Philippines FMCG Market 2024-2030
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Philippines FMCG Market 2024-2030

Last Updated:  Apr 26, 2025 | Study Period: 2024-2030

PHILIPPINES FMCG MARKET

 

INTRODUCTION

The fast-moving consumer goods (FMCG) market in the Philippines underwent a significant shift as a result of decreased income and reluctance to shop in-store. The value of FMCG in the nation decreased overall.

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Personal care and home care, which are non-food categories, saw the biggest declines as Filipino households have more priority to necessities. Over half of the entire FMCG value was spent on food and non-alcoholic beverages, which expenditures remained high.

 

PHILIPPINES FMCG MARKET SIZE AND FORECAST

 

The Philippines FMCG market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.

 

MARKET DYNAMICS

In the Philippines, sari-sari stores are local shops that frequently sell everyday necessities and occasionally act as gathering places for the area. GrowSari, a startup that digitises sari-sari retailers with tools for pricing, inventory control, and working capital loans, revealed today that it has raised a Series B from a number of illustrious investors.

 

More than 1.1 million sari-sari stores can be found in the Philippines, where they sell 60% of the fast-moving consumer goods (FMCG) that are sold there, making them an important distribution route for wholesalers. The app also offers remittance, microfinance for working capital loans, online telecom and utility bill payment, and other services.

 

Since most sari-sari stores are independently owned and operated, they have lower profit margins than big box stores that can bargain with FMCG wholesalers. By providing sari-sari stores with access to the Distributor List Prices viewed by big-box retailers and wholesalers, GrowSari's supplier marketplace addresses this problem.

 

There is no minimum order requirement on GrowSari's marketplace, and sari-sari shops can accept cash on delivery, GrowCoins (cash credits that can be topped up through GrowSari's shippers, online transfers, banks, or in-person at convenience stores), or E-Lista, GrowSari's seven-day loan product.

 

COMPANY PROFILE

 

THIS REPORT WILL ANSWER FOLLOWING QUESTIONS

  1. What is the average cost perPhilippines FMCGright now and how will it change in the next 5-6 years?
  2. Average cost to set up aFMCG in the Philippines?
  3. How manyPhilippines FMCGare manufactured per annum globally? Who are the sub-component suppliers in different regions?
  4. What is happening in the overall public, globally?
  5. Cost breakup of aPhilippines FMCGand key vendor selection criteria
  6. Where is thePhilippines FMCGmanufactured? What is the average margin per equipment?
  7. Market share ofPhilippines FMCGmanufacturers and their upcoming products
  8. The most important plannedPhilippines FMCG marketin next 2 years
  9. Details on network of majorPhilippines FMCG marketand pricing plans
  10. Cost advantage for OEMs who manufacturePhilippines FMCGin-house
  11. 5 key predictions for next 5 years inPhilippines FMCG market  
  12. Average B-2-BPhilippines FMCGprice in all segments
  13. Latest trends inPhilippines FMCG market, by every market segment
  14. The market size (both volume and value) ofPhilippines FMCG marketin 2024-2030 and every year in between?
  15. Global production breakup ofPhilippines FMCG market, by suppliers and their OEM relationship.
Sl noTopic
1Market Segmentation
2Scope of the report
3Abbreviations
4Research Methodology
5Executive Summary
6Introduction
7Insights from Industry stakeholders
8Cost breakdown of Product by sub-components and average profit margin
9Disruptive innovation in the Industry
10Technology trends in the Industry
11Consumer trends in the industry
12Recent Production Milestones
13Component Manufacturing in US, EU and China
14COVID-19 impact on overall market
15COVID-19 impact on Production of components
16COVID-19 impact on Point of sale
17Market Segmentation, Dynamics and Forecast by Geography, 2024-2030
18Market Segmentation, Dynamics and Forecast by Product Type, 2024-2030
19Market Segmentation, Dynamics and Forecast by Application, 2024-2030
20Market Segmentation, Dynamics and Forecast by End use, 2024-2030
21Product installation rate by OEM, 2023
22Incline/Decline in Average B-2-B selling price in past 5 years
23Competition from substitute products
24Gross margin and average profitability of suppliers
25New product development in past 12 months
26M&A in past 12 months
27Growth strategy of leading players
28Market share of vendors, 2023
29Company Profiles
30Unmet needs and opportunity for new suppliers
31Conclusion
32Appendix