INTRODUCTION

Private car ownership has been the most common and preferred way of moving people from point A to point B. But, over the past few years with the rise of Mobility-as-a-service, even car companies want to be a complete Mobility service provider in order to keep pace with changing consumer behavior.

 

It first started with Ride hailing taxis in US in 2009, moved on to the bike sharing boom in 2016 in China and then scooter sharing boom in 2018 in US, which took everyone by surprise.

 

We started tracking the micro mobility market in Q1-2018 and in July 2018 when we first launched our Bike and scooter sharing startups report, $5.7 Billion was already invested in 25 startups by 150+ investors. A year later, the figure stands at $6.8 Billion, refer to the info-graphic at the bottom of page

 

GROWTH OPPORTUNITIES

If ride hailing taxis are meant to fill the gap/white space between car ownership and public transport. Micro mobility can fill a lot of white space between public transport, short haul trips and the most important – Ride hailing taxis.

 

The micromobility market is in a very nascent phase at the moment and its evolution or growth will be subject to regulatory clearance, consumer adoption and additional funding from investors. E-scooters are already facing the brunt of regulators, read our e-scooter sharing market report to know more about E-scooter sharing. Bike sharing was also thought of as the next big thing in 2017 and even in early 2018, when Ofo and Mobike got funding to the tunes of Billion dollars but now Ofo is mulling for bankruptcy and Mobike is facing uncertain future. Read our Bike sharing report to know more

 

In US and Europe where E-bikes and E-scooters are getting increasingly popular, India is witnessing dramatic rise of conventional gasoline powered dockless scooters.

 

Therefore, one has to read the market needs and growth signs very minutely before making any claim about micro mobility market future growth.

MARKET SEGMENTATION

MARKET SIZE AND FORECAST

This is the biggest question in every industry stakeholder and observer`s mind. How big is the micro mobility market right now and how much bigger it can get in coming years?

 

Some market reports claim that the annual micro mobility market size could be worth a few hundred Billion dollars in US and Europe each by 2030.We believe that`s completely inaccurate.

 

A simple reason behind our belief is that the annual passenger car market in US and Europe are worth ~$550 and ~$370 Billion respectively where ~17 Million and ~15 Million passenger cars are sold annually. Even if we assume that in the best possible scenario, the user base is 5 times that of a car buyer as it’s a shared solution, the average revenue per rider per annum will not exceed $500. The total annual revenue will not exceed $50 Billion in respective markets and that is the best possible scenario we are talking about.

 

To accurately forecast the global micro mobility market, we have analyzed the most popular micro-mobility solutions globally and developed a scenario-based forecast till 2025.

 

POSSIBILITY OF A SUBSCRIPTION BASED BUSINESS MODEL

The subscription based business model makes use of higher  scale and less than 25% average utlization. A very common example is that of annual gym membership, where only 1 in five members turn up on a regular basis.

A reasonably priced subscription plan and an expensive short term plan can result in lower customer acquisition cost and higher loyalty but it can also push short term customers away.

Uber is already planning to offer a $25/month subscription service in US, which will include free deliveries on Uber Eats, free rides on Uber Jump and discounted rides on Uber and it remains to be seen if other micromobility operators will go after this model.

COMPETITIVE LANDSCAPE

The competitive landscape in the global micro mobility market is extremely regionalized. There is no clear winner so far but players with bigger scale like Lime have an edge over their peers.

The average age of companies(startups) is less than 3 years. In 2019 alone these companies have raised $589 Million in funding and 99% of that was raised by scooter sharing startups.

 

FUNDING RAISED SO FAR

Funding raised by all micro mobility startups
COMPANY PROFILES
1ofo
2Mobike
3Hello Bike
4Lime
5Bird
6City scoot
7Skip
8Obike
9Spin
10Zagster
11Jump
12Gobee.bike
13Donkey Republic
14Cooltra
15Vogo
16Scoot
17Yugo
18Mobycy
19Bounce
20VOI
21Yulu
22Dott
23Tier Mobility
24Circ(Flash Scooters)
25Neuron Mobility
26Beam

 

THIS REPORT WILL ANSWER THE FOLLOWING QUESTIONS
  1. How should the car manufacturers look at this market and how it will impact them?
  2. Which country/region has the biggest growth opportunity? US, Europe, China, ASEAN or India?
  3. How much supplemental volumes can electric scooter, bikes, gasoline scooter manufacturers can expect per annum and how should the component suppliers prepare themselves for this?
  4. The opportunity for compact traction motor, wheel, wiring harness and brake manufacturers
  5. Monthly active user base and average revenue per ride in top 10 countries
  6. How does the micro mobility users profile vary from US/Europe to Asia?
  7. The legislative road blocks and how the micromobility operators plan to overcome them
  8. Opportunity for software/technology/GPS providers
  9. Investment opportunity for car rental/ taxi operator companies to offer a holistic mobility solution
  10. Market share of micro mobility operators in different regions
1Market Segmentation
2Executive Summary
3Introduction
4Annual bike and scooter sharing rides in US, Europe, China, Asia Ex China
5Monthly active user base in in US, Europe, China, Asia Ex China
6Micro mobility, presence in number of cities, by region
7Top purposes served by bike and scooter sharing
8About scooter sharing users
9E-bike sharing growth and what went wrong with pedal only bike sharing
10Scooter sharing growth in number of cities 2018-August 2019
11Fleet size of micro mobility operators in top 10 cities, by vehicle type
12Cash flow and burn rate of micro mobility start-ups
13Opportunities and risks with the sharing business model
14Market Size ,Dynamics and Forecast By Geography
15Market Size ,Dynamics and Forecast By Sharing type
16Market Size ,Dynamics and Forecast By Vehicle type
17Competitive Landscape
18Funding raised by scooter sharing operators
19All about local scooter sharing operators in US, Europe, China and India
20Company Profiles
21Investors in micromobility market
22Unmet needs and Market Opportunity for new vendors
23Conclusion
24Appendix
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