North America New, Pre-Owned, And Rental Construction Equipment Market Size and Forecasts 2031

Key Findings

• North America New, Pre-Owned, and Rental Construction Equipment Market is witnessing robust momentum due to rising infrastructure development, cost optimization needs, and project-based equipment demands.
• Growing investments in public infrastructure and smart cities in North America are expanding opportunities across new and rental construction equipment segments.
• Rental construction equipment providers in North America are seeing increased traction as contractors aim to reduce capital expenditure and maintenance overheads.
• OEMs and dealers in North America are entering the pre-owned segment through refurbishment and certified resale programs to tap into budget-conscious buyers.
• Digitization and telematics integration in equipment are enhancing asset tracking, fuel efficiency, and utilization in both rental and pre-owned fleets.
• Regulatory reforms in North America focusing on emission standards and safety compliance are influencing buying decisions across all categories.
• Strategic partnerships between OEMs, fintech firms, and rental aggregators are improving financing access and equipment availability in the region.
• Demand for electric and hybrid equipment is rising steadily across urban construction sites in North America due to sustainability mandates.

North America New, Pre-Owned, And Rental Construction Equipment Market Size And Forecast

The North America New, Pre-Owned, and Rental Construction Equipment Market is projected to grow from USD 111.8 billion in 2025 to USD 164.5 billionby 2031, expanding at a CAGR of 6.6% during the forecast period. This growth is driven by surging construction activity, increased adoption of rental models, and wider acceptance of certified pre-owned equipment. Government-led infrastructure stimulus packages, digital fleet management platforms, and ESG-aligned procurement practices are accelerating equipment turnover and market expansion.

Introduction

The market for new, pre-owned, and rental construction equipment in North America serves diverse end-users, including real estate developers, government contractors, and industrial builders. With rising project complexity and cost control demands, businesses are opting for mixed equipment procurement strategies. New equipment offers the latest technology and compliance, while rental and pre-owned units provide flexibility and affordability. Growing urbanization, logistics infrastructure development, and smart city initiatives are shaping equipment utilization trends in the region.

Future Outlook

By 2031, the market in North America is expected to evolve toward service-based models where uptime, maintenance, and digital integration take priority over outright ownership. Telematics, predictive maintenance, and real-time monitoring will drive value-added services in rentals and resale. Circular economy approaches such as remanufacturing and asset leasing will expand in the pre-owned segment. With sustainability goals tightening, the adoption of electric, low-emission, and automated construction machinery will gain ground, especially in urban and restricted zones.

North America New, Pre-Owned, And Rental Construction Equipment Market Trends

• Rise in Equipment-as-a-Service (EaaS) Models
  Construction firms in North America are shifting to subscription-based access to machinery rather than outright purchases. These EaaS models allow for lower upfront costs and ensure consistent equipment availability. Service providers bundle maintenance, software, and training with hardware, enhancing fleet uptime.
• Growth of Online Rental and Pre-Owned Platforms
  The proliferation of digital marketplaces in North America is streamlining access to rental and used equipment. These platforms offer transparent pricing, verification, and on-demand logistics. Buyers and renters benefit from quick comparisons and certified listings, driving trust and transaction volumes.
• Integration of Telematics in All Segments
  New, rental, and refurbished equipment in North America are increasingly being fitted with GPS, IoT sensors, and telematics modules. These systems help monitor engine health, fuel usage, and operator behavior. This data-driven approach supports predictive maintenance and asset optimization.
• OEMs Launching Refurbishment Programs
  Leading equipment manufacturers in North America are establishing certified refurbishment centers to recondition old machinery. These programs extend asset life, reduce waste, and cater to small contractors with limited budgets. They also allow OEMs to retain control over resale quality and warranties.
• Shift Toward Compact and Electric Equipment
  There is rising demand in North America for compact machines like mini-excavators and electric loaders in urban construction zones. These models offer lower noise, zero emissions, and are easier to maneuver in tight spaces. Rental companies are expanding their fleet mix to include these environmentally friendly machines.

