Europe E-Bike Market 2022-2027

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    1. The e-bike industry in Europe was rapidly growing in recent years but 2021 is expected to set a record in volume expansion and turnover growth
    2. The European e-bike market is expected to expand by almost 50% in 2030.On considering the present supply chain problems, The e-bike market requires substantial investments for components mass production as well as assembly capacities in near future.
    3. The Europeans are expected to buy 10 million extra e-bikes by 2030.which will result in an annual market volume of 30 million units. It will push e-bike sales twice more as compared to the number of passenger cars currently registered per year in the EU.
    4. The positive growth of the e-bike market is also making huge developments in technology. The connected e-bike is one such advancement, where e-bikes are implemented with new features of transferring data from the cloud with the help of SIM module
    5. There are additional new features being offered with connected e-bikes such as automatic emergency call, navigation, anti-theft system, social media connection & remote diagnostics.
    6. The European Parliament and Council have reached a provisional agreement to exclude e-bikes from insurance obligations which results in no mandatory insurance and plate for e-bikes. 
    7. E-bikes currently represent about 17% of EU bicycle sales, going up to 50% in some countries.




    Due to the current COVID-19 situation, European people are mostly avoiding public transportation. The e-bikes are a safe, convenient and affordable alternative to public transportation. On comparison to other transportations, e-bikes are easy to charge and do not require additional investments for supportive infrastructure. And this gonna be a major advantage to boost the sales of e-bike in the europe.


    The two most important challenges in the e-bike market were motor and battery. The motor provides the force and battery helps to store as well as supplies the power. One of the key challenges faced by e-bike manufacturers was controlling the motor speed and torque across the wide range of speeds and loading conditions.



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    The battery capacity of an e-bike must be used efficiently and increase in the battery size leads to improve the performance of the battery plus increase the weight of an e-bike. Therefore, selecting the right battery capacity in operation would be important for battery manufacturers. And also consumers are highly concerning on with their technological devices such as smartphones and tablets.


    The e-bike manufacturers had to increase their research capabilities on providing functionality and intelligence in e-bike that would be capable of operating with smartphones as well as tablets with a minimum amount of battery power.


    The majority of European bike manufacturers were shifting their technology hub to mid motors due to its advantages, Such as smaller size, lighter weight, lesser noise and seamless integration with bike frames.


    To know more about Global E-Bike Market, read our report



     The companies below are the top ten producers of Europe E-Bike Market.

    Company Types of e-bikes Models
    Riese & Muller Mountain, Cargo, City,

    Commuter & Hybrid Road

    Super Delite, Delite, Super charger, Charger, Multi-charger, Load 60, Load 75, Packster 40,Packster 60,Nevo,Culture,

    Roadster, Cruiser, Tinker,Swing 3

    BMW Cruiser, Hybrid Cruise, Active Hybrid
    Focus Mountain, Road, Hybrid Thron, Jam, Focus Sam, Raven, Jafira,

    Paralane, Planet, Aventura, Whisper

    Kalkhoff City, Road, Commuter Endeavour, Endeavour Lite, Entice, Image, Agattu, Berleen
    Haibike Mountain, Road, Hybrid X Duro, S Duro
    Gazelle City, Cruiser, Hybrid, Road Ultimate C10,

    NL C8,Medo T9/T10,

    Citi Zen, EasyFlow,

    Tour Populair, Arroyo C8

    Specialized Mountain, Road, Gravel Levo, Creo, Vado, Como,


    Stromer City, Road ST5, ST3, ST1
    Winora City, Road Radius Tour,Sima,Sinus,Yucatan
    Corratec Mountain, City, Gravel,

    Road, Kids, Hybrid

    LifeS AP5,

    Life CX6 Connect,

    E-power C29,

    E-power RS160,

    E-powerMTC, E-Corones,

    E-All Road

    Cannondale Road, Mountain, Hybrid Supersix Evo, Topstone, Habit, Moterra, Trail, Tesoro, Adventure, Canvas, Mavaro





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  Timeline Developments
    1 June-2021 Imports of E-bike in Europe increased by 19% in 2020 compared with the year 2019, whereas exports increased by 43% in 2020.
    2 May 2021 The government of England launched a scheme called “Opportunity to try” by raising funds to boost the increase of electric cycles in England. 
    3 November-2021 Dutch government to fund 1.3 million for the technology to reduce E-bike road deaths. The technology involves the speed of the electric bike motors shut down while entering residential areas.
    4 November-2021 Porsche Ventures in talks with GreypBikes to acquire majority stakes from the E-bike manufacturer, Porsche initially held a 10 percent stake in the Croatian company.
    5 October-2021 Europe plans to allocate €2.5 billion from its nations from EUs structural funds, this will also help in European cycling infrastructure development and projects. 




