EUROPE E-BIKE MARKET
KEY FINDINGS
- The e-bike industry in Europe was rapidly growing in recent years but 2021 is expected to set a record in volume expansion and turnover growth
- The European e-bike market is expected to expand by almost 50% in 2030.On considering the present supply chain problems, The e-bike market requires substantial investments for components mass production as well as assembly capacities in near future.
- The Europeans are expected to buy 10 million extra e-bikes by 2030.which will result in an annual market volume of 30 million units. It will push e-bike sales twice more as compared to the number of passenger cars currently registered per year in the EU.
- The positive growth of the e-bike market is also making huge developments in technology. The connected e-bike is one such advancement, where e-bikes are implemented with new features of transferring data from the cloud with the help of SIM module
- There are additional new features being offered with connected e-bikes such as automatic emergency call, navigation, anti-theft system, social media connection & remote diagnostics.
- The European Parliament and Council have reached a provisional agreement to exclude e-bikes from insurance obligations which results in no mandatory insurance and plate for e-bikes.
- E-bikes currently represent about 17% of EU bicycle sales, going up to 50% in some countries.
INTRODUCTION
Due to the current COVID-19 situation, European people are mostly avoiding public transportation. The e-bikes are a safe, convenient and affordable alternative to public transportation. On comparison to other transportations, e-bikes are easy to charge and do not require additional investments for supportive infrastructure. And this gonna be a major advantage to boost the sales of e-bike in the europe.
The two most important challenges in the e-bike market were motor and battery. The motor provides the force and battery helps to store as well as supplies the power. One of the key challenges faced by e-bike manufacturers was controlling the motor speed and torque across the wide range of speeds and loading conditions.
The battery capacity of an e-bike must be used efficiently and increase in the battery size leads to improve the performance of the battery plus increase the weight of an e-bike. Therefore, selecting the right battery capacity in operation would be important for battery manufacturers. And also consumers are highly concerning on with their technological devices such as smartphones and tablets.
The e-bike manufacturers had to increase their research capabilities on providing functionality and intelligence in e-bike that would be capable of operating with smartphones as well as tablets with a minimum amount of battery power.
The majority of European bike manufacturers were shifting their technology hub to mid motors due to its advantages, Such as smaller size, lighter weight, lesser noise and seamless integration with bike frames.
POPULAR PRODUCTS IN EUROPE E-BIKE MARKET
The companies below are the top ten producers of Europe E-Bike Market.
| Company | Types of e-bikes | Models |
| Riese & Muller | Mountain, Cargo, City, Commuter & Hybrid Road | Super Delite, Delite, Super charger, Charger, Multi-charger, Load 60, Load 75, Packster 40,Packster 60,Nevo,Culture, Roadster, Cruiser, Tinker,Swing 3 |
| BMW | Cruiser, Hybrid | Cruise, Active Hybrid |
| Focus | Mountain, Road, Hybrid | Thron, Jam, Focus Sam, Raven, Jafira, Paralane, Planet, Aventura, Whisper |
| Kalkhoff | City, Road, Commuter | Endeavour, Endeavour Lite, Entice, Image, Agattu, Berleen |
| Haibike | Mountain, Road, Hybrid | X Duro, S Duro |
| Gazelle | City, Cruiser, Hybrid, Road | Ultimate C10, NL C8,Medo T9/T10, Citi Zen, EasyFlow, Tour Populair, Arroyo C8 |
| Specialized | Mountain, Road, Gravel | Levo, Creo, Vado, Como, Kenevo |
| Stromer | City, Road | ST5, ST3, ST1 |
| Winora | City, Road | Radius Tour,Sima,Sinus,Yucatan |
| Corratec | Mountain, City, Gravel, Road, Kids, Hybrid | LifeS AP5, Life CX6 Connect, E-power C29, E-power RS160, E-powerMTC, E-Corones, E-All Road |
| Cannondale | Road, Mountain, Hybrid | Supersix Evo, Topstone, Habit, Moterra, Trail, Tesoro, Adventure, Canvas, Mavaro |
EUROPE E-BIKE MARKET CONSUMER PROFILE
The several Europe E-Bike Market models are available in european market and they were targeted the entire range from 16 years old riding 24 eMTB bulls or 80+ old riding a ultra-low step frame. The e-bikes products were mainly categorized into on or off roads. On road bikes are city, commuter, cross over, folder and cargo e-bike.The off road models are hard trail or full suspension mountain bikes, or eMTBs.
