Indonesia DIY Household Adhesives & Sealant Market Size, Share, Trends and Forecasts 2031

Key Findings

• The Indonesia DIY Household Adhesives & Sealant Market is expanding due to increasing home renovation, maintenance activities, and consumer preference for do-it-yourself repair solutions.

• Rapid urbanization and rising disposable income in Indonesia drive higher spending on DIY interior improvement projects.

• Growth in small-scale repair needs, furniture fixing, decorative crafting, and bonding applications strengthens market adoption.

• Waterproof sealants, superglues, hot melts, silicone sealants, and multipurpose adhesives are witnessing strong demand from households.

• Manufacturers are introducing easy-to-use, low-odor, quick-drying, and child-safe formulations tailored for DIY users.

• Growing influence of social media, home improvement videos, and online tutorials accelerates DIY activities in Indonesia.

• E-commerce penetration significantly boosts sales of household adhesives and sealants.

• Rising demand for environmentally friendly and low-VOC adhesive products is reshaping product development trends.

Indonesia DIY Household Adhesives & Sealant Market Size and Forecast

The Indonesia DIY Household Adhesives & Sealant Market is projected to grow from USD 1.72 billion in 2025 to USD 2.98 billion by 2031, registering a CAGR of 9.6%. Growth is driven by the increasing culture of home repairs, personalization, craftmaking, and renovation activities among consumers. DIY adhesives and sealants offer convenience, low cost, and immediate usability across a wide range of household materials including wood, metal, ceramics, plastics, and tiles. Rising e-commerce platforms in Indonesia provide easy access to a broad range of bonding and sealing products. Manufacturers are developing user-friendly packaging formats such as squeeze tubes, tapes, cartridges, and no-mix epoxy kits. Expanding residential construction, home remodeling, and interior décor trends further drive market expansion. Strong promotional campaigns from adhesive brands also contribute to consumer awareness and product adoption.

Introduction

DIY household adhesives and sealants include a broad range of bonding products designed for small-scale home repairs, furniture fixing, decorative enhancements, plumbing sealing, and general maintenance. These products enable consumers to address repair needs without professional assistance. In Indonesia, DIY adhesives are increasingly used for assembling household décor, fixing broken items, bonding surfaces, waterproofing gaps, and restoring interior finishes. Popular product types include cyanoacrylate glues, silicone sealants, multipurpose adhesives, hot melts, contact adhesives, and epoxy kits. Manufacturers design eco-friendly and low-VOC solutions to meet household safety standards. As homeownership grows and consumers embrace personalized interior improvements, DIY adhesives and sealants have become essential for everyday household maintenance across Indonesia.

Future Outlook

By 2031, the Indonesia DIY Household Adhesives & Sealant Market will see strong growth driven by household modernization, digital influence on DIY learning, and rising demand for easy-application adhesive products. Consumers will increasingly prefer multi-functional adhesives that bond multiple substrates at once. Rapid-cure and heat-resistant adhesives will gain traction for kitchen, bathroom, and outdoor applications. E-commerce will remain the dominant retail channel, supported by product bundling and subscription services. Environmentally safe sealants and biodegradable adhesives will become mainstream as sustainability standards strengthen. Homeowners in Indonesia will continue prioritizing convenience and cost-effective repair materials, supporting widespread use of household adhesives and sealants in daily maintenance tasks.