    Europe E-Bike Market Segmented By Product Type

    1.E Bike

    2.E Scooter

    3.E Motorcycle



    Europe E-Bike Market Segmented By Voltage



    3.72V & Above


    Europe E-Bike Market Segmented By Power

    1.Less than 5KW


    3.Greater than 15KW


    Europe E-Bike Market Segmented By Battery Type

    1.Lithium-Ion battery

    2.Nickel metal hybrid

    3.Lead acid battery


    Europe E-Bike Market Segmented By Battery Technology

    1.Removable battery

    2.non-Removable battery


    Europe E-Bike Market Segmented By Battery Current

    1.Greater than 25Ah battery




    The several Europe E-Bike Market models are available in european market and they were targeted the entire range from 16 years old riding 24 eMTB bulls or 80+ old riding a ultra-low step frame. The e-bikes products were mainly categorized into on or off roads. On road bikes are city, commuter, cross over, folder and cargo e-bike.The off road models are hard trail or full suspension mountain bikes, or eMTBs.




    In 2021, The European Commission has approved 2.9 EURO billion public support by twelve member states for a second pan-European research and innovation project along the entire battery value chain. Tesla, BMW, FCA are amongst the top beneficiaries.


    On top of that, the expansion of battery production in Europe is important for local carmakers as it brings control over the latest innovations and cost-reduction through shorter supply chains with a production rise from 7% in 2020 to 31% by 2030.  


    The lithium-ion market in Europe is rapidly growing in Europe and predicted to generate 250 billion euros by 2025.Due to the rapid global spotlight on sustainability, the industries and customers alike are ramping up their efforts to reduce emissions by opting for clean green energy.



    The EV and renewable energy markets were rapidly growing in Europe and by 2040, 70% of all vehicles including commercial as well as commercial fleets will be electric. To meet the growing demands Europe needs a steady supply chain of lithium-ion batteries. But 70% of global production was highly concentrated in Asia



    The European countries accounted for only 1% in production of lithium-ion batteries. The domestic battery value chain helps manufacturers gain more control over the supply chains.


    The production of batteries in Europe will strengthen the strategic part of Europe’s clean and digital transition technology. In order to maintain automotive sector competitiveness, building of its own life cycle value chain is necessary.


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    The European Commission released a set of proposals to implement the European Green Deal in a package called “ Fit For 55” containing a raft of legislative and policy measures aimed at reducing the EU’s carbon emissions by 55% by 2030 .This will create demand for e-bikes as this plan is going to support by investing in cycling and cycling infrastructure , which flows straight through to decarbonise emissions and create additional jobs – July 2021


    The European Parliament and Council have reached a provisional agreement to exclude e-bikes from insurance obligations which results in no mandatory insurance and plate for e-bikes. This provisional agreement runs completely separate from the recommendations of the Transport Research Laboratory (TRL) – June 2021


    The European Commission published its proposal for a new EU MAchinery Legislation to exclude e-bikes from the scope of the new legislation all vehicles which have as their only objective of transporting goods or persons, thereby creating uncertainty in the e-bike industry – May 2021


    The European Commission published a proposal for new EU batteries regulations that e-bike batteries will be classified as portable batteries, similar to other batteries that are frequently handled by consumers and a new sub-category is proposed for batteries of ‘light means of transport’. They also introduces a double legislation on restriction of hazardous substances on batteries under REACH regulation as well as the RoHS Directive EU – May 2021 


    The European government is completely shifting its transportation sector to electric by 2030.Due to eradication of carbon emissions, The government is pushing to adopt EV in Europe. The high electric powered vehicles are rapidly adopted and expected to be in trend during the forecast period. The high electric power vehicles offer more than 30KW & growth in production, marketing of e-bikes will create demand in the European Market.





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    1.Rising demand for e-bike sharing services

    2.Governement regulations on ICE vehicles

    3.Development of charging infrastructure

    4.Increasing investments in E2W market




    The 5 C’s of e-bike market create a high impact on below areas








    1 October-2021 Hero Motor Company  HCM delivered its first batch of 200 units to Europe, and has a capacity of manufacturing to produce 6million bicycles per year.
    2 October-2021 Tier Tier employs local teams for the on-site flat battery replacement facility so the vehicles don’t need to go to a warehouse to be recharged.
    3 September-2021 VanMoof VanMoof’s new E-bike Model V Class III high speed bike comes with some unexpected features like innovative 2WD mode. 
    4 October-2021 Rad Power Rad Power produces 11 E-bike models with 350,000 customers and plans to add 100,000 customers in the latter half of 2021.
    5 November-2021 Zoomo Zoomo is an E-bike startup from Australia planned to enter the European E-bike market which offers subscriptions to food, grocery and delivery riders and companies which provide maintenance services and accompanying software.