EV BATTERY TECHNOLOGY GROWTH IN EUROPE
In 2021, The European Commission has approved 2.9 EURO billion public support by twelve member states for a second pan-European research and innovation project along the entire battery value chain. Tesla, BMW, FCA are amongst the top beneficiaries. On top of that, the expansion of battery production in Europe is important for local carmakers as it brings control over the latest innovations and cost-reduction through shorter supply chains with a production rise from 7% in 2020 to 31% by 2030.
The lithium-ion market in Europe is rapidly growing in Europe and predicted to generate 250 billion euros by 2025.Due to the rapid global spotlight on sustainability, the industries and customers alike are ramping up their efforts to reduce emissions by opting for clean green energy.
The EV and renewable energy markets were rapidly growing in Europe and by 2040, 70% of all vehicles including commercial as well as commercial fleets will be electric. To meet the growing demands Europe needs a steady supply chain of lithium-ion batteries. But 70% of global production was highly concentrated in Asia
The European countries accounted for only 1% in production of lithium-ion batteries. The domestic battery value chain helps manufacturers gain more control over the supply chains.
The production of batteries in Europe will strengthen the strategic part of Europe’s clean and digital transition technology. In order to maintain automotive sector competitiveness, building of its own life cycle value chain is necessary.
EUROPE E-BIKE MARKET GOVERNMENT INITIATIVES
The European Commission released a set of proposals to implement the European Green Deal in a package called “ Fit For 55” containing a raft of legislative and policy measures aimed at reducing the EU’s carbon emissions by 55% by 2030 .This will create demand for e-bikes as this plan is going to support by investing in cycling and cycling infrastructure , which flows straight through to decarbonise emissions and create additional jobs – July 2021
The European Parliament and Council have reached a provisional agreement to exclude e-bikes from insurance obligations which results in no mandatory insurance and plate for e-bikes. This provisional agreement runs completely separate from the recommendations of the Transport Research Laboratory (TRL) – June 2021
The European Commission published its proposal for a new EU MAchinery Legislation to exclude e-bikes from the scope of the new legislation all vehicles which have as their only objective of transporting goods or persons, thereby creating uncertainty in the e-bike industry – May 2021
The European Commission published a proposal for new EU batteries regulations that e-bike batteries will be classified as portable batteries, similar to other batteries that are frequently handled by consumers and a new sub-category is proposed for batteries of ‘light means of transport’. They also introduces a double legislation on restriction of hazardous substances on batteries under REACH regulation as well as the RoHS Directive EU – May 2021
The European government is completely shifting its transportation sector to electric by 2030.Due to eradication of carbon emissions, The government is pushing to adopt EV in Europe. The high electric powered vehicles are rapidly adopted and expected to be in trend during the forecast period. The high electric power vehicles offer more than 30KW & growth in production, marketing of e-bikes will create demand in the European Market.
MAJOR GROWTH DRIVERS OFEUROPE E-BIKE MARKET
DURING THE FORECAST PERIOD
1.Rising demand for e-bike sharing services
2.Governement regulations on ICE vehicles
3.Development of charging infrastructure
4.Increasing investments in E2W market
5 C’S OF E-BIKE MARKET
The 5 C’s of e-bike market create a high impact on below areas
1.Companies
2.Collaborators
3.Customer’s
4.Competitors
5.Climate
EUROPE E-BIKE MARKET COMPETITIVE LANDSCAPE
The Europe E-Bike Market is booming and remains a strong driver of growth in an EU bicycle market. The industry has moved from an annual turnover of XX EUR billion 20 years ago to almost XX EUR billion in 2020, steadily increasing both the employment opportunities and investments in the sector. E-bikes currently represent about 17% of EU bicycle sales, going up to 50% in some countries. E-bikes sales reached 3.4 million units in 2020, and by 2030, the market is expected to grow to 13.5 million units sold annually. The growth of the e-bike market also means more skilled jobs for the European bicycle industry, as four to five jobs are generated for the production of 1,00 e-bikes per year. The European bicycle industry including e-bike manufacturers, components and the parts industry is active in 23 out of 27 EU Member States with 1,20,000 workers directly and indirectly across around 900 small and medium enterprises. With annual sales of 20 million bicycles in 2020,the industry is also investing 1 EUR billion per year in research and development.
