EUROPE ADAS MARKET

INTRODUCTION

Europe is currently second globally in ADAS implementation. The main focus of ADAS in these regions is technologies based on the front of the vehicle i.e. pedestrian braking, front park assist and collision warning. Europe is one of the growth regions in the 2020-2025 time frame.

EUROPE ADAS MARKET TRENDS

Europe is seeing increased penetration in pedestrian braking, cyclist warning, front collision alert, road traffic sign assist and adaptive cruise control. Parking assist is also seeing growth along with 360 degree camera.

SOFTWARE DEFINED VEHICLE

For ADAS the hardware development goes hand in hand with software development. Tesla showcased that vehicles can be developed without necessarily changing hardware by over the air updates which other OEMs are catching on. The hardware suppliers have set up their own software solutions and/or teamed up with software providers to develop effective solutions.

INTERIORS

In terms of ADAS and interiors, driver fatigue alert, seat alert when a vehicle is present in a blind spot, 360 camera, etc. There will be upcoming features such as cameras which showcase what’s under the vehicle and in areas not generally visible.

ELECTRIFICATION

ADAS comes along with a set of wiring, semiconductors, ECUs, etc. When the OEMs focus on electrification they’ll be able to integrate the features in an easier setup. Europe is pushing forward with electrification especially with policies in France and Germany supporting electrification post Covid.

ADAS & AUTONOMOUS

ADAS is the stepping stone for autonomous. Right now L2++ is the highest level of autonomous driving present in Europe. Tesla’s autopilot is the leading software for autonomous right now available for usage. OEMs, software firms and component suppliers have set up research centers and R&D funds for autonomous vehicles. Several startups are focusing on autonomous vehicles and have also been acquired by OEMs and suppliers.

USER EXPERIENCE

Using various parameters around the vehicle such as weather, road conditions, safety, etc various features such as automatic emergency braking, lane departure warning are developed which enhances user experience. Climate control of air conditioning, infotainment system are also part of this user experience.

EUROPE ADAS MARKETSIZE AND FORECAST

ADAS relies on collecting data and processing it to be effective and to also improve. Data collected includes driving patterns, external vehicle information such as number plates around a vehicle, routes taken by a vehicle, etc. Due to the sensitive nature of information, legislation is strong on reselling of data in Europe. Any OEM who breaks the trust laws will face heavy penalties in Europe.

Europe ADAS market size estimated at $5.3 Billion in 2020 growing at 16% CAGR till 2025.

EUROPE ADAS MARKET DYNAMICS

Market Driver: The drop in sensor prices is propelling the market forward. Due to the expansion in their uses in the automobile industry, the price of sensors such as radars, cameras, and LiDARs is steadily decreasing.

Vendors were able to produce cost-effective ADAS technology for clients as a result of this. This is increasingly important as the need for ADAS in the automotive sector grows.

Furthermore, the lower cost of cameras, radars, and LiDAR sensors is becoming a critical factor in making ADAS devices more affordable. Compact products are being developed by ADAS producers for a wide range of consumers.

Market Challenges : The high costs of ADAS service and maintenance are impeding the growth of the automotive advanced driver assistance system (ADAS) market.

ADAS has been available in automobiles for decades. However, because vehicles with ADAS are expensive to fix, its acceptance is contingent on the cost of maintenance and service.

This has an impact on ADAS adoption in emerging markets, where buyers are price sensitive. Because emerging economies are leading the way in new vehicle sales, there is a pressing need to lower the cost of ADAS service and maintenance.

These factors have a detrimental impact on the worldwide automobile ADAS market's growth.

THE COMPLEXITY AND LAYERED LANDSCAPE OF CYBER SECURITY

ADAS comes with a lot of features that are based on the internet such as in-car mapping, live weather conditions along the route, charging points for electric vehicles, etc.

Due to the nature of information present in a car, control of driving to a certain extent present in a car, personal information due to apple car play, android auto etc.

Cyber security is very important as external sources may gather this sensitive information causing data leakage and can also control the vehicle which may result in catastrophic ends. Europe is the only region right now with laws based on cyber security for automobiles.

ADAS has seen growth in Europe and due to the upcoming EV sales boost, there will be increasing penetration in Europe which will increase the average vehicle value content.

COMPANY PROFILES

• Bosch 
• Continental 
• Valeo 
• Mobileye 
• ZF 
• Denso 
• Veoneer
• Autoliv
• NXP
• Hyundai Mobis
• Magna
• NVIDIA
• Hella
• Infineon AG