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Consumer packaged goods (CPG), commonly referred to as fast-moving consumer goods (FMCG), are things that are sold quickly and for a low price. Non-durable household items such packaged foods, drinks, toiletries, candy, cosmetics, over-the-counter medications, dry goods, and other consumables are some examples.
In contrast to specialty items, which have smaller sales and greater carrying costs, fast-moving consumer goods have a high inventory turnover. In particular, hypermarkets, big box stores, and warehouse club stores carry only FMCGs. Fast moving goods are also stocked at small convenience stores, which fill their limited shelf space with more popular items.
The Norway FMCG market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
A “ethical” canned water brand has been introduced by the eco-friendly backpack company Pure Norway. Five sparkling flavours will be available at launch, along with cans of still and sparkling water. They are orange, watermelon, ginger & lemon, green tea & peach, and citrus.
The drinks will be distributed through independents, specialists, and a “big online grocery partner.” Water was “supplied from Norway and organically filtered via marble” when it was used. The Norwegian idea of “friluftsliv,” or open-air life, which emphasises the value of spending time outside, served as inspiration for the range. Pure Norway and the branding firm MDR Brand Management collaborated to design it.
The meal kit business HelloFresh SE has announced its entry into the Norwegian market. The company has made the decision to further increase its footprint in the Nordic region as a result of the group’s successful launches in Sweden and Denmark.
Customers in Norway will be the next to benefit from the global brand, which is based on a cutting-edge technological platform and a cutting-edge supply chain network that are both localised to meet the demands of the market.
The worldwide market leader will use its vast experience and validated synergistic effects to effectively serve the Norwegian market.