EUROPE E-BIKE MARKET
KEY FINDINGS
- The e-bike industry in Europe was rapidly growing in recent years but 2021 is expected to set a record in volume expansion and turnover growth
- The European e-bike market is expected to expand by almost 50% in 2030.On considering the present supply chain problems, The e-bike market requires substantial investments for components mass production as well as assembly capacities in near future.
- The Europeans are expected to buy 10 million extra e-bikes by 2030.which will result in annual market volume of 30 million units. It will push the e-bike sales twice more as compared to the number of passenger cars currently registered per year in the EU.
- The positive growth of the e-bike market is also making huge developments in technology. The connected e-bike is one such advancement, where e-bikes are implemented with new features of transferring data from the cloud with the help of SIM module
- There are additional new features being offered with connected e-bikes such as automatic emergency call, navigation, anti-theft system, social media connection & remote diagnostics.
INTRODUCTION
Due to the current COVID-19 situation, European people are mostly avoiding public transportation. The e-bikes are a safe, convenient and affordable alternative to public transportation. On comparison to other transportations, e-bikes are easy to charge and do not require additional investments for supportive infrastructure. And this gonna be a major advantage to boost the sales of e-bike in the europe.
The two most important challenges in the e-bike market were motor and battery. The motor provides the force and battery helps to store as well as supplies the power. One of the key challenges faced by e-bike manufacturers was controlling the motor speed and torque across the wide range of speeds and loading conditions.
The battery capacity of an e-bike must be used efficiently and increase in the battery size leads to improve the performance of the battery plus increase the weight of an e-bike. Therefore, selecting the right battery capacity in operation would be important for battery manufacturers. And also consumers are highly concerning on with their technological devices such as smartphones and tablets.
The e-bike manufacturers had to increase their research capabilities on providing functionality and intelligence in e-bike that would be capable of operating with smartphones as well as tablets with a minimum amount of battery power.
The majority of European bike manufacturers were shifting their technology hub to mid motors due to its advantages, Such as smaller size, lighter weight, lesser noise and seamless integration with bike frames.
POPULAR PRODUCTS IN EUROPE E-BIKE MARKET
The companies below are the top ten producers of e-bikes in European market.
| Company | Types of e-bikes | Models |
| Riese & Muller | Mountain, Cargo, City, Commuter & Hybrid Road | Super Delite, Delite, Super charger, Charger, Multi-charger, Load 60, Load 75, Packster 40,Packster 60,Nevo,Culture, Roadster, Cruiser, Tinker |
| BMW | Cruiser, Hybrid | Cruise, Active Hybrid |
| Focus | Mountain, Road, Hybrid | Thron, Jam, Focus Sam, Raven, Jafira, Paralane, Planet, Aventura, Whisper |
| Kalkhoff | City, Road, Commuter | Endeavour, Endeavour Lite, Entice, Image, Agattu, Berleen |
| Haibike | Mountain, Road, Hybrid | X Duro, S Duro |
| Gazelle | City, Cruiser, Hybrid, Road | Ultimate C10, NL C8,Medo T9/T10, Citi Zen, EasyFlow, Tour Populair, Arroyo C8 |
| Specialized | Mountain, Road, Gravel | Leo, Creo, Vado, Como, Kenevo |
| Stromer | City, Road | ST5, ST3, ST1 |
| Winora | City, Road | Radius Tour,Sima,Sinus,Yucatan |
| Corratec | Mountain, City, Gravel, Road, Kids, Hybrid | LifeS AP5, Life CX6 Connect, E-power C29, E-power RS160, E-powerMTC, E-Corones, E-All Road |
EUROPE E-BIKE MARKET CONSUMER PROFILE
The several e-bike models are available in european market and they were targeted the entire range from 16 years old riding 24 eMTB bulls or 80+ old riding a ultra-low step frame. The e-bikes products were mainly categorized into on or off roads. On road bikes are city, commuter, cross over, folder and cargo e-bike.The off road models are hard trail or full suspension mountain bikes, or eMTBs.
EV BATTERY TECHNOLOGY GROWTH IN EUROPE
The lithium-ion market in Europe is rapidly growing in Europe and predicted to generate 250 billion euros by 2025.Due to the rapid global spotlight on sustainability, the industries and customers alike are ramping up their efforts to reduce emissions by opting for clean green energy.
The EV and renewable energy markets were rapidly growing in Europe and by 2040, 70% of all vehicles including commercial as well as commercial fleets will be electric. To meet the growing demands Europe needs a steady supply chain of lithium-ion batteries. But 70% of global production was highly concentrated in Asia
The European countries accounted for only 1% in production of lithium-ion batteries. The domestic battery value chain helps manufacturers gain more control over the supply chains.