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    The Europe E-Bike Market is booming and remains a strong driver of growth in an EU bicycle market. The industry has moved from an annual turnover of XX EUR billion 20 years ago to almost XX EUR billion in 2020, steadily increasing both the employment opportunities and investments in the sector.


    E-bikes currently represent about 17% of EU bicycle sales, going up to 50% in some countries. E-bikes sales reached 3.4 million units in 2020, and by 2030, the market is expected to grow to 13.5 million units sold annually.


    The growth of the e-bike market also means more skilled jobs for the European bicycle industry, as four to five jobs are generated for the production of 1,00 e-bikes per year.


    The European bicycle industry including e-bike manufacturers, components and the parts industry is active in 23 out of 27 EU Member States with 1,20,000 workers directly and indirectly across around 900 small and medium enterprises. With annual sales of 20 million bicycles in 2020,the industry is also investing 1 EUR billion per year in research and development.


    Bosch is one of the key players in the e-bike market offering connected e-bike solutions. The smartphone hub by bosch can connect e-bike to a smartphone and support the riders on analyzing their before and after journey. It had also developed the lock premium function which transforms the kiox connected onboard computer into the key for greater security. The nyon feature from bosch helps to analyse the rider’s performance and energy consumption.


    The venture capitalists are piling millions into trendy Europe E-Bike Market startups. The technology investors are placing the bets on young e bikes companies in the cycle friendly cities of Berlin, Tallinn, Amsterdam & Brussels.


    The Brussels based cowboy had raised 23 million Euros in series B funding round led by Exor seed’s, The investing firms were controlling the shares in Ferrari.


    The cowboy’s company e bikes cost 2,290 euros, are linked to the APP and that is used to unlock the bike plus helps to know the real time information on speed, battery life and directions. Unlike other startups, Dance had launched the subscription-based service which costs 59 euros. And it gives customer’s access to an e-bike within 24 hours of them signing up via the company’s app.


    The startup also takes care of the e-bike and replaces it freely if it gets lost or stolen. Ciaran O’ Leary had backed up the Dance for reshaping the landscapes away from cars and towards people.


    The London based VC firm Balderton Capital had invested 12.5 million euros into Amsterdam e bike retailer Vanmoof. The Vanmoof’s e bikes were sold in the Vanmoof’s stores located in Amsterdam, Paris, Berlin, London, New York, Seattle. The e bikes were equipped with anti-theft technology and can be tracked on the company’s smartphone app. As per the reports their total sales in 2020 reached up to 1,20,000 units.


    In september 2019, Crowdfund investors backed the Tallinn-head quartered ebike startup Ampler’s 2.47 million euros.




    According to the confederation of European bicycle industry, the demand for wholesale e-bikes will triple in the next five years. In 2025, The wholesale suppliers can meet the total sale of 7 million. The tech experts expect that sales might be higher and may reach upto 10 million. The below table gives the information of top 10 best e-bikes suppliers in Europe.


    Company name Product Location
    Gofunsport Electric Bike, Electric Scooter, Electric Moped Germany
    E-bikeshop Electric Bike, Electric Bike Kits United Kingdom
    Cycloboost Electric Bike Accessories, Bicycle Trailer France
    Neomouv Electric Bike France
    Orangebc Electric Bike & Accessories Germany
    Emotion Technologies Electric Bike & Accessories Germany
    IBike Electric Bike Belgium
    Velektrofietsen Electric Bike Belgium
    HollandBikeShop Electric Bike & Accessories Netherlands
    Happy Bike Electric Bike Netherlands




    In Europe, the demand for e-bikes increased after the outbreak of COVID-19 pandemic, as the consumer preference changed from public transport towards personal vehicles and e-bikes came out as an economical option for people, which boosted the demand during 2020. Apart from the increasing consumer preference toward recreational and adventure activities , the adoption of e-bike applications in several sectors, like logistics and e-bike rental services, is expected to drive the Europe e-bike market.


    To overcome this pandemic, the European Commission has the recovery plans by urging the EU member states to prominently include cycling in their plans.


    Only six European member states are properly integrating cycling into their National Recovery and Resilience Plans. Belgium has championed cycling by allocating 473 EUR million for infrastructure. Germany’s absence is the most prominent among the EU countries that have yet to include cycling in their post-pandemic recovery plans.


    Other countries that are lagging behind, include Spain, whose plan commits to creating sustainable , safe and connected mobility in urban areas but fails to include any explicit  reference to cycling. A total of almost 1.3 EUR billion has been committed so far through the National Recovery and Resilience Plans to improve european people’s mobility patterns while creating green jobs and boosting the economy and growth of e-bike market.


