Global Micromobility Market 2024-2030

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    2024 Update Coming Soon Published- Dec 2022 Number Of Pages -100





    1. The Global Micromobility Market reported an estimated XXM rides in 2021, generating $XXM in revenue. The market is growing at 12.7 percent and XX percent in terms of volume and value till 2027 from 2022.
    2. The major growth drivers will be from the e-bicycle segment, as these vehicles saw 1-2X sales growth in almost all the regions, especially in Europe and China.
    3. COVID Lockdowns had a positive impact on the market, which resulted in an increase in rides per day.
    4. Companies have adopted Fifth generation Systems – Dockless technology along with big data management implementation.
    5. Demand, subsequent realization and production of Mobility as a Service (MaaS) is dependent on a complex mix of external and internal influences; gaps in public transportation continues to remain the most significant driver across the globe. 
    6. The micro-mobility revolution is truly here and the biggest growth drivers are road congestion, growth of mobility as a service and smartphone penetration
    7. The Asian region offers  3-4 times less cost per ride compared to other regions, due to the local manufacturing of the vehicles and less operational and maintenance cost for the firms. 
    8. The market leader in 2022 for E-Scooters is XX, with around 150,000 e-scooters across Europe. 
    9. The EU policy to cut CO2 emissions by promoting public transit and clamping down on polluting cars will be the biggest drivers but stiff competition from ride hailing and bike sharing will limit growth
    10. Aggressive funding by VCs has resulted in solid expansion across geographies but the very short lifespan of scooters is a major threat to profitability. Operators have researched and developed scooters for their own platforms and to sell to private users too
    11. There were around XX e-bike manufacturers registered in China in 2020, up 86% from 2019, according to the government and XX companies were in businesses related to the electric-bike industry as of November 2022.
    12. The market is based mainly out of USA and Europe right now but there is an increasing presence in cities in other regions of the globe such as Israel, UAE, etc. and the market will soon expand in metropolitan areas globally
    13. ~$1 Billion was raised in 2020 alone by micromobility market firms mainly for expansion into new cities
    14. The main usage segment is coming to regular usage i.e., tourism and work movement mainly across USA and Europe
    15. Europe is leading the way, with Paris recently announcing plans to transform itself into a 15-minute city using the power of micromobility.
    16. The stakeholders in this setup will be service providers, scooter manufacturers, and IOT service providers who will have to synchronize effectively to ensure best customer service and fleet operation
    17. Regulations are being set up in cities mainly European cities which will also limit fleet operators which will be key for establishing market presence and share
    18. In 2021, Eight of Europe’s leading micromobility companies have created a coalition for the development of a coherent policy framework in Europe
    19. In June 2022, Electric scooter and micromobility giant Bird lays off 23% of employees in extreme cost cutting
    20. Bird has launched the Bird VPS (Visual Parking System), which is powered by Google’s ARCore Geospatial API, enabling Bird to geo-localize parked scooters with pinpoint accuracy.
    21. Striemo Inc. is developing Striemo, an electric micromobility vehicle that provides a new mobility experience with user comfort front and center, planned for launch by the end of 2022




    Private car ownership has been the most common and preferred way of moving people from point A to point B. But, over the past few years with the rise of Mobility-as-a-service, even car companies want to be a complete Mobility service provider in order to keep pace with changing consumer behaviour.


    It first started with Ride hailing taxis in the US in 2009, moved on to the bike sharing boom in 2016 in China and then scooter sharing boom in 2018 in the US, which took everyone by surprise.


    infographic: Micromobility Market, Micromobility Market Size, Micromobility Market Trends, Micromobility Market Forecast, Micromobility Market Risks, Micromobility Market Report, Global Micromobility Market Share


    We started tracking the micromobility market in Q1-2018 and in July 2018 when we first launched our Bike and scooter sharing startups report, $5.7 Billion was already invested in 25 startups by 150+ investors.


    A year later, the figure stood at $6.8 Billion and by 2020 it stood at $8.4 Billion 2020, refer to the info-graphic at the bottom of page. In 2020, even after the market was hit by Covid $ 1 B was raised raising the overall investment to $8.4 Billion globally mainly out of USA and Europe.


    Australia and Asia also had e scooter firms who procured investment thereby increasing the market to more cities and regions.




    S No Company Name Development
    1 Veo The Veo Cosmo X, a seated, pedal-less e-scooter that will be sold in the US, is being introduced by shared micromobility company Veo to the retail scooter market.
    2 Striemo Striemo, an electric micromobility vehicle being developed by Striemo Inc., offers a novel mobility experience with user comfort at the forefront.


