Key Findings

• Maternal health encompasses the healthcare services, diagnostics, and interventions provided during pregnancy, childbirth, and the postpartum period, aiming to ensure the wellbeing of both mothers and infants.

• The market includes a broad range of products and services, such as prenatal vitamins, obstetric ultrasound devices, maternal monitoring systems, skilled birth attendance, and postnatal care.

• Global efforts to reduce maternal mortality rates, particularly in low- and middle-income countries (LMICs), are driving significant investments in maternal health infrastructure and services.

• Rising maternal age, fertility treatments, and chronic conditions such as diabetes and hypertension are increasing the demand for specialized maternal care

• Digital health tools—including telemedicine platforms, mobile pregnancy tracking apps, and remote fetal monitoring—are enhancing access to quality maternal care in underserved areas.

• Non-communicable diseases (NCDs) during pregnancy, such as gestational diabetes and preeclampsia, are influencing demand for continuous monitoring and early diagnostics.

• Governments, NGOs, and international bodies like WHO and UNICEF are increasingly supporting maternal health through funding, capacity building, and healthcare worker training.

• North America and Europe dominate the market due to advanced healthcare infrastructure and high per capita spending, while Africa and South Asia present high-growth opportunities driven by unmet needs.

• Increasing private sector participation and public-private partnerships are leading to innovation in maternal healthcare delivery models, particularly in rural and low-resource settings.

• Key players include GE HealthCare, Philips, Medtronic, Abbott, and Johnson & Johnson, with a growing number of startups offering AI-based diagnostics and remote care platforms.

Market Overview

The maternal health market comprises a wide range of clinical services, medical devices, pharmaceuticals, and digital tools aimed at safeguarding the health of pregnant individuals throughout the prenatal, intrapartum, and postpartum stages. Globally, maternal health is a major indicator of healthcare system effectiveness and social equity, with efforts to reduce maternal mortality being central to Sustainable Development Goals (SDGs).

Healthcare providers and policymakers focus on maternal care due to its intersectional nature—it involves nutritional support, infectious disease screening, obstetric monitoring, emergency care, and postnatal follow-up. As the burden of non-communicable diseases rises, the role of maternal health systems becomes even more critical in managing comorbidities during pregnancy.

Rapid innovations are transforming maternal healthcare. Wearable fetal monitors, AI-assisted ultrasound analysis, and digital tools for pregnancy tracking are gaining traction. Moreover, initiatives to integrate maternal health into universal health coverage (UHC) frameworks are pushing governments to strengthen healthcare access, equity, and quality.

Maternal Health Market Size and Forecast

The global maternal health market was valued at USD 58.3 billion in 2024 and is projected to reach USD 91.7 billion by 2031, growing at a CAGR of 6.7%during the forecast period.

This growth is fueled by rising awareness about the importance of early antenatal care, increasing institutional deliveries, and growing adoption of advanced monitoring devices. Emerging economies are witnessing heightened policy emphasis on maternal and newborn health, leading to the establishment of better infrastructure and skilled health workforce.

Meanwhile, technological advancements such as AI-powered diagnostics, integrated prenatal care systems, and remote patient monitoring platforms are expanding the boundaries of maternal health. In developed countries, the trend toward personalized pregnancy management and elective maternal services is contributing to market expansion.

Future Outlook

The future of the maternal health market will be defined by technological convergence, accessibility, and holistic care delivery. The focus will move beyond just preventing maternal mortality to optimizing long-term health outcomes for mothers and infants. Integrated maternal health platforms offering everything from virtual consultations to remote fetal health assessments will become standard in both urban and remote settings.

Artificial intelligence and machine learning will play a major role in predicting pregnancy complications, improving early diagnosis, and personalizing care plans. Wearable devices for real-time tracking of vital signs, uterine activity, and fetal movement will become mainstream. Additionally, increased integration of maternal care into primary healthcare systems will promote sustainability and improve coverage in underserved regions.

As mental health during pregnancy gains recognition, the market will also see growth in perinatal mental health services. The continued emphasis on equitable healthcare access and improved supply chains for maternal drugs and diagnostics will help reduce the global maternal health burden.

Maternal Health Market Trends

• Rise of Digital Maternal Health Platforms
  Digital tools such as pregnancy tracking apps, remote monitoring systems, and teleconsultation services are becoming essential, especially in low-access regions. These platforms offer improved engagement, better continuity of care, and early intervention for high-risk pregnancies. Integration with electronic medical records and mobile health infrastructure is enhancing patient outcomes.

• Personalized Prenatal and Postnatal Care
  The concept of personalized maternal healthcare is gaining ground, especially in high-income regions. Care pathways are being tailored based on genetic risk, maternal age, comorbidities, and pregnancy history. This trend is facilitated by advances in diagnostic tools, genomic testing, and AI-driven clinical decision support systems.

• Increased Focus on Perinatal Mental Health
  Awareness about maternal depression, anxiety, and postpartum psychological conditions is on the rise. Healthcare systems are incorporating screening and support services for maternal mental health into standard antenatal and postnatal packages. This is opening new avenues for therapeutic interventions and digital counseling solutions.