Market Growth Drivers

• Infrastructure Expansion and Mega Projects
  Governments in North America are investing in transportation, housing, and energy infrastructure. These large-scale projects require a range of equipment types, boosting demand for both new and rental options. Pre-owned equipment also finds application in smaller, localized initiatives.
• Cost Optimization Across Construction Firms
  Rising construction material costs and project delays are forcing companies in North America to streamline their capital spending. Renting or buying used equipment reduces financial burden without compromising operational efficiency. Flexible usage contracts and buyback schemes further support this trend.
• Access to Financing and Insurance Options
  Availability of customized leasing, financing, and insurance solutions in North America is improving access to all types of construction equipment. Fintech players and OEMs are collaborating to offer fast approvals and bundled risk management products, especially for SMEs.
• Government Incentives and Regulatory Compliance
  Local policies in North America incentivize the adoption of low-emission equipment through subsidies and tax relief. New purchases are aligned with emission norms, while rental and resale markets benefit from certification programs and registration reforms.
• Rising Demand in Tier 2 and Tier 3 Cities
  Urbanization is spreading beyond metro areas in North America, leading to increased construction in smaller towns. Here, rental and pre-owned equipment are particularly attractive due to their affordability and localized service networks. This regional diversification supports steady market growth.

Challenges in the Market

• Unorganized Pre-Owned Equipment Market
  In North America, the second-hand market remains fragmented and lacks quality assurance mechanisms. Many buyers face challenges in assessing equipment condition and residual value. This limits resale transparency and confidence.
• Regulatory Uncertainty and Import Restrictions
  Import duties and shifting emission norms in North America can affect pricing and availability of both new and refurbished equipment. Regulatory unpredictability creates hesitancy in long-term investment decisions for buyers and renters alike.
• High Maintenance Costs of Older Equipment
  Used and rental machines often face breakdowns, leading to delays and extra maintenance expenses. In regions with limited service networks, downtime affects project continuity. This affects the value proposition of non-new equipment.
• Limited Digital Penetration in Rural Areas
  While urban users benefit from digital rental platforms, many rural contractors in North America still rely on informal networks. Lack of internet access, trust in online transactions, and platform literacy are barriers to market digitization.
• Low Resale Value and Asset Depreciation
  Construction equipment in North America depreciates rapidly, especially in harsh working conditions. This impacts resale viability for small firms, discouraging ownership. It also complicates trade-in calculations and financial planning.

North America New, Pre-Owned, And Rental Construction Equipment Market Segmentation

By Equipment Type

• Earthmoving Equipment
• Material Handling Equipment
• Road Construction Equipment
• Concrete Equipment
• Cranes and Lifts

By Ownership Model

• New Equipment Purchase
• Pre-Owned Equipment Purchase
• Equipment Rental

By End-User

• Real Estate & Commercial Construction
• Infrastructure & Transport
• Industrial & Manufacturing
• Mining & Energy
• Government & Municipal Projects

Leading Key Players

• Caterpillar Inc.
• Komatsu Ltd.
• JCB Ltd.
• Volvo Construction Equipment
• Hitachi Construction Machinery Co., Ltd.
• CNH Industrial N.V.
• Hyundai Construction Equipment Co., Ltd.
• Liebherr Group
• Doosan Infracore
• SANY Group

Recent Developments

• Caterpillar Inc. introduced a certified used program in North America with extended warranties and digital equipment tracking.
• JCB Ltd. launched a hybrid backhoe loader model suitable for rental markets with high fuel efficiency in urban zones.
• Komatsu Ltd.partnered with a fintech startup in North America to offer instant financing for used and rental machinery.
• Volvo Construction Equipment expanded its electric machinery lineup and piloted EaaS models across North America.
• Liebherr Group opened a refurbishment and service center in North America to support its pre-owned equipment ecosystem.

This Market Report Will Answer the Following Questions

• What is the market size and forecast for new, pre-owned, and rental construction equipment in North America through 2031?
• How are digital platforms influencing rental and pre-owned equipment purchases in North America?
• What role do government regulations play in shaping buyer behavior across different equipment ownership models?
• Which equipment types are in highest demand across urban and rural construction projects in North America?
• Who are the key players driving innovation, service models, and distribution in this market?

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