    European people consumed greener e-mobility over buying cars or using public transport, which resulted in a staggering 52% increase in sales with 10.6 billion EUR in 2020.


    Production of parts and accessories in Europe also spiked in 2020, reaching 3 billion EUR, which has a positive impact on the whole production value-chain. The outstanding performance by the bicycle, e-bike, parts and accessories sectors also boosted jobs, with a solid 30% increase in employment across the sector. The ever increasing demand for e-bikes seems to be helping the industry to recover rapidly from the impact of COVID-19.


    RECENT TRENDS IN THE EUROPE E-BIKE MARKET Timeline Company Developments
    1 September-2021 Bosch The German based company announced its new Smart system technology covers a package that involves wireless remote control and mobile app, to improve the digitalization of bikes harnessing the company’s drive train system.
    2 November-2021 Zoomo E-bike startup from Australia planned to enter the European E-bike market by raising €60 million in series B funding and also partnered with rapid grocery delivery company Gopuff for its subscription based services.
    3 September-2021 Dance E-bike subscription based startup founded by Soundcloud owners, has started its services this year in Berlin by raising €15 million in series A funding. 
    4 October-2021 Pon Holdings Pon Holdings is in plans to acquire Canadian Dorel sports for US dollar 810 million in the first quarter of 2022, which becomes leading bicycle and E-bike company in the world with a combined revenue of €2.5 billion surpassing the Giant Bicycles.
    5 October-2021 Hero Motor Company and Yamaha Motors Hero Motor partnered with Yamaha Motor, the two companies signed a joint venture agreement to create a global E-Cycle drive unit company in India for production of E-bike hub motors with an investment of €2.5 million.
    6 October-2021 Tier Tier Europe’s largest micro-mobility company launched 500 E-bikes in London. Tier has raised series D funding of  €172 million at a 1.7 billion valuation.
    7 October-2021 Rad Power Rad Power raises $154 million in funding to grow its sales, product technology innovation and to diversify manufacturing and supply chain in North America and European production. 
    8 September-2021 VanMoof VanMoof, Dutch E-bike maker raised €182 million in Q3 after the sale 0f 2,00,000 bikes with a goal of getting 10 million customers within five year.
    9 July-2021 Angell  France based top manufacturer known for lightest electric bikes came up with new smart bikes in the third quarter of the year by funding  €12 million to accelerate its development and to expand its market. 

    BMW unveils its vision of the electrified bicycle concept called ‘Dynamic Cargo’ and the e-scooter concept called ‘Clever Commute’ to develop a concept that retains the agility and driving feel of a normal bicycle while adding innovative and safe transport options. The overall electric range of Dynamic cargo and Clever commute is 20 kilometers with the battery pack offering the possibility to be easily removed for recharging –  August 2021


    Higo has developed new F618 battery connectors with 30A that can move flexibly in different directions to make the connection. This design have been developed to meet the growing demand in the market to allow batteries to make difficult mating angles in downtube positioned batteries and to connect them easily to a cargo bike’s cabinet without using magnetics – August 2021


    Rotor developed Etor, a new open standard design for the interface of spindles and crank arms intended to address issues plaguing older standards in e-bike drive systems. It is the outcome of a collaboration with the well-known lightweight, removable e-bike drive system manufacturer Fauza to withstand the very high loads generated by e-bikes – August 2021


    Fauza has teamed up with IoT mobility specialist Comodule to give riders the possibility to insure their e-bikes through the Fauza Rider App. The features include tailored insurance plans such as theft-only or theft and damage ,automatic renewal and easy cancellation.All policy information has sent to the user’s email and users can find all of the information about the insurance plans from the app – July 2021


    Mahle, an E-bike drive system manufacturer has developed a new kind of magnet-free electric motor that does not require rare earth elements which is suitable for all vehicles. The feature of this new motor is the inductive and contactless power transmission, which allows the motor to operate wear-free and particularly efficiently at high speeds of about 95% efficiency at almost all operating points –  May 2021






    1. Europe E-Bike Market size and Forecast, by region, by application
    2. Average B-2-B price for Europe E-Bike Market, by region, per user
    3. Technology trends and related opportunity for new Europe E-Bike Market tech suppliers
    4. Europe E-Bike Market share of leading vendors, by region,
    5.  Coronavirus impact on Europe E-Bike Market earnings
    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2022-2027
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2022-2027
    19 Market Segmentation, Dynamics and Forecast by Application, 2022-2027
    20 Market Segmentation, Dynamics and Forecast by End use, 2022-2027
    21 Product installation rate by OEM, 2022
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2022
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix


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