Indonesia DIY Household Adhesives & Sealant Market Trends

• Rising Popularity of Home Renovation, Repair, and Craftmaking Activities-Consumers in Indonesia are increasingly engaging in home improvement and craftmaking, driving demand for DIY adhesives and sealing products. Social media platforms inspire decorative and functional DIY projects, motivating consumers to take up repairs themselves. Adhesive products such as superglue, epoxy, and silicone sealants are increasingly used in day-to-day household fixes. Rising homeownership and apartment remodeling activities further strengthen product consumption. Craftmaking using hot glue guns, fabric adhesives, and foam bonding glues is particularly popular among hobbyists. This trend reinforces steady long-term demand for DIY household adhesives.
• Growing Demand for Easy-to-Use, Fast-Drying, and Multi-Surface Adhesives-Consumers in Indonesia prefer adhesives that offer fast curing, strong tack, and easy usability without specialized tools. Manufacturers are developing user-friendly solutions such as no-mix epoxies, peel-and-stick adhesives, and cartridge-based sealants. Multi-surface adhesives capable of bonding wood, plastic, ceramic, and metal simplify home repairs. Improved packaging designs ensure controlled application and reduced waste. Fast-drying formulations help consumers complete tasks efficiently. This trend supports product adoption among both new and experienced DIY users.
• Expansion of E-Commerce and Online DIY Tutorials Boosting Product Awareness-E-commerce platforms provide wide access to adhesives and sealants, enabling fast delivery and product comparison across brands. Consumers in Indonesia increasingly rely on online reviews, video tutorials, and influencer demonstrations for product usage guidance. Digital platforms accelerate the popularity of craft adhesives, repair glue kits, and specialty sealants. Online marketplaces offer bundled DIY repair sets, boosting sales volumes. As digital learning grows, more consumers gain confidence in DIY approaching home repairs. This trend significantly enhances market visibility.
• Increased Adoption of Silicone, Acrylic, and Hybrid Sealants for Household Applications-Household sealing tasks such as plumbing repair, tile gap filling, and window sealing drive demand for silicone and acrylic sealants. Hybrid sealants combining polyurethane and silicone properties provide enhanced flexibility, water resistance, and surface compatibility. Consumers prefer sealants with mold-resistant, odor-free, and anti-fungal formulations. Homeowners increasingly repair leaks, bathroom fixtures, and joints independently. Adhesives with superior humidity and thermal resistance gain popularity for outdoor household applications. This trend broadens the scope of sealant usage across Indonesia.
• Shift Toward Eco-Friendly, Low-VOC, and Child-Safe Adhesive Formulations-Sustainability concerns drive consumer preference for environmentally friendly household adhesives with reduced solvents and minimal toxicity. Low-VOC and non-hazardous formulations are increasingly required in indoor settings. Manufacturers invest in water-based adhesives, plant-based polymers, and odor-free sealants to support consumer safety. Child-safe craft adhesives gain strong acceptance in schools and home learning environments. Regulatory support for safe chemical products accelerates eco-friendly adhesive development. This trend significantly shapes product innovation strategies.

Market Growth Drivers

• Rising Household Maintenance Needs and Small Repairs-Frequent household repairs such as fixing furniture, sealing cracks, repairing ceramics, and assembling décor items drive strong adhesive demand. Consumers prefer low-cost bonding solutions over professional services. DIY adhesives offer convenience for immediate fixes. Increased awareness of repairability supports sustainable living practices. This rising maintenance culture remains a primary driver.
• Growth in Residential Construction and Homeownership-Urban development and rising homeownership rates in Indonesia increase demand for interior repair materials, sealants, and bonding tools. Newly built homes require gap sealing, finishing work, and decorative installations. Renovation projects generate recurring adhesive demand. Construction-led growth amplifies consumption of DIY repair products.
• Influence of Social Media, DIY Culture, and Digital Learning-Digital content encourages consumers to experiment with home improvement and creative projects. DIY culture promotes skill-building and hands-on repair activities. Influencers and tutorial channels significantly impact product awareness. Online communities support troubleshooting and creative idea sharing. This cultural movement strongly contributes to market growth.
• Increasing Availability of Product Variants Suitable for Multiple Substrates-Manufacturers offer adhesives that bond wood, metal, glass, ceramics, fabrics, plastics, and rubber, enabling wide household usage. Multipurpose adhesives reduce the need for specialized products. Improved bonding performance expands application versatility. Broad substrate compatibility enhances household adoption. This driver supports market expansion across diverse users.
• Rise of E-Commerce and Organized Retail-Online platforms and modern retail stores offer easy access, product bundling, and detailed guidance. E-commerce attracts young consumers with convenience and variety. Organized retail provides better visibility for premium adhesive brands. This retail expansion significantly boosts market penetration.

