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Male grooming is the practice of guys boosting their own appearance and following current trends. Popular culture has increasingly reflected this fascination.
Men need to groom themselves because they are people too, just like women. A regular grooming practice is crucial for keeping them feeling and looking young, appealing, and clean in addition to helping to maintain their personal hygiene.The demand for men’s grooming products has led to an increase in corporate giving.
The India men’s grooming market accounted for $XX Billion in 2021 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2022 to 2030.
A new direct-to-consumer (D2C) skincare and grooming brand called BRAVE Essentials has been launched by IDAM House Of Brands, the parent business of Bella Vita Organic.
These products are made with natural components rather than harsh chemicals. A company that can offer great products at reasonable rates is badly needed in the market to specialise in Men’s Skincare & Grooming, and this is why BRAVE was created.
Brave Essentials offers solutions that address a variety of common skin, hair, and body ailments in order to serve the fearless, the upright, and the outstanding. With goods that are dermatologically tested, paraben-free, SLS-free, and cruelty-free, the brand aspires to provide clients with excellent and secure formulas while also laying a solid basis.
The company was established with the goal of offering locally produced, high-quality goods that are ideal for Indian skin types and enhance the grooming habits of its customers.
There are many men’s grooming companies on the market, but what makes them stand out is their dedication to building a company that meets a man’s demands on a daily basis with reliable and secure options.
Subscription E-Commerce Startup For Men’s Grooming Products Raises Funding From Microsoft India Md, Letsbuy Founders.A content-based membership e-commerce site for men’s grooming and necessities is called the Man Company.
Depending on their consumption, consumers have the choice to periodically get things delivered to them. Mohit Saxena, Bhisham Bhateja, and Parvesh Bareja all contributed to co-founding the business.
Subscription commerce is classified into several areas. The Sampling model,for example, allows members to obtain new items and samples. They are mostly found in the beauty and culinary industries. Products and samples are sent in surprise boxes.’ Subscription commerce businesses have two clients in this situation.
Subscribers want to learn about new items as well as companies looking to advertise new products. Then there is the market for standard and luxury consumer goods, which have set weekly or monthly cycles.
There are no geographical or economic restrictions on demand. In the US, Dollar Shave Club offers subscription services for razors and other male grooming items. They have raised around $148 million in investment so far.
Then there are the recent triumphs in subscription shopping, including BirchBox and JolieBox. For women’s beauty items closer to home in India, check out Fab Bag (formerly known as Vellvette), a subscription commerce firm. They disclosed receiving funding of roughly $500,000 from the India Quotient Fund, Nakul Gupta, and angel investor Rajan Anandan.
