Europe Electric Scooter Market 2023-2030

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    The phrase “electric mobility” (e-Mobility) refers to the development of electric cars. Electric cars can be both the initial purchase and an option for the partial or entire replacement of fleets that operate on fossil fuels and produce so-called greenhouse gases, in response to a desire for more sustainable alternatives (GHG).


    Electric scooters are sold under the MCN 8711.60.00 classification (“motorcycles, including mopeds and cycles with an auxiliary engine, with or without side cars – with electric motor for propulsion”), which was established in 2017 and has been in effect since January 1, 2018.


    Despite the absence of traditional manufacturers of mopeds, the segment of electric scooters advances around the world, with greater or lesser speed, developed mainly by small and medium-sized companies, unknown to the public.


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    At present, China has 50 million battery-operated bicycles on the road, of which a very small percentage operate on Li-ion batteries. The rest of them use lead acid batteries. In China, about 2,500 companies produce electric two- or three wheeled vehicles.


    All of the large companies producing electric vehicles (EVs) have E-bike models that are powered by Li-ion batteries, but the performance-to-price ratio for those E-bikes is still not compatible with that for E-bikes powered by lead acid batteries.


    Modern mobility has evolved dramatically since the invention of the internal combustion engine (ICE). Today, contemporary transportation would be hard to envisage without motorised vehicles. Powered Two-Wheelers (PTWs) are an important subset of these vehicles. Electric low-powered PTWs, often known as e-scooters, have been popular in recent years.




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    S No Overview of Development Development Detailing Region of Development Possible Future Outcomes
    1 Ride Aike launches as the only EU Made Electric Scooter in the Union Äike is the pioneer of quality e-scooters. Setting new standards for user experience with a customised end-user App and the longest battery and frame warranty on the market. EU The Company would focus on mobilising EVs in the EU alongside possible new editions of motor productions in place.
    2 Half of all bikes sold in Europe will be electric by 2025, predicts manufacturer  

    Half the pedal bicycles sold in Europe will have a motor by 2025, underlining the rapid changes to transport accelerated by the pandemic, predicts one of the region’s biggest suppliers of electric bike parts.

    EU This policy would help in better electrification prospects and adoption of EVs
    3 Plovdiv E Bike Manufacturing in Europe The new factory for e-bikes and other electric two-wheel vehicles will be located in Trakia Economic Zone, the biggest economic project in the country, attracting over 1.2 billion euros of fixed capital investment while clustering public and private partnerships. EU This can lead to the establishment of new EV Production factories.
    4 Lime E Scooter Sharing Facility Improvisation Lime has saturated focusing upon E Bike and Scooter sharing rentals within the European union EU This can lead to better EV preference based propulsion and transportation in the European Countries.





    SI no Timeline Company Developments
    1 November 2021 Piaggio  Piaggio and Autoliv have been partnered in order to produce scooter and motorcycle airbags.
    2 May 2021 Horwin The electric two-wheeler manufacturer Horwin will expand its European headquarters in Kammersdorf near Vienna.
    3 December 2020 Aprilia Aprilla signs an agreement with MT distribution for the production and marketing of eSR1 electric scooter.


    The Motorcycle Industry in Europe is committed to applying the principles of sustainability as a key part of the effort to develop its market and value. Manufacturers wish to contribute to the development of a vision for the future of transportation, and to meet the expectations placed on the Powered Two-Wheeler sector.


    The evolution of this sort of vehicle has generated versions that are useful in urban areas during the previous two decades, with Chinese manufacturers leading the way. However, high-powered two-wheelers (motorcycles) dominate the European market. This may change when e-scooters become more widely available.


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    Many changes in mobility behaviour are being caused by the expansion of the PMV industry. In Europe, the use of e-PMVs has risen dramatically in recent years (beginning in 2015). The number of scooters on road in Europe has grown by various multiples in past 4 years


    Urban transportation, commuting, and our way of life have all been transformed by technological developments. However, European civilization has reached a point where people’s infatuation with technical advancements has led to indiscriminate use of these technologies. Shared e-scooters, for example, show that introducing technology has certain benefits for consumers, but it also has some drawbacks.



    The emergence of the COVID-19 pandemic had a significant impact on several areas of the economy, including the urban transportation business and the automotive industry, with key firms closing down or working at reduced capacity as a result of government instructions.


    The European market for electric scooters was marginally impacted. As a result, the market is expected to rebound slowly. Several companies are taking steps to grow the market for electric scooters in order to overcome this.


