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Last Updated: Apr 25, 2025 | Study Period: 2024-2030
A Vehicle that operates and runs on a wider variety of terrains than normal vehicles, in which the driveline is based on three or four-wheeled and has handlebars or wheels for steering purposes and these special purpose vehicles and requires permits to be driven around.
The ATV market is based on the purpose of buying it, which can vary from recreational activities, motorsport to agricultural purposes and military services. The major appeal in this market is amongst a certain set of luxuries and leisure of customers.
SI No | Timeline | Company | Updates |
1 | December 2021 | Polaris | Polaris Inc has entered into a partnership with Octane for five years for powersports purchase. |
2 | October 2021 | Polaris | Polaris has brought additional manufacturing capabilities in-house at the Monticello Facility. |
3 | September 2021 | Polaris | Polaris and Troy Lee Designs have been partnered to launch the show-stopping limited edition General, an off-road vehicle. |
4 | August 2021 | John Deere | John Deere and Hitachi Construction have decided to end their Joint Venture on manufacturing and Marketing agreements. |
5 | July 2021 | Polaris | Polaris and Rhino-Rack have together announced the exclusive line of storage solutions for RANGER and GENERAL Vehicles. |
Today every OEM is exploring an electric option, and some companies are even entering the high-performance world of electric vehicles with high-end models. Polaris' new Ranger EV is new ground for sportsmen, homeowners, parks departments, cottage and vacation communities, beach patrols. Now EVs are coming out of the shadows in a big way, and as long as the OEMS like Polaris are solving the problems of range and frequent charging.
Even now the 900cc ATVs and 1000cc turbocharged side-by-sides on the trail or track these days as the engines continue to get bigger. Polaris is the dominant manufacturer in the market and the largest manufacturer of side-by-sides with the RZR, Ranger and General lineup that covers everything from sport/recreational to pure utility.
Polaris offers some of the most powerful engines, including a ProStar twin-cylinder, turbocharged 925cc engine that produces 168 hp. But that is still not enough power for some powersports enthusiasts. Several aftermarket suppliers offer big bore kits and bigger turbos.
All of the OEMs dial in their engine based on average load, power, terrain, driving style, tires, etc. Itâs not exactly a compromise, but itâs the best they can do based on their research, and they deliver a pleasant ride.
The ATV & UTV Engine market is estimated at $XX Billion in 2024, growing at XX% CAGR till 2030.
SI No | Timeline | Company | Launches |
1 | December 2021 | Polaris | Polaris Pro XD due to launch in 2022 is equipped with new features in order to improve durability and safety. |
2 | November 2021 | Polaris | Polaris has delivered the most powerful and advanced off-road vehicles viz. RZR Pro and RZR Turbo R. |
3 | November 2021 | Honda | Honda has revealed the new 2022 Pioneer 520 UTV with 50 inch and with a top speed of 39-40 mph. |
4 | October 2021 | Polaris | Polaris launched the new RZR Pro R and it will be available with a 2-litre engine. |
5 | October 2021 | CF Moto | CF Moto has expanded its petrol-powered UTV range with a new mid-sized model. It is propelled by a single-cylinder, four stroke 580cc engine. |
6 | August 2021 | Can-Am | Can-Am launched the all-new engine for its Commander lineup, the Rotax HD7. The Rotax HD7 has claimed 37% more power than the outgoing Rotax HD5. |
7 | April 2021 | Arctic Cat | Arctic Cat launched the new Alterra 600 EPS 4X4 models which gains more speed with an entirely new 600cc single cylinder, EFI engine with a new drivetrain. |
SI No | Timeline | Company | Updates |
1 | Q4-2021 | John Deere | The net sales of John Deere at the end of the fourth quarter was $10.27 billion and in 2020 the net sales was $8.65 billion. |
2 | Q3-2021 | Polaris | At the end of the third quarter the sales of Polaris was $1.959 billion and in the previous year the sales was $1.954 billion. |
3 | December 2021 | John Deere | John Deere is set to expand the US Footprint by opening a new office in Chicago. |
Can-Amâ Defender platform, offering greater comfort and performance, with the new HD10 engine available in all Defender packages with 82hp and new improved cockpit area, offering perfect balance between work and play. It is available in three versions: the PRO, with class-leading, industry surpassing storage; the Limited, with the quietest climate-controlled cab; and a 6x6 with more traction and capabilities for extreme usage.
Can-Amâs new Maverick X3, featuring the Turbo RR, is the most powerful SSV engine in the industry, offering maximum reliability and performance with 195hp
Polaris Sportsman® is the top-selling automatic 4x4 All-Terrain Vehicle (ATV) of all time, with more than 1.6 million vehicles sold. For 2020 we challenged ourselves to make this iconic line even better, ultimately producing the Sportsman 450 H.O. and Sportsman 570 ATVs. Both models carry forward all the features riders know and loveââbut are even smoother, stronger, and easier to own and maintain.
Polaris introduced their first electric side x side, the Ranger EV, the first true electric UTV with serious off-road chops. Pretty much everything before the EV was a golf cart riding on oversized off-road tires, with a 6 pack-rack in the back.
Off-Road Vehicle (ORV) owners had a compelling new reason to upgrade in 2020 with the introduction of the Polaris RANGER CREW® XP 1000 NorthStar Ultimate, which provides comfort to a whole new level. Featuring a built-in cabin enclosure, climate control, power windows and 29-inch tires for a smooth ride, plus extra seating space for the family.
Sl no | Topic |
1 | Market Segmentation |
2 | Scope of the report |
3 | Abbreviations |
4 | Research Methodology |
5 | Executive Summary |
6 | Introduction |
7 | Insights from Industry stakeholders |
8 | Cost breakdown of Product by sub-components and average profit margin |
9 | Disruptive innovation in the Industry |
10 | Technology trends in the Industry |
11 | Consumer trends in the industry |
12 | Recent Production Milestones |
13 | Component Manufacturing in US, EU and China |
14 | COVID-19 impact on overall market |
15 | COVID-19 impact on Production of components |
16 | COVID-19 impact on Point of sale |
17 | Market Segmentation, Dynamics and Forecast by Geography, 2024-2030 |
18 | Market Segmentation, Dynamics and Forecast by Product Type, 2024-2030 |
19 | Market Segmentation, Dynamics and Forecast by Application, 2024-2030 |
20 | Market Segmentation, Dynamics and Forecast by End use, 2024-2030 |
21 | Product installation rate by OEM, 2023 |
22 | Incline/Decline in Average B-2-B selling price in past 5 years |
23 | Competition from substitute products |
24 | Gross margin and average profitability of suppliers |
25 | New product development in past 12 months |
26 | M&A in past 12 months |
27 | Growth strategy of leading players |
28 | Market share of vendors, 2023 |
29 | Company Profiles |
30 | Unmet needs and opportunity for new suppliers |
31 | Conclusion |
32 | Appendix |