India Men's Grooming Market
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India Men's Grooming Market Size, Share, Trends, Growth Analysis and Forecasts 2031

Last Updated:  Jun 17, 2025 | Study Period: 2025-2031

INTRODUCTION

 Male grooming is the practice of guys boosting their own appearance and following current trends. Popular culture has increasingly reflected this fascination.

 

Men need to groom themselves because they are people too, just like women. A regular grooming practice is crucial for keeping them feeling and looking young, appealing, and clean in addition to helping to maintain their personal hygiene.The demand for men's grooming products has led to an increase in corporate giving.

 

INDIA MEN'S GROOMING MARKET SIZE AND FORECAST

TheIndia Men's Grooming Marketis projected to reach$XX billionby2030, growing at aXX% CAGR, driven by increasing awareness of personal care, rising disposable income, and digital marketing strategies targeting male consumers.

  • Beard Care and Grooming Kits: Expected to dominate as facial hair trends remain strong.
  • Premium Skincare for Men: Anticipated to see rapid growth as more men adopt skincare routines.
  • Emerging Markets: Expansion opportunities in developing regions ofIndia, supported by rising disposable income and growing awareness.

Despite challenges such as competition from unisex brands and pricing concerns, theIndia Men's Grooming Marketis poised for substantial growth, with continuous innovations in product formulations, personalization, and sustainability shaping the future of men's grooming.

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NEW PRODUCT LAUNCH

A new direct-to-consumer (D2C) skincare and grooming brand called BRAVE Essentials has been launched by IDAM House Of Brands, the parent business of Bella Vita Organic.

 

These products are made with natural components rather than harsh chemicals. A company that can offer great products at reasonable rates is badly needed in the market to specialise in Men's Skincare & Grooming, and this is why BRAVE was created.

 

Brave Essentials offers solutions that address a variety of common skin, hair, and body ailments in order to serve the fearless, the upright, and the outstanding. With goods that are dermatologically tested, paraben-free, SLS-free, and cruelty-free, the brand aspires to provide clients with excellent and secure formulas while also laying a solid basis.

 

The company was established with the goal of offering locally produced, high-quality goods that are ideal for Indian skin types and enhance the grooming habits of its customers.

 

There are many men's grooming companies on the market, but what makes them stand out is their dedication to building a company that meets a man's demands on a daily basis with reliable and secure options.

 

INNOVATION

 

Subscription E-Commerce Startup For Men’s Grooming Products Raises Funding From Microsoft India Md, Letsbuy Founders.A content-based membership e-commerce site for men's grooming and necessities is called the Man Company.

 

Depending on their consumption, consumers have the choice to periodically get things delivered to them. Mohit Saxena, Bhisham Bhateja, and Parvesh Bareja all contributed to co-founding the business.

 

Subscription commerce is classified into several areas. The Sampling model,for example, allows members to obtain new items and samples. They are mostly found in the beauty and culinary industries. Products and samples are sent in surprise boxes.' Subscription commerce businesses have two clients in this situation. 

 

Subscribers want to learn about new items as well as companies looking to advertise new products. Then there is the market for standard and luxury consumer goods, which have set weekly or monthly cycles.

 

There are no geographical or economic restrictions on demand. In the US, Dollar Shave Club offers subscription services for razors and other male grooming items. They have raised around $148 million in investment so far.

 

Then there are the recent triumphs in subscription shopping, including BirchBox and JolieBox. For women's beauty items closer to home in India, check out Fab Bag (formerly known as Vellvette), a subscription commerce firm. They disclosed receiving funding of roughly $500,000 from the India Quotient Fund, Nakul Gupta, and angel investor Rajan Anandan.

 

India Men's Grooming Market Segmentation and Applications

TheIndia Men's Grooming Marketserves a wide range of male consumers, offering specialized grooming solutions across various lifestyle needs.

By Product Type:

  • Shaving and Beard Care (Razors, Shaving Creams, Beard Oils, Aftershave)
  • Skincare (Face Wash, Moisturizers, Serums, Anti-Aging Creams)
  • Haircare (Shampoos, Conditioners, Styling Products, Hair Serums)
  • Fragrances and Deodorants (Colognes, Body Sprays, Antiperspirants)
  • Bath and Body (Body Washes, Soaps, Scrubs, Hand Creams)
  • Grooming Tools and Kits (Trimmers, Exfoliating Brushes, Clippers)

By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Men's Grooming Stores
  • Online Retail and E-Commerce Platforms
  • Barbershops and Grooming Salons
  • Direct-to-Consumer (DTC) Subscription Services

By Consumer Demographics:

  • Young Professionals and Millennials
  • Urban and Metro Consumers
  • Athletes and Fitness Enthusiasts
  • Middle-Aged and Senior Men Seeking Anti-Aging Solutions
  • Luxury and Premium Grooming Consumers

 

COMPANY PROFILE

 

THIS REPORT WILL ANSWER FOLLOWING QUESTIONS

  1. What is the average cost perIndia men's grooming marketright now and how will it change in the next 5-6 years?
  2. Average cost to set up an Indianmen's grooming marketin India?
  3. How manyIndia men's grooming marketare manufactured per annum globally? Who are the sub-component suppliers in different regions?
  4. What is happening in the overall public, globally?
  5. Cost breakup of aIndia men's grooming marketand key vendor selection criteria
  6. Where is theIndia men's grooming market manufactured? What is the average margin per equipment?
  7. Market share ofIndia men's grooming marketmanufacturers and their upcoming products
  8. The most important plannedIndia men's grooming marketin next 2 years
  9. Details on network of majorIndia men's grooming marketand pricing plans
  10. Cost advantage for OEMs who manufactureIndia men's grooming marketin-house

 

 Other Regional Reports of Men's Grooming Market:

Asia Men's Grooming MarketMexico Men's Grooming Market
Africa Men's Grooming MarketMiddle East Men's Grooming Market
Australia Men's Grooming MarketMiddle East and Africa Men's Grooming Market
Brazil Men's Grooming MarketNorth America Men's Grooming Market
China Men's Grooming MarketPhilippines Men's Grooming Market
Canada Men's Grooming MarketSaudi Arabia Men's Grooming Market
Europe Men's Grooming MarketSouth Africa Men's Grooming Market
GCC Men's Grooming MarketThailand Men's Grooming Market
Vietnam Men's Grooming MarketTaiwan Men's Grooming Market
Indonesia Men's Grooming MarketUS Men's Grooming Market
Latin America Men's Grooming MarketUK Men's Grooming Market
Malaysia Men's Grooming MarketUAE Men's Grooming Market

 

Sl. no.Topic
1Market Segmentation
2Scope of the report
3Research Methodology
4Executive summary
5Key Predictions of Men's Grooming Market
6Avg B2B price of Men's Grooming Market
7Major Drivers For Men's Grooming Market
8Global Men's Grooming Market Production Footprint - 2024
9Technology Developments In Men's Grooming Market
10New Product Development In Men's Grooming Market
11Research focus areas on new Men's Grooming
12Key Trends in the Men's Grooming Market
13Major changes expected in Men's Grooming Market
14Incentives by the government for Men's Grooming Market
15Private investments and their impact on Men's Grooming Market
16Market Size, Dynamics And Forecast, By Type, 2025-2031
17Market Size, Dynamics And Forecast, By Output, 2025-2031
18Market Size, Dynamics And Forecast, By End User, 2025-2031
19Competitive Landscape Of Men's Grooming Market
20Mergers and Acquisitions
21Competitive Landscape
22Growth strategy of leading players
23Market share of vendors, 2024
24Company Profiles
25Unmet needs and opportunity for new suppliers
26Conclusion