    The Cosmo X’s integration of a number of IoT sensors, users may take advantage of the car’s GPS tracking and locking capabilities as well as real-time status information on the battery and speed.The first electric scooter that can be customized and used to express personal style. 


    The Cosmo X takes personal mobility to a new level by combining durability and customizable design with a respectable number of kilometers of range, unmatched comfort, and no pedaling necessary.


    Veo has been active in the North American shared mobility sector and has established a reputation for its high-quality, domestically designed and produced scooters and bikes. 


    In a market dominated by third-party, off-the-shelf scooters, Veo concentrates on designing and producing long-lasting, cutting-edge automobiles.


    Veo’s vehicle design and manufacturing team had undoubtedly created something remarkable with the Cosmo, which combined the ease of an e-bike with the fun of an e-scooter throttle.


    The Striemo has been designed to provide user comfort. In order to create a micromobility vehicle that enables people to ride with confidence and consideration for their surroundings, by utilizing the expertise in delivering a stress-free, steady, and natural driving experience.


    The key characteristics of Striemo are


    Self-balancing and high stability – Striemo self-balances even when stopped due to the innovative Balance Assist System, which makes use of instinctive human reactions. This means that the user can ride at both very slow and cruising speeds with little chance of overbalancing.


    Stress-free balancing-Striemo can tackle cobblestones, ruts, and inclines without worrying too much about staying balanced.


    Harmony with other vehicles and pedestrians – The user can easily navigate both roadways at cruising speed and routes with other vehicles and pedestrians at walking pace with little wobbling and without having to get off the product when stopped.


    The key characteristics of Striemo areSelf-balancing and high stability – Striemo self-balances even when stopped


    Lyft favours a world of shared micromobility that is better organised, with fewer scooters that float around freely and more dependable, moored cars.


    The business unveiled its revised docking stations and next-generation dockable e-scooter to support this objective. 


    Lyft added docked scooters to its Divvy bikeshare programme in Chicago. In the city, there are currently five trial grid-connected charging stations, and Lyft intends to roll out 30 by the year’s end.


    In order to assist residents and visitors in navigating the growing demand for shared mobility, Washington established an online dashboard that enables the public to monitor real-time information about where and when shared electric scooters and e-bikes are being used throughout the city. 


    The city also declared that VeoRide, a provider of shared electric scooters and bikes, is now authorised to manage a fleet of such vehicles. This is the first time a new business has received a permission from the city.


    The #1 urban mobility app was created by Moovit, a leading supplier of Mobility as a Service (MaaS) solutions, and Lime, the world’s leading provider of shared electric vehicles, today announced a global agreement to integrate Lime electric scooters, bikes, and mopeds into the Moovit app.


    Lime vehicles will be added to the Moovit app in 117 cities across 20 countries, including the United States, Europe, South America, and Australia.


    Forty more cities will be added in the coming months. This is all part of a common aim to minimise car use in cities for cleaner, healthier commutes.


    Based on the number of cities, this partnership—which includes all three of Lime’s electric vehicle options—is the biggest micromobility integration to date. 




    Lockdown across cities combined with limited movement decreased the overall usage of e scooters overall.


    However once cities restarted post lockdown there was a shift away from public transport thereby increasing ridership for e scooters across multiple cities. Tourism and work commuting which are the most use cases are much lower in Jan 2021 than pre Covid levels which will grow as cities and countries open up post recovery from Covid.


    The vaccine roll out globally will have a key role in this recovery especially to open boundaries as well as return to work and tourism. Regions such as Europe and USA are back to regular functioning. Australia saw a positive response too, though there was ups and downs in the process The trip duration and distance per trip increased post Covid.


    This is due to the decrease of public transport usage as well as availability of sanitized electric scooters available. The ride payment is also in terms of time and distance which saw an increase across cities.


    Due to Covid lockdowns and downtime in the market, the cash flow was restricted in e scooter firms. Layoffs as well as salary cuts occurred.  Over the course of 2020 multiple firms were able to procure funding mainly for expansion and to restart R&D. Lockdowns also decreased fleet vandalism as well as conducting all round maintenance of the fleet.


    Firms utilised opportunities post lockdown to increase their fleet usage by promoting social distanced transport as well as regular sanitization of their fleet.  Intermittent lockdowns have hurt shared mobility as it restricted movement mainly to services such as stores and restaurants which are a main source of movement for e-scooters in post Covid season.


