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Rise in penetration of smartphones and enhanced internet access in countries around the world continue to drive prospects for mobile gambling. High-end smartphones are now easily available and are also less expensive than they used to be earlier, resulting in a sharp increase in mobile gamer numbers.
The trend has been more pronounced in fast emerging countries such as India, China and also Mexico. More number of smartphone users, increasing cross-platform titles and enhancements in mobile internet infrastructure (5G network rollouts) as well as mobile hardware would also contribute to growth.
Though nations such as the US are significant players in the international mobile gambling market, Asia would continue to remain a hotspot for market growth. China continues to exert its dominance in the market, evident from the fact that in January 2020 leading mobile gambling with highest revenue rankings worldwide were developed in China.
Gambling provides an escape from everyday stress and boredom. In addition to invoking fun and random luck, gambling also offers a sense of collective engagement. The modern age of the glitzy casino environment has additionally morphed gambling into a stylish and fashionable form of entertainment.
Legalized gambling also brings economic benefits in the form of tax revenues for the governments and profits for gambling facilities and communities.For this reason, legal gambling has been a growing phenomenon in several countries including in the United States in recent decades.
The popularity of gambling in the country can be put into perspective by the fact that over 80% of American adults gamble at least once in their lifetime.
The post COVID-19 period will offer exciting opportunities for mobile gambling. As mobile devices support advanced features and are easy to operate, mobile gambling is an enticing option for gamers.
The majority of casino game providers offering a plethora of options, it is easier for players to enjoy these platforms anytime, anywhere without waiting to access their personal computers.
Advances in the field of mobile technology coupled with better accessibility and connectivity have enabled a large number of players to participate in remote gambling. With rapid transition from console toward mobile, mobile gambling is poised to emerge as a rapid growing platform.
Tourists and locals are key revenue contributors for brick and mortar casinos, revenues plummeting significantly. Unemployment and reduced consumer discretionary income also remain key challenges to a speedy recovery.
A significant amount of money spent on gambling is attributed to slot machines at locations such as hotels and airports, the closures of airports and hotels are affecting revenue generation from these areas. Lockdowns have resulted in significant revenues losses compared to the previous year.
For instance, in New Orleans the gambling market has already witnessed more than 60% decline in revenues during the pandemic when compared to the previous years, due to the closures. The casino industry is also impacted by the fact that tourism and leisure sectors along with air travel, which are vital for the industry growth, have been hit hard by the pandemic.
Mobile casino betting has surged over the last year and more, but it’s not been the only betting trend to benefit from resilience in the face of COVID-19 and corresponding anti-pandemic actions by national governments.
The entirely divorced from the rise in mobile betting, as many engage in sports betting via their mobiles. In addition, increasing numbers of sites offer both sports betting and casino games together, allowing sports bettors to dabble in the casino, and vice versa.
The online betting segment is predominantly applied in the sports category, especially in football events, such as FIFA World Cup and European Championships. Many of the online sports betting companies are sponsoring different teams as a part of their marketing initiatives and strategic expansions.
For instance, the Bwin brand, a pioneering online sports brand across Continental Europe, attained global recognition through high-profile sponsorships with football clubs, such as Real Madrid and AC Milan. Additionally, companies are focusing on developing innovative platforms to cater to various customer requirements and achieve a competitive advantage in a highly competitive market.
The general trend of online betting, in particular using mobiles, had been on the up for some time before the global healthcare crisis erupted onto the world stage in 2020. Still ongoing into 2021, COVID-19 and the ensuing lockdowns meant that millions of people had a lot of time on their hands and even regular distractions like the sporting calendar were disrupted.
As a result, betting online via mobiles on casinos increased significantly. It’s estimated that 50% of people used their mobiles to bet in 2019, and that number will only have grown in 2020.
This rise due to technological innovation was augmented by regulatory liberalization in a number of territories. The United States, long one of the most puritanical of Western nations, has started to accept online betting (on a state-by-state basis), and now Germany is preparing to broaden the availability of online casinos too.
Many online betting sites offer players the choice between instant play and download modes for the same games. Instant play effectively means you don’t have to download an app and can just immediately start playing in your browser.
