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Last Updated: Apr 26, 2025 | Study Period: 2024-2030
The fast-moving consumer goods (FMCG) market in the Philippines underwent a significant shift as a result of decreased income and reluctance to shop in-store. The value of FMCG in the nation decreased overall.
Personal care and home care, which are non-food categories, saw the biggest declines as Filipino households have more priority to necessities. Over half of the entire FMCG value was spent on food and non-alcoholic beverages, which expenditures remained high.
The Philippines FMCG market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
In the Philippines, sari-sari stores are local shops that frequently sell everyday necessities and occasionally act as gathering places for the area. GrowSari, a startup that digitises sari-sari retailers with tools for pricing, inventory control, and working capital loans, revealed today that it has raised a Series B from a number of illustrious investors.
More than 1.1 million sari-sari stores can be found in the Philippines, where they sell 60% of the fast-moving consumer goods (FMCG) that are sold there, making them an important distribution route for wholesalers. The app also offers remittance, microfinance for working capital loans, online telecom and utility bill payment, and other services.
Since most sari-sari stores are independently owned and operated, they have lower profit margins than big box stores that can bargain with FMCG wholesalers. By providing sari-sari stores with access to the Distributor List Prices viewed by big-box retailers and wholesalers, GrowSari's supplier marketplace addresses this problem.
There is no minimum order requirement on GrowSari's marketplace, and sari-sari shops can accept cash on delivery, GrowCoins (cash credits that can be topped up through GrowSari's shippers, online transfers, banks, or in-person at convenience stores), or E-Lista, GrowSari's seven-day loan product.
Sl no | Topic |
1 | Market Segmentation |
2 | Scope of the report |
3 | Abbreviations |
4 | Research Methodology |
5 | Executive Summary |
6 | Introduction |
7 | Insights from Industry stakeholders |
8 | Cost breakdown of Product by sub-components and average profit margin |
9 | Disruptive innovation in the Industry |
10 | Technology trends in the Industry |
11 | Consumer trends in the industry |
12 | Recent Production Milestones |
13 | Component Manufacturing in US, EU and China |
14 | COVID-19 impact on overall market |
15 | COVID-19 impact on Production of components |
16 | COVID-19 impact on Point of sale |
17 | Market Segmentation, Dynamics and Forecast by Geography, 2024-2030 |
18 | Market Segmentation, Dynamics and Forecast by Product Type, 2024-2030 |
19 | Market Segmentation, Dynamics and Forecast by Application, 2024-2030 |
20 | Market Segmentation, Dynamics and Forecast by End use, 2024-2030 |
21 | Product installation rate by OEM, 2023 |
22 | Incline/Decline in Average B-2-B selling price in past 5 years |
23 | Competition from substitute products |
24 | Gross margin and average profitability of suppliers |
25 | New product development in past 12 months |
26 | M&A in past 12 months |
27 | Growth strategy of leading players |
28 | Market share of vendors, 2023 |
29 | Company Profiles |
30 | Unmet needs and opportunity for new suppliers |
31 | Conclusion |
32 | Appendix |