    This caused a downwind as the firms were trying to establish themselves after the impact they took before restart. Various players left the market and also took a break from expansion into new cities Increased distance duration was a common factor across cities for micro-mobility services




    infographic: Micromobility Market, micro mobility companies


    More than 30 bike and scooter sharing startups have cumulatively raised ~$8.5 Billion between 2016 and June 2021. Bike sharing startups raised ~$5.5 Billion whereas the remaining $3 Billion has been raised by various scooter sharing startups between 2015-June 2021.




    If ride hailing taxis are meant to fill the gap/white space between car ownership and public transport. Micromobility can fill a lot of white space between public transport, short haul trips and the most important – Ride hailing taxis.


    The micromobility market is in a very nascent phase at the moment and its evolution or growth will be subject to regulatory clearance, consumer adoption and additional funding from investors.


    E-scooters are already facing the brunt of regulators, read our e-scooter sharing market report to know more about E-scooter sharing.


    Bike sharing was also thought of as the next big thing in 2017 and even in early 2018, when Ofo and Mobike got funding to the tune of Billion dollars but now Ofo is mulling for bankruptcy and Mobike is facing an uncertain future. Read our Bike sharing report to know more


    Lime, Tier and VOI have claimed to have profitable months, first 3 in this business. Lime doesn’t plan to fundraise as they are reinvesting their profits to deliver new hardware, new modes and expanding to new cities across Europe and beyond.


    Data shows investors have injected $371 million into U.S. micromobility firms in 2020, while European rivals have raised $687 million. Europe appears to be the target market for micromobility firms.


    In the US and Europe where E-bikes and E-scooters are getting increasingly popular, India is witnessing a dramatic rise of conventional gasoline powered dockless scooters.


    Europe and USA also saw a new product introduction in the form of mopeds by Lime across various cities though the response is yet to be known.


    Voi Technology announced the launch of the City Innovation Fund – a $3-million commitment to expand parking, improve safety, and advance sustainability of micromobility vehicles and operations.


    The fund’s investment priorities include expanded parking options that reduce pavement clutter to ensure cities remain accessible, as well road safety innovations focusing on novel approaches to infrastructure, rider education, and vehicle technology.


    In addition, the investment will fund projects that improve the sustainability of operations, including support for research and advocacy. Firms are also looking at providing their own vehicles for private usage and invested into the R&D for these too.


    App less riding is also a key element various firms are looking to so that they can increase the utility among non app users which improves overall fleet utilisation. Therefore, one has to read the market needs and growth signs very minutely before making any claim about micromobility market future growth. To know more about Global Electric Skateboard Market, read our report




    micro mobility companies





    Helbiz, a micromobility provider, disclosed that it has signed a letter of intent to buy Wheels, a competitor in the market that sells seated scooter versions and has incorporated helmet technology. The “mainly all-stock deal’s” financial details were not made public, but the company said it anticipates completing the acquisition by year’s end. 


    The company’s objective is “to adapt and grow with profitability at the core of every choice,” according to the statement that the acquisition is “anticipated to quadruple revenue, expand the cities served, enhance margins and cut expenses.” Palella added that the business anticipates becoming profitable in the following 18 months.


    In a prior memorandum of understanding signed this year, Wheels and Helbiz announced their intention to work together. Wheels committed to provide Helbiz with an initial fleet of 2,500 seated e-mobility vehicles to launch in four American cities and two Italian “innovation centres.”


    The New York-based company Helbiz claims to have 50 permits to sell micromobility vehicles in the United States and Italy. The announcement from Wheels’ CEO emphasised that there was “little overlap of city permissions” between the two businesses. The Wheels footprint spans 12 American cities, four institutions, and 8,000 cars.




    This is the biggest question in every industry stakeholder and observer`s mind. How big is the micromobility market right now and how much bigger it can get in coming years?


    Some market reports claim that the annual micromobility market size could be worth a few hundred Billion dollars in the US and Europe each by 2030.We believe that`s completely inaccurate.


    A simple reason behind our belief is that the annual passenger car market in the US and Europe are worth ~$550 and ~$370 Billion respectively where ~17 Million and ~15 Million passenger cars are sold annually.


    Even if we assume that in the best possible scenario, the user base is 5 times that of a car buyer as it’s a shared solution, the average revenue per rider per annum will not exceed $500.


    The total annual revenue will not exceed $50 Billion in respective markets and that is the best possible scenario we are talking about. To accurately forecast the global micromobility market, we have analyzed the most popular micro-mobility solutions globally and developed a scenario-based forecast till 2025.




    The subscription based business model makes use of higher  scale and less than 25% average utilization. A very common example is that of annual gym membership, where only 1 in five members turn up on a regular basis.


