KENYA RETAIL MARKET

INTRODUCTION

 Kenya has a sizable, thriving retail market that combines conventional and contemporary retail models. The retail industry serves a wide range of economic levels and consumer preferences.

Traditional markets, open-air marketplaces, street sellers, neighbourhood stores (duka), supermarkets, hypermarkets, shopping centres, and e-commerce platforms are all part of Kenya's retail scene.

 Traditional markets and unofficial retail are still crucial components of the industry. Consumers in Kenya have a wide range of preferences, with cost, value, and convenience playing a major role. A sizable segment of the population continues to be served by traditional markets and neighbourhood stores, especially in rural areas.

KENYA RETAIL MARKET SIZE AND FORECAST

The Kenya retail market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.

NEW PRODUCT LAUNCH

The retail behemoth, which is in an intense battle with QuickMart, has launched its 99th location, marking yet another significant step in its quest to control Kenya's retail market.

Naivas has expanded its footprint in the coastal region by 11 stores, bringing the grocery store chain tantalisingly close to the coveted 100-store threshold. The newly established store is situated in Mombasa at Sabasaba. 

Naivas has been actively enlarging its presence throughout the nation, capturing valuable real estate in both brand-new places and areas that were previously occupied by rivals.

They want to provide clients with fresh, practical options for getting the things they need. The potential is numerous and they are committed to addressing these gaps because modern retail is only partially available in the area.

 The COVID-19 pandemic issues have led to a revival in the Kenyan retail industry, which coincides with the timing of this growth. As a result of the sector's resurgence, top supermarkets have been gaining significant positions in well-known malls. The quick development of both domestic and foreign retailers has been a major contributor to this boom.

The tenacious drive of Naivas to grow its branch network is a reflection of the vibrant and fiercely competitive Kenyan retail market, where key firms are battling for market share and working to satisfy the various needs of customers all throughout the nation.

THIS REPORT WILL ANSWER FOLLOWING QUESTIONS

1. How many retail products are manufactured per annum in Kenya? Who are the sub-component suppliers in different regions?
2. Cost breakup of a Kenya retail and key vendor selection criteria
3. Where is the retail manufactured? What is the average margin per unit?
4. Market share of Kenya retail market manufacturers and their upcoming products
5. Cost advantage for OEMs who manufacture Kenya retail in-house
6. key predictions for next 5 years in Kenya retail market
7. Average B-2-B retail market price in all segments
8. Latest trends in retail market, by every market segment
9. The market size (both volume and value) of the retail market in 2023-2030 and every year in between?
10. Production breakup of retail market, by suppliers and their OEM relationship