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The primary function of the seating system is to accommodate and provide comfort for the passengers. With the increase in demand by customers for more comfort and luxury OEMs and tier 1 manufacturers are striving hard to meet the requirements of the customers. Seating system also plays a crucial role in the safety of the passengers. Airbags are incorporated within the seats and this demands for smooth seat function.
To know more about Global Automotive Seats Market, read our report
Customers’ preference for luxury cars has led to rapid increase in the seating market in Europe. Almost all vehicles sold in Europe have a standard seat side airbag, which is the reason why the average B-2-B prices per seat are higher.
Three out of top 10 best-selling vehicles in EU like Ford Fiesta, VW Polo and Renault Clio do not get a Power adjusted driver seat on any trims.
Among Premium OEMs, Mercedes has the highest fitment volume of Memory seats worldwide. The lumbar support feature is also more prominent on premium cars and less than 23% fitment in mass segment cars in 2019.
The presence of budget models among top sellers influenced the upholstery in European cars as most of these models had only fabric covering.
In the climate-controlled seats features, although it had very few models with ventilated driver seats, ~45% of the top sellers were equipped with heated seats.
Although only 6-7 models among the top 30 had massage seats option Europe turned out to have the highest percentage of driver massage seats. Almost all of the Peugeot vehicles had this feature at least as an optional feature.
Europe is home for large seat manufacturers and plants all over Europe. All top selling higher segment cars come with heated front seats and optional heated rear seats. Faurecia, Recaro and Grammer Group are renowned seat manufacturers in the region.
The automotive market was projected to grow at a higher rate in the year 2020-2023, however due to the COVID-19 pandemic, the growth was hindered. The manufacturing and production units across the globe were closed which resulted in the sales and production of vehicles and automotive components taking a hit. The growth of the automotive seat market is directly proportional to the growth in the automotive sector.
There is absolutely no doubt that COVID-19 is going to hurt the Revenues of all seating suppliers. There will also be supply chain issues and a hit on Bottom line to all as long as ” Premium Freight” is used to fill gaps created by long term established supply-chain.
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