    A reasonably priced subscription plan and an expensive short term plan can result in lower customer acquisition cost and higher loyalty but it can also push short term customers away.


    Uber launched Uber Pass, a $25/month subscription service in the US, which will include free deliveries on Uber Eats, free rides on Uber Jump and discounted rides on Uber and it remains to be seen if other micromobility operators will go after this model.


    Uber offloaded Jump to Lime, but there are multiple firms such as Lyft which will look to integrate all forms of mobility services to increase market share across segments as well increase overall revenue and brand awareness. Micromobility provider Dott has seen a rapid increase in the number of new e-bike and e-scooter riders in Q1 2022..


    The driver behind the surge has been new riders, with an 85% increase in first-time users in the first quarter of 2022 and also there has been a 47% increase in rides per week from January to March.


    The average trip distance has also increased by 10% during the three months, up to 2.1km at the end of March. Peak hours for Dott are between 7am and 9am, and from 5pm to 7pm, with the average price per trip now at €2.00.


    Subscription model will also play well for various users who have a fixed route for usage of micromobility . This will include last mile connectivity to and fro work, and transportation around a college campus. Since the vehicles are based on an electric platform, there will be various features that can be easily implemented as well as decreased running costs.




     Marketplace Apartments, one of KUHMUTE’s host locations, hosted a celebration for the opening of their Flint network of micro-mobility charging stations. The first multi-modal charging network for electric scooters and other micro-mobility vehicles is provided by KUHMUTE.


    The Marketplace Apartments station is the seventh out of a total of 14 installations that will be spread out across Flint. The goal is to plan and construct a charging infrastructure for vehicles other than electric cars.


    Three businesses have been chosen by the mayor, Chicago Department of Transportation (CDOT), and Department of Business Affairs and Consumer Protection (BACP) to run shared scooter programmes throughout the city. Later this spring, 3,000 scooters will begin service in the city.


    A total of 1,000 scooters will be added to the Divvy bike-share programme, making it the first docked bike and scooter system in the country.Up to three scooter-sharing businesses may now operate in the city thanks to a new business license category that the Chicago City Council approved.


    Six different businesses submitted license applications for consideration by the City: Veo, Bird, Helbiz, Spin, Lime, and Spin. The City intends to grant licenses to Lime, Spin, and Superpedestrian following a thorough review. Residents and visitors to Chicago have yet another simple option for choosing active transportation with the scooter program.


    One must support micromobility options like shared bikes and scooters, which offer accessible ways to get around Chicago without a car as transportation costs rise.


    Brightway launches new micro-mobility solutions at CES 2023 to redefine the urban commute. Brightway, a pioneer in micro-mobility technology, unveiled its latest developments at CES 2023.


    The NAVEE V-series electric scooters, the NAVEE E-bike, and the NAVEE Sharing Scooter address commuters’ need for small and dependable urban transportation.


    Brightway’s booth, #55055 at the Venetian Expo, is open to CES 2023 attendees who want to see these amazing items in person.E-scooters NAVEE V40, V40 Pro, V65, and V80


    NAVEE’s V-series E-scooters have cutting-edge technology that improves rider safety, performance, and comfort. Their slim, attractive structure was designed with mobility in mind, removing superfluous bulk and weight.


    As an example, consider the V40 Pro. The scooter collapses to 15% of its previous size, allowing it to fit within small areas like as automobile haulers or on a crowded bus.The NAVEE V-series scooters are lightweight and small, yet they have a lot of power.


    These vehicles feature high-capacity batteries and can go between 40km (V40) and 80km (V80) on a single charge, which is more than enough for a daily commute or weekend trip in the city, due to their shock-absorbent 10-inch wheels that easily roll over bumps.


    The V80 stands out among the range because of its 10.5-inch off-road wide tyres and compatibility for charging through a USB-C connector.  All NAVEE products prioritise safety. The EABS and disc braking technology on the V-series provide motorcyclists complete control over their movements.


    Furthermore, the ultra-bright 1.8W brake lights increase visibility for other commuters. Puddles and dirt will not impact the scooters’ operation because they are IP55 rated. NAVEE’s first E-bike with a distinct design. The NAVEE E-bike includes an adjustable seat post and is built on a lightweight, ergonomic aluminium frame.


    Shimano gear shifters provide a seamless transition between speed levels, while hydraulic front and rear disc brakes provide a safe stop. The NAVEE E-bike has a peak aided speed of 20mph and is powered by a strong BAFANG 250W hub motor.