    Vmoto (Australia), for example, has a unique strategy to boost sales in Europe by raising demand for electric vehicles and green activities. The company is actively pursuing more sales prospects in the B2B (business-to-business) and B2C (business-to-consumer) sectors, and has already struck a distribution agreement with Hobbyzone in Mongolia to sell and advertise its B2C range.




    The Europe Electric Scooter Market can be segmented into following categories for further analysis.


    By Vehicle Infrastructure Type

    • Scooters
    • Mopeds based Scooters


    By Battery Type

    • Lithium Nickel Manganese Cobalt (LI-NMC)
    • Lithium Iron Phosphate (LFP)
    • Lithium Cobalt Oxide (LCO)
    • Lithium Titanate Oxide (LTO)
    • Lithium Manganese Oxide (LMO)
    • Lithium Nickel Cobalt Aluminium Oxide (NCA)


    By Power Capacity Type

    • 0 TO 3,000 mAH
    • 3,000 TO 10,000 mAH
    • 10,000 TO 60,000 mAH
    • More Than 60,000 mAH


    By Technological Usage Type

    • Sports Technology
    • Commuter Type


    By Regional Classification

    • Austria
    • Belgium
    • Bulgaria
    • Croatia
    • Republic of Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Latvia
    • Lithuania
    • Luxembourg
    • Malta
    • Netherlands
    • Poland
    • Portugal
    • Romania
    • Slovakia
    • Slovenia
    • Spain
    • Sweden




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    SI no Timeline Company Developments
    1 November 2021 NIU NIU has launched its fastest electric scooter, The MQi GT EVO which clocks about a top speed of 100km/h(62 mph).
    2 November 2021 Super Soco It is the main brand offered by Vmoto Soco group. They are debuting premium electric motorcycles brands for the US and European Market. 
    3 April 2021 Jonway The Jonway Y2 has been released in Europe and the people can buy it for €995 or the equivalent of $1200.
    4 March 2021 VMoto Soco The VMoto Soco CUmini has been launched with the top speed of 30 miles per hour and ranges up to 38 miles per charge.
    5 February 2021 Yadea Yadea has launched a lineup of affordable E-scooters in China.


    Nowadays in Europe, there is a noticeable increase in the popularity of power two-wheelers (PTW). This is largely due to the increase in urban transport problems. In analyzing the development of PTWs, it is important to note the fundamental differences in their use on the European continent.


    The simplicity of the e-scooter, both as a toy and as a possible mode of transportation, is part of its attraction. Another aspect of its usefulness, particularly for mature professionals, is its limits. Due to the tiny size of scooters, the onboard battery is generally smaller than a cable box, limiting the rideable total capability.


    The Most recent technology has been the integration of the Light Vehicle based Electric Scooters into action, which was introduced as a category vehicle must not exceed 60kg of weight, 30km/h of top speed and 1kW of motor output. Most of them are light, easy to handle and cheap compared to an engine scooter. Since the entrance barrier is low, various models made by various industries appeared on the market all of a sudden.


    Hybridization of Fuel Cell and Battery Operations has been the other category of mobilization, wherein the polymer electrolyte membrane fuel cells. It is figuring to be a provider of fuel cell stacks and systems, to enter commercialization of fuel cells with scooter engines and mobile power generators, to develop safe and convenient metal hydride hydrogen storage and distribution systems. This is being aimed to act as a 36 Volt High Power Lithium Battery Pack based technology within the E Scooters in various parts of Europe being tracked and developed by Private investors.



    Yamaha will begin selling small electric scooters in Europe, as well as leasing medium-sized bikes.


    The NEO is Yamaha’s first high-volume electric scooter, with the capacity of a 50-cubic scooter, according to the manufacturer. Because the series is intended for urban travel, a high range for the predicted short distances was not a priority.


    The Yamaha Integrated Power Unit (IPU) of the latest generation provides the power (YIPU). The air-cooled brushless electric motor is designed for direct wheel hub driving. The Japanese company anticipates high torque, notably smooth operating, and quick acceleration.


    The recently announced Naon Zero-One electric two-wheeler offers a unique and original design among a sea of Vespa-styled electric scooters coming out across Europe. The new look may just help it stand out from the plethora of classic-style scooters that continue to dominate the market.


    One glance at the Zero-One is all it takes to recognise that this is unlike anything else in the business.


    The angular seat, the long and flat running boards, and the exposed rear swingarm are all in stark contrast to the customary flowing and sweeping lines of Vespa scooters and the several versions that have been “influenced” by that design.


