E-SCOOTER SHARING MARKET

KEY FINDINGS

  1. In US, 54 out of 94 cities (~58%)  which had e-scooter sharing as of June 2019, belonged to just 4 states i.e. California, Texas, Florida and Massachusetts. As of Dec 2019, E-scooter sharing services are available in 111 cities
  2. About 25-30% of the e-scooter sharing activity in US is centred in and around California, reason being high population density ,tech savvy population, declining car ownership and zero emission policies
  3. In micro-mobility market, Bike sharing start-ups got more than 90% of total funding till H1-2018 ,but between H1-2018 to H1-2019 scooter sharing operators became the top choice for investors
  4. In second half of 2019, the e-scooter sharing frenzy has shifted from US to Europe and e-scooter sharing services are now available in 112 cities(Nov 2019) as compared to just 32 in March 2019
  5. Due to higher upfront licensing costs per scooter and reduction in the max fleet size allowed per operator in many cities, Lime has stopped expansion and Bird has stopped operations in 19 cities during Mar-Nov 2019 period

 

INTRODUCTION

E-scooter sharing- Why do we call it sharing and why not rental? The answer is, it is another extension of the fast growing” shared economy”. A rental, typically happens for a minimum hour/day/week, whereas sharing happens only for a trip.

If 2017 was the year of bike-sharing gaining popularity, the same can be said for 2018-H1 2019 . The year 2018 saw many ride- hailing, bike sharing operators and many new European startups foraying in the scooter sharing market and the decline of bike sharing market. To know more about both bike and scooter sharing market, read our Global Micromobility market report

 

DIFFERENCE BETWEEN BIKE SHARING AND SCOOTER SHARING 

Infographic: Difference between bike sharing and scooter sharing business model

MARKET DYNAMICS

The biggest growth driver for E-scooters is the blistering growth of on-demand economy, highly congested and polluted urban cities and its low physical footprint with zero carbon footprint. They also have an advantage over on-demand taxi and bike sharing, owing to low cost and shorter trip duration.

But not everything is in place for e-scooter sharing system. There are many regulatory risks in it, especially in US. For example, in some cities, the DMV website deems motorized scooters illegal. Many cities have already cracked down on e-bikes.

Aggressive funding by VCs has resulted in solid expansion across geographies but the very short lifespan of scooters are a major threat to profitability.

E-scooters have created polarized opinions in our society. Although, they are good for our urban, polluted cities, they still require sustainable charging infrastructure and separate pathways, which is rare to find.

MARKET SIZE AND FORECAST

To succeed in an on-demand economy, density is the key. All on-demand mobility providers started from upscale, dense cities, and the same can be said about e-scooter sharing operators.

There are more than 150,000 scooters in 200+ cities cumulatively in US and Europe available for sharing. The standard rental charges in US are $1 for unlock and 15 cents per minute. The cost of a 1-1.5 mile trip could be in the range of $2.5-$3.5, which is almost double that of bike sharing. Please refer to our Bike sharing Market in US and Europe  report to know more about bike sharing.

 

The electric scooter sharing market in US and Europe is estimated at $704 Million in 2019, growing at 25% CAGR till 2024.

 

Infographic : E-Scooter Sharing Market, Global scooter sharing market report 2019, Scooter sharing market size

US

In US, E-scooters are aimed at giving a tough fight to the king of transit- car.US has a car penetration of 800 per 1000 inhabitants and more than 30% households have multiple cars. Now, in a country with per capita income of $50,000, majority of the population can certainly buy an e-scooter instead of renting it.

So, what is the value add of these e-scooter sharing companies? In one word “convenience”. Buying a scooter, will mean carrying it to your destination and recharging it, as and when battery is low. And, this is where sharing comes in handy. A 2-mile trip will cost ~$3 and the user can drop it anywhere, now that is a big plus. No worrying about parking, recharging and maintenance, just use and pay per trip.

The growth of the e-scooter sharing market value will clearly depend on three major factors a) expansion in number of cities b) increase in number of scooters per city c) increase in number of rides per scooter per day.

EUROPE

As of Nov`19, Paris and Berlin appear to be the hub of e-scooter sharing in Europe,followed by Stcokholm. Lime, Bird  and Taxify have already launched in Paris.UK is expected to be the next hotspot for e-scooter sharing development as both Lime and Bird have set their sights on launching operations

As of Nov 2019, E-scooter sharing in Europe was only available in 112 cities as compared to 111 cities in US .Europe`s e-scooter sharing market comprises larger number of European players, but with small fleet sizes. US based Lime and Bird are present  in 63 unique cities as compared to just 22 in March 2019.As per Lime, Paris residents travel on an avg 6 miles per trip, generating highest revenue per ride globally.