Bosch is one of the key players in the e-bike market offering connected e-bike solutions. The smartphone hub by bosch can connect e-bike to a smartphone and support the riders on analyzing their before and after journey. It had also developed the lock premium function which transforms the kiox connected onboard computer into the key for greater security. The nyon feature from bosch helps to analyse the rider’s performance and energy consumption.
The venture capitalists are piling millions into trendy Europe E-Bike Market startups. The technology investors are placing the bets on young e bikes companies in the cycle friendly cities of Berlin, Tallinn, Amsterdam & Brussels.
The Brussels based cowboy had raised 23 million Euros in series B funding round led by Exor seed’s, The investing firms were controlling the shares in Ferrari.
The cowboy’s company e bikes cost 2,290 euros, are linked to the APP and that is used to unlock the bike plus helps to know the real time information on speed, battery life and directions. Unlike other startups, Dance had launched the subscription-based service which costs 59 euros. And it gives customer’s access to an e-bike within 24 hours of them signing up via the company’s app.
The startup also takes care of the e-bike and replaces it freely if it gets lost or stolen. Ciaran O’ Leary had backed up the Dance for reshaping the landscapes away from cars and towards people.
The London based VC firm Balderton Capital had invested 12.5 million euros into Amsterdam e bike retailer Vanmoof. The Vanmoof’s e bikes were sold in the Vanmoof’s stores located in Amsterdam, Paris, Berlin, London, New York, Seattle. The e bikes were equipped with anti-theft technology and can be tracked on the company’s smartphone app. As per the reports their total sales in 2020 reached up to 1,20,000 units.
In september 2019, Crowdfund investors backed the Tallinn-head quartered ebike startup Ampler’s 2.47 million euros.
EUROPE E-BIKE MARKET WHOLESALE SUPPLIERS
According to the confederation of European bicycle industry, the demand for wholesale e-bikes will triple in the next five years. In 2025, The wholesale suppliers can meet the total sale of 7 million. The tech experts expect that sales might be higher and may reach upto 10 million. The below table gives the information of top 10 best e-bikes suppliers in Europe.
| Company name | Product | Location |
| Gofunsport | Electric Bike, Electric Scooter, Electric Moped | Germany |
| E-bikeshop | Electric Bike, Electric Bike Kits | United Kingdom |
| Cycloboost | Electric Bike Accessories, Bicycle Trailer | France |
| Neomouv | Electric Bike | France |
| Orangebc | Electric Bike & Accessories | Germany |
| Emotion Technologies | Electric Bike & Accessories | Germany |
| IBike | Electric Bike | Belgium |
| Velektrofietsen | Electric Bike | Belgium |
| HollandBikeShop | Electric Bike & Accessories | Netherlands |
| Happy Bike | Electric Bike | Netherlands |
COVID-19 IMPACT ON EUROPE E-BIKE MARKET
In Europe, the demand for e-bikes increased after the outbreak of COVID-19 pandemic, as the consumer preference changed from public transport towards personal vehicles and e-bikes came out as an economical option for people, which boosted the demand during 2020. Apart from the increasing consumer preference toward recreational and adventure activities , the adoption of e-bike applications in several sectors, like logistics and e-bike rental services, is expected to drive the Europe e-bike market.