    Its integrated BAFANG torque sensors and innovative BAFANG control system transmit real-time performance data to the handlebars’ embedded display and the smartphone app, keeping the rider informed without the need for an expensive bike computer.


    The NAVEE E-bike uses high-quality LG batteries that produce continuous power output, guaranteeing that its ultra-long 80km range is maintained even after several charge cycles.


    Sharing Scooter NAVEE,Urban commuters require a quick, dependable, and environmentally friendly means to navigate the congested city streets. E-scooters are a great way to satisfy that desire. In light of this, NAVEE’s initial product for scooter-sharing networks is the NAVEE Sharing Scooter.


    The dependability and comfort of the NAVEE Sharing Scooter are exceptional. The scooter’s quality PU tyres, which are strong and shock-absorbing, are where the rubber meets the road and where this adventure begins. The huge 12-inch front wheel’s vibrations are further reduced by a dual-fork front suspension system as it navigates uneven terrain.


    The frame of the scooter is built utilising a special welding method that greatly increases its service life and improves safety. The Sharing Scooter can get you whether it’s raining or shining thanks to its IPX7 water resistant rating.


     The Sharing Scooter also reduces downtime from maintenance and repairs, boosting availability for riders, by using a modular design for the lights, kickstand, mudguard, and other typical points of failure.  Another big barrier to service is charging, thus to avoid this, the Sharing Scooter offers rapid charging and replacement batteries.


    The updated Wheels 2.0 software has been made available on the Apple software Store and Google Play Store by Inc., a world authority in the micromobility ecosystem.


    With Wheels 2.0, Inc. focuses on long-term private rentals and business leasing, which are currently popular in North American locations like New York City, Miami, Washington, D.C., and others. This gives consumers a flexible and practical means to travel across metropolitan areas. 


    This change represents the company’s continued efforts to adapt to the shifting needs of urban commuters, Inc. The company wants to make city travel simpler and more effective by concentrating on user-friendly and business-oriented mobility solutions.


    This image shows a future in which access to flexible, effective, and sustainable transportation options is just as important as simply traveling from one location to another.


    The updated Wheels 2.0 software has been made available on the Apple software Store and Google Play Store by Inc., a world authority in the micromobility ecosystem.


    With Wheels 2.0, Inc. focuses on long-term private rentals and business leasing, which are currently popular in North American locations like New York City, Miami, Washington, D.C., and others. This gives consumers a flexible and practical means to travel across metropolitan areas. 


    This change represents the company’s continued efforts to adapt to the shifting needs of urban commuters, Inc. The company wants to make city travel simpler and more effective by concentrating on user-friendly and business-oriented mobility solutions.





    Segway-Ninebot, the world’s leading micromobility and robotics company, is proud to present its latest advancements to satisfy the changing needs of modern transportation.


    The new Segway GT and P series, as well as the E110A, combine performance with dependability and sustainability, allowing riders to commute in comfort and style.  Simultaneously, Segway released the Shredder Kit, which allows Ninebot S, Ninebot S Pro, and Ninebot S MAX owners to customise their rides.


    The Segway GT-series e-KickScooters are the ideal choice in small, high-performance mobility for commuters and adventurers alike. The GT1 and GT2 are Segway’s supercars, with top speeds of 37.3 mph and 43.5 mph, respectively, making them the fastest in the company’s product line.


    The electric motors in the GT-series, like the turbocharged engines in supercars, provide exceptional acceleration. The GT1 takes 7.5 seconds to reach 30 mph from a standstill, while the GT2 takes only 3.9 seconds.


    Bird has launched the Bird Bike, an e-bike. The goal of the product is to make environmentally-friendly transportation solutions available to everyone. The Bird Bike will have features like a Bafang electric engine that can travel up to 50 miles (80 kilometers) on a single charge. It has come with a 36v battery that can be easily removed for a charge.


    The Gates Carbon Belt Drive is easy to maintain, and no-stretch carbon cable technology will offer efficient power with every pedal. According to local rules, cyclists in the EU and the UK can easily get 250W of continuous rated power, while riders in the US can get 500W of electric assistance.


    Veo unveiled the Apollo Class II electric bike, which has space for two riders or extra cargo. The Apollo addresses two needs: the ability for two people to ride one vehicle and the need to transport goods using a cargo storage system, in order to increase ridership and decrease reliance on gas-powered vehicles.


    With the Apollo’s throttle-assist motor, riders of all sizes and abilities can travel long distances without pedalling. The throttle offers a boost to accelerate from a stopped position and helps with uphill travel or carrying cargo.