    But the Naon Zero-debut One’s didn’t simply showcase a new look; the scooter also packs a punch in terms of performance.



    Through its Singapore subsidiary TVS Motor (Singapore) Pte Ltd, TVS Motor Company announced a collaboration with EGO Movement as a majority shareholder in an all-cash transaction. A range of e-bikes, e-cargo bikes, and e-scooters are offered by the Swiss technology company EGO Movement as mobility solutions.


    With intentions to spread throughout Europe, it already has an omnichannel network in Germany, Switzerland, and Liechtenstein. TVS Motor Company’s dedication to electrification and the larger environmental agenda is reaffirmed by its engagement with EGO Movement.


    By developing distinctive brands that share the objective of offering engaging customer experience benchmarks through cutting-edge, aspirational products, we are creating a strategic personal e-mobility ecosystem.


    With a distinctive omnichannel network, customer-focused products, and a creative staff leading the way, EGO Movement has a significant presence in Europe. Together, the company will supply distinctive e-mobility solutions using e-bikes and mobility across a diversity of forms to address global urbanisation.


    The ergonomic designs of EGO Movement’s products enable an upright seating position. Additionally, it has features like an LED light that turns on automatically at night and a USB connector on the detachable lithium-ion battery.



    eBikeGo, an electric two-wheeler mobility company, has acquired the manufacturing and marketing rights for Torrot’s European e-scooter Muvi. According to eBikeGo, this vehicle will be manufactured and sold both domestically and internationally.


    Muvi is a connected electric vehicle with IoT and AI capabilities that can be operated and tracked from a smartphone. It has a removable battery that can be swapped out at charging stations.


    Muvi is aimed to give customers with all of the benefits of an EV more securely and conveniently, according to ebikeGo. Muvi was designed in Europe and has been accepted by 14 established e-commerce and shared mobility organisations.




    SI no Timeline Company Sales
    1 Q3-2021 Piaggio The first nine months consolidated net sales was about €1.31 billion and in 2020 the net sales were €993.8 million.
    2 FY-2021 MeGroup The revenue at the end of March 2021 is about RM208,933,451 and in 2020 the revenue was about RM245,811,290. 


    There has been constant technology adoption and automated control system implementation within the two-wheeler market of Europe. The major stakeholders are involved in implementing new strategies of technology to have a better and safer ride for the customers.


    Horwin Intelligent EV Scooters have been one of the most demanding and virtually impressive E Scooters in the market of Europe. HORWIN Europe GmbH is an import-oriented company in the heart of Europe – in Kummersdorf near Vienna.


    Horwin has recently launched its L3e Category Vehicle CR6 and CR6 Pro in which charging is only needed after 120 kilometres of driving and even the performance does not come short at all. With an acceleration in only 6 sec from 0–60 km/h and a top speed of up to 105 km/h (CR6 PRO).


    Up to 28.000 Candela of light are projected by 6 LED modules through glass lenses onto the road ahead of you to ensure maximum sight under dark conditions has been integrated within the vehicle. The HORWIN CR6 uses the most modern lithium-ion batteries available. The 55 Ah battery pack is charged in approx. 3 hours from 0–80%.


    The Electric Motorbike Company Limited, UK ( THELMOCO ) has introduced the Ultra Model Variant which is a 125cc equivalent scooter with a powerful 4000W motor which will cover between 40 and 55 miles on a single charge. The 125cc Ultra can also be equipped with a rear rack and top box. An impressive 8-amp charger will have the battery topped up from an ordinary domestic socket in about 3.5 hours and fully charged within 5 hours.


    Emco, Germany’s largest electric scooter manufacturer has been a part of Germany’s electric mobility expansion. There are two product lines: retro electric scooters and classic electric scooters. Their technical characteristics allow them to be used in a wide range of situations, including enterprise fleets and the sharing economy.


    As a result, self-production and ongoing innovative development of Emco technology components are possible: Emco developed its own lithium-ion twin battery, controller, and motor.


    The lithium-ion battery, the smartphone-compatible controller, and the strong motor are the most important components of an electric scooter. As a result, electric scooters require little upkeep.


    Emco develops these critical technological components and ensures that they are well-coordinated with one another. emco develops these critical technical components and ensures that they are well-coordinated with one another.



    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2023-2030
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2023-2030
    19 Market Segmentation, Dynamics and Forecast by Application, 2023-2030
    20 Market Segmentation, Dynamics and Forecast by End use, 2023-2030
    21 Product installation rate by OEM, 2023
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2023
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix
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