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Ethiopia is a country that loves football. Ethiopian fans have a deep love for their home teams in addition to the top leagues in Europe.
Ethiopian football supporters are fervent and colourful, frequently standing out from the crowd thanks to the shirts they wear and the boisterous shouts that come before and after matches.
The most popular fibre used in athletic or activity clothing is polyester. Other fibres, such as cotton, cotton-polyester, nylon-spandex, polyester-spandex, polypropylene, and wool blends, are used to make active wear clothing.
According to behavioural psychology, people are more likely to act if something is Easy, Attractive, Social (i.e., other people are acting in the same way), or Timely. One of these is athletic apparel.
While “activewear” refers to clothing made to move from workout gear to daily wear, “sportswear” refers to clothing made expressly for sporting events.
The Ethiopia Sportswear Market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2022 to 2030.
Gofere Sports is an Ethiopian sports company that provides professional and amateur sports organisations with a variety of clothing.
Gofere was founded five years ago, and like other entrepreneur success stories, it began with the identification and solution of a significant issue in Ethiopian football.
Additionally, in the past, some of the teams would get their jerseys from any retailer, which created major problems like a lack of quality and uniformity.
They chose the name “Gofere” for their company because of the profound significance of the word. It signifies power, bravery, beauty, and strength in Ethiopia across many civilizations.
Five sewing machines were Gofere’s initial fleet. They currently employ more than 150 people in Ethiopia, have a daily production capacity of 3,000 products, and also have sales teams in Uganda and South Sudan.
