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The traditional Indian outfits that people in India wear are known as ethnic wear. Indian culture includes Indian ethnic dress. In weddings and other formal occasions, Indian women dress traditionally in sarees, ghagra-cholis, dhoti-kurtas, salwar-suits, and kurta-pajamas. Everyone of any age wears this ethnic clothing.
The India Ethnic wear market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2022 to 2030.
The market for Indian ethnic clothing is evolving according to trends. Major revolutionary transformations have occurred in the Indian fashion industry. The Indian consumer has witnessed a transformation in lifestyle that equally blends Indian and western elements, from the entry of numerous foreign fashion companies to the launch of promising homegrown names.
Many believe that the country’s traditional ethnic wear fashion segment has suffered due to the rise of the middle class and exposure to global design trends. But that is far from the truth.The industry has changed over the past few years as a result of the explosion in internet stores selling ethnic clothing and technological advancements.
The market for bespoke clothing, where women would go to buy fabric and then have their clothes tailored by a local tailor, has mostly changed into a market for ready-made clothing.
India has the greatest population of youngsters and the youngest median age among the world’s major industrialized and developing countries. The youth’s purchasing power has grown as a result of the age dependency ratio’s quick reduction, which has also increased their overall expenditure on clothing.
These young people are brand-conscious and trend-oriented as a result of the exposure they have received through the internet age and the media, which creates previously unheard-of chances for retailers and brands operating in the sector.
Both the acceptance of and desire for fusion ethnic apparel, where mix-and-match designs have emerged and entirely altered the market, are growing quickly. Fusion Wear can range from simple jeans and kurtis to saris and crop tops and lehengas and blouses and T-shirts.