    According to Veo’s ridership statistics, the first-generation Cosmo-e electric bike receives four times as many rides daily as the company’s electric pedal-assist bikes.


    In 2023, OKAI went back to CES to showcase its most recent micromobility innovations.This includes the off-road tubeless tyres with front and rear hydraulic disc brakes, front fork suspension, rear shock absorber, and off-road e-scooter OKAI Panther ES800.


    The OKAI EB20 carbon fibre electric mountain bike, which has a top speed of 28 miles per hour and a range of up to 60 miles, was unveiled by OKAI.


    OKAI also displayed their Smart City EB60 e-bike for urban use. This model includes a torque sensor system, a smart disc brake, and an IOT anti-theft system.


    In an effort to provide small and dependable urban transit products, Brightway also unveiled its most recent advancements at CES 2023.


    The new NAVEE’s V-series of portable electric scooters from the manufacturer is built for portability. For instance, when collapsed, the V40 Pro only shrank to 15% of its former size, making it transportable in cars and on board public transportation.


    Additionally, the compact NAVEE e-bike has integrated BAFANG torque sensors and a BAFANG control system to transmit performance data in real-time to the embedded display and smartphone app.




    In order to maximize micromobility for commuters and regular scooter users, Lime has announced the launch of a new subscription service. In addition to the US, Australia, and New Zealand, Lime Pass will launch in many other international regions.


    The micromobility users’ needs will be met by the subscription service, which will make commuting easier and reward people who use electric scooters and bikes for day-to-day transportation.


    The Lime Week Pass provides unlimited free scooter unlocks for seven days in a row. It is the first weekly subscription pass of its kind to be introduced in the micromobility sector. The cost of the membership may be recovered in as little as two to three days, depending on how frequently a rider uses Lime.


    The Lime-S is a well-known electric scooter type that Lime, a top micromobility business, offers. The Lime-S, which was created to revolutionize urban transportation, has a number of characteristics that make it a popular pick for quick commutes and exploring the city.


    The Lime-S has a modern, simple appearance that screams functionality. With a strong electric engine that can travel up to 15 miles per hour and a solid frame, it offers quick and effective trips across city streets. The scooter’s lithium-ion battery can support daily commuters’ needs with a range of about 20 kilometers on a single charge.


    New Micromobility Vehicles Launched at CES. The inaugural e Mobility experience at the Consumer Electronics Show (CES) included e-bikes, e-scooters, and the pertinent micromobility accessories in 2022.


    The maker of micromobility, OKAI, returned to CES in 2023 after presenting there for the first time in 2022 to showcase its most recent micromobility innovations.


    This includes the off-road tubeless tyres with front and rear hydraulic disc brakes, front fork suspension, rear shock absorber, and off-road e-scooter OKAI Panther ES800.


    Furthermore, OKAI debuted the OKAI EB20 carbon fibre electric mountain bike, which has a peak speed of 28 mph and a range of up to 60 miles.


    OKAI also displayed their Smart City EB60 e-bike for urban use. This model has a torque sensor system, a smart disc brake, and an IOT anti-theft system. At CES 2023, Brightway also unveiled its most recent advancements with the goal of providing small and dependable urban transportation goods.


    The new NAVEE’s V-series of electric scooters from the company are portable. For instance, the V40 Pro can be folded down to a size that is just 15% of its original size, making it suitable for use in vehicles and on public transportation.


    The compact NAVEE e-bike also has built-in BAFANG torque sensors and a BAFANG control system to provide real-time performance information to the smartphone app and embedded display of the vehicle.


    The NAVEE Sharing Scooter, Brightway’s first shared e-scooter model, was also unveiled. For the uncertain urban environment, this model has dual-fork front suspension and PU tyres.


    To save downtime due to maintenance and repairs, a modular design has also been implemented for typical areas of failure such the lights, kickstand, and mudguard.The Sharing Scooter allows rapid charging and features removable batteries to reduce wasted charging time.


    Contemporary MicroMobility Vehicles launched at CES. In order to showcase e-bikes, e-scooters, and the necessary micromobility accessories, the Consumer Electronics Show (CES) first featured an eMobility experience.


    The latest micromobility technology was showcased by OKAI at CES. This comprised the off-road tubeless tyres and hydraulic disc brakes on the front and back, front fork suspension, rear shock absorber, and off-road tyres on the OKAI Panther ES800 e-scooter.


    The OKAI EB20 carbon fibre electric mountain bike, which has a top speed of 28 mph and a range of up to 60 miles, was also presented by OKAI. The Smart City EB60 e-bike from OKAI was also on display for urban use.


