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Morocco has a thriving and expanding insurance industry that provides a wide range of insurance goods and services. The Moroccan insurance market offers a range of insurance products, including life insurance, non-life insurance (including property and casualty insurance), health insurance, auto insurance, and specialist lines like marine and aviation insurance.
Morocco has taken efforts to liberalise its insurance sector, enabling foreign insurers to do business there. In Morocco, there are now a lot of multinational insurance firms. Moroccans are becoming more aware of sustainability and environmental issues.
Some insurance companies offer products and programmes that address climate risk, sustainability, and corporate social responsibility. The Moroccan insurance sector faces difficulties with respect to competitiveness, observing legal requirements, and meeting the needs of underserved groups.
The Morocco insurance market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
As part of its aspirations to deliver more digital services, Rabat’s top insurance company, “La Marocaine Vie,” has launched a new platform that will enable its clients to submit insurance claims online. Clients will be able to monitor these claims online “in a fully digital and secure mode” due to the platform.
According to the company’s digital transformation strategy, La Marocaine Vie gives its customers the option of managing their health insurance claims and savings online without having to do any physical transactions.
The platform will allow customers access to their whole medical history as it was recorded in their prior health insurance policy in addition to resolving disputes relating to health insurance, the corporate statement claimed.
La Marocaine Vie will enhance the experience of its clients by drastically cutting processing times thanks to the new platform powered by artificial intelligence. Through the optimisation of its human resources, the platform will enable the business to increase operational efficiency. The technology would allow the business to meticulously construct a digital record of clients in addition to attempting to optimise the client experience.
La Marocaine Vie will be able to provide a custom health experience by using the data gathered to better understand its clients’ needs. Pension management is another service included in the digital offerings, as customers can use the mobile application to apply for a portion or the full amount of their pension.
