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Over the previous five years, there have been a variety of trading conditions affecting the fitness and athletic clothing stores sector.
The sector has benefited from consumers’ shifting attitudes regarding activewear as they grow more at ease dressing in gym clothes and sportswear even when they aren’t working out.
Activewear, athleisure, and gym wear are the three subcategories of sportswear.
The most popular fibre used in athletic or activity clothing is polyester. Other fibres, such as cotton, cotton-polyester, nylon-spandex, polyester-spandex, polypropylene, and wool blends, are used to make active wear clothing.
The Congo Sportswear Market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2022 to 2030.
The apparel, footwear, and accessories industry has faced difficulties due to supply chain interruptions, high inflation, and rising interest rates, which have significantly impacted the profit margins of many sector participants.
Despite macroeconomic challenges, sales have still coming into the industry.
Sales in certain categories have been boosted by increased retail prices, which were raised in reaction to the inflationary climate.
Private business owners that have complete control over their supply chain, employ efficient inventory management, and build or improve their omnichannel presence are in a prime position to profit greatly.
Reshoring of supply chains is a top agenda item for many executives. Middle market private companies and large public multinational players have increasingly looked at fortifying their production processes.
Although trusted brands frequently have pricing power, freight costs have significantly reduced profitability levels, negating the benefits of higher sales prices resulting from the prevalence of middle class families in Congo.
Effective inventory management has been crucial for sector participants over the past few months in addition to supply chain strength, as many businesses have lost sales opportunities owing to a lack of product availability.
Some of these difficulties have been reduced by using bulk orders rather than just-in-time inventory systems.