    This model has an IOT anti-theft system, torque sensor technology, and a smart disc.With its strong production capability and commitment to environmentally friendly product development, OKAI is raising the bar for the whole e-mobility sector. 


    The market potential for the sector is significantly higher. With the increased use of micro-mobility products, they can be utilised in additional scenarios, such as delivery or patrolling e-bikes, which are not just for personal use or shared ride services.


    To advance safety in micro-mobility, HindSight and TIER have formed a new cooperation.A new cooperation has been established, with an emphasis on identifying doable actions bike and e-scooter riders may take to increase their safety when interacting with other motorists and pedestrians. 


    A person can quickly examine what is going on behind them while still looking ahead thanks to the exclusive lens technology that HindSight has developed. This technology is useful for persons who are walking, bicycling, or even scootering. 


    HindSight was established to assist in enhancing rider situational awareness and avoiding hazardous confrontations between careless drivers and vulnerable road users, an experience that far too many cyclists on British roads have had to endure.


    In order to ensure that anyone riding a bicycle or an e-scooter may adopt the proper posture on the road, the sophisticated two-way reflective surface allows people to see what is on the road behind them without having to turn around and without obstructing forward view.


    The addition of HindSight to the TIER Active Safety Partner programme provides shared e-scooter and e-bike users reduced access to safety gear that effortlessly integrates into their daily life and significantly enhances their perception of and sense of security while using a TIER vehicle.


    While acknowledging the necessity to take action to increase rider safety on today’s roads, TIER is dedicated to fighting for reasonable, separated infrastructure for micro-mobility users in the long run.


    The collaboration will be advantageous to clients of TIER and HindSight. Customers of HindSight will have access to a unique code that grants brand-new riders two free unlocks and 20 free minutes of riding.


    Additionally, through time-limited promotions provided via the TIER app and email, TIER users can receive a discount on HindSight eyewear. The announcement of their collaboration with the top supplier of micromobility has them giddy with excitement.


    The fact that they believe our rear-view sunglasses offer real value to both e-bike and e-scooter riders is a testament to how well our technology functions. With any luck, the cooperation will encourage more individuals to take advantage of travelling in a sustainable, practical, and fun way. 


    It will be beneficial to both HindSight customers and TIER riders.They are quite impressed with HindSight’s cutting-edge technology since it truly gives the impression that one has eyes in the back of the brain.


    Through this collaboration, they intend to give TIER users a sense of security and comfort when riding on the road, particularly in places where there isn’t yet a sufficient cycling infrastructure in place.


    With HindSight glasses, e-scooter and e-bike riders can check their surroundings before turning or manoeuvring without losing forward visibility, making shared micromobility more accessible, improving public safety and helping people ride safely, improving the safety of vulnerable road users, and reducing conflict with both pedestrians and motor vehicles.


    In Norwich, Beryl launched a multimodal micromobility fleet for the entire city. Beryl claims to have “championed the hybrid model,” which rewards users for parking in geo-fenced spaces, gives the city tight control over vehicles, encourages responsible parking, and ensures that the service does not interfere with the social infrastructure of the city.


    Currently, 94% of Beryl Bike rides in Norwich’s city-wide programme operated by the British company terminate in a “Beryl Bay,” while the remaining 6% of free-floating bikes are redistributed to bays by Beryl’s on-street personnel using cargo bikes.


    Beryl thinks that this chance will enable it to discover how the public can benefit from a variety of vehicle types across a greater range of travel kinds.


    The Local Authority Partner will utilise the information to determine the best way to implement more comprehensive sustainable transport strategies by utilising the appropriate vehicle mix.


    Beryl Bikes, Beryl e-bikes, and the new Beryl e-scooters can all be rented and kept in a safe and orderly manner thanks to updated parking infrastructure, according to the micromobility provider. 


    The first genuinely multimodal trial, in their opinion, will set the bar high for all other micromobility services in the future. They operate citywide, offer bikes, e-bikes, and e-scooters to the public, and strategically place the ideal number of charming parklets and physical parking spaces across the city.




    AMP and Safire Group Announce Strategic Alliance to Drive Innovation for Micro-mobility.


    Sapphire Technology Group, Inc., a venture-backed company developing cutting-edge battery safety technology that helps prevent fires and improves performance, and AMP, a technology company for energy management of electric mobility, have announced a new partnership that will combine their expertise to deliver a battery management system for customers seeking increased safety and performance across micro-mobility fleets.


    AMP and Sapphire Group’s collaboration will allow both companies to use their capabilities and work on the development of new electric motorcycles and e-bikes.