There’s also the nagging doubt that some fear when it comes to downloading that there’s a security weak spot. This doesn’t apply to browser-based games which require no download and therefore can ease the minds of nervous players. Plus many casinos don’t even have apps, so if you’re limiting yourself to that style of play then that’s a severe restriction on the range of casinos at which you can play.
The single most obvious pro of playing online compared to a brick-and-mortar site is absolutely obvious but it’d be remiss to omit it: COVID-19. Close proximity, large numbers of people, and chips, cards, and cash changing hands regularly in an enclosed environment is an obvious problem during a global pandemic, and especially when it’s purely recreational.
Another advantage that is less obvious is that online casinos actually offer a better rate of return. The reason for this is that the same land-based overheads don’t apply (paying rent, maintaining physical infrastructure etc). This means an online site can afford to be a little more generous with the odds because its costs are lower, and it can still turn a profit.
Last but not least, online players are the subject of fierce competition from sites from all over the world. This has led to the rise of no deposit bonuses for newcomers, who are offered deals to try and get them to pick site A over site B.
Online betting has many great advantages, from safety in these pandemic times to a range of games that simply couldn’t fit under a physical roof. However, one undeniable downside is the relative lack of atmosphere.
Live dealer games are a halfway house that bridges this gap by having players dealt cards by a real dealer, connected via live streaming and thereby recreating the feel of a brick-and-mortar casino experience and combining that with the comfort and convenience of playing from home.
As VR develops, this burgeoning technology would dovetail perfectly with live dealer games, and is something that many expect to see in the not too distant future.
Technology has driven interest and accessibility in betting to new heights thanks to the internet, and this is only going to increase as new innovations make the betting world more compelling than ever.
There are also websites where members can find a concise guide about new casinos and what they have to give players. Players can even maximise their welcome bonus deals at casino range. Both of these casinos have one thing in common: they are all designed for smartphone games. Mobile-friendly gaming pages and independent mobile applications are now an essential aspect of every casino’s overall gaming experience.
Furthermore, a casino must have a web-optimized platform, but the site’s functionality accessible on mobile devices is also very important for players. Naturally, they want to be able to enjoy their favourite casino games while on the go, as well as have access to the whole set of games. This also refers to deals, incentives, and other services usually available on the casino site’s web edition.
The competition is increasing, and at the end of the day, consumers choose to play on a casino platform that offers a consistent gaming experience across all platforms. As a result, several well-known casinos have an excellent smartphone version of their website. This means that they can engage with a whole new demographic that plays casino games, often on handheld devices, in addition to desktop devices.
Online gambling has gained popularity because it is more convenient for consumers. Possibility to be entertained while you are bored: when stuck in traffic or waiting in line, one can open an app of a favourite casino and even make money.
Demo mode is available, as is the case for all online casinos: if a player is not ready to place real-money bets, he or she can play only for fun without risking any money. To begin with, all of the famous gambling sites will invest in full-featured web versions and applications.
The latter would have the same games and features as the desktop edition, ensuring that people do not see a discrepancy between the desktop and smartphone models. Furthermore, the number of games will rise.
Key players include William Hill PLC, Bet365 Group Ltd., Paddy Power Betfair PLC, Betsson AB, Ladbrokes Coral Group PLC, The Stars Group Inc., 888 Holdings PLC, Sky Betting and Gaming, Kindred Group PLC, and GVC Holdings PLC.
Companies are aiming at consistent innovations to personalize and differentiate their service offerings for potential customers. Product launches, mergers and acquisitions, and collaborations are some of the key strategies adopted by these players to achieve a competitive edge in the market.
The social gaming boom would not have been possible without forward-thinking players who make mobile-friendly casino games. Brands such as Evolution Gaming, NetEnt, Pragmatic Play, Microgaming, and many other providers ensure that the casino games are of the highest standard and that members can play on whatever platform they choose a casino.
The market is also confronted by some challenges such as the negative perceptions surrounding the gambling market and lack of internet connectivity in developing countries. Emergence of bitcoins, growing number of mergers and acquisitions (M&A), use of augmented reality to enhance gaming experience and cloud gaming are some of the major trends existing in the market.
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