Passenger Car Seat Market in Europe 2022-2027

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    PASSENGER CAR SEAT MARKET IN EUROPE

     

    KEY FINDINGS

    1. The seat dollar content per car continues on an increasing trend as more buyers opt for higher trims of pickups in US and SUVs in China. Europe continues to grow at a moderate level
    2. Power adjusted seats including lumbar support have the highest penetration in US, followed by Europe
    3. As expected in colder regions such as US and Europe the heated seats saw considerable penetration.
    4. Ford and VW group were the leaders in the adoption of ventilated driver seats.
    5. In September 2021, Faurecia, announced partnership with the Swedish steel maker SSAB to develop a fossil-free high strength steel to be incorporated in the seating business.
    6. Magna, recently launched its reconfigurable seating technology which is specifically designed for autonomous vehicles.

     

    INTRODUCTION

    The primary function of the seating system is to accommodate and provide comfort for the passengers. With the increase in demand by customers for more comfort and luxury OEMs and tier 1 manufacturers are striving hard to meet the requirements of the customers. Seating system also plays a crucial role in the safety of the passengers. Airbags are incorporated within the seats and this demands for smooth seat function.

     

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    To know more about Global Automotive Seats Market, read our report

    EUROPE PASSENGER CAR SEAT MARKET SEGMENTATION

     

    By Position

    • Front Seating
    • Rear Seating

     

    By OEM

    • VW Group
    • Ford
    • Stellantis
    • GM
    • Toyota
    • BMW
    • Daimler
    • Honda
    • Hyundai-KIA
    • Other OEMs

     

    By Upholstery

    • Fabric
    • Leather

     

    EUROPE PASSENGER CAR SEAT MARKET

    Customers’ preference for luxury cars has led to rapid increase in the seating market in Europe. Almost all vehicles sold in Europe have a standard seat side airbag, which is the reason why the average B-2-B prices per seat are higher.

     

    Three out of top 10 best-selling vehicles in EU like Ford Fiesta, VW Polo and Renault Clio do not get a Power adjusted driver seat on any trims.

    Among Premium OEMs, Mercedes has the highest fitment volume of Memory seats worldwide. The lumbar support feature is also more prominent on premium cars and less than 23% fitment in mass segment cars in 2019.

     

    The presence of budget models among top sellers influenced the upholstery in European cars as most of these models had only fabric covering.

     

    In the climate-controlled seats features, although it had very few models with ventilated driver seats, ~45% of the top sellers were equipped with heated seats.

     

    Although only 6-7 models among the top 30 had massage seats option Europe turned out to have the highest percentage of driver massage seats. Almost all of the Peugeot vehicles had this feature at least as an optional feature.

     

    Europe is home for large seat manufacturers and plants all over Europe. All top selling higher segment cars come with heated front seats and optional heated rear seats.  Faurecia, Recaro and Grammer Group are renowned seat manufacturers in the region.

     

    EUROPE PASSENGER CAR SEAT MARKET SIZE AND FORECAST

     

    SI No Timeline Company Developments
    1 2021 Adient Adient will be investing €15.5 million to set up a new production unit at the Industrial Acceleration Zone of Kenitra.

     

    COVID-19 IMPACT ON EUROPE PASSENGER SEAT MARKET

    The automotive market was projected to grow at a higher rate in the year 2020-2023, however due to the COVID-19 pandemic, the growth was hindered. The manufacturing and production units across the globe were closed which resulted in the sales and production of vehicles and automotive components taking a hit. The growth of the automotive seat market is directly proportional to the growth in the automotive sector.

     

    RECENT TRENDS IN EUROPE PASSENGER CAR SEAT MARKET

     

     

    SI No Timeline Company Developments
    1 Q4-2021 Cybex German based Cybex introduced world’s first full body airbag child seat for child safety purposes and it could be long lasting

    RECENT PARTNERSHIPS IN EUROPE PASSENGER CAR SEAT MARKET

     

    SI No Timeline Company Developments
    1 Dec 2021 Hyundai Transys Hyundai Transys signed a Joint Development Agreement (JDA) for developing future car seats with Brose Fahrzeugteile, the well-known German car seat mechanism company.
    2 Dec 2021 Nuro Nuro, a leading autonomous vehicle company and Autoliv collaborated to ensure a high safety standard for Nuro’s new third-generation, production-grade autonomous delivery vehicle.

     

    • In September 2021, Faurecia, announced partnership with the Swedish steel maker SSAB to develop a fossil-free high strength steel to be incorporated in the seating business. The partnership will make the company first automotive component manufacturer to supply fossil-free steel and mark a milestone in the
    • In March 2021, Brose Group and Volkswagen entered into a joint venture to develop and manufacture seats, seat structures and components along with vehicle interior solutions.
    • The company Faurecia has announced the opening of a center for research and development which will focus especially on automotive seating arrangements with investments of over $14 million with the production of advanced electromechanical parts to be incorporated in seating systems such as electric backrests and adjusters.
    • In 2020, Adient announced an agreement which dictates the selling of the automotive fabrics manufacturing department with the lamination department to Sage automotive interiors which is an Asahi Kasei company for worth of $175 million.

     

    EUROPE PASSENGER CAR SEAT MARKET COMPETITVE LANDSCAPE

    • Faurecia has announced a deal to offer seats for 6 million vehicles from the BMW group. The deal will provide seating systems for seven models of the group with frames, covers as well as foams.
    • Adient will provide the company’s AI 18 interior concept system for electric, urban and autonomous vehicles from level 3-4. The seating system is flexible to be adapted according to needs of different customers particularly for mobility alternatives like vehicle sharing.
    • The company Adient reported the financial results for the third quarter of the year 2021 with net sales of $3,242 million which was a significant increase from the sales of the last year 2020 that recorded $1,626 million for the same quarter.
    • In Europe, Faurecia, Recaro and Grammer from Germany are the leaders in seat making. Grammer is known for seat manufacturing for commercial vehicles and public transport. They are also manufacturing headrests for the passenger cars. Faurecia, French leading automotive part supplier, has been developing seat structures for passenger cars.

     

    There is absolutely no doubt that COVID-19 is going to hurt the Revenues of all seating suppliers. There will also be supply chain issues and a hit on Bottom line to all as long as ” Premium Freight” is used to fill gaps created by long term established supply-chain.

     

    • Fehrer Group from Germany has been manufacturing the seat pads made of PU (Polyurethane) foam and are leading suppliers of foam to major OEMs. Brose Fahrzeugteile GmbH has been developing the latest seating structures and components of powered seats.

     

    EUROPE PASSENGER CAR SEAT MARKET COMPANY PROFILE

    1. Toyota Boshoku
    2. TS Tech Co Ltd
    3. Lear
    4. Grammer AG
    5. Brose
    6. Faurecia
    7. Adient
    8. Magna
    9. Gentherm
    10. Recaro
    11. Leggett & Platt
    12. Bridgewater Interiors
    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2022-2027
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2022-2027
    19 Market Segmentation, Dynamics and Forecast by Application, 2022-2027
    20 Market Segmentation, Dynamics and Forecast by End use, 2022-2027
    21 Product installation rate by OEM, 2022
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2022
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix

     

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