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There is a widespread notion that going organic is not possible in China. But nothing could be further from the truth than this. In other words, just because a cosmetic product is created in China does not necessarily entail that it has undergone animal testing. Products are only subject to animal testing if they are offered for sale in China.
So a product can be produced in China while yet being entirely cruelty-free. The majority of cosmetic items supplied in China are no longer subject to pre-market animal testing requirements, but widespread post-market animal testing continues.
The China Vegan Cosmetics Market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
The majority of cosmetics brands in China no longer must conduct animal testing. The majority of ordinary cosmetics are governed by the new regulations, although some specialty cosmetics, such as sunscreen and hair dye, are not.
In China, the market for “clean beauty,” which frequently consists of vegan and cruelty-free goods as well as morally-responsible companies and goods made with organic components, is still a small one. Instead of strict criteria for animal or environmental protection, Chinese customers identify the phrase with products that have healthier, gentler, and more trustworthy formulae.
It shows how meaningless it is as a purchase motive that many Chinese [domestic] products are not tested on animals and are cruelty-free or vegan,” the author writes.In order to compete in the market, brands will need to properly emphasise their utilitarian advantages. Thoughts on sustainability are evolving, though.
Local firms might be prompted to be more outspoken about their own commitment to cruelty-free practices by the entry of clean beauty and vegan brands.
Local brands in China will present a challenge to any foreign brand that enters the market. They have always been looking for opportunities to enter the Chinese market since it has been on the roadmap. In order to reach a greater number of wallets at a lower cost, many brands are anticipated to initially concentrate on expanding online via Tmall rather than Tmall Global.
