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Consumers are being pushed into new types of communal living as a result of rapid urbanisation and rising housing prices, with many generations living in the same home. Communal and private rooms, each adorned uniquely, are being adapted or developed into homes. This opens up new possibilities for home product creation and use.
For communal living spaces, furniture and accessories will need to be more adaptable, and product values connected to convenience and multifunctional will become increasingly significant. Such prices are mainly seen in the market’s medium and lower tiers.
The Europe Home Decor Market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
Wayfair is establishing its first flagship brand for the European market, as it continues to expand its house brands.
The new Hykkon collection, which is available at Wayfair in the UK and Germany, contains over 700 goods for the living room, dining room, and bedroom, as well as decor, textiles, and lighting.
As part of the newly announced collection, OYOY Living Design provides a furniture series. The design is simple, and the principle is the same for adults and children throughout the series. The furniture will be shipped flat packed and is made in Europe.
Solid oak is used in the construction of the furniture. Danish design heritage are reflected in the craftsmanship and details. The simplistic style fits into any home and may be simply mixed and matched with existing furnishings.
