focused on clean energy, green metals, and sustainable materials. Funds in Australia are focused on solar energy and battery technologies, along with high end futuristic areas such as quantum computing. The main countries of private investment in ROW will be Australia, Canada, and New Zealand.
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