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Car speakers are an integral component of In-vehicle entertainment system and make a substantial difference to the driving experience.For most of the last century, car speakers were built on a very old technology and a simple process but in the past two decades, the speaker design and materials used have undergone a major shift to achieve better than ever clarity.
As we have already detailed in our touchscreen infotainment system market report that now manufacturers have developed their own infotainment system with various real time information and audio streaming features. But, they are still reliant on audio companies for car speakers.
Co-axial speakers are a standard fitment in front and rear doors across many basic and mid- segment vehicles whereas component speakers are common in mid-premium segment.
More than 78% passenger cars sold in Asia are fitted with Co-axial speakers in front and back as compared to US and Europe where the share is less than 70%, owing to high fitment rate of component speakers.
The highest amount of technological innovation has centred around premium audio segment in luxury cars and high priced SUVs, where entire focus has been on creating a “as-live” listening experience.
In the mass segment, speaker manufacturers have been working on reducing dimensions (to improve packaging),low impedance and improving frequency response to generate wider sound dispersion.
The acquisition of the Bang & Olufsen Automotive car audio business by HARMAN International Industries, Incorporated, the world’s leading provider of entertainment, audio, and software services, was completed today. Bang & Olufsen audio devices can be found in a variety of Audi, Aston Martin, BMW, and Mercedes-Benz vehicles.
Bang & Olufsen and B&O PLAY, as distinct and well-known brands, will complement our existing premium branded solutions and improve HARMAN’s position as a market leader. Bang & Olufsen Automotive has a reputation for providing exceptional sound quality through its unique strengths in acoustics, design, and craftsmanship.
In addition to the company’s typical design perfection, Bang & Olufsen’s systems feature a radical synthesis of emotional appeal and technological performance that is the company’s trademark. To develop and grow the business, HARMAN will now apply its global marketing, scale, and technologies to the Bang & Olufsen and B&O PLAY vehicle audio brands.
Bang & Olufsen and B&O PLAY will join HARMAN’s portfolio of automotive audio brands, which includes Bowers & Wilkins, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, and Revel, in over a million vehicles.
Infinity REF 7005A, a 5 Channel High Performance, Award Winning Amplifier, and Infinity ALPHA 100, a Bluetooth capable Automotive Multimedia Player, have been introduced by HARMAN, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., to enhance the sound quality and premium car audio experience.
Red Dot Design Concept Winner (2020) and recipient of the IF Design Award is the All New Infinity Reference 7005A Amplifier (2020).
The Reference 7005A 5-channel amplifier from Infinity produces pure power from a thin, compact body that can fit into more cars while also looking excellent.
It provides a far greater balance of “speaker-to-sub” power than most typical 5-channel amplifiers on the market, delivering 50-Watts RMS to each of the front and rear speakers and a thunderous 500-Watts RMS to the subwoofer channel.
The newest amplifier topologies, variable electronic crossovers, and bass boost controls found in Infinity Amplifiers give users a staggering degree of control and tuning flexibility.
Additionally, they include both High and Low Level inputs allowing simple interfacing to almost any after-market or factory-fitted car system. A true whole system solution in a single, simple-to-install chassis is the Reference 7005A.
With this new launch, Infinity has produced the best and broadest selection of amplifiers for the automotive audio market. These amplifiers come in 2-Channel, 4-Channel, 5-Channel, and Mono-Channel options, and they fall into price categories like Primus Series, Reference Series, and Kappa Series Amplifiers.
The global car speaker market size (Units) is closely related to new cars sold per annum and number of speakers per car. The number of speakers in a car can range from 4 (in budget segment cars) to 34 (MY 2015 Cadillac CT6).
The growth of premium audio system will drive market value($B) growth in next 5 years. In the US market, a premium audio system can be specced at an optional package price of $600-$1,800 depending on the type of system and vehicle segment. This is in sharp contrast to emerging markets like India and China, there are very limited options to configure a premium audio setup on a vehicle.
In 2018, 5-10-inch speaker segment was the most popular and accounted for 50+% of global car speaker market.
The car speaker market is comprised of 25+ major companies and we have profiled the top 15.
The OE car audio system has now gotten better than ever because of more active collaboration between car manufacturers and audio companies in the premium segment. The premium segment car manufacturers often have long term relationship with their audio system suppliers.
Pioneer, Sony, JVC and Blaupunkt are popular in the aftermarket segment whereas Harman Kardon ,Bowers & Wilkins, Burmester, Bose etc are popular choices in mid-high segment premium audio system. Harman has the widest range of car speaker offerings (7 brands- JBL, Harman Kardon, Lexicon, Infinity, Revel, AKG and Mark Levinson) to suit various price points in OE as well as aftermarket.
Most of the car speaker manufacturers also sell their products in the consumer electronics (home audio) market (Ex Sony, JBL, Bang & Olufsen, Bowers & Wilkins etc).
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