The scooter sharing market size in US and Europe is 15-20X bigger than Asia. To know more about Asian market, read our report titled Scooter sharing Market in Asia 2019-2024

FUNDING RAISED BY BIKE AND SCOOTER SHARING STARTUPS TILL NOV-2019

Infographic: E-scooter sharing market share details along with funding, Scooter sharing market in US, Scooter sharing market in Europe, Scooter sharing market size                                                                                                          

COMPETITIVE LANDSCAPE

The sharing economy start-ups are mostly fuelled by VC(venture capital) money, as we have elaborated in our Bike and Scooter sharing startups report.  Their first target is always acquiring new customers(gaining scale), by putting more capital,keeping profitability aside. Bird and Lime have accumulated funding to the tune of $1.48 Billion by Nov`19.Bird is now valued at ~$2 Billion and is the first start-up to get there in less than a year into starting its operation.

In US, the competitive landscape is extremely consolidated where Bird and Lime account for a major chunk of the market. Europe on the other hand is comparatively fragmented market with local players like Tier and VOI are giving a tough fight to the American duo- Lime and Bird.

Fundamentally, there are three type of players active in the scooter sharing market. The most common being on-demand taxi providers like Uber,Lyft, Taxify and Grab. The second category being that of bike sharing providers, who have now broadened their offerings to include e-scooters like Jump and Lime. The third being, e-scooter only sharing providers like Bird, E-cooltra and Scoot.

We expect, new entrants in the scooter sharing market. Ford has already acquired Spin and Uber may buy Lime or Bird. It won’t be surprising to see many more big-ticket acquisitions, both in US and Europe.

COMPANIES PROFILED
  1. Lime
  2. Spin
  3. Bird
  4. Scoot
  5. Yugo
  6. E-cooltra
  7. Loop
  8. Skip
  9. City scoot
  10. Coup
  11. VOI
  12. Dott
  13. Tier Mobility
THIS REPORT WILL ANSWER FOLLOWING QUESTIONS
  1. The market size (both volume-rides and value-$Million) of e scooter sharing market in 2019-2024 and every year in between?
  2. Market segmented by scooter type (electric kick scooter and smart scooter) and Geography (US and Europe)
  3. E-scooter sharing users profile
  4. Detail on E-scooters used in sharing services and fleet breakup by major cities in US and Europe
  5. Funding raised by E-scooter sharing start-ups, segmented by stage
  6. The impact of E-scooter sharing on e-scooter manufacturing industry
  7. Role of block chain and capital in e-scooter sharing services expansion
  8. Market share of e-scooter sharing companies in US and Europe respectively
  9. Can e-scooter sharing displace car-pooling and car sharing, if yes then to which extent
  10. Legislations in cities detailing cap on maximum fleet size
  11. Average revenue per ride per day in US and Europe
  12. Impact of investment by tech giants like Google in Lime on scooter sharing market
  13. How e-scooter sharing will disrupt /displace bike sharing
  14. Which 3 European cities will account for >50% of E-scooter sharing market?
  15. Why kick scooters have an edge over smart scooters?

 

To enquire about the report write to us at sales@mobilityforesights.com

1Market Segmentation4
2Executive Summary8-11
3Introduction12-17
4Legislations impacting scooter sharing in US and Europe, by city18-21
5E-scooter Sharing Users And Their Transportation Needs22-23
6Cash flow and burn rate of scooter sharing start-ups24-26
7Opportunities and risks with sharing business model27-30
8Assessment Of Trips Made By Bike And Scooter Sharing Users31-33
9Competition from E-bike sharing34-36
10Opportunity for IOT sensor and GPS tracker vendors37-39
11About E-scooter sharing users and their daily transportation needs40-42
12New scooter development globally43-49
13Role of e-scooter manufacturers in scooter sharing market51-53
14Market Size and Forecast, by Geography54-72
15Market Size and Forecast, by scooter type73-80
16Competitive Landscape82
17Funding and investor details83
18Market share of major vendors in US and Europe84
20Company Profiles86-110
21Conclusion111-112
Back to top
X