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A meal that is primarily or totally made up of plant-based foods is known as a plant-based meal. A wide variety of food habits known as “plant-based meals” are characterised by very low intake of animal products and a high intake of plant goods such fruits, vegetables, whole grains, legumes, nuts, and seeds. They are identified by their seldom eating of animal foods rather than by being vegan or vegetarian.
Foods made from plants are not all equally nutritious. Instead, diets based on plants and comprising whole grains as the primary source of carbohydrates, unsaturated fats as the main source of dietary fat, a variety of fruits and vegetables, and enough n-3 fatty acids can be regarded as healthy.
There is fear that plant-based meals combining ultra-processed plant-based foods, such as vegan burger patties or chicken nuggets, may become less healthful as they become more widely available.
Offering a variety of meat substitutes and dairy-free options including those with nuts, grains, and pulses is part of providing plant-based ready meals. Challenges arise when attempting to replicate the qualities of animal products.
The Global Plant-Based Ready Meals market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
Plant-Based Ready Meals Are About to Be Launched in the UK by Beyond Meat.
According to the UK’s Intellectual Property Office, Beyond Meat has submitted an application to register the trademark “Beyond Meals,” suggesting that it may be getting ready to introduce plant-based ready meals there.
The company is looking to register two different classes of trademarks: a Class 30, for ready meals containing items like pasta, rice, and noodles, and a Class 29, for meat substitutes. This is not Beyond’s first foray into the UK market; last year, it teamed up with Wicked Kitchen to introduce plant-based ready meals at Tesco.
The Beyond Burger and Sausage were introduced last month at Morrisons, a supermarket chain, their fifth significant UK store. In both the chilled and frozen categories, Beyond asserts that it has now had the fastest sales growth of any plant-based meat brand in the nation.
According to the Beyond Meat General Manager, Europe, “Morrisons is delighted to introduce Beyond Meat to their customers in their effort to make delectable plant-based meat more accessible throughout the UK.” “Everyone from carnivores to flexitarians to vegans who want the same flavour and texture of animal-based meat but seek a more environmentally friendly option” enjoys their Beyond Meat products.
