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Shrink sleeve labels are 360-degree, full-colour printed labels that use heat to mould the label to the contour of the container during application. Shrink sleeves cover the entire container from just below the neck threads to the container foot, whereas shrink wrap labels are designed to cover the main body of a container.
Versatility. The labels are typically printed on either plastic or polyester film material and are frequently used on aluminium cans and glass or plastic bottles. Shrink sleeves, as they just mentioned, may be made to fit a variety of shapes, making them an excellent choice for containers that are difficult to label conventionally.
The Europe Shrink Sleeve labels market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
The colourfully appealing shelf presence of shrink-sleeve labelled bottles combined with useful advantages for brand owners keep this market on a roll. One research predicts a healthy 6.5% CAGR for sleeve labels; however, there’s a catch. Eastman launches APR-approved recyclable shrink-sleeve label resins.
Smart Recycle Portfolio offers three complementary sustainable solutions approved by the Association of Plastics Recyclers for recycling-optimised shrink-film-labelled PET packaging. Shrink-sleeve labelled PET bottles are unfriendly to PET recyclers, according to the Association of Plastics Recyclers (Washington, D.C.), as they may impede the precision of automated sortation machinery.
Today’s shrink sleeve labels frequently consist of PETG- or PVC-based film with a density greater than water, which prevents them from being separated from PET flakes during the sink-float separation stage of recycling. As a result, they contaminate the recycled PET stream and lower the quality of recycled PET (rPET) products.
In addition, labels on shrink sleeves with poor ink adherence contaminate wash and rinse water and can change the colour of rPET.The launch coincides with a growing number of prominent brands, retailers, and packaging suppliers working to make packaging 100% reusable, as well as a number of high-profile sustainability projects.
Pricing will be established by Eastman’s clients and subsequently their customers, the label suppliers, and Eastman global market expansion, whether at a cost parity or premium to current materials.