    Customers will benefit from this agreement since it will combine Safire Group’s breakthrough battery safety and performance technologies with AMP’s expertise in building and deploying battery management systems.


    The partnership with Safire Group to offer customers an enhanced sense of safety while utilising micro-mobility vehicles. The innovation in battery pack safety will complement expertise in integrated battery management solutions, allowing customers to provide comprehensive protection against impact.


    Collaboration with AMP will allow for breakthroughs in battery technology, resulting in safer, higher-performing electric bikes and other mobility applications. In order to achieve the aim of better batteries for a safer future, AMP’s industry-leading battery management system technology complements SAFIRE technology.


    AMP and Safire Group will work together to create vehicles that can withstand extreme physical conditions while preventing thermal runaway incidents.


    The collaboration between AMP and Safire Group has the potential to have a significant impact on the fast growing realm of micro-mobility battery manufacture. Both organisations intend to use their unique expertise to provide clients with creative solutions.




    SI No Timeline Company Developments
    1 March 2022 Swobbee Swobbee, a Berlin-based startup that’s working on commercializing battery swapping for micromobility vehicles, has raised a $6.5 million Series A led by new strategic investor EIT InnoEnergy.
    2 March 2022 Tier Mobility Tier Mobility, the Berlin-based micromobility operator that has been steadily taking over Europe, is making a sweeping entry into North America by acquiring Spin from automaker Ford.Tier raised $200 million, much of which the startup said would be used for strategic investments and acquisitions
    3 March 2022 Beam Beam, a Singaporean shared micromobility operator, announced that it has raised $93 million in a Series B round to accelerate growth into new countries in Asia.
    4 February 2022 Swing Swing, a South Korean electric scooter and micromobility startup, announced  it has raised $24 million in a Series B round to spur its growth and expansion to Japan.
    5 February 2022 Dott Dott, an urban mobility startup, has acquired an additional round of funding in its Series B round. The company raised a $85 million Series B financing, which was first revealed in the spring of 2021.


    The competitive landscape in the global micromobility market is extremely regionalized. There is no clear winner so far but players with bigger scale like Lime have an edge over their peers.


    The average age of companies(startups) is less than 3 years. In 2019 alone these companies raised $1.2 Billion in funding and 99% of that was raised by scooter sharing startups.


    In 2020 too they raised $1 B for expansion purposes and R&D. VOI raised $160 M, TIER $ 250 M, and Bolt raised $ 180 M in Q4 of 2020 for mainly expansion. IN 2021, ~150 M was raised. $85 Million was raised by Dott to expand beyond e-scooters with a new bike-sharing service.


    Lime is present in 56 cities in the USA and 87 cities across the world outside the USA. Bird is present in 54 cities across the USA and 31 cities across the world. Tier is present in 81 cities in Europe and 1 city in Asia. Bolt is present in 74 cities in Africa, 178 cities in Europe and 24 cities in the rest of the world.


    Striemo Inc.,  a startup founded primarily by Honda engineers in August 2021 through Honda’s new business creation program IGNITION. Striemo Inc. is developing Striemo, an electric micromobility vehicle that provides a new mobility experience with user comfort front and center, slated for launch by the end of 2022


    Striemo will go on sale in Japan before the end of 2022, both for the general public and for enterprise applications in commercial buildings, airports, warehouses, construction sites, and other locations.


    In preparation for the coming regulations allowing sidewalk riding, we are pushing forward development to take advantage of Striemo’s expertise in providing stability at walking speed.




    1. How should the car manufacturers look at this market and how it will impact them?
    2. Which country/region has the biggest growth opportunity? US, Europe, China, ASEAN or India?
    3. How much supplemental volumes can electric scooter, bikes, gasoline scooter manufacturers can expect per annum and how should the component suppliers prepare themselves for this?
    4. The opportunity for compact traction motor, wheel, wiring harness and brake manufacturers
    5. Monthly active user base and average revenue per ride in top 10 countries
    6. How does the micromobility users profile vary from US/Europe to Asia?
    7. The legislative road blocks and how the micromobility operators plan to overcome them
    8. Opportunity for software/technology/GPS providers
    9. Investment opportunity for car rental/ taxi operator companies to offer a holistic mobility solution
    10. Market share of micromobility operators in different regions
    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2022-2027
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2022-2027
    19 Market Segmentation, Dynamics and Forecast by Application, 2022-2027
    20 Market Segmentation, Dynamics and Forecast by End use, 2022-2027
    21 Product installation rate by OEM, 2022
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2022
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix
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