• Integration of AI in Diagnostic Imaging
  AI-powered ultrasound and fetal imaging tools are improving diagnostic accuracy and workflow efficiency in obstetric care. These systems assist clinicians in early anomaly detection, gestational age estimation, and placental analysis, reducing human error and enabling timely interventions.

• Expansion of Midwifery and Community-Based Care
  In response to workforce shortages and high costs, many countries are scaling up midwifery-led and community health worker programs. These models are showing positive outcomes in maternal mortality reduction and patient satisfaction, particularly in rural and underserved areas.

Market Growth Drivers

• Government and Multilateral Health Initiatives
  Programs such as WHO’s “Every Woman Every Child,” USAID’s maternal and child health funding, and national safe motherhood programs are expanding access to maternal health services. These efforts include capacity building, infrastructure improvement, and provision of essential maternal health commodities.

• Rising Maternal Age and High-Risk Pregnancies
  With a growing number of women choosing to conceive later in life, there is an increase in high-risk pregnancies. This requires enhanced prenatal monitoring, advanced diagnostics, and skilled obstetric care—all of which contribute to the market’s growth in developed and emerging economies alike.

• Increasing Institutional Births and Skilled Attendance
  The global shift toward hospital-based deliveries and skilled birth attendance is improving maternal outcomes and fueling demand for related services and equipment. As maternal healthcare becomes a public health priority, institutional births are incentivized through subsidies and awareness campaigns.

• Growing Burden of Gestational Disorders
  Rising incidence of gestational diabetes, anemia, hypertension, and infections during pregnancy is amplifying the need for diagnostic, monitoring, and therapeutic maternal health solutions. Early identification and continuous monitoring of these conditions are becoming standard practice.

• Public-Private Partnerships and Philanthropic Funding
  Collaborations between governments, NGOs, and private players are fostering innovation and delivery of maternal care services. Philanthropic efforts from organizations like the Gates Foundation are funding pilot programs and technology deployment to improve maternal health metrics in LMICs.

Challenges in the Market

• Healthcare Inequity and Access Gaps
  Despite progress, millions of women in remote or low-income regions still lack access to essential maternal health services. Factors such as infrastructure deficits, sociocultural barriers, and workforce shortages continue to limit market penetration in these areas.

• Workforce Shortages and Training Gaps
  The lack of adequately trained obstetricians, midwives, and maternal health specialists hinders effective care delivery, particularly in underserved regions. Retention, training, and skill-building remain key challenges in scaling maternal healthcare.

• Fragmentation of Care and Lack of Integration
  Disjointed healthcare systems often lead to gaps in maternal care delivery, where antenatal, intrapartum, and postnatal services are not well-coordinated. Lack of standardized protocols and communication across service providers results in compromised outcomes.

• Affordability and Out-of-Pocket Costs
  In many parts of the world, maternal health services remain unaffordable for a significant portion of the population. Costs associated with diagnostics, delivery, and postnatal care are often not covered by insurance or national health systems, limiting utilization.

• Data Gaps and Measurement Limitations
  Inadequate data collection and reporting systems affect planning and evaluation of maternal health programs. Lack of disaggregated and real-time data makes it difficult to address disparities and improve service delivery efficiency.

Maternal Health Market Segmentation

By Service Type

• Prenatal Care

• Intrapartum Care

• Postnatal Care

• Family Planning & Reproductive Services

• Perinatal Mental Health Services

By Product Type

• Maternal Monitoring Devices

• Diagnostic Imaging Equipment

• Supplements and Nutraceuticals

• Therapeutics and Drugs

• Delivery Kits and Surgical Tools

By Delivery Channel

• Hospitals and Maternity Clinics

• Community Health Centers

• Home-Based and Telehealth Services

• Mobile Health (mHealth) Platforms

By End-user

• Public Healthcare Systems

• Private Healthcare Providers

• NGOs and Nonprofits

• Research Institutions

• Direct-to-Consumer (DTC) Platforms

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

Leading Players

• GE HealthCare

• Koninklijke Philips N.V.

• Medtronic PLC

• Johnson & Johnson

• Siemens Healthineers

• Hologic Inc.

• Sera Prognostics

• FUJIFILM Sonosite, Inc.

• Abbott Laboratories

• BellaBeat Inc.

Recent Developments

• GE HealthCare launched its latest Vscan Air obstetric ultrasound system aimed at providing high-resolution mobile imaging in rural and resource-constrained environments.

• Philips partnered with UNICEF to enhance maternal care delivery in Africa through digital health innovations and community health worker training.

• Hologic received FDA clearance for a new diagnostic tool that screens for postpartum hemorrhage risks in early labor stages.

• Sera Prognostics introduced an AI-powered biomarker test for predicting preterm birth, enabling earlier interventions in high-risk pregnancies.

• Abbott expanded access to its point-of-care diagnostics for maternal anemia screening in partnership with government agencies in Southeast Asia.