Challenges in the Market

• Varying Skill Levels Among DIY Users Affecting Product Performance-Household adhesives require proper surface preparation and correct usage for optimal bonding. Inexperienced users may apply excess adhesive, choose wrong formulations, or bond incompatible materials. Incorrect application leads to dissatisfaction and reduced trust. Manufacturers must simplify instructions and improve educational outreach. User skill variability remains a major challenge.
• Safety Concerns Related to Chemical Exposure and Misuse-Some solvent-based or strong adhesives emit fumes or involve chemicals that require careful handling. Consumers may face skin irritation or inhalation risks without proper precautions. Manufacturers must emphasize safety instructions and improve non-toxic formulations. Safety concerns hinder adoption in households with children or elderly residents.
• Competition From Mechanical Fasteners and Ready-to-Assemble Furniture-Mechanical fasteners such as screws, clips, and brackets remain popular for furniture assembly, structural reinforcement, and heavy-load repairs. Ready-to-assemble furniture with pre-installed connectors reduces adhesive usage. This competition reduces adhesive penetration in certain categories. Manufacturers must highlight adhesive advantages such as seamless finishes and reduced tool dependency.
• Limited Bond Strength in Extreme Conditions-Certain DIY adhesives may underperform in high heat, excessive humidity, or heavy load applications. Sealants may degrade under UV exposure or prolonged water contact. Variability in environmental conditions impacts durability. Manufacturers must innovate formulations for improved resilience. These performance limitations restrict suitability for some repairs.
• Price Sensitivity and Availability of Low-Cost Alternatives-Household consumers often choose low-cost adhesive brands over high-performance products. Price competition from generic adhesives affects premium brand profitability. Budget constraints influence purchasing decisions. Ensuring high-quality performance while meeting affordability demands remains a challenge in Indonesia.

Indonesia DIY Household Adhesives & Sealant Market Segmentation

By Product Type

• Multipurpose Household Adhesives

• Superglues (Cyanoacrylates)

• Epoxy Adhesives

• Contact Adhesives

• Silicone Sealants

• Acrylic Sealants

• Hot Melt Adhesives

• Craft & Fabric Adhesives

• Others

By Application

• Furniture Repair

• Plumbing & Bathroom Sealing

• Decorative Crafting

• Flooring & Tile Repair

• Electrical & Small Appliance Fixing

• Glass, Ceramic & Metal Repair

• General Household Maintenance

• Others

By End-User

• Residential Households

• DIY Hobbyists & Craft Users

• Home Renovation & Repair Enthusiasts

• Small Contractors & Local Technicians

Leading Key Players

• Henkel

• 3M

• H.B. Fuller

• Sika AG

• Bostik

• Gorilla Glue Company

• Pidilite Industries

• Dow

• Permabond

• Avery Dennison

Recent Developments

• Pidilite Industries launched new child-safe DIY adhesive kits in Indonesia targeting school and hobby markets.

• Gorilla Glue Company expanded its high-strength household adhesive range in Indonesia through major retail chains.

• Henkel introduced eco-friendly silicone and acrylic sealants tailored for bathroom and kitchen repairs in Indonesia.

• 3M released fast-bonding multipurpose household adhesives in Indonesia optimized for furniture and craft applications.

• Sika AG collaborated with distributors in Indonesia to increase market penetration for moisture-resistant sealants.

This Market Report Will Answer the Following Questions

1. What is the projected size and growth rate of the Indonesia DIY Household Adhesives & Sealant Market by 2031?

2. Which product segments and applications are driving the strongest demand in Indonesia?

3. How is digital influence shaping consumer adoption of DIY household adhesives?

4. What challenges affect performance, safety, or ease of use in household adhesive applications?

5. Which companies lead innovation in the Indonesia DIY Household Adhesives & Sealant Market?