NORTH AMERICA MICROMOBILITY MARKET REPORT

KEY FINDINGS

• The North America Micro Mobility Market is projected to grow at a CAGR of 18.5% from 2024 to 2030, driven by increasing urbanization and demand for eco-friendly transportation solutions.

• Electric scooters and bikes are the dominant micro mobility modes, contributing to more than 70% of the overall market share in 2023.

• Major cities across the U.S. and Canada have adopted micro mobility solutions to tackle congestion and lower carbon emissions, with regulatory support driving market growth.

• Despite strong growth, the market faces challenges from inadequate infrastructure, particularly in less urbanized regions, leading to safety and accessibility concerns.

• The integration of IoT technology has revolutionized the user experience by enabling app-based rentals, route optimization, and battery management, which is expected to accelerate adoption rates.

• The future of micro mobility in North America will see further integration with public transportation systems, offering a seamless and cost-effective solution for last-mile connectivity.

• Investments in battery technology are poised to improve the range and lifespan of electric vehicles, which is expected to lower operating costs for service providers and attract more users.

• The market is highly competitive, with major players focusing on expanding their fleets and increasing their geographic presence across major cities.

• The rise in consumer preferences for shared mobility services rather than vehicle ownership is creating substantial growth opportunities in the shared micro mobility space.

• Increasing interest from corporate clients and local governments is opening new investment opportunities, particularly in public-private partnerships aimed at expanding micro mobility infrastructure.

NORTH AMERICA MICROMOBILITY MARKET OVERVIEW

 The North America Micro Mobility Market has seen robust growth over the past few years, fueled by growing urban populations and the need for sustainable transportation options. With city planners increasingly focusing on reducing traffic congestion and greenhouse gas emissions, micro mobility solutions such as electric scooters, e-bikes, and shared bicycles have gained significant traction. The convenience and affordability offered by these vehicles have made them a popular choice, especially for short-distance commuting.

Technological advancements, particularly in battery technology and IoT connectivity, are transforming the industry. The introduction of ride-sharing platforms and app-based rentals has streamlined access to micro mobility services, while innovations in safety features have boosted consumer confidence. However, the market is not without its challenges, such as limited infrastructure in certain regions, regulatory hurdles, and safety concerns. Yet, with continued investment and technological improvements, the market is expected to overcome these barriers, enabling further growth.

INTRODUCTION TO NORTH AMERICA MICROMOBILITY MARKET

The North America Micro Mobility Market is a rapidly growing sector within the transportation industry, focusing on small, lightweight vehicles designed for short-distance travel. This market includes electric scooters, e-bikes, shared bicycles, and other similar transportation modes. Micro mobility solutions offer an eco-friendly and cost-effective alternative to traditional vehicles, making them particularly popular in urban settings.

There are several types of micro mobility options available in North America, including docked and dock less electric scooters, bicycles, and mopeds. Docked systems require users to return vehicles to specific stations, while dock less systems use GPS and app-based technology to allow users to pick up and drop off vehicles anywhere within a designated area.

Micro Mobility solutions are primarily used in urban environments for short commutes, last-mile connectivity, and tourism. They are particularly beneficial for reducing traffic congestion and providing a flexible, accessible option for individuals who do not own vehicles.

While the North America Micro Mobility Market offers numerous benefits such as reduced emissions and cost-effective travel, it also faces challenges. These include regulatory concerns, the need for better infrastructure, and safety issues like accidents and vandalism. Addressing these challenges will be crucial for the continued success and growth of the market.

NORTH AMERICA MICROMOBILITY MARKET SIZE AND FORECAST

As of 2023, the North America Micro Mobility Market is valued at approximately USD 4.5 billion and is expected to reach USD 11.2 billion by 2030, growing at a CAGR of 18.5%. This growth is being driven by increased adoption of electric scooters and bikes, improvements in battery technology, and the expansion of micro mobility services in major cities. Regulatory support and investments in infrastructure are also contributing to market expansion. Looking forward, further integration with public transportation and enhancements in vehicle durability will play a pivotal role in sustaining this growth.

NORTH AMERICA MICROMOBILITY MARKET TRENDS

 The rise of shared micro mobility services is one of the most significant trends shaping the market, with consumers shifting from ownership to usage-based models. Another key trend is the growing importance of sustainability, as more cities implement green policies encouraging the adoption of low-emission transportation. Regulatory frameworks are also evolving to support micro mobility, with several local governments offering incentives for the development of infrastructure such as bike lanes and parking spaces. Additionally, technological advancements like AI-driven route optimization and real-time tracking are enhancing the user experience.

NEW PRODUCT DEVELOPMENT

• Bird One Electric Scooter: The Bird One offers an extended range and improved durability, designed specifically for shared fleets. Its market impact has been substantial, as it addresses the need for long-lasting scooters in urban environments.
• Lime Gen4 E-Bike: Lime's latest e-bike model features swappable batteries, enabling faster turnarounds and lower operational costs for service providers, further boosting its market appeal.
• Spin Insight Level 2: This is a data-driven platform that offers cities insights into micro mobility usage patterns, helping them optimize infrastructure development. It has been highly praised for its potential to enhance city planning.
• Helbiz One: Helbiz's new scooter model is aimed at both consumers and service providers, with enhanced safety features and a sleek design. Its versatility has made it a favorite among operators expanding their fleets.
• Voiager 5 by Voi: Featuring advanced IoT integration, the Voyager 5 provides real-time monitoring and predictive maintenance capabilities, reducing downtime and operational costs for operators.

NORTH AMERICA MICROMOBILITY MARKET SEGMENTATION

By Mode of Transport

• Electric Scooters 
• Electric Bikes
• Shared Bicycles
• Electric Mopeds

By Application

• Short-distance Commuting
• Last-mile Connectivity 
• Leisure and Tourism
• Corporate Mobility

By Region

•  United States
• Canada
• Mexico

By Propulsion Type

• Electrically Powered 
• Pedal-powered 
• Hybrid

TOP PLAYERS

1. Bird
2. Lime
3. Spin
4. Helbiz
5. Voi
6. Jump (by Uber)
7. Tier Mobility
8. Scoot
9. Lyft Scooters
10. Zagster

THIS REPORT WILL ANSWER FOLLOWING QUESTIONS

1. What is the current market size of the North America Micro Mobility Market?
2. What factors are driving the growth of micro-mobility solutions in North America?
3. How is technology influencing the micro-mobility market?
4. What challenges are limiting the expansion of micro-mobility in certain regions?
5. Which cities have the highest adoption rates for micro-mobility?
6. How are regulatory frameworks evolving to support micro mobility?
7. What are the future trends and opportunities in the market?
8. How are shared micro mobility services transforming urban transportation?
9. What role do electric scooters and bikes play in reducing emissions?
10. How are infrastructure investments supporting the growth of the market?
11. What are the top companies operating in this market?
12. What is the projected market size by 2030?