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The materials and designs used to package and present oral care items including toothpaste, toothbrushes, mouthwash, dental floss, and other dental hygiene products are referred to as oral care packaging.
The dental care sector uses effective packaging for a variety of reasons, including product preservation, hygienic upkeep, consumer convenience, and attention-getting. Considerations for packaging oral care products include the following:
Tube or Container: While dental floss and toothbrushes are frequently sold in plastic containers, blister packs, or cartons, oral care goods like toothpaste are frequently sold in squeezable tubes. The packing option is determined by the product’s shape, use, and consumer preferences.
Labeling and Information: For oral care products, labels must be readable and comprehensive. The product name, brand logo, usage guidelines, ingredients list, and any special claims or certifications should all be clearly visible on the packaging.
The consumer may also receive extra value through the inclusion of dental health information, oral hygiene recommendations, and dental care recommendations.
Safety and hygiene: Oral care product packaging should guarantee the items’ safety and hygiene. Customers can feel certain that a product is undamaged and safe to use thanks to features like tamper-evident seals or shrink bands.
Furthermore, adding sterilization or antibacterial characteristics to the packing materials can assist preserve product integrity and avoid contamination.
The Global Oral Care Packaging Market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
The new Listerine concentrate refills in 100-mL PET bottles use less plastic than the typical 500-mL Listerine container. Reusable and refillable packaging is a developing trend in the consumer packaged goods industry, which applies to both direct-to-consumer businesses and big brands who sell their goods primarily at retail.
The bulk of these items, which so far have mostly consisted of goods in the personal care and domestic cleaning industries, have followed the Refill-at-home model. In order to maintain our environment, Listerine is dedicated to assisting individuals in providing the greatest dental care possible.
HUL has also come up with recyclable toothpaste tubes that will reduce the use of virgin plastic. Colgate-Palmolive has introduced the nation’s first recyclable toothpaste tubes, which go on sale this month, in August 2021.
Colgate is producing recyclable tubes for its Colgate Active Salt and Colgate Vedshakti toothpaste products as part of the project it launched in collaboration with EPL Limited (formerly known as Essel Propack Limited). To strengthen teeth and maintain healthy gums, Colgate Active Salt blends salt with calcium and minerals.
In contrast, Colgate Vedshakti, a premium Ayurvedic toothpaste, delivers the goodness of a special combination of potent Ayurvedic constituents.
In order to effectively aid customers in differentiating between the packaging, these toothpaste tubes introduced on a nationwide scale with recyclable packaging will have the recognisable Recyclable emblem.
