GERMANY BEER MARKET

INTRODUCTION

One of the most traditional and extensively consumed alcoholic beverages worldwide is beer.A carbonation is added to the beer to get the right amount of dizziness after it has been filtered to remove impurities.

The alcohol percentage by volume (ABV) of beer is used to express how much alcohol is typically present in it. Different beer styles can differ significantly in ABV.In many societies, beer is part of the cultural fabric and is frequently connected to festivities, gatherings, and customs.

Beer has a rich cultural history and social significance in Germany due to the country's long and rich brewing heritage. Lagers, pilsners, wheat beers (Weizenbier), bocks, and other styles of beer are among the many that Germany is renowned for producing. 

With their ability to offer a social and communal setting for outdoor beer consumption, beer gardens are an essential component of German beer culture. International demand exists for the beer products produced in Germany, which are exported all over the world.

GERMANY BEER MARKET SIZE AND FORECAST

The Germany beer market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.

MARKET DYNAMICS

Germany boasts one of the largest beer markets in the world, which contributes significantly to both the country's economy and its appeal to tourists. The birthplace of the Oktoberfest, one of the most well-known cultural celebrations in the nation, is home to numerous well-known beer brands. 

By 2028, the beer market is anticipated to reach 6.2 billion litres in volume. In 2024, the beer market is anticipated to have a volume growth of -0.1%.In the beer market, an average volume per person of 74.34 litres is anticipated in 2023.

In addition, microbreweries have been actively participating alongside more established heavyweights like Beck's or Bitburger in the German beer market, as has been the case in other nations where craft beer production has increased recently.

Global brands like Beck's, Erdinger, and Krombacher are among the many well-known and prominent beer producers in the world that call Germany home. The German beer industry, like many other markets, has witnessed a rise in the importance of innovation and sustainability.

Other contemporary issues that are pressing the beer industry to consider its long-term viability include labour shortages, rising operating and material costs as a result of the global energy crisis, and the impact of climate change on hop harvests.

RECENT PARTNERSHIP

 CREW Republic presents the introduction of their very own TROOPER BEER in Germany along with their partnership with Iron Maiden's renowned Trooper beer. They are all working to improve the world of beer with the support of an extremely passionate CREW. 

They are bringing something fresh and innovative to the traditional, mainstream German beer scene. They are thrilled and appreciative to have the opportunity to collaborate with Iron Maiden on one of the most well-known beer brands worldwide and add a unique touch to it.

Adhering strictly to the German Reinheitsgebot, the first German Trooper beer is an exciting 5.0% alcohol lager with a golden bright yellow colour. It combines accentuated bitterness, an intense hop aroma, and light citrus notes.

RECENT DEVELOPMENT

German beer Krombacher Hell of a Beer is introduced in 500ml cans. Felsquellwasser, Krombacher's skillful brewing, and a unique blend of malt varieties combine to create the full-bodied, extremely palatable flavour that sets Krombacher Hell apart.

When poured into a glass, this full-bodied, bright gold beer has a firm, creamy white head, floral notes, and a hint of freshly harvested hops coming through.Krombacher Hell is well balanced, with a seductive malty sweet finish and very little upfront bitterness along with a faint hint of sweet, lightly toasted malt.

This beer pairs wonderfully with prawns and shellfish, light summer salads, and seasonal desserts. It's also great as a counterpoint to other sweeter dishes.ABV at 5%, Krombacher Hell is sold in cases of twenty-four.

Now available in more than 50 markets worldwide, Krombacher beers are the market leader in Germany and one of the most advanced beverage suppliers in Europe.

RECENT TRENDS

• Customer preferences: Beer has long been a favourite beverage among German consumers, and this trend is still present today. But there's been a discernible shift in consumer tastes towards specialty brews and craft beer. Growing interest in distinctive flavours, premium ingredients, and the desire to support regional breweries are the reasons behind this trend.

• Rise of low-alcohol and non-alcoholic beer:Consumers who are concerned about their health are increasingly looking for lower-calorie, lower-alcohol alternatives to traditional beer. The emphasis on moderation and wellness as well as shifting perceptions of alcohol use are the main drivers of this trend. 

•  Growing popularity of online beer sales: Customers are increasingly using online channels to buy their preferred beers as e-commerce grows. Convenience, a larger selection of products, and the ability to compare costs and read reviews are the main factors driving this change. This trend has been tapped into by online retailers and beer subscription services, who provide a carefully chosen assortment of beers.

• Local special circumstances: Germany is well-known for its Reinheitsgebot, or law governing beer purity, and for its long history of brewing. The German beer market has been shaped by this dedication to quality and tradition, and customer preferences are still influenced by it.

COMPETITIVE LANDSCAPE

The Radeberger Gruppe is the largest brewery conglomerate in Germany. They supply around 15,000 catering and restaurant locations in Germany. There is a network of over 500 beverage retail outlets operated by their subsidiary. They  have around 8,000 employees at their  locations throughout Germany including our headquarters in Frankfurt am Main.

The Bitburger Braugruppe is a sister company of Bitburger Holding GmbH. The Bitburger brewery distributes around 1.225 million hectolitres of beer in kegs. Bitburger produces more than 2.38 million hectolitres of beer in a single year, making it one of the most important beer brands in Germany.The brewery distributes its products to more than 30 countries, including Finland and Australia.

OeTTINGER is one of Germany’s largest beer brands and is ranked among the top 30 most influential breweries worldwide. Around 800 proud and hard-working OeTTINGER employees work in Oettingen South, Oettingen North, Mönchen­gladbach and Brunswick as well as at our distribution centre in Walldorf.

THIS REPORT WILL ANSWER FOLLOWING QUESTIONS

1. How much beer is manufactured in Germany? Who are the sub-component suppliers in different regions?
2. Cost breakup of a Germany beer market and key vendor selection criteria
3. Where is the beer manufactured? What is the average margin per unit?
4. Market share of Germany beer manufacturers and their upcoming products
5. Cost advantage for OEMs who manufacture beer in-hoGermanye
6. key predictions for next 5 years in Germany beer market
7. Average B-2-B beer market price in all segments
8. Latest trends in Germany beer market, by every market segment
9. The market size (both volume and value) of the Germany beer market in 2024-2030 and every year in between?
10. Production breakup of beer market, by suppliers and their OEM relationship