The production of batteries in Europe will strengthen the strategic part of Europe’s clean and digital transition technology. In order to maintain automotive sector competitiveness, building of its own life cycle value chain is necessary.
GOVT INITIATIVES
The European government is completely shifting its transportation sector to electric by 2030.Due to eradication of carbon emissions, The government is pushing to adopt EV in Europe. The high electric powered vehicles are rapidly adopted and expected to be in trend during the forecast period. The high electric power vehicles offer more than 30KW & growth in production, marketing of e-bikes will create demand in the European Market.
MAJOR GROWTH DRIVERS OF EUROPEAN E-BIKE MARKET DURING THE FORECAST PERIOD
1.Rising demand for e-bike sharing services
2.Governement regulations on ICE vehicles
3.Development of charging infrastructure
4.Increasing investments in E2W market
5 C’S OF E-BIKE MARKET
The 5 C’s of e-bike market create a high impact on below areas
1.Companies
2.Collaborators
3.Customer’s
4.Competitors
5.Climate
COMPETITIVE LANDSCAPE
Bosch is one of the key players in e-bike market on offering connected e-bike solutions. The smartphone hub by bosch can connect e-bike to a smartphone and support the riders on analyzing their before and after journey. It had also developed the lock premium function which transforms the kiox connected onboard computer into the key for the greater security. The nyon feature from bosch helps to analyse the riders performance and energy consumption.
The venture capitalists are piling millions into trendy European e-bikes startups. The technology investors are placing the bets on young e bikes companies in the cycle friendly cities of Berlin, Tallinn, Amsterdam & Brussels.
The Brussels based cowboy had raised 23 million Euros in series B funding round led by Exor seed’s, The investing firms were controlling the shares in Ferrari.
The cowboy’s company e bikes cost 2,290 euros, are linked to the APP and that is used to unlock the bike plus helps to know the real time information on speed, battery life and directions. Unlike other startups, Dance had launched the subscription-based service which costs 59 euros. And it gives customer’s access to an e-bike within 24 hours of them signing up via the company’s app.
The startup also takes care of the e-bike and replaces it freely if it gets lost or stolen. Ciaran O’ Leary had backed up the Dance for reshaping the landscapes away from cars and towards people.
The London based VC firm Balderton Capital had invested 12.5 million euros into Amsterdam e bike retailer Vanmoof. The Vanmoof’s e bikes were sold in the Vanmoof’s stores located in Amsterdam, Paris, Berlin, London, New York, Seattle. The e bikes were equipped with anti-theft technology and can be tracked on the company’s smartphone app. As per the reports their total sales in 2020 reached up to 1,20,000 units.
In september 2019, Crowdfund investors backed the Tallinn-head quartered ebike startup Ampler’s 2.47 million euros.
E BIKE WHOLESALE SUPPLIERS IN EUROPE
According to the confederation of European bicycle industry, the demand for wholesale e-bikes will triple in the next five years. In 2025, The wholesale suppliers can meet the total sale of 7 million. The tech experts expect that sales might be higher and may reach upto 10 million. The below table gives the information of top 10 best e-bikes suppliers in Europe.
| Company name | Product | Location |
| Gofunsport | Electric Bike, Electric Scooter, Electric Moped | Germany |
| E-bikeshop | Electric Bike, Electric Bike Kits | United Kingdom |
| Cycloboost | Electric Bike Accessories, Bicycle Trailer | France |
| Neomouv | Electric Bike | France |
| Orangebc | Electric Bike & Accessories | Germany |
| Emotion Technologies | Electric Bike & Accessories | Germany |
| IBike | Electric Bike | Belgium |
| Velektrofietsen | Electric Bike | Belgium |
| HollandBikeShop | Electric Bike & Accessories | Netherlands |
| Happy Bike | Electric Bike | Netherlands |
EUROPE E-BIKE MARKET SEGMENTATION
Segmented By Product Type
1.E Bike
2.E Scooter
3.E Motorcycle
Segmented By Voltage
1.48V
2.60V
3.72V & Above
Segmented By Power
1.Less than 5KW
2.6-15KW
3.Greater than 15KW
Segmented By Battery Type
1.Lithium-Ion battery
2.Nickel metal hybrid
3.Lead acid battery
Segmented By Battery Technology
1.Removable battery
2.non-Removable battery
Segmented By Battery Current
1.Greater than 25Ah battery
KEY PLAYERS IN EUROPE E-BIKE MARKET
