Electric Scooter Sharing Market in US and Europe 2019-2024

April 3, 2019

Number of pages- 80


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INTRODUCTION

E-scooter sharing- Why do we call it sharing and why not rental? The answer is, it is another extension of the fast growing” shared economy”. A rental, typically happens for a minimum hour/day/week, whereas sharing happens only for a trip.

 

If 2017 was the year of bike-sharing gaining popularity, the same can be said for 2018-Q1 2019 . The year 2018 saw many ride- hailing, bike sharing operators and many new European startups foraying in the scooter sharing market.

 

MARKET DYNAMICS

The biggest growth driver for E-scooters is the blistering growth of on-demand economy, highly congested and polluted urban cities and its low physical footprint with zero carbon footprint. They also have an advantage over on-demand taxi and bike sharing, owing to low cost and shorter trip duration.

 

But not everything is in place for e-scooter sharing system. There are many regulatory flaws in it, especially in US. For example, in some cities, the DMV website deems motorized scooters illegal. Many cities have already cracked down on e-bikes.

 

The major expenditure incurred by scooter sharing start-ups is not on procuring scooters but it’s maintaining them The up-gradation of software and re-distributing recharged scooters in every part of the city consumes a lot of capital and personnel.

 

E-scooters have created polarized opinions in our society. Although, they are good for our urban, polluted cities, they still require sustainable charging infrastructure and separate pathways, which is rare to find.

 

MARKET SIZE AND FORECAST

To succeed in an on-demand economy, density is the key. All on-demand mobility providers started from upscale, dense cities, and the same can be said about e-scooter sharing operators.

 

There are more than 100,000 scooters in 90+ cities cumulatively in US and Europe combined. The standard rental charges in US are $1 for unlock and 15 cents per minute. The cost of a 2 mile trip could be in the range of $2.5-$3.5, which is almost double that of bike sharing. Please refer to our Bike sharing Market in US and Europe  report to know more about bike sharing.

 

The electric scooter sharing market is estimated at $XX Million, growing at –% CAGR till 2024.

E-Scooter Sharing Market segmented by geography and scooter type

US

In US, E-scooters are aimed at giving a tough fight to the king of transit- car.US has a car penetration of 800 per 1000 inhabitants and more than 30% households have multiple cars. Now, in a country with per capita income of $50,000, majority of the population can certainly buy an e-scooter instead of renting it.

 

So, what is the value add of these e-scooter sharing companies? In one word “convenience”. Buying a scooter, will mean carrying it to your destination and recharging it, as and when battery is low. And, this is where sharing comes in handy. A 2-mile trip will cost ~$3 and the user can drop it anywhere, now that is a big plus. No worrying about parking, recharging and maintenance, just use and pay per trip.

 

EUROPE

As of April`19, Paris appears to be the hub of e-scooter sharing in Europe,followed by Berlin. Lime, Bird  and Taxify have already launched in Paris.UK is expected to be the next hotspot for e-scooter sharing development as both Lime and Bird have set their sights on launching operations

 

As of March 2019, E-scooter sharing in Europe was only available in 30-35 cities as compared to 90+ cities in US .Europe`s e-scooter sharing market comprises larger number of European players, but with small fleet sizes. US based Lime and Bird are present only in 22 unique cities.

 

The scooter sharing market size in US and Europe is 15-20X bigger than Asia. To know more about Asian market, read our report titled Scooter sharing Market in Asia 2019-2024

 

FUNDING RAISED BY BIKE AND SCOOTER SHARING STARTUPS TILL Q1-2019

E-scooter sharing operators Funding infographic detailed by year

                                                                                                          Source- Paid database

COMPETITIVE LANDSCAPE

The sharing economy start-ups are mostly fuelled by VC(venture capital) money, as we have elaborated in our Bike and Scooter sharing startups report.  Their first target is always acquiring new customers(gaining scale), by putting more capital,keeping profitability aside. Bird and Lime have accumulated funding to the tune of $1.48 Billion by April`19.Bird is now valued at ~$2 Billion and is the first start-up to get there in less than a year into starting its operation.

 

Fundamentally, there are three type of players active in the scooter sharing market. The most common being on-demand taxi providers like Uber,Lyft, Taxify and Grab. The second category being that of bike sharing providers, who have now broadened their offerings to include e-scooters like Jump and Lime. The third being, e-scooter only sharing providers like Bird, E-cooltra and Scoot.

 

We expect, new entrants in the scooter sharing market. Ford has already acquired Spin and Uber may buy Lime or Bird. It won’t be surprising to see many more big-ticket acquisitions, both in US and Europe.

 

COMPANIES PROFILED
  1. Lime
  2. Spin
  3. Bird
  4. Scoot
  5. Yugo
  6. E-cooltra
  7. Loop
  8. Skip
  9. City scoot
  10. Coup
  11. Taxify

 

THIS REPORT WILL ANSWER FOLLOWING QUESTIONS
  1. The market size (both volume-rides and value-$Million) of e scooter sharing market in 2019-2024 and every year in between?
  2. Market segmented by scooter type (electric kick scooter and smart scooter) and Geography (US and Europe)
  3. E-scooter sharing users profile
  4. Detail on E-scooters used in sharing services and fleet breakup by major cities in US and Europe
  5. Funding raised by E-scooter sharing start-ups, segmented by stage
  6. The impact of E-scooter sharing on e-scooter manufacturing industry
  7. Role of block chain and capital in e-scooter sharing services expansion
  8. Market share of e-scooter sharing companies in US and Europe respectively
  9. Can e-scooter sharing displace car-pooling and car sharing, if yes then to which extent
  10. Legislations in cities detailing cap on maximum fleet size
  11. Average revenue per ride per day in US and Europe
  12. Impact of investment by tech giants like Google in Lime on scooter sharing market
  13. How e-scooter sharing will disrupt /displace bike sharing
  14. Which 3 European cities will account for >50% of E-scooter sharing market?
  15. Why kick scooters have an edge over smart scooters?

 

 

 

To enquire about the report write to us at sales@mobilityforesights.com

 

 

1Market Segmentation3
2Executive Summary5-6
3Introduction7
4Annual bike and scooter sales in US and Europe8
5Legislations impacting scooter sharing in US and Europe, by city9-10
6Comparison between bike sharing and scooter sharing business model11-12
7Top purposes served by scooter sharing13
8About scooter sharing users14-15
9Scooter sharing growth in number of cities 2018-H1 201916-17
10Fleet size of scooter sharing operators in top 10 cities18
11Cash flow and burn rate of scooter sharing start-ups19
12Opportunities and risks with the sharing business model20
13Market Size ,Dynamics and Forecast By Geography21-30
14Market split by major US and European cities31-32
15Market Size ,Dynamics and Forecast By Scooter type33-45
16Competitive Landscape46-48
17Funding raised by scooter sharing operators49
18All about local scooter sharing operators in Europe50-51
19Company Profiles53-70
20Unmet needs and Market Opportunity for suppliers71-72
21Conclusion73-75
22Appendix76-80
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