To overcome this pandemic, the European Commission has the recovery plans by urging the EU member states to prominently include cycling in their plans.Only six European member states are properly integrating cycling into their National Recovery and Resilience Plans. Belgium has championed cycling by allocating 473 EUR million for infrastructure. Germany’s absence is the most prominent among the EU countries that have yet to include cycling in their post-pandemic recovery plans. Other countries that are lagging behind, include Spain, whose plan commits to creating sustainable , safe and connected mobility in urban areas but fails to include any explicit reference to cycling. A total of almost 1.3 EUR billion has been committed so far through the National Recovery and Resilience Plans to improve european people’s mobility patterns while creating green jobs and boosting the economy and growth of e-bike market.
European people consumed greener e-mobility over buying cars or using public transport,which resulted in a staggering 52% increase in sales with 10.6 billion EUR in 2020. Production of parts and accessories in Europe also spiked in 2020, reaching 3 billion EUR, which has a positive impact on the whole production value-chain. The outstanding performance by the bicycle, e-bike, parts and accessories sectors also boosted jobs, with a solid 30% increase in employment across the sector. The ever increasing demand for e-bikes seems to be helping the industry to recover rapidly from the impact of COVID-19.
RECENT TRENDS IN THE EUROPE E-BIKE MARKET
BMW unveils its vision of the electrified bicycle concept called ‘Dynamic Cargo’ and the e-scooter concept called ‘Clever Commute’ to develop a concept that retains the agility and driving feel of a normal bicycle while adding innovative and safe transport options. The overall electric range of Dynamic cargo and Clever commute is 20 kilometers with the battery pack offering the possibility to be easily removed for recharging – August 2021
Higo has developed new F618 battery connectors with 30A that can move flexibly in different directions to make the connection. This design have been developed to meet the growing demand in the market to allow batteries to make difficult mating angles in downtube positioned batteries and to connect them easily to a cargo bike’s cabinet without using magnetics – August 2021
Rotor developed Etor, a new open standard design for the interface of spindles and crank arms intended to address issues plaguing older standards in e-bike drive systems. It is the outcome of a collaboration with the well-known lightweight, removable e-bike drive system manufacturer Fauza to withstand the very high loads generated by e-bikes – August 2021
Fauza has teamed up with IoT mobility specialist Comodule to give riders the possibility to insure their e-bikes through the Fauza Rider App. The features include tailored insurance plans such as theft-only or theft and damage ,automatic renewal and easy cancellation.All policy information has sent to the user’s email and users can find all of the information about the insurance plans from the app – July 2021
Mahle, an E-bike drive system manufacturer has developed a new kind of magnet-free electric motor that does not require rare earth elements which is suitable for all vehicles. The feature of this new motor is the inductive and contactless power transmission, which allows the motor to operate wear-free and particularly efficiently at high speeds of about 95% efficiency at almost all operating points – May 2021
EUROPE E-BIKE MARKET SEGMENTATION
EUROPE E-BIKE MARKET Segmented By Product Type
1.E Bike
2.E Scooter
3.E Motorcycle
EUROPE E-BIKE MARKET Segmented By Voltage
1.48V
2.60V
3.72V & Above
EUROPE E-BIKE MARKET Segmented By Power
1.Less than 5KW
2.6-15KW
3.Greater than 15KW
EUROPE E-BIKE MARKET Segmented By Battery Type
1.Lithium-Ion battery
2.Nickel metal hybrid
3.Lead acid battery
EUROPE E-BIKE MARKET Segmented By Battery Technology
1.Removable battery
2.non-Removable battery
EUROPE E-BIKE MARKET Segmented By Battery Current
1.Greater than 25Ah battery
KEY PLAYERS IN EUROPE E-BIKE MARKET
THIS EUROPE E-BIKE MARKET REPORT WILL ANSWER FOLLOWING QUESTIONS
- Europe E-Bike Market size and Forecast, by region, by application
- Average B-2-B price for Europe E-Bike Market, by region, per user
- Technology trends and related opportunity for new Europe E-Bike Market tech suppliers
- Europe E-Bike Market share of leading vendors, by region,
- Coronavirus impact on Europe E